Explore the first beer of Cyprus and find out about its line extensions and achievements over the years. LEON is produced in Cyprus by Photos Photiades Breweries LTD. Feel free to contact us via our website: www.photiadesexports.com Or, by e-mail at: ppbreweries@gmail.com You can also visit our social media pages: https://www.facebook.com/TheFirstBeerofCyprus https://www.instagram.com/thefirstbeerofcyprus/ https://www.linkedin.com/showcase/photos-photiades-group-exports

3. LEON BRAND
HISTORICAL
LANDMARKS

4. First production of Leon beer, by the first brewery in Cyprus, a fact which
makes Leon a historical brand, since it is the first ever locally produced beer.
Leon re-enters the local market, produced by the state-of-the-art Photos Photiades Breweries,
which results in considerable increase in sales & market share.
The highly acclaimed International Taste and Quality Institute of Brussels grants Leon a Gold
Superior Taste Award, after a blind test conducted to a panel of 120 chef and sommeliers.
After 2 years of extensive in-depth market research, Leon beer is relaunched with a brand new
identity, designed to perfection to the last detail, and makes a dynamic comeback.
Leon makes the big step in international markets and achieves its establishment
in Asia as a premium European beer.
Leon develops trends by introducing its Leon brand extension that includes Leon Weiss Beer,
Leon light Beer of 3.5% Abv, and Leon strong Beer of 8% Abv.
Responding to the increasing demand for a healthier alternative to alcoholic beverages, Leon
brewed for the first time its Leon non-alcoholic beer and non-alcoholic fruit beer range.
Providing a more modern twist to the long history and expertise that comes with the Leon brand.
Leon production is temporarily suspended.

5. Authentic Open-minded
Informal Optimistic
Positive Confident
Unconventional Self-sarcastic
Relaxed Cheerful
Light-hearted Uplifting
Approachable Down-to-earth
Frank Cool
Inclusive Hospitable
Alternative Artisan

6. Leon Beer
Experience & Quality
Characteristics

7. Leon is an all malt lager beer with 4,5% alcohol.
It is produced solely with the use of natural ingredients (water,
malt and hops) without any additives, preservatives or GMO
materials.
It is an easy drinking beer with a rich head, bright and clear
colour, distinguished by its pleasant refreshing taste.
The high quality German hops used in production gives Leon a
distinctive bitterness and hop notes.
Finally the unique type of yeast, which is propagated under the
supervision of the best laboratories in the world, gives Leon
beer its special aroma and distinctive fruity flavour.
To ensure its supreme quality,
Leon beer is produced under strict quality control procedures
and quality standards covering all production processes from
raw materials to the final product.
The production processes of Leon beer are certified with the
international Quality Standards ISO9001, Food Safety ISO22000,
Environmental Management System ISO14001, Health and
Safety OSHAS 18001 and Food Safety Management System
FSSC22000 to ensure continuous improvement.
Leon beer is pasteurised to ensure its freshness
through the product’s life.

8. Leon is a lager beer of 4.5% Abv.
Leon is produced according to Reinheitsgebot, the German Beer Purity Law set of regulations adopted in Bavaria in 1516,
according to which the only ingredients that can be used in the production of beer are water, barley and hops.
Two fine barley varieties, lager & dark roasted malt, make Leon particularly invigorating and refreshing.
The high quality German hops used, gives Leon beer a subtle bitterness.
A unique type of yeast gives Leon beer its special aroma and fruity taste.
Its smooth taste makes Leon easy to enjoy at any time of the day, combined with any meal.

10. Leon Beer Line
Extensions & Quality
Characteristics

11. Leon strong beer is a lager beer
with an 8% Abv
Leon Beer Line Extensions
Leon Weiss beer with a 5% Abv
Leon light beer is a
lager beer with a 3.5% Abv

12. Leon
Non-Alcoholic Beer:
Experience & Quality
Characteristics

13. -Non-alcoholic beverage
-Product of mixing water with barley malt extract (before
fermentation), beer flavours and hops
-No added sugar
-Suitable for vegan nutrition according to the definition of
the European Vegetarian Union
-Lower calories than beer
-GMO free
-It encompasses actual beer taste and experience
-Inclusive product for the vast majority of population
-The beverage is produced with high quality European ingredients
-Encompasses our 80+ year experience of beer brewing
Leon Non-Alcoholic Beer:
experience & Quality Characteristics

14. Leon
Non-Alcoholic
Fruit Beer:
Experience & Quality
Characteristics

15. Leon Non-Alcoholic Fruit Beer:
Experience & Quality Characteristics
-Non-alcoholic beverage
-Provides an authentic and artisan flavour
-Refreshing and natural fruit taste with notes of beer
-Responds to the increasing demand for healthier
alternatives to alcoholic beverages
-The beverage is produced with high quality
European ingredients
-Wide range portfolio of flavours including apple,
lemon, pomegranate, peach, pineapple
-Inclusive product for the vast majority of the population
-Encompasses our 80+ year experience of beer brewing

17. Leon product range consists of:
63cl regular cap bottles. Available in 12pcs cartons
33cl regular cap bottles. Available in 4x 6 shrink packs
25cl twist-off cap bottles. Available in 4x 6 shrink packs
50cl cans. Available in 4 x 6 shrink packs