Chemical Engineering Sepuluh Nopember Institute of Technology Student Association has repositioned the organization in November 2008.

1. Himatekk Transformation
“ A new energy to bring Himatekk
competitive and recognizable “

2. Transformation Spirit
Current situation
• Himatekk didn’t have link to Alumni
• Less attention and care from Alumni
to Himatekk
• Less competitiveness (soft skill) of
new graduates chem-eng its
• Lack of brand awareness Himatekk
• Less industrial willing to work with
Himatekk
• High competition in marketplace
• Old academic learning process

3. Transformation Spirit
What we want to
be…

4. Transformation Journey
Item Old New
Focus Student Wider: All customers  student, alumni,
civitas academic, industry
Perceived value Old, serious,
static, not
professional
Young, dynamic, fun, professional
organization, competent people
Communication Flat,
announcement,
beroucrative
functional
Dialog, engagement, fun but professional,
IT based, proactive, communicative
Structure ‘kampung’ looks
like
Fresh, lean organization, professional look,
dynamic, link to market
Official Boring, generic,
dominant
Democratic, participative, young style,
energetic, smart
Approach local Global and marketable (link to industry)
Work environment Static, as a place
to work
Life!, learning & development ,
Office Not attractive, ‘10
years ago’, less
professional looks
like
Minimalist, multifunction, well arranged,
professional

5. Strategic Planning
Establish
Vision -
Mission
SWOT
analysis
Establish
goals
How to
achieve
the goals
What the organization
want to be ...?
Goals-based planning is the most common and starts with
focus on the organization's mission (and vision and/or
values), goals to work toward the mission, strategies to
achieve the goals, and action planning (who will do what
and by when).

6. Agenda
1. Brand Transformation
2. New Vision and Mission
3. Organizations (struct, roles & resp.)
4. Strategic Plan
Need to set the
agenda of the
transformation

7. Brand Transformation
Brand : HIMATEKK
Symbol :
Brand : HIMATEKK
Re- design the
logo .. ?

8. Brand Transformation
Brand : HIMATEKK
Symbol :
Brand : HIMATEKK
Re- design the
logo .. ?
• Simpler
• ‘Young’
• Charactered
• Easy to be captured in
our mind
• Attractive
• Up to date / sustainable
• Different
• Support vision

9. Vision and Mission
Current VISION New VISION
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10. Vision and Mission
Current Mission New Mission
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Why your
organization exist?
The mission statement should
provide continued direction and
focus to your plans and operation
in your organization

11. Organization
Current Org. chart

12. Organization
New Organization Structure

13. Establish the goals
By developing GOALS from each
department aligned with new vision and
mission

14. Transformation Phase
• ......................• ........................•...................
Q2-Q3’08 Q4’08 2009
Action Plan from each department
General Affair
R & D Dept
Student R &
Dept
PR & Comm
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15. NOW………………..
Old ….
The reborn of ...