A brief summary of my automotive marketing expertise.

1. Henry Biggs
Automotive communications specialist
Print | Digital | Social | PR | Marketing

2. Background
An experienced automotive communicator with
a background covering public relations, content
marketing, journalism, digital & social media &
advertising.
A creative & strategic thinker adept at creating
the tone-of-voice, campaign structure, strategies
& supporting content – print, digital & social –
necessary to amplify a brand & drive sales.
Huge passion for anything automotive with a
great deal of knowledge about past, present &
future models, the industry & car culture.
Content creation experience includes: print &
digital press packs & brochures; brand films;
social strategies & execution; user-generated &
event-based content; even coffee table books.

3. Highlights
- Jaguar E-Type 50th anniversary book.
- Jaguar F-Type global launch press pack.
- Jaguar F-Type global dealer bible.
- Jaguar 75th anniversary book and app.
- Land Rover DC100 concept 3D microsite.
- Land Rover Evoque VB global press pack.
- Lexus Australia social media strategy.
- Mercedes E-Class 2000 miles campaign.
- Santander McLaren F1 animation.
- VW Golf GTI 40 Years social video.
- 2016 edition Volkswagen Magazine.

4. Print
- Press pack and brochure copy.
- Limited edition books.
- Press releases.
- Magazine copy.
- Editing & proofreading.
- Archive & image research.
- Scriptwriting.

5. Digital & social
- Web copy.
- App copy.
- Banner ads.
- eDM copy – CRM & PRM.
- Social content planning & creation.
- Infographic & animation storyboarding.
- CMS expertise.
- UX/customer journeys.
- Social media management.
- Motor show & event support.
- Analytics.

6. Strategy & implementation
- Brand & product strategy.
- Social media strategy.
- Content marketing strategy.
- Brand & product messaging.
- Audience persona development.
- Media relations.
- Public relations.
- Crisis management.

7. Internal comms & training
- Tone of voice, language & style guides.
- Dealer product guides.
- Social media best practice guides.
- Stakeholder engagement.
- Content marketing playbooks.
- Speechwriting.

8. What I can offer
- Comprehensive resource for all key brand messaging.
- Genuine all-rounder across all channels &
external/internal audiences.
- Deep automotive expertise, passion & understanding
of brand, product, audience & heritage.
- Ensure consistency of tone, language & messaging
across all print, digital & social assets.

9. Contact me:
0450 019 116
henry.biggs@gmail.com | www.henrybiggs.com