The document discusses the history of graphic design in Germany and the development of illustrated books. It describes how Johann Gutenberg developed the printing press and metal movable type in the 15th century. This allowed printers like Albrecht Pfister to illustrate books with woodblock prints for the first time. It also discusses the development of typography, how printing helped standardize languages and increase literacy, and the origins of the illustrated typographic book in 15th century Germany.
The typography by Fady El-Masry
Typography (from the Greek words τύπος (typos) = form and γραφή
(graphe) = writing) is the art and technique of arranging type in order to make
language visible. The arrangement of type involves the selection of typefaces,
point size, line length, leading (line spacing), adjusting the spaces between
groups of letters (tracking) and adjusting the space between pairs of letters
(kerning). Type design is a closely related craft, which some consider distinct
and others a part of typography; most typographers do not design typefaces,
and some type designers do not consider themselves typographers. In modern
times, typography has been put into motion — in film, television and online
broadcasts — to add emotion to mass communication.
Typography is performed by typesetters, compositors, typographers, graphic
designers, art directors, comic book artists, graffiti artists, clerical workers,
and anyone else who arranges type for a product. Until the Digital Age,
typography was a specialized occupation. Digitization opened up typography
to new generations of visual designers and lay users, and it has been said that
“typography is now something everybody does.
Slide presentation on the effects of the Industrial Revolution and the development of Graphic Design in England. For a History of Graphic Design course at Red River College. Reference text is Megg's History of Graphic Design
The typography by Fady El-Masry
Typography (from the Greek words τύπος (typos) = form and γραφή
(graphe) = writing) is the art and technique of arranging type in order to make
language visible. The arrangement of type involves the selection of typefaces,
point size, line length, leading (line spacing), adjusting the spaces between
groups of letters (tracking) and adjusting the space between pairs of letters
(kerning). Type design is a closely related craft, which some consider distinct
and others a part of typography; most typographers do not design typefaces,
and some type designers do not consider themselves typographers. In modern
times, typography has been put into motion — in film, television and online
broadcasts — to add emotion to mass communication.
Typography is performed by typesetters, compositors, typographers, graphic
designers, art directors, comic book artists, graffiti artists, clerical workers,
and anyone else who arranges type for a product. Until the Digital Age,
typography was a specialized occupation. Digitization opened up typography
to new generations of visual designers and lay users, and it has been said that
“typography is now something everybody does.
Slide presentation on the effects of the Industrial Revolution and the development of Graphic Design in England. For a History of Graphic Design course at Red River College. Reference text is Megg's History of Graphic Design
History of Graphic Design lecture on The Bauhaus and The New Typography for History of Graphic Design, First Year, Digital Media Design, Red River College
Join as we explore the history of graphic design. From 10,000 BC to the work of Saul Bass – we will uncover today's modern conception of “design” and how creative minds are building meaningful brands.
With digital art starting to dominate the art industry, it’s safe to assume that some artists may have numerous art pieces, complete and incomplete that need to be organised and saved securely, especially in the case of something happening to the artist. His friends and family may not know where all these art pieces are or what the artist in question would like to do with them.
A PowerPoint presentation of how the art of printing has developed through the years. Explore how different civilizations molded the printing industry we now know today.
History of Graphic Design lecture on The Bauhaus and The New Typography for History of Graphic Design, First Year, Digital Media Design, Red River College
Join as we explore the history of graphic design. From 10,000 BC to the work of Saul Bass – we will uncover today's modern conception of “design” and how creative minds are building meaningful brands.
With digital art starting to dominate the art industry, it’s safe to assume that some artists may have numerous art pieces, complete and incomplete that need to be organised and saved securely, especially in the case of something happening to the artist. His friends and family may not know where all these art pieces are or what the artist in question would like to do with them.
A PowerPoint presentation of how the art of printing has developed through the years. Explore how different civilizations molded the printing industry we now know today.
This includes complete notes needed for the chapter Print Culture included in CBSE Class X Curriculum.
The notes are prepared by topper of CBSE who scored A1 in Social Science and a 10 CGPA.
TYPOGRAPHY 1 OVERVIEW (Intro to GD, Wk 4)Shawn Calvert
Week 4, Type Overview
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Class : 10th
Subject : History
Topic : Print culture and the modern world
#CBSE , #NCERT
Hope this will help you guys .
Regards from a "NAVODAYAN" .
Thank you .
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
Presentatie 4. Jochen Cremer - TU Delft 28 mei 2024
History of graphic design
1. History of Graphic Design.
The German Illustrated Book.
Hazeeq Amin bin Azhar.
Asraf Shazwan bin Daud.
Nur Farhana binti Mohamad
Sah.
Siti Zakiah Hanum binti Sakeh.
2. The German Illustrated
Book.
• Art of Printing Gutenberg developed the letterpress printing
technique using metal types made by combining these relief and
intaglio techniques.
– First his method uses arranged types to print ink onto paper, and
many types must be prepared for each letter.
– The second key element in the Gutenberg printing method is ink.
– The third key element is the press.
3. The German Printers.
German Printers
• Johann Gutenberg (c.1400-1468)
• Johann Fust (d.1466) and
• Schöffer (d.1502) (Schöffer produced more than 200 titles of
incunabula)
4. Incunabula. • The Latin word incunabula means ‘”cradle” or
“baby linen.”
• In general, incunabula are defined as materials
that were printed before 1501, using metal type.
There are several points to be noted in this
definition.
• Xylographic books (using wooden types) are
usually not included in incunabula.
• Incunabula are not necessarily limited to
books. Even today, opinions are divided as to
whether or not booklets and pamphlets should
be included in the category of books.
Broadsides, such as advertisements, however,
are included in incunabula if they were printed
using metal type, and indulgences and other
single-sheet printed items such as calendars are
also included in classification.
• The term "incunabula" was first used by
Bernhard von Mallinckrodt (1591- 1664), a
German philologist.
5. Various
Typefaces
• Incunabula
started by creating
something similar
to medieval
manuscripts.
Gutenberg's 42-line
Bible used a script
called "textura
quadrata," which
had been used for
bibles and liturgies
of those days.
Textura Quadrata.
A distinctive feature of incunabula is that the typefaces
used are rich in variety. Incunabula started by creating
something similar to medieval manuscripts. Gutenberg's
42-line Bible used a script called "textura quadrata," which
had been used for bibles and liturgies of those days.
6. Roman Type.
• Roman type, meanwhile, accounts for 20% of all the types used in incunabula.
This type arose from humanism in the Italian Renaissance, which aimed at the
revival of ancient Roman cultural styles
7. Gothic and Roman
Typefaces.
• In those days the Gothic and Roman typefaces
included not only regular alphabet letters and
numbers but also other symbols and their
combinations (called "ligatures") or letters
with such symbols as "-," "~," or "º" attached.
8. Ars Moriendi. Ars moriendi - ("The Art of Dying") is the name of two
related Latin texts
about 1415-1450 which offer advice on the protocols
and procedures of a good death
and on how to "die well", according to the Christian
Church of the late Middle Ages.
It was basically Church propaganda used to scare you
into giving them money.
9. Typography.
• Typography is the major communications
advance between the invention of writing and
twentieth-century electronic mass
communications; it played a pivotal role in the
social, economic, and religious upheavals of
the fifteenth and sixteenth centuries.
10. Printing.
• Printing stabilized and unified languages.
German languages became typographic mass
media communicating to audiences of
unprecedented size with one voice,
contributing to the vigorous spirit of
nationalism that led to the development of
the modern nation-state.
11. Literacy.
• Illiteracy, the inability to read and write, began a
long, steady decline. Literacy was of limited value
to a medieval peasant who had no hope of
gaining access to books. But tumbling book
prices, the beginnings of popular genres such as
the romance (precursor of the modern novel),
and the proliferation of the ever-present
broadside made reading desirable and
increasingly necessary for Renaissance
townspeople.
12. Design Innovation.
• Design innovation did emerge in Germany,
where woodcut artists and typographic
printers collaborated to develop the illustrated
book and broadsheet. In Italy, the letter styles
and format design inherited from illuminated
manuscripts gave way to a design approach
unique to the typographic book.
13. Origins of
the
Illustrated
Typographi
c
Book.
• Bamberg printer Albrecht Pfister began to
illustrate his books with woodblock prints.
About 1460, he used five woodblocks and the
types from Gutenberg’s thirty-six-line Bible to
print his first edition of Johannes von Tepl’s
Der Ackerman aus Böhmen (Death and the
Ploughman)
Albrecht Pfister (1420-1470)
14. White-on-
Black
Woodblocks
-Spain received three German printers, who
arrived in Valencia in 1473 under the auspices
of a major German import-export firm.
-The design sense of the Spanish, which
favored dark masses balancing decorative
detail, influenced their graphic design,
particularly their large woodblock title pages.
-A particular masterpiece of Spanish Diego de
Gumiel, title page for Aureum Opus (Great
Works), 1515.
-The title almost becomes an afterthought in
this title page.
-The use of white-on-black woodblocks and
heraldic imagery is typical of early Spanish
graphic design.
15. Typographic
Design.
• Typographic design is Arnao
Guillén de Brocar’s Polyglot
• Bible of 1514–1517. Composed
of correlated texts in multiple
languages, this massive
research project drew scholars
from all over Europe to the
University of Alcalá de
Henares.