How To Dominate Your Service Areas on the Web: How to get more leads, reviews...Surefire Local
Beth Overman, Customer Success Manager of Surefire Social, uses this slide deck to present how small businesses can dominate their local, service areas on the web and how the use of content on your website, online directories, social media, and mobile implementation plays a big role in localizing your business.
Cindy Louise Moore is seeking a position in marketing, design, or business coordination with relevant experience including directing marketing and design for a custom home design company, working as a financial sales consultant and personal banker for PNC Bank, and serving as a leasing agent for an apartment complex. She has education including dual degrees from the University of Alabama in general business and psychology. Her skills include proficiency with design software, photography, and various Microsoft programs.
The document discusses the power of social media marketing and introduces CRE Sherpa, a turnkey social media solution for commercial real estate professionals. CRE Sherpa provides tools like a customized blog, social media accounts, and content creation to help businesses build their online presence and generate more leads. Customers are promised increased search engine visibility, web traffic, sales and referrals through a full social media program managed by a dedicated account representative.
The document discusses an activity-based marketing approach called "Do - Document - Share - Convert". It focuses on doing activities, documenting them through tools like blogs and social media, sharing the content, and converting views and shares into clients by asking for business. Some key activities mentioned are viewing homes, writing blogs and newsletters, using email and search engine optimization. The goal is to increase marketing reach and exposures while directly asking new contacts for appointments through phone, email or direct message in order to close sales.
SD Resume: Years of experience in digital marketer, branding, SEO, Internet marketing, SMO, Mobile optimization, CV, resume. Have worked with industry leaders and made several start-ups initiate their successful journey.
This document discusses using social networking for business purposes. It recommends establishing a website, Facebook, Twitter, and usernames as the foundation. The document then outlines goals for social networking like brand awareness, information distribution, lead generation, and customer support. It provides tips for each goal, such as posting consistent content for brand awareness and responding quickly to support issues. Finally, the document discusses newer social media platforms and tools that are gaining popularity as well as some that are declining in popularity.
Winning Listings and Converting Buyers with Facebook (Part 3)HSA Home Warranty
People are always talking about your business and in the social world you need to know what is being said and how to join in on the conversation. We also go into more advance ways to differentiate your Facebook page by integrating your website and customizing all of your tabs.
How To Dominate Your Service Areas on the Web: How to get more leads, reviews...Surefire Local
Beth Overman, Customer Success Manager of Surefire Social, uses this slide deck to present how small businesses can dominate their local, service areas on the web and how the use of content on your website, online directories, social media, and mobile implementation plays a big role in localizing your business.
Cindy Louise Moore is seeking a position in marketing, design, or business coordination with relevant experience including directing marketing and design for a custom home design company, working as a financial sales consultant and personal banker for PNC Bank, and serving as a leasing agent for an apartment complex. She has education including dual degrees from the University of Alabama in general business and psychology. Her skills include proficiency with design software, photography, and various Microsoft programs.
The document discusses the power of social media marketing and introduces CRE Sherpa, a turnkey social media solution for commercial real estate professionals. CRE Sherpa provides tools like a customized blog, social media accounts, and content creation to help businesses build their online presence and generate more leads. Customers are promised increased search engine visibility, web traffic, sales and referrals through a full social media program managed by a dedicated account representative.
The document discusses an activity-based marketing approach called "Do - Document - Share - Convert". It focuses on doing activities, documenting them through tools like blogs and social media, sharing the content, and converting views and shares into clients by asking for business. Some key activities mentioned are viewing homes, writing blogs and newsletters, using email and search engine optimization. The goal is to increase marketing reach and exposures while directly asking new contacts for appointments through phone, email or direct message in order to close sales.
SD Resume: Years of experience in digital marketer, branding, SEO, Internet marketing, SMO, Mobile optimization, CV, resume. Have worked with industry leaders and made several start-ups initiate their successful journey.
This document discusses using social networking for business purposes. It recommends establishing a website, Facebook, Twitter, and usernames as the foundation. The document then outlines goals for social networking like brand awareness, information distribution, lead generation, and customer support. It provides tips for each goal, such as posting consistent content for brand awareness and responding quickly to support issues. Finally, the document discusses newer social media platforms and tools that are gaining popularity as well as some that are declining in popularity.
Winning Listings and Converting Buyers with Facebook (Part 3)HSA Home Warranty
People are always talking about your business and in the social world you need to know what is being said and how to join in on the conversation. We also go into more advance ways to differentiate your Facebook page by integrating your website and customizing all of your tabs.
Gordon Diver presented a workshop on marketing for early years centers. He discussed developing an integrated marketing strategy, understanding the target market through personas, and setting goals and objectives. Diver explained that while traditional marketing still applies, promotion has become more about communication across various social media channels. The workshop aimed to help participants understand different marketing channels and develop a social media strategy to attract customers.
The document provides an overview of strategies for exponentially growing revenue through online marketing. It discusses trends in internet and mobile usage and emphasizes prioritizing social media platforms like Facebook, Twitter, YouTube, and Pinterest. Specific tips are provided for optimizing profiles, posts, hashtags and content on each platform. The presentation encourages attendees to capture email addresses at events to build lists and provides guidance on email marketing best practices. Additional recommendations include leveraging video, maximizing website usability and analytics, and creating a content calendar to engage audiences across multiple online channels.
MFR Social Media Workshop - 27th March 2012snowmarketing
The document provides information about using social media for business purposes. It discusses the benefits of social media including raising brand awareness, increasing website traffic, finding new customers, and building relationships. It recommends starting with Facebook and Twitter and provides tips on what to post and avoid. The document also lists specific social media platforms and local businesses to check out, and emphasizes creating a social media plan with goals, timing of posts, and methods for measuring success.
In this edition of Training Series Live!, Ryan Perez, Vice President of Marketing at Landmark Apartment Trust, discussed how putting together a thoughtful and deliberate social media strategy is one of the best marketing tools you can have.
This document provides an overview of internet marketing basics through a presentation given to small businesses. It covers three key modules: an overview of internet marketing, basic internet marketing strategies, and an introduction to search engine optimization and marketing. The overview outlines important initial steps like defining goals and audiences, performing competitive analyses, and crafting unique value propositions. It also stresses the importance of writing effective content and including clear calls to action. The basic strategies section focuses on bringing in traffic through tactics like email marketing, blogging, video, social media, and SEO/SEM. It provides best practices for each. The final section introduces keywords, search engine optimization, and how to get started with keyword research.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
Making The most of online marketing Burnham on seaGet up to Speed
The document provides tips and strategies for digital marketing. It discusses optimizing reach through search engine optimization, the power of email newsletters, and being social. Key recommendations include making websites mobile responsive and ensuring good quality content and links. It also stresses listening on social media, creating visual and engaging content, using video, and content planning. Regularly checking progress and identifying actions, timescales and barriers is advised.
Writing for Digital - Sarah Manners - Quirk Knowledge WeekQuirk Education
The document discusses digital copywriting and provides tips for writing effective digital content. It notes that digital copywriting is different than traditional print copywriting and involves tailoring content for different online contexts. It emphasizes researching the target audience through creating detailed personas and writing with an audience of one in mind. The document also discusses using storytelling techniques and establishing a clear tone of voice aligned with the brand. It highlights the importance of digital content being results-driven by focusing on business goals and key performance indicators.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
When developing a new website or evaluating an existing website you should at a minimum consider five key things – appearance, usability, functionality, content and search engine optimisation. This workshop explored the first three elements involved in creating a new website.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
Current resume for Ruth Caspary as of 7/9/15. I am a Marketing Artist and provide both creative and technical support. Excellent team player and manager.
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
This document provides an introduction to social media and discusses Facebook and Twitter specifically. It aims to help people understand social media strategies and the basics of using Facebook and Twitter for business. Some key points covered include:
- The importance of social media for building relationships and spreading word-of-mouth recommendations.
- Basic functions and terminology for Facebook like profiles, pages, images, and interactions.
- Strategies for using Facebook including getting the right content, posting regularly, and using insights to monitor performance.
- Similar introductory information for Twitter including hashtags, mentions, and best practices for building a following.
How to Attract Customers Using Digital MarketingSpears Marketing
This document provides an overview of how to attract customers using digital marketing. It discusses establishing an online presence through a website, search engine optimization, social media marketing, email marketing, and online advertising. The key points are:
1) Build a website as your marketing foundation using a content management system like WordPress. Populate it with quality, keyword-rich content through blogging.
2) Optimize your website and content for search engines through on-page SEO techniques and off-page links from social media and local business directories.
3) Engage customers through social media platforms like Facebook, Twitter, and LinkedIn by sharing relevant content and building your brand.
4) Grow your email list
The document discusses how local businesses can effectively market themselves in the digital age by integrating both traditional and new media strategies. It outlines key elements of local store marketing today, including email, social media platforms, and online review sites. The importance of listening to customers on social media is emphasized to improve operations and customer understanding. The document then provides recommendations for businesses to claim their online presence, build email and social media audiences, engage in daily marketing activities, and listen and respond to customers to build loyalty. Metrics for successful email list, Facebook fan, and Twitter follower growth are included.
Get up to speed getting the most out of online marketing weston super mareGet up to Speed
This document discusses strategies for getting the most out of online marketing. It recommends optimizing reach through search engine optimization, ensuring websites are mobile responsive, using email newsletters to build loyalty and drive sales, engaging on social media, implementing a customer relationship management system to track customer journeys, and gaining customer insights from data analytics. The key strategies covered include content creation and distribution across owned channels, listening to customers and influencers, measuring engagement and ROI for different tactics, and aligning all marketing efforts with the brand.
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
This document discusses the importance of online marketing for small businesses. It examines whether an online presence is needed for businesses and what customers search for online. The document outlines the objectives of examining the need to be online, defining what online means, understanding marketing as a whole, and learning the steps of online marketing. It then details trends in online marketing, like the growth of mobile and visual platforms. Finally, it provides resources for small businesses to learn more about online marketing strategies and tools.
This document outlines an internet strategy for 2013, focusing on establishing an online presence through customer-driven websites, online marketplaces, SEO, social media, and mobile. It discusses how to get started, the importance of an integrated internet presence to drive more leads, sales, and visibility. Specific topics covered include optimizing websites for customers and prospects, expanding sales through online marketplaces, the constant evolution of SEO, how to effectively use social media, and designing for the mobile experience. Resources for maintaining an online strategy and budget considerations are also addressed.
Gordon Diver presented a workshop on marketing for early years centers. He discussed developing an integrated marketing strategy, understanding the target market through personas, and setting goals and objectives. Diver explained that while traditional marketing still applies, promotion has become more about communication across various social media channels. The workshop aimed to help participants understand different marketing channels and develop a social media strategy to attract customers.
The document provides an overview of strategies for exponentially growing revenue through online marketing. It discusses trends in internet and mobile usage and emphasizes prioritizing social media platforms like Facebook, Twitter, YouTube, and Pinterest. Specific tips are provided for optimizing profiles, posts, hashtags and content on each platform. The presentation encourages attendees to capture email addresses at events to build lists and provides guidance on email marketing best practices. Additional recommendations include leveraging video, maximizing website usability and analytics, and creating a content calendar to engage audiences across multiple online channels.
MFR Social Media Workshop - 27th March 2012snowmarketing
The document provides information about using social media for business purposes. It discusses the benefits of social media including raising brand awareness, increasing website traffic, finding new customers, and building relationships. It recommends starting with Facebook and Twitter and provides tips on what to post and avoid. The document also lists specific social media platforms and local businesses to check out, and emphasizes creating a social media plan with goals, timing of posts, and methods for measuring success.
In this edition of Training Series Live!, Ryan Perez, Vice President of Marketing at Landmark Apartment Trust, discussed how putting together a thoughtful and deliberate social media strategy is one of the best marketing tools you can have.
This document provides an overview of internet marketing basics through a presentation given to small businesses. It covers three key modules: an overview of internet marketing, basic internet marketing strategies, and an introduction to search engine optimization and marketing. The overview outlines important initial steps like defining goals and audiences, performing competitive analyses, and crafting unique value propositions. It also stresses the importance of writing effective content and including clear calls to action. The basic strategies section focuses on bringing in traffic through tactics like email marketing, blogging, video, social media, and SEO/SEM. It provides best practices for each. The final section introduces keywords, search engine optimization, and how to get started with keyword research.
John Foley Jr. will give a presentation on using social media in channel sales. He will discuss strategies for finding and engaging with prospects online, providing relevant content, and generating leads and sales. The presentation will take place on October 8th from 4-5pm at booth #4461. John will outline how to develop a social media strategy, create and share useful content, and measure the results of these efforts to find success in sales through social platforms like LinkedIn, Facebook, Twitter, and YouTube.
Making The most of online marketing Burnham on seaGet up to Speed
The document provides tips and strategies for digital marketing. It discusses optimizing reach through search engine optimization, the power of email newsletters, and being social. Key recommendations include making websites mobile responsive and ensuring good quality content and links. It also stresses listening on social media, creating visual and engaging content, using video, and content planning. Regularly checking progress and identifying actions, timescales and barriers is advised.
Writing for Digital - Sarah Manners - Quirk Knowledge WeekQuirk Education
The document discusses digital copywriting and provides tips for writing effective digital content. It notes that digital copywriting is different than traditional print copywriting and involves tailoring content for different online contexts. It emphasizes researching the target audience through creating detailed personas and writing with an audience of one in mind. The document also discusses using storytelling techniques and establishing a clear tone of voice aligned with the brand. It highlights the importance of digital content being results-driven by focusing on business goals and key performance indicators.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
When developing a new website or evaluating an existing website you should at a minimum consider five key things – appearance, usability, functionality, content and search engine optimisation. This workshop explored the first three elements involved in creating a new website.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
Current resume for Ruth Caspary as of 7/9/15. I am a Marketing Artist and provide both creative and technical support. Excellent team player and manager.
Show 63 | Websites Are Dead | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
This document provides an introduction to social media and discusses Facebook and Twitter specifically. It aims to help people understand social media strategies and the basics of using Facebook and Twitter for business. Some key points covered include:
- The importance of social media for building relationships and spreading word-of-mouth recommendations.
- Basic functions and terminology for Facebook like profiles, pages, images, and interactions.
- Strategies for using Facebook including getting the right content, posting regularly, and using insights to monitor performance.
- Similar introductory information for Twitter including hashtags, mentions, and best practices for building a following.
How to Attract Customers Using Digital MarketingSpears Marketing
This document provides an overview of how to attract customers using digital marketing. It discusses establishing an online presence through a website, search engine optimization, social media marketing, email marketing, and online advertising. The key points are:
1) Build a website as your marketing foundation using a content management system like WordPress. Populate it with quality, keyword-rich content through blogging.
2) Optimize your website and content for search engines through on-page SEO techniques and off-page links from social media and local business directories.
3) Engage customers through social media platforms like Facebook, Twitter, and LinkedIn by sharing relevant content and building your brand.
4) Grow your email list
The document discusses how local businesses can effectively market themselves in the digital age by integrating both traditional and new media strategies. It outlines key elements of local store marketing today, including email, social media platforms, and online review sites. The importance of listening to customers on social media is emphasized to improve operations and customer understanding. The document then provides recommendations for businesses to claim their online presence, build email and social media audiences, engage in daily marketing activities, and listen and respond to customers to build loyalty. Metrics for successful email list, Facebook fan, and Twitter follower growth are included.
Get up to speed getting the most out of online marketing weston super mareGet up to Speed
This document discusses strategies for getting the most out of online marketing. It recommends optimizing reach through search engine optimization, ensuring websites are mobile responsive, using email newsletters to build loyalty and drive sales, engaging on social media, implementing a customer relationship management system to track customer journeys, and gaining customer insights from data analytics. The key strategies covered include content creation and distribution across owned channels, listening to customers and influencers, measuring engagement and ROI for different tactics, and aligning all marketing efforts with the brand.
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
This document discusses the importance of online marketing for small businesses. It examines whether an online presence is needed for businesses and what customers search for online. The document outlines the objectives of examining the need to be online, defining what online means, understanding marketing as a whole, and learning the steps of online marketing. It then details trends in online marketing, like the growth of mobile and visual platforms. Finally, it provides resources for small businesses to learn more about online marketing strategies and tools.
This document outlines an internet strategy for 2013, focusing on establishing an online presence through customer-driven websites, online marketplaces, SEO, social media, and mobile. It discusses how to get started, the importance of an integrated internet presence to drive more leads, sales, and visibility. Specific topics covered include optimizing websites for customers and prospects, expanding sales through online marketplaces, the constant evolution of SEO, how to effectively use social media, and designing for the mobile experience. Resources for maintaining an online strategy and budget considerations are also addressed.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
9. How Can You Get Started?
1. Clarify your business goals
• Grow the size of your social media network by __%
• Increase the number of sales leads by __%
• Sell __% more of __
2. Define your target audience
• Gender, age, location
• Average household income and level of education
• Behavioral characteristics — what days and what time of day online
3. Set a budget – time and dollars
11. Create a Task List
Peter Drucker’s SMART Methodology
• Specific – Target a specific area for improvement.
• Measurable – What is quantifiable? What are KPIs?
• Actionable – Who will do the tasks? Is he/she capable?
• Realistic – What can realistically be achieved?
• Timed – When will the results be achieved?
12. Set Up Your Social Media Pages
• Banner Image – Each platform has different specifications
• Logo – Small image that will identify you when you post
• Business Profile
• Address
• Phone numbers
• Office hours
• Category – type of business
• Photos & videos
18. Grow Your Social Media Network
• Ask – In person, email, website, business cards, collateral
• Icons – Email, website, business cards, collateral
• Paid Ads – Targeted, simple – “Yours friends like __ …”
• Set a Post Schedule – Commit to 2-3 times per week
• Create Content – Compelling and sharable
19. Create Content – Goal is Engagement
• Plan a few weeks/months at a time
• Be flexible – change it up when appropriate
• Schedule in advance
Date Content Image URL Link
11/15/2014 What do you do when …? http://name-of-website/name-of-image http://name-of-website/page-name
11/17/2014 Did you know that …? http://name-of-website/name-of-image http://name-of-website/page-name
11/19/2014 Here is one of our favorite … http://name-of-website/name-of-image http://name-of-website/page-name
11/21/2014 Knock, knock … http://name-of-website/name-of-image http://name-of-website/page-name
11/23/2014 Check out our new ... http://name-of-website/name-of-image http://name-of-website/page-name