Taylor Swift is known for hiding messages in her album digi-packs by capitalizing unnecessary letters in song lyrics, such as spelling out "WROTE THIS INSTEAD OF CALLING" in the song "I Almost Do" from her album Red. These hidden messages provide insight into Swift's songwriting process and promote fan engagement by encouraging fans to actively look through the digi-pack for the hidden information. This technique inspired the author to include hidden messages in their own digi-pack as a way to encourage exploration of the booklet and please dedicated fans.

1. Hidden messages in Taylor Swift’s digi-pack
Taylor Swift is known by her fan base for putting hidden messages in her digi -packs. This is shown in
her album red when she has created hidden messages applying to individual songs but putting
unnecessary capital letters in the song’s lyrics. This is shown in the song ‘I almost do’, the message
was ‘WROTE THIS INSTEAD OF CALLING’. These kind of messages give an insight into what Taylor was
thinking in the process of writing these songs and it also promotes fan engagement as the fans
would have to actively look into the digi-pack to find out the information, therefore encouraging
them to actively look through the leaflet.
This technique has inspired me to do something like this in my own digi -pack as it is a clever idea
that encourages people to look through the leaflet and also brings pleasure to a dedicated fan base
and give them something back that a passive listener wouldn’t understand.