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SXSW 2017 Mitchell Takeaways


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Follow the Mitchell team through their SXSW 2017 experience.

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SXSW 2017 Mitchell Takeaways

  1. 1. Mitchell Delegates Ann Hecksher Digital Planner Ann Newland SVP, Digital Strategy Jessica Dove Digital Account Manager Robert Headrick Senior Motion Designer TJ Pike Senior Director, Technology
  2. 2. We went to learn and to get inspired
  3. 3. We saw a lot of stuff
  4. 4. We went to a lot of sessions
  5. 5. Here are our key takeaways
  6. 6. Virtual Reality + 360 Video It’s everywhere and everyone wants a piece
  7. 7. VR can be a useful sales tool, but it has many other uses which can help our client’s industries. High quality sound makes a huge difference. Tell different stories through VR – content is crucial. It’s not about the technology, it’s about the story we’re telling. VR Takeaways
  8. 8. Storytelling With Data Data paired with cultural insights can help solve problems
  9. 9. Data can help build bridges to make good happen. Personalized “everything” provides a new revenue stream for businesses. Data drives business decisions. Storytelling with Data Takeaways Every company and every panelist spoke about data and how it was an intrinsic part of how they guide their companies.
  10. 10. Chatbots and Artificial Intelligence We’re moving from a mobile first world to an AI first world
  11. 11. Autonomous vehicles will be advantageous. The challenge we have to get ready for is what that looks like for the 3.5 million truck drivers in the US alone it will render unemployed. Autonomous vehicles make business sense and therefore will be adopted quickly. We have to start training people now for re-employment. Harley Davidson uses AI tool to find lookalike customers. Cosabella has worked with AI technology to test the design of its website in real-time. It condensed six months of testing into 30 days and saw a 38.4% lift in conversions. Chatbots and AI Takeaways
  12. 12. The Rise of Bots Boosting your business with B2B and B2C bots
  13. 13. Bots can embrace conversation which is more natural way to communicate. Conversation reduces the amount of mouse clicks or touches on screen. User experience is improved leading to greater customer engagement and retention. Bots can provide increased opportunity to capture relevant and contextual user data leading to deeper insights. Next wave will be speech to visual. Humans consume information visually much better. Finding out ways to provide the answers visually will be an opportunity for content specialists. The Rise of Bots Takeaways
  14. 14. Influencer Marketing The relationship with the influencer is more important than the dollar
  15. 15. Find people who are already passionate about your brand. Engagement from a brand can help grow an influencer. If all you have is money, you will lose every time. Influencer Marketing Takeaways Engagement rate drops drastically once you get to a million followers.
  16. 16. Neuroscience + Advertising Brands are partnering up with neuroscientists to make better campaigns
  17. 17. Add an emotional tie to your creative because it tends to be more effective in brand recall. Align your brand with your target audience’s core values. It’s simple: People like brands they can relate to. Neuroscience + Advertising Takeaways To get a message to stick, create a unified message that can be put on many platforms and are customized to the individual platform. Neuroscientists are using tools to get an accurate holistic view of consumers’ feelings towards ads that tends to be more accurate than a questionnaire.
  18. 18. The Future of Connection Exploring the future of how we connect
  19. 19. Technology platforms are great at making the connections, but it takes the in person connection for a relationship to sustain. An oncoming evolution of social apps to help people make connections outside of romance. The Future of Connection Takeaways There’s always a niche/tribe – find yours. If you build it, they will come.
  20. 20. Immersive Storytelling More than just telling a story to an audience – you want them to feel it
  21. 21. Don’t doubt that a community will come together around this event, if it impacts them. Be ready to pivot if your story isn’t resonating or if something catches that you didn’t expect. Immersive Storytelling Takeaways Make your story personal based on your audience as much as possible. A successful story is based on how well you connect with your audience.
  22. 22. GIFs – the “Verbs of the Web” Storytelling for a fast-paced, visual, mobile-focused world
  23. 23. GIFs allow you to create simple content experiences that are easily digestible and shareable. Incredibly flexible – use GIFs to preview more in-depth content, or design content from scratch with this silent visual format in mind as your delivery medium. GIF Takeaways Even in the ever- changing world of tech innovations, this 30-year-old file format is actually increasing in relevance as storytelling needs change. Immensely scaleable content format – a GIF can be a 3- second snippet of a previously-produced video, or a fully- developed animated story.
  24. 24. Thank you!