Big Data vs. Big Regulation in the Quest for Consumer Loyalty. How digital and social media can achieve health and marketing outcomes in a highly regulated environment

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Big Data vs. Big Regulation in the Quest for Consumer Loyalty. How digital and social media can achieve health and marketing outcomes in a highly regulated environment. * How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA. * Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future. *Experiences with digital health tools and e-prescribing in Michigan Newhouse Global Leaders In Digital & Social Media Speaker Series (#NewhouseGLDSM) for Wednesday, February 27 at 6:00 pm at the S.I. Newhouse School of Public Communications at Syracuse University

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Andrew Hetzel, VP of Corporate Communications for Blue Cross Blue Shield of Michigan, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University. Speaking on "Big Data vs. Big Regulation in the Quest for Consumer Loyalty - How digital and social media can achieve health and marketing outcomes in a highly regulated environment." - How the Affordable Care Act is forcing health insurers to get more personal, despite the regulatory limits of HIPAA. - Why the largest health insurer in Michigan for 74 years sees social and digital media as vital to its future. - Experiences with digital health tools and e-prescribing in Michigan.

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Dr. William J. Ward

Chuck Hemann, Group Director, Analytics for W20 Group, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University. Chuck will be speaking on "How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage" March 20, 2013. How companies use analytics to turn big data into actionable insights about their audiences to gain competitive advantage

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With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community. As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.

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