Godrej Hershey Limited (GHL) is a joint venture between American chocolate company Hershey's and Indian conglomerate Godrej. Formed in 2007, GHL manufactures and distributes confectionery, beverages and grocery items across India. It operates factories in Mandideep and Chittoor with a network of regional sales offices. GHL reported revenues of approximately $80 million in 2011, though it faced net losses that year. The joint venture combines Hershey's chocolate expertise with Godrej's distribution network in India.

1. BY
PRASANNA BHARATI.CH

2. About GHL
 Hershey is a well known U.S chocolate manufacturing
company established in 1894. The company has
worldwide presence and entered India in 2007 by a
Joint Venture with Godrej forming Godrej Hershey
Limited.
 The company was formerly known as Godrej Hershey
Foods & Beverages Ltd. and changed its name to
Godrej Hershey Limited in February 2008..

3.  Godrej Hershey (GHL) operates in Food and Beverages
space. GHL operates in multiple categories such as
confectionery, beverages, and grocery items
 GHL was founded in 2002 and is headquartered in
Mumbai, India with manufacturing locations in Bhopal
and Chittoor, India. The company also has regional sales
offices in Chennai, Delhi, and Kolkata. Godrej Hershey
Limited is a subsidiary of The Hershey Company
 The organization has a strong sale force of 500 people
reaching to more than a million retail outlets through 1500
distributors spread across expanse of India.

4.  .

5. NORTH
Hershey India Private Ltd.
Sun Business India, Bldg no. 99,
3rd Floor, Grand Plaza, Old Rajendra Nagar
Market, Rajendra Nagar, Delhi – 110060
Phone: 011 -28741387
EAST
Hershey India Private Ltd.
AE 552, Sector 1, Salt Lake, Kolkata – 64
Phone: 033-6459881

6. WEST
Hershey India Private Ltd.
Veg Oils Division, L M Nadkarni Marg, Near MPT
Hospital, Wadala East, Mumbai – 400037
MPhone: (022) 24188153
SOUTH
Hershey India Private Ltd.
Salma’s SVP Arcade, No. 333,
Arcot Road,
Chennai 600024
Phone: 044 42667474

7.  Year of Establishment : 2007
Legal Status of Firm : Public Limited Company
Nature of Business : Manufacturer
 Contact
 Godrej Hershey Limited
Mr. Adi Godrej
Telephone
+(91)-(7480)-400500
Fax No
+(91)-(7480)-400501
Address :Plot No.5, New Industrial Area No. 1, Mandideep Dist.,
Raisen - 462046, Madhya Pradesh, India

8. Hershey’s
The Hershey Company (NYSE: HSY) is
the largest producer of quality chocolate in North
America and a global leader in chocolate and sugar
confectionery.
With revenues of more than $6 billion, Hershey
offers confectionery products under more than 80 brand names,
including such iconic brands as HERSHEY'S, REESE'S,
HERSHEY'S KISSES, HERSHEY'S BLISS, HERSHEY'S
SPECIAL DARK, KIT KAT, TWIZZLERS, JOLLY RANCHER
and ICE BREAKERS.

9. GODREJ
 Godrej Consumer Products Ltd (GCPL) is a major
player in the Indian FMCG market, with leading
Household and Personal Care Products.

10. Board of Directors
 Adi Godrej
Adi Godrej is the Chairman of the
Godrej Group, he also presides over
the Group’s joint venture company
Godrej Hershey.
As of 2012, he is one of the
richest Indians with a net worth
of US $9 billion

11.  He was awarded the Padma Bhushan. He was awarded
the prestigious Young Entrepreneur Of The Year India
Award in February 2013.
 Matthew Lindsay
Matt is Managing Director of Godrej Hershey.

12. Factories
 Mandideep
The world-class Mandideep plant, near Bhopal in the
northern Indian state of Madhya Pradesh, was ISO-9002
certified
 The 'Godrej Hershey Limited' has a strong and ongoing
product-development programme. The Mandideep plant
has a comprehensive facility to carry out product
development work and to assess the chemical,
microbiological and other properties of food products.
Among the products developed at Mandideep are fruit
drinks, fruit juices and dietetic formulations.

13.  The beverages factory is located at Mandideep (Madhya Pradesh) and
is the largest Tetra Pak packaging unit under single roof in India.
Six Tetra Pak 200 ML and one Tetra Pak 1 L machine
Capability to simultaneously produce four flavours
Product range (acidic and neutral):
1. Fruit Drinks
2. Pulps
3. Nectars
4. Purees
5. Juices
6. Soymilk
 PET line capable of packing from 250 ML to 1.5 L packs
 Two cold storage warehouses with combined capacity of 2,500 tons.

14. Chittoor (Nutrine)
 Nutrine has well equipped Research and Development
Laboratory, where continuous product testing and
product development is organised and also it keeps on
developing, depending on consumers taste &
preference.

15. Products from GHL
 Candies
 Beverages
 Grocery

16. Candies
 Lacto Bon Bon
This ageless mouth watering sweet treat is a classic
combination of Milk, Caramel and Ghee..
Nutrine Santra Goli
Delicious hard candy in tasty tangy orange flavour with
soft juicy center..

17. Kokanaka
 This all-rich, all-creamy Kokanaka with coconut
desiccates is a hot favourite of many for its extra - rich
flavour of milk-cream.
Honey fab
Enjoy the creamy Treat !..
 Rich honey center-filled premium candy. Only one of
its kind in the country. Just bite into and feel the
excitement.

18. Nutrine Aamras
 Exotic Indian mango pulp centre in an exquisite sugar
candy. You'll unwrap a lingering true mango
experience.

19.  Nutrine Gulkand
Extract of sweet, delicate Indian roses processed in pure honey and
encased in sugar candy. A classic Indian delicacy.Ethnic to the core !
 Nutrine Eclairs
An eclair with a white centre. First bite into the caramel coating and then
discover the magic of tempting white Cocoa Butter.
Delicious cream at the center with tasty caramel outer shell….so tasty so
creamy !
 Nutrine Aasay
A luscious vanilla-milk toffee, the heart-throb of kids and teenagers

20. Nutrine Froot Shoot
Juicy, luscious, tasty disc candies in fruity flavours. Foil-packed to
preserve flavour and freshness.
Chocolate Eclairs
Ripples of delicious chocolate centre encased with rich creamy caramel will
make you relish every bite. Share your sweet moment with the complete
chocolate eclairs.
Nutrine Lollipops
Children go ga-ga over these delightful super treat from Nutrine.Unique
double flavoured juicy lollies are also available.

21. Beverages
 Jumpin
 Available in 3 delicious flavors of Mango,
Pineapple and Apple. Jumpin is available
in trendy Tetra pack units of 200 ml,
while the PET bottle is available in easy
to carry sizes of 1 litre and 500 ml

22. Godrej Xs
 Godrej Xs is an exotic and exciting range of fruit
nectars. Available in flavors like Berry Blast, Kiwi
Kraze, Litchi Leap, Santra Swing and Triple Tickle.
 Xs is available in 1 litre
Tetra Pak

23. SOFIT - Soy Beverages
 Soak some soybeans, grind them finely and then
strain. The liquid extract that you get is called
Soyamilk. In India, SOFIT has been synonymous with
Soya Milk, since it was first introduced in the year
2004 by Godrej Hershey Ltd

24. Chocolate Syrup
 The rich chocolaty Hershey’s Chocolate Syrup is
synonymous to toppings, and works magic when used
with:
 Ice Creams
 Brownies, cakes and pastries
 Cookies and biscuits
 Combination of fruits/fruit salad etc.
 Mock-tails
 Mithais like Gulab Jamun etc
 Sandwiches (as a spread)

25. Grocery
 Tomato Puree
 Cooklite Oil

26. Competitors
 1. Parle Agro
 2. Pepsico
 3. Coca Cola
 4. Amul
 5. Nestle and
 6. Cadbury

27. Statistics
 For the year 2011, the Godrej Hershey joint venture had
net sales was about $80 million and net loss was
approximately $7 million when compared with the
preceeding year i.e 2010.
 In 2007 When the Godrej Hershey joint venture was
announced, annual net sales was about $70 million.
 Godrej Hershey Limited reported revenue results for
the full year of fiscal 2012. For the full year, the
company reported revenue of INR 3,920 million.

28. Market values

29. Tie up relationship

30. Hershey market in US

31. Prasanna bharathi.ch