All about influencer marketing.

6. There are 4
main types of
influencers:
Nano, Micro,
Macro & Mega.
There are 4
main types of
influencers:
Nano, Micro,
Macro & Mega.

7. Influencer Type Number of Followers
Mega Influencer 1 Million
Macro Influencer 100,000 - 1 Million
Micro Influencer 1,000 - 100,000
Nano Influencer Less than 1,000
Influencer Type Number of Followers
Mega Influencer 1 Million
Macro Influencer 100,000 - 1 Million
Micro Influencer 1,000 - 100,000
Nano Influencer Less than 1,000

8. Nano-Influencer
Nano-Influencer
A nano influencer is a person who
has between 1 to 1000 followers.
Usually, a person starts to be named
an influencer if it has at least 1,000
followers. A nano influencer is a first
type of influencer and is a person
who has social influence on a
comparatively narrow market.
A nano influencer is a person who
has between 1 to 1000 followers.
Usually, a person starts to be named
an influencer if it has at least 1,000
followers. A nano influencer is a first
type of influencer and is a person
who has social influence on a
comparatively narrow market.

9. Micro-Influencers
Micro-Influencers
A micro-influencer is someone who
has between 1,000 to 100,000
followers. A micro-influencer focuses
on a specific niche or area and is
generally regarded as an industry
expert or topic specialist.“[Micro-
influencers] have stronger
relationships than a typical influencer.
This is often driven by their
perception as an opinion leader of [a]
subject matter. A micro-influencer, as
opposed to a celebrity or regular
influencer, often has a very uniform
audience
A micro-influencer is someone who
has between 1,000 to 100,000
followers. A micro-influencer focuses
on a specific niche or area and is
generally regarded as an industry
expert or topic specialist.“[Micro-
influencers] have stronger
relationships than a typical influencer.
This is often driven by their
perception as an opinion leader of [a]
subject matter. A micro-influencer, as
opposed to a celebrity or regular
influencer, often has a very uniform
audience

10. Macro-Influencer
Macro-Influencer
A macro-influencer’s follower count should
fall somewhere between 100,000 and one
million followers. A macro-influencer is a
public figure who builds a reputation from
their social media presence to earn an
income. These influencers have become
popular for posting engaging content online
and partnering with companies for brand
deals. If a career as an influencer interests
you, then it may be beneficial to gain insight
into building social media followings and
creating content that appeals to consumers.
A macro-influencer’s follower count should
fall somewhere between 100,000 and one
million followers. A macro-influencer is a
public figure who builds a reputation from
their social media presence to earn an
income. These influencers have become
popular for posting engaging content online
and partnering with companies for brand
deals. If a career as an influencer interests
you, then it may be beneficial to gain insight
into building social media followings and
creating content that appeals to consumers.

11. Mega Influencers
Mega Influencers
A mega influencer refers to a social
media influencer who possesses an
extensive following, usually in the
millions.
Mega influencers are typically
celebrities, athletes, or other
prominent individuals who have
established a substantial presence on
social media platforms like Instagram,
YouTube, or Twitter. These influencers
possess the capacity to reach a vast
audience and can significantly impact
the purchasing decisions of their
followers.
A mega influencer refers to a social
media influencer who possesses an
extensive following, usually in the
millions.
Mega influencers are typically
celebrities, athletes, or other
prominent individuals who have
established a substantial presence on
social media platforms like Instagram,
YouTube, or Twitter. These influencers
possess the capacity to reach a vast
audience and can significantly impact
the purchasing decisions of their
followers.

12. What is the job of an
influencer?
What is the job of an
influencer?
Connecting to the brand and
potential target audience across
various social networking platforms.
Developing and implementing
innovative social media strategies.
Creating and writing relevant content
for social media posts.
Connecting to the brand and
potential target audience across
various social networking platforms.
Developing and implementing
innovative social media strategies.
Creating and writing relevant content
for social media posts.

13. What does the influencer
do?
What does the influencer
do?
Influencers leverage various platforms,
such as social media, blogs, and
videos, to share content, promote
products or services, and engage with
their followers. Also Known As: Social
media influencer.
Influencers leverage various platforms,
such as social media, blogs, and
videos, to share content, promote
products or services, and engage with
their followers. Also Known As: Social
media influencer.

14. Duties Of An Influencers
Duties Of An Influencers
Some of their job duties typically include:
Filming and photographing images and videos
to use for social media posts. Researching brands
and their products to create promotional
content.
Some of their job duties typically include:
Filming and photographing images and videos
to use for social media posts. Researching brands
and their products to create promotional
content.

15. Requirements And Skills:
Requirements And Skills:
- Extensive background in engaging with social
media platforms
- Self-motivated individual capable of working
alone or as part of a social marketing team
- Exceptional organizational and communication
abilities
- Proficiency in establishing client relationships
- Previous involvement in event planning, project
management, or marketing is advantageous
- Extensive background in engaging with social
media platforms
- Self-motivated individual capable of working
alone or as part of a social marketing team
- Exceptional organizational and communication
abilities
- Proficiency in establishing client relationships
- Previous involvement in event planning, project
management, or marketing is advantageous

16. Conclusion
Conclusion
Influencers continues to redefine the landscape of digital
platforms, offering brands a unique opportunity to connect
with consumers in a meaningful and authentic manner.
Embracing the power of influencers can drive engagement
and brand loyalty in today’s competitive market.
Influencers continues to redefine the landscape of digital
platforms, offering brands a unique opportunity to connect
with consumers in a meaningful and authentic manner.
Embracing the power of influencers can drive engagement
and brand loyalty in today’s competitive market.

17. #1 influencer
#1 influencer
Cristiano Ronaldo - @cristiano
FOLLOWERS 617.8M
Cristiano Ronaldo - @cristiano
FOLLOWERS 617.8M

18. Why Cristiano
Ronaldo is The
Greatest Influencer
of All Time ?
Why Cristiano
Ronaldo is The
Greatest Influencer
of All Time ?
He’s now being referred to as the
most famous athlete of all time
because of his massive Facebook
and Instagram followers which
seems to be growing at an
exponential rate daily.
This is the third time in a row that
CR7 is being crowned world’s most
famous athlete.
In January 2020, he became the first
man to hit 200m followers on
Instagram, now it has increased to
238m, he has amassed 132 million
Facebook followers while he has
88m Twitter followers
He’s now being referred to as the
most famous athlete of all time
because of his massive Facebook
and Instagram followers which
seems to be growing at an
exponential rate daily.
This is the third time in a row that
CR7 is being crowned world’s most
famous athlete.
In January 2020, he became the first
man to hit 200m followers on
Instagram, now it has increased to
238m, he has amassed 132 million
Facebook followers while he has
88m Twitter followers

19. The Power of
Influence:
Unveiling the
Profound Benefits
of Being an
Influencer
The Power of
Influence:
Unveiling the
Profound Benefits
of Being an
Influencer

20. FLEXIBILITY
One of the greatest perks
of being an influencer is
the flexibility that comes
with the job. In general,
it is not the typical 9-5 as
influencers have control
over when their working
hours are.
FLEXIBILITY
One of the greatest perks
of being an influencer is
the flexibility that comes
with the job. In general,
it is not the typical 9-5 as
influencers have control
over when their working
hours are.

21. Impact on Branding
Impact on Branding
As an influencer, you have the
power to amplify brand visibility
and reach a wider audience. Your
endorsement can significantly
boost a brand's reputation and
drive consumer engagement.
As an influencer, you have the
power to amplify brand visibility
and reach a wider audience. Your
endorsement can significantly
boost a brand's reputation and
drive consumer engagement.

22. Building Connections
Building Connections
Being an influencer allows you to forge
meaningful connections with your
audience and industry peers. These
connections can lead to valuable
collaborations, partnerships, and
opportunities for growth.
Being an influencer allows you to forge
meaningful connections with your
audience and industry peers. These
connections can lead to valuable
collaborations, partnerships, and
opportunities for growth.

23. OPPORTUNITIES TO
WORK WITH
BRANDS THEY LOVE
OPPORTUNITIES TO
WORK WITH
BRANDS THEY LOVE

24. Finance Gain
Finance Gain
Influencers can make money through
sponsored posts, where they promote a
brand’s product or service in exchange for a
fee. They may also receive free products or
services from brands in exchange for
promoting them.
Influencers can make money through
sponsored posts, where they promote a
brand’s product or service in exchange for a
fee. They may also receive free products or
services from brands in exchange for
promoting them.