This document discusses empowering editorial teams to engage fans on social media. It presents challenges around creating professional content without internal graphic design skills or budgets for outsourcing. Options for content creation are presented in a matrix based on internal graphic design skills and outsourcing approaches. Common pitfalls around content creation are also listed for different levels of internal skills and outsourcing. The document promotes the trend of clubs and organizations establishing internal communication teams to engage fans through content marketing.
This document discusses empowering editorial teams to engage fans on social media. It presents challenges around creating professional content without internal graphic design skills or budgets for outsourcing. Options for content creation are presented in a matrix based on internal graphic design skills and outsourcing approaches. Common pitfalls around content creation are also listed for different levels of internal skills and outsourcing. The document promotes the trend of clubs and organizations establishing internal communication teams to engage fans through content marketing.
Driving Premier League Sponsorships value by using market insights.digitalsportsday
The document discusses 10 commercial trends in sports in 2017 according to Nielsen Sports. It focuses on trend #6 of fully connected fans enabled by technology. It provides examples of how rights holders are using technology to connect with fans in venues, at home, and on the move. It also discusses how fans are consuming and sharing content on mobile and social media platforms. The document emphasizes that rights holders must use data to optimize fan relationships and brand exposure through innovative digital strategies.
Koester je community: 10 tips voor persoonlijke interactiedigitalsportsday
This document contains 11 tips for telling your story in the digital world. The tips include keeping your eyes open, not believing hype, differentiating your content, building trust with your audience, taking ownership of mistakes, knowing you're not alone, listening to and reacting to your audience, being like iconic brands, spreading love, and using a secret ingredient. The overall message is that these tips can help brands, people and businesses reach their goals through online storytelling.
Blending your digital sports strategy - Travis Wrightdigitalsportsday
The document discusses emerging marketing technologies and trends. It introduces Travis Wright, the Chief Marketing Technologist at CCP.Digital and host of various podcasts. It then provides brief descriptions and links to various marketing technology companies and tools, including those related to content management, social media monitoring, customer data analysis, and blockchain applications. Tags and hashtags like #MarTech are used throughout to indicate the focus is on marketing technology.
Connected stadium: vergroot de fanbeleving - Dimitri Huygendigitalsportsday
1. The document discusses strategies for stadiums to improve the fan experience through customized service, orientation, mobility, entertainment, and convenience. This includes using technology like mobile tickets, cashless payments, and in-seat delivery to enhance convenience.
2. Fan surveys found that most clubs communicate with fans monthly and have loyalty programs, but could improve data collection on spending habits. Stadiums are looking at segmentation of fan groups and data-driven approaches.
3. Examples are given of stadiums that implement mobility solutions, enhance orientation through wayfinding and 360-degree views, and provide premium content and entertainment to maximize the fan experience.
The document discusses how purpose can empower organizations to stay ahead in disruptive markets. It provides examples of company purposes such as empowering people in life and business or enjoying sports with core values of teamwork and respect. Traditional IT sourcing focuses on exploitation, fixed scopes, and costs, while digital sourcing explores fluid scopes and delivers value through sprints. Design thinking is presented as a way to ensure solutions make sense, can be achieved, and are useful to the business and users. The break time between sessions is noted.
Live social video op massa events - Kor van der Bijdigitalsportsday
The document discusses strategies for engaging fans on social media at mass participation sports events. It recommends focusing on personal, impactful, live, and social content. This includes sharing personal stories and achievements from participants, teamwork aspects, and scenic or charity-related photos. Live sharing works best in the hours and days surrounding an event. The document also presents case studies of successful social media engagement for the Paris Marathon and Mud Masters obstacle race event.
Internet als massamedium voor DWWA - Isobar NL (by EvdB)Isobar
Isobar Human Media is bij uitstek de strategische advies partner voor het ontwikkelen en uitvoeren van Social Media strategiën. Isobar Human Media is hét centrale punt waar alle specialistisch kennis op het gebied van Social Media uit het Isobar netwerk samenkomt.
Voor meer informatie ga je naar:
http://www.human-media.nl
Driving Premier League Sponsorships value by using market insights.digitalsportsday
The document discusses 10 commercial trends in sports in 2017 according to Nielsen Sports. It focuses on trend #6 of fully connected fans enabled by technology. It provides examples of how rights holders are using technology to connect with fans in venues, at home, and on the move. It also discusses how fans are consuming and sharing content on mobile and social media platforms. The document emphasizes that rights holders must use data to optimize fan relationships and brand exposure through innovative digital strategies.
Koester je community: 10 tips voor persoonlijke interactiedigitalsportsday
This document contains 11 tips for telling your story in the digital world. The tips include keeping your eyes open, not believing hype, differentiating your content, building trust with your audience, taking ownership of mistakes, knowing you're not alone, listening to and reacting to your audience, being like iconic brands, spreading love, and using a secret ingredient. The overall message is that these tips can help brands, people and businesses reach their goals through online storytelling.
Blending your digital sports strategy - Travis Wrightdigitalsportsday
The document discusses emerging marketing technologies and trends. It introduces Travis Wright, the Chief Marketing Technologist at CCP.Digital and host of various podcasts. It then provides brief descriptions and links to various marketing technology companies and tools, including those related to content management, social media monitoring, customer data analysis, and blockchain applications. Tags and hashtags like #MarTech are used throughout to indicate the focus is on marketing technology.
Connected stadium: vergroot de fanbeleving - Dimitri Huygendigitalsportsday
1. The document discusses strategies for stadiums to improve the fan experience through customized service, orientation, mobility, entertainment, and convenience. This includes using technology like mobile tickets, cashless payments, and in-seat delivery to enhance convenience.
2. Fan surveys found that most clubs communicate with fans monthly and have loyalty programs, but could improve data collection on spending habits. Stadiums are looking at segmentation of fan groups and data-driven approaches.
3. Examples are given of stadiums that implement mobility solutions, enhance orientation through wayfinding and 360-degree views, and provide premium content and entertainment to maximize the fan experience.
The document discusses how purpose can empower organizations to stay ahead in disruptive markets. It provides examples of company purposes such as empowering people in life and business or enjoying sports with core values of teamwork and respect. Traditional IT sourcing focuses on exploitation, fixed scopes, and costs, while digital sourcing explores fluid scopes and delivers value through sprints. Design thinking is presented as a way to ensure solutions make sense, can be achieved, and are useful to the business and users. The break time between sessions is noted.
Live social video op massa events - Kor van der Bijdigitalsportsday
The document discusses strategies for engaging fans on social media at mass participation sports events. It recommends focusing on personal, impactful, live, and social content. This includes sharing personal stories and achievements from participants, teamwork aspects, and scenic or charity-related photos. Live sharing works best in the hours and days surrounding an event. The document also presents case studies of successful social media engagement for the Paris Marathon and Mud Masters obstacle race event.
Internet als massamedium voor DWWA - Isobar NL (by EvdB)Isobar
Isobar Human Media is bij uitstek de strategische advies partner voor het ontwikkelen en uitvoeren van Social Media strategiën. Isobar Human Media is hét centrale punt waar alle specialistisch kennis op het gebied van Social Media uit het Isobar netwerk samenkomt.
Voor meer informatie ga je naar:
http://www.human-media.nl
Similar to Het digitale universum van de sport - Peter Sprenger (11)
4. DISRUPTIE
IEDER JAAR BRENGT MEER VERANDERING
HOE FANS SPORT CONSUMEREN
ANDERS CREËREN
ANDERS DISTRIBUEREN
ANDERS INVESTEREN
2017 GLOBAL SPONSORSHIP
€ 65 MILJARD
2017 MEDIARECHTEN
€ 45 MILJARD
5. GETTING
CLOSER
Alles via voice gedreven
interactie
65%van alle digitale media tijd
is mobiel
AI, VR, Bots, IoT: explosie
#customer touchpoints
Messaging is het nieuwe
medium
80%van het internetverkeer is
video
2020
9. Facebook is het leidende
sociale sport platform
56%
van de fans die op sociale media
atleten volgen bezoeken ook
sportwedstrijden/evenementen
Iedere dag
7 miljard
videostreams op Snapchat
YouTube domineert de
sport-highlights
Instagram waarde
sponsored post $2,723
11. GenX MILLENNIALS
1960-1980 1980-2000
Drop in TV uren
2010 – 2016
Millennials 28%
GenX-ers 8%
GenX-ers volgen
sport nog intenser
dan Millenials, bereik
van
45% vs 38%
Millennial
vrouwen hebben een
hogere sport
connectie dan GenX
(45% vs 41%)
Millennials
volgen 5x zoveel
sport op Snapchat en
Instagram
12. MILLENNIALS
Houden van
korte dingen zoals
stats en snelle
highlights
Belangstelling voor
sport groter, maar
aantal minuten
minder
Millennials streamen
2x zoveel sport als
GenX-ers
(56% vs. 29%)
14. PEOPLE ARE
INTENSELY INTERESTED
IN FEWER THINGS
GENERALLY INTERESTED
IN MORE THINGS
15% decline in number
of categories people are
very interested
15% increase in number
of categories people are
slightly interested
Source: Nielsen Sports DNA (2008-2016)
16. MEER OPTIES
VOOR DE SPORTFAN
Meer direct-to-consumer kanalen
Groei eigen kanalen van atleten en merken
Rechtenhouders willen zelf de content uitzenden en gaan de conversatie aan
Meer sport op OTT en sociale media
Digitale beleving in de stadions
17. MEER
DIGITALE
BELEVING
Creatie van meer exclusieve content voor fans
De groei van interactieve content
Merken gaan nog meer sportcontent maken
Diepere partnerships rond content
Digitale beleving bij recreatieve evenementen
18. NIEUWE
MARKETINGPOWER
eSports is een global force aan het worden
Fantasy sports als onderdeel in de value chain
Toenemende investeringen in data voor optimaliseren fan relaties
Nieuwe inkomsten als fans fully connected zijn
20. UNIEKE
EXPERIENCES
One click tune-in vanuit sociale media op basis van alerts
Snelle en simpele single sign-on met fingerprint of biometric technologie
Sneller deling van game highlights of fan chatter
Snellere schakeling tussen live streaming en fantasy sports
Fun en snelle social contests om fans engaged te houden
Data gebruiken om content te personaliseren