SlideShare a Scribd company logo
• Brief History
• Why You Should Invest
• How To Get Started & Grow Your Network
• How You Can Measure ROI
Feb. 2004
Mark Zuckerberg
May 2003
Reid Hoffman
Feb. 2005
Chad Hurley, Steve Chen,
Jawed Karim
March 2006
Jack Dorsey, Biz Stone,
Evan Williams
http://www.internetlivestats.com/
How Can You Get Started?
1. Clarify your business goals
• Grow the size of your social media network by __%
• Increase the number of sales leads by __%
• Sell __% more of __
2. Define your target audience
• Gender, age, location
• Average household income and level of education
• Behavioral characteristics — what days and what time of day online
3. Set a budget – time and dollars
Social
Media
Pay Per
Click Ads
TV, Radio,
Print Ads
Print
Collateral
Events
Email
SEO
Sales
Force
Create a Task List
Peter Drucker’s SMART Methodology
• Specific – Target a specific area for improvement.
• Measurable – What is quantifiable? What are KPIs?
• Actionable – Who will do the tasks? Is he/she capable?
• Realistic – What can realistically be achieved?
• Timed – When will the results be achieved?
Set Up Your Social Media Pages
• Banner Image – Each platform has different specifications
• Logo – Small image that will identify you when you post
• Business Profile
• Address
• Phone numbers
• Office hours
• Category – type of business
• Photos & videos
Graphics on Social Media Pages
Banner: 1400 x 425 minimum
Grow Your Social Media Network
• Ask – In person, email, website, business cards, collateral
• Icons – Email, website, business cards, collateral
• Paid Ads – Targeted, simple – “Yours friends like __ …”
• Set a Post Schedule – Commit to 2-3 times per week
• Create Content – Compelling and sharable
Create Content – Goal is Engagement
• Plan a few weeks/months at a time
• Be flexible – change it up when appropriate
• Schedule in advance
Date Content Image URL Link
11/15/2014 What do you do when …? http://name-of-website/name-of-image http://name-of-website/page-name
11/17/2014 Did you know that …? http://name-of-website/name-of-image http://name-of-website/page-name
11/19/2014 Here is one of our favorite … http://name-of-website/name-of-image http://name-of-website/page-name
11/21/2014 Knock, knock … http://name-of-website/name-of-image http://name-of-website/page-name
11/23/2014 Check out our new ... http://name-of-website/name-of-image http://name-of-website/page-name
Schedule
Manage Multiple Platforms
Measure Progress Toward Goals
Measure Progress Toward Goals
Measure Progress Toward Goals
Measure Progress Toward Goals
Measure Progress Toward Goals
sharethismoment.com
sharethismoment.com
105 Million YouTube views
2700% Increase in Twitter followers
800% Increase in Facebook fan interaction
300% Increase in traffic to the website
Diana Palotas
Senior Account Executive
(585) 924-8680 ext. 212
dpalotas@equatekinteractive.com

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Online 2014- Social Media

  • 1.
  • 2. • Brief History • Why You Should Invest • How To Get Started & Grow Your Network • How You Can Measure ROI
  • 3.
  • 4. Feb. 2004 Mark Zuckerberg May 2003 Reid Hoffman Feb. 2005 Chad Hurley, Steve Chen, Jawed Karim March 2006 Jack Dorsey, Biz Stone, Evan Williams
  • 6.
  • 7.
  • 8.
  • 9. How Can You Get Started? 1. Clarify your business goals • Grow the size of your social media network by __% • Increase the number of sales leads by __% • Sell __% more of __ 2. Define your target audience • Gender, age, location • Average household income and level of education • Behavioral characteristics — what days and what time of day online 3. Set a budget – time and dollars
  • 10. Social Media Pay Per Click Ads TV, Radio, Print Ads Print Collateral Events Email SEO Sales Force
  • 11. Create a Task List Peter Drucker’s SMART Methodology • Specific – Target a specific area for improvement. • Measurable – What is quantifiable? What are KPIs? • Actionable – Who will do the tasks? Is he/she capable? • Realistic – What can realistically be achieved? • Timed – When will the results be achieved?
  • 12. Set Up Your Social Media Pages • Banner Image – Each platform has different specifications • Logo – Small image that will identify you when you post • Business Profile • Address • Phone numbers • Office hours • Category – type of business • Photos & videos
  • 13. Graphics on Social Media Pages Banner: 1400 x 425 minimum
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  • 18. Grow Your Social Media Network • Ask – In person, email, website, business cards, collateral • Icons – Email, website, business cards, collateral • Paid Ads – Targeted, simple – “Yours friends like __ …” • Set a Post Schedule – Commit to 2-3 times per week • Create Content – Compelling and sharable
  • 19. Create Content – Goal is Engagement • Plan a few weeks/months at a time • Be flexible – change it up when appropriate • Schedule in advance Date Content Image URL Link 11/15/2014 What do you do when …? http://name-of-website/name-of-image http://name-of-website/page-name 11/17/2014 Did you know that …? http://name-of-website/name-of-image http://name-of-website/page-name 11/19/2014 Here is one of our favorite … http://name-of-website/name-of-image http://name-of-website/page-name 11/21/2014 Knock, knock … http://name-of-website/name-of-image http://name-of-website/page-name 11/23/2014 Check out our new ... http://name-of-website/name-of-image http://name-of-website/page-name
  • 26. Measure Progress Toward Goals sharethismoment.com
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  • 31. 105 Million YouTube views 2700% Increase in Twitter followers 800% Increase in Facebook fan interaction 300% Increase in traffic to the website
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  • 34. Diana Palotas Senior Account Executive (585) 924-8680 ext. 212 dpalotas@equatekinteractive.com