This is a pitch deck I used/use as part of potential client intro. It's a quick run through how I think about digital content strategies. This particular deck was mostly used for bands, which is probably clear if you've read it already.

1. Getting an audience is hard.
Sustaining an audience is hard.
It demands a consistency of
thought, of purpose, and of
action over a long period of
time.
Bruce Springsteen

2. I’m in the middle of a very long
conversation with my audience.
It’ll be a lifelong journey for both
of us by the time I’m done.
Bruce Springsteen

3. Thanks, Boss.

4. Conversation
is a two-way street.

5. Connection
is a two-way street.

6. Make the Content
a two-way street.

7. Make it High Fidelity.

8. “Content is king.”

9. “Content is king.”
They say.

10. “Content is king.”
Well, some of them say…

11. “Conversation is king. Content is just
something to talk about.”
Cory Doctorow

12. the Connection
Like Cory and The Boss say, the real point is conversation, but it
starts with a connection.
Digital content, and it’s sister social media, have blown the ability to
connect with an audience wide open. “Digital” is a new thing, and a
new way of delivering the old thing… with benefits. It allows brands
and bands to connect with their audience in new ways. And it
allows the audience to take part, making it a conversation.
Good digital content is built on the connection.
Great digital content respects the connection.
High Fidelity digital content keeps the audience talking, growing
the connection by inviting them to come along for the ride. So, let’s
talk…

13. A good digital conversation is a reflection of a brand’s core
message.
A great digital conversation is a reflection of a brand’s
connection with their audience.
A High Fidelity conversation strengthens the connection by
asking questions, by looking for and expecting answers from the
audience.
High Fidelity content grows the conversation by being ready
for the audience to respond, and developing strategy to be
prepared to react quickly and creatively to keeping the
conversation going.
But there’s more to it because…
the Conversation

14. The internet is the world’s biggest
bullshit detector.

15. If your message isn’t authentic, the
audience looks the other way.

16. Fast.

17. Good digital content delivers a message that speaks to
the audience.
Great digital content delivers a message that speaks in an
authentic way, with a message that matches core values.
High Fidelity digital content is an authentic conversation.
We help clients find their digital voice with a message that
makes fans want to be involved. This builds a genuine, no
bullshit, two-way conversation with the audience.
When we start from an authentic digital voice, we know
what we’re listening for in the conversation, and reacting is
easy, because all we have to do is be true.
the Message

18. We’ll need some tools.

19. the Tools
At High Fidelity we work with a number of purpose-
built tools to optimize all campaign communication.
From strategy and design, to scheduling and response,
these tools help us to focus on creative content, to
engage in conversations, and track everything, all in real
time.
Using these tools, we work with clients to create a plan
tailored to produce a stream of digital content. At the
right time, with the right message.
Our workflow is built for digital needs in a reactive world.
It gives us the agility to respond quickly, effectively,
creatively, and consistently, because…

20. In digital, consistency is king.

21. Consistency breeds virality.

22. Consistency maximizes usable data.

23. Data is how High Fidelity listens.

24. Likes? Followers? Plays on Spotify?

25. Listening to the data is how we know
which metric to chase, and when.

26. the Data
Digital means that things move in streams. Streams in, and
streams out.
Two-way streams. Content out. Data in. Conversation out.
Conversation in.
Before campaign launch we use data to make a plan. We
research available social, behavioral, and traffic data to
focus messaging and target strategy, platform by platform.
Data tracking is built in to the campaign plan. We watch the
right metrics to match client goals while supporting ongoing
conversation.
Then we launch, we listen, and we react…

27. the Reaction
When we listen to the data we're able to understand the
conversation on a deeper level. We know which creative
decisions are working, which messages are working, and how
the audience is responding.
With better understanding, consistent content, consistent data,
and a plan to react we’re able to be more creative, faster.
With analytics and adaptation built into the workflow we can
focus our energy on creative content, and effective strategy, to
keep the audience engaged and enthusiastic.
Enthusiasm keeps the conversation going. This maintains the
two-way stream. This allows us to continue to work toward
goals with a clear picture for our clients of what we’re doing,
how we’re doing it, and why, because…

28. the Reporting
Communication with the audience isn’t the only thing
that matters.
The High Fidelity workflow is built around
transparency. We provide regular reports to the client,
and we take pride in our ability to explain our strategy
and our outcomes.
Comprehensive data reports are prepared, and
included in planning and creative briefs. If there are
any questions about what we’re doing, why, how, or
what the hell all these numbers mean, we’re ready to
answer.

29. So, let’s get to work.

30. Please visit http://highfidelity.digital to contact us.
Thanks for checking us out. 👍