The document discusses the evolution of the internet and rise of social media. It notes that internet usage has grown from static web pages to over 550 million people online. Social networks and user-generated content have become prominent. Examples of social networks mentioned include Facebook, LinkedIn, and Hyves. The document also discusses how businesses can leverage social media for customer engagement and reviews. It provides examples of how the Dutch hospitality industry utilizes social platforms like Twitter, blogs, and review sites.

5. HIGH
*
LOW
RECENT YEARS * Edelman Trust Barometer

6. HIGH
LOW
RECENT YEARS

7. * Ronald Coase, 1937 “The nature of the firm”.

8. INTERNET HISTORY…
1. STATIC.
WEB 2. VOLUME GROWTH.
1.0
3. VOLUME EXPLOTION:
SEARCH / ALGORITHMS
APPLICATIONS
550.000.000.000 PEOPLE ON LINE

4. PEOPLE/CONNECTING
SOCIAL NETWORKS/MEDIA

9. * Data from Forrester Research Technographics® surveys, 2007

10. * “Here comes everybody”, Clay Shirky, 2008

15. VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL : HYVES
BUSINESS : LINKEDIN
SOCIO-BUSINESS: MINDZ.COM
SERIOUS GAME: WORLD OF
WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)

25. 20% 80%

35. BOUNDARYLESS
ORGANIZATION

40. “TO BE OR NOT TO BE”
IS NO LONGER THE
QUESTION
WHO DO YOU WANT TO BE?
WHO ARE YOU?

43. : HOW SOCIAL CAN YOU BE ?
Share product images
Customers who bought Share with friends
this book also bought
Average customer
External reviews review
Amazon.com sales rank
Books on related topics
Customers were also
Customer tags
interested in
What do customers buy Rate this item
after viewing this item
Customer reviews
Customers discussions
Most helpful reviews
List-mania
Guide-mania
Customers who bought
items in your history
also bought…

44. DUTCH HOSPITALITY INDUSTRY: HOW SOCIAL CAN YOU BE ?

46. Seats2meet Plaza:
www.mindz.com
Social network:
www.frisinjehoofd.nl
Personal blog(s)
www.ronaldvandenhoff.nl
“ikwilmeedoen.nl”
Corporate blog(s)
Reviews:
www.meetingreviews.com
Twitter fountain
Hyves,
Linkedin
Facebook,
Youtube
Flickr
Delicious
Slideshare

56. PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100%
CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26%
*UNIVERSITEIT VAN TWENTE, 2007

65. IBM LEADERSHIP SURVEY 2008 :
HUNGRY FOR CHANGE
EXCEED EXPECTATIONS
GLOBALLY INTERGRATED
DISRUPTIVE BY NATURE
GENUINE
ENTERPRISE2.0