LinkedIn Masterclass Haagse Hogeschool

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LinkedIn Masterclass presentation given during the "Social Media Experience" @ the Haagse Hogeschool. Audience consisted of international and Dutch students studying "International Communication Management" Slides 23 - 28 - 31 are clickable and will show an interesting YouTube

Technology Business

Social Media Experience
De Haagse Hogeschool
The Hague: 24 January 2012

Before I start
Before I introduce myself
LinkedIn is a SOCIAL media network
What makes media social?
Two way traffic!
Interaction!
and...

SHARING!
http://www.slideshare.net/PetraFisher

WORLDWIDE MEMBERSHIP
135m+ professionals around the world: November 2011

8m+ members in the UK
3m+ members in France
3m+ members in The Netherlands
2m+ members in Italy
2m+ members in Spain
1m+ members in Belgium
13m+ members in India
3m+ members in SE Asia
5m+ members in Canada
6m+ members in Brazil
2m+ members in Australia

HEADLINE:
~ Slogan using keywords
OR:
~ Value proposition | Value proposition |
Value proposition | Credibility | Position
at Company

 84,800 members
 7 jobs posted in1 day

THANK YOU
VERY MUCH!
Petra Fisher

http://nl.linkedin.com/in/petrafisher
twitter.com/petrafisher
facebook.com/petrafishertraining
linkedintosucceed.com

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LinkedIn Masterclass Haagse Hogeschool

1. Social Media Experience De Haagse Hogeschool The Hague: 24 January 2012

2. Before I start Before I introduce myself LinkedIn is a SOCIAL media network What makes media social? Two way traffic! Interaction! and... SHARING! http://www.slideshare.net/PetraFisher

3. Petra Fisher

8. WORLDWIDE MEMBERSHIP 135m+ professionals around the world: November 2011 8m+ members in the UK 3m+ members in France 3m+ members in The Netherlands 2m+ members in Italy 2m+ members in Spain 1m+ members in Belgium 13m+ members in India 3m+ members in SE Asia 5m+ members in Canada 6m+ members in Brazil 2m+ members in Australia

9. Worldwide Membership 135m+ professionals around the world: November 2011 8m+ members in the UK 3m+ members in France 3m+ members in the Netherlands 2m+ members in Italy 2m+ members in Spain 1m+ members in Belgium 13m+ members in India 3m+ members in Southeast Asia 5m+ members in Canada 6m+ members in Brazil 2m+ members in Australia

10. IN -ACTIVE

11. RE -ACTIVE

12. PRO ACTIVE

13.

14. YOUR NETWORK

15.

16.

17.

18.

19. HEADLINE: ~ Slogan using keywords OR: ~ Value proposition | Value proposition | Value proposition | Credibility | Position at Company

20.

21.

22.

23.

24.

25.  84,800 members  7 jobs posted in1 day

26.

27.

28. Social Media for Small Business on CNN

29. 1 FREE LinkedIn Profile Checklist linkedintosucceed.com/blog

30.

31.

32. THANK YOU VERY MUCH! Petra Fisher http://nl.linkedin.com/in/petrafisher twitter.com/petrafisher facebook.com/petrafishertraining linkedintosucceed.com

Editor's Notes

Welcome, before I get started, let me check if I’m in the right room...I’m here to talk about LinkedIn today.Who is here for a Masterclass LinkedIn (raise hand)Good, now that we’ve established I am in the right room,Let me ask you..Who had heard about LinkedIn before this class was announced?Fantastic –And who has already got a LinkedIn profile?Impressive – Anyone here with a profile that is 100% complete?Phew... Looks like I can still teach you something here today –
When I Googled myself ... Who has Googled themselves before? [hands in the air]I showed up 9 times out fo the first 10 resultsNow if we disregard the fact that I write a blog, what is the first search result?My LinkedIn profile!LinkedIn ranks very well in Google
Worldwide Membership135m+ professionals around the world as of November 3, 2011At the moment professionals worldwide are joining LinkedIn at roughly 2 per second... Lets have a look…
Are you one of those 14 million?Yes, I saw all hands up at the beginningNo, some of you are not there yet...Start networking and profiling yourself now and when you graduate you’ll have a great network to help you find a job.Done well, you’ll even be a “know name” in the right circlesHow cool is that!--- lets have a look at some strategies you can use on LinkedIn to make this happen!
Open an accountEnter the details in your profielAdd connectionsJoin some groupsSit back and relaxWhat do you think is there a point in joining LinkedIn and be an IN-active user?YES [hands up]NO [hand up]Even if this is all you do, it is still important to have a presence on LinkedIn:You have a permanent online resume (do keep it up to date though)You can add the URL to your Public Profile to your resume and email signature
On top of the actions from the IN-active strategy you also:Place updates (just like on Facebook, but then related to your professional ambitions)Comment on other people’s updatesShare updates or interesting Internet contentTake part in discussions in the groups you’ve joinedThis creates visibility remember, each action shows your name and photo so after a while people start to notice you!This gives you the opportunity to show and share you expertise, you don’t need work experience to have expertise!
This is the most effective strategy.It is also the most advanced and involved strategy.Todays session doesn’t allow to go into that much detail.Put shortly, it involves using LinkedIn cleverly to find people that can help you reach your goal (a job, a client, information) and to get in touch with these people other than sending them a link request out of the blue.
I have blocked part of the names and the companies, so that might look a bit funny.Apart from that, what is your opinion of these three first impressions?There are 21,629,911 managers on LinkedIn, you are not going to stand out in search results.More to the point? What does “manager” tell us about this person?He is actually “policy manager innovation and development” now if you read that in combination with the company it would make more senseDirector of purchasing tells us exactly what she does at her company!The third one is breaching LinkedIns terms and conditions. In the namefield you are ONLY allowed to enter your name.You often see people adding their phonenumber or something like 2000+ connections.When LinkedIn spots a profile like this they have the right to remove it. Generally they will first deactivate it and give you a chance to comply.
What impression does this picture give?Does it come across professional?Does a yellow was and adding sparkling stars give credibility to a creative communicator?You could argue that it will appeal to the right target group.That is will establish a natural selectionPersonally I believe you might loose a lot of options.There are people who can refer you on... The people you want to reach might not react badly to this picture,But what is the point if the people that can put you in touch won’t give you a second look?
Start discussionsYou are the leader, be sure to embrace your first follower! Always reply to the first comment, thank them for their contributionParticipate in discussionsWhen you find a person doing something great:Be the person who transforms a lone nut into a leaderJust remember:Nurture your first followerMake everything clearly about the movement, not about youBe public, be easy to followDon’t be invisible:2-3 comments a week2-3 likes a week1 profile update a week
Arjan just got exposure to my 367 connections.We share 9 connections, so what does that leave...Not bad for saying something nice isn’t it?As I clicked on like the next day, he got the exposure twice!
When you are active on social media, including LinkedInShare linksShare interesting articlesBlend into running conversations about topics of your fieldGive free tipsHave a persistent online presenceWrite a blog and allow commentsa blog is also a great way to show expertise whey you haven’t got work experience yet.Blog about products you work on, articles you’ve come across, insites you’ve gainedLink you blog to LinkedIn
So if you are ready to get serious about your profileThen I am willing to get your startedYou can go to my blog to download your free copy of the LinkedIn to Succeed Cheatsheet with easy to follow tips to optimise your profile
Feel free to connect with meAdvantages:When you comment on my updates you get exposure to my networkIf you the power is in the second degree network, I can introduce you to useful contactsI will see your updates and might comment or likeBONUS:Connect with me with a personalised invite, referring the this social media experienceA week from now from those of you who connected, the ones who did so with a 95% complete profile will go into a drawTwo people will receive a free profile review
I have been given two hours to share some insights on LinkedIn with youWhich is great, there is so much to tellI had trouble limiting myself to two hoursHaving said that, I greatly admire the people of the LinkedIn learning centre, lets spend 4 minutes to listen to one of their staff summarising some of the things we looked at today!

LinkedIn Masterclass Haagse Hogeschool

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