This document provides 12 tips for businesses to prepare for the holiday season. The tips include updating online listings and hours, engaging customers through email and social media, ensuring adequate product inventory, scheduling posts in advance, understanding the customer journey and implementing chatbots, using social media to build relationships, going live on social media, embracing diversity and inclusivity, and the author's services for businesses. The overall message is to get ahead of the competition through strategic marketing and customer engagement during the holidays.

1. 12 days of
Christmas
Get prepared!

2. One
• Update your hours
on google my
biz/facebook and
your website

3. Two
• Email existing clients now
with a holiday video and
letting them know your
hours.
If they are due for an
appointment/review book it!
• Update autoresponder
messages.

4. Three
• Check product
stock levels and
make daily
adjustments to
avoid
disappointed
customers

5. Four
• Schedule your
holiday posts to give
you time to relax
• Remember not
everyone celebrates
Christmas, so change
up your messages to
suit.

6. Five
• Share your
Christmas/Holiday
craziness in your
Instagram/Facebook
stories. It’s relatable!
• Have your team leave a
message on stories
individually

7. Six
• Don’t leave your marketing planning
to the last minute.
• Take a couple of hours to brain
storm your initial strategy. Get
ahead of your competition.
• Engage an expert if you need help!

8. Seven
• 2021 is looking to be an even more
important year for ensuring your
content includes YOU and your
team! Algorithms prefer people –
so make your strategy people
centric.
Think you, your team, customers
and influencers/partners.

9. Eight
• Make your content matter. When
people look for your services, make
sure you have quality information.
• Diversify the type of content you
offer.

10. Nine
• Understand your customer journey.
What happens after they fill out a
contact form?
• What can you automate? Chatbots
are working – get them in your
funnel!
• If you are not clear on your
customer journey get in touch!

11. Ten
• Stop looking at social media
as a promotional and
advertising channel –It’s a
stadium for collaboration with
social media users, primarily
customers and influencers.
Create relationship funnels to
to incite word of mouth
marketing!

12. Eleven
• Go LIVE!
• Office hours / Q&A sessions
• Launches /announcements
• Take people behind-the-
scenes
• Interviews, collaborations and
takeovers
• Experimental content

13. Twelve
• Embrace diversity and demonstrate
inclusivity in your workplace.
• After CoVid people are more aware
and desire to see strong social
conscious in business.

14. • One to one with individual
business owners
• Corporate/team social media &
cyber risk training and
workshops
• Strategy and training for
community managers
• SaaS (Software as a service)
companies
• Speaking
• Video creation strategies
• Online event
management/support
• Online event project
management and strategy
I work with

15. The gifts of TIME and LOVE are
surely the basic ingredients for a
truly Merry Christmas.