3 fundamental elements of the growth hacking process! If you think growth hacking is about growth tactics, you probably will fail. In this slide, we try to share our approach to growth hacking in order to build sustainable growth process for companies.
Identifying your North Star Metric & Building a Model to Predict GrowthGrowthHackers
This document discusses identifying a North Star Metric (NSM) and using a growth model to move the NSM. It defines an NSM as a single persistent metric that reflects sustainable growth based on delivering value to users. Examples of good NSMs for Facebook and Uber are provided. A case study shows how LogMeIn grew by focusing on usage as their NSM. Benefits of using an NSM include tying marketing ROI, retention, and evangelism to delivered value. A growth model is then presented as a tool that contains inputs and outputs over time to forecast how changes to growth levers may impact the user base and NSM over time.
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
What services we provide for growth hacking?
We a bunch of professional found growth hacking agency , Based in Bangalore, Growthvalleys specializes in Growth Hacking & Digital Marketing processes, driven from data insights and quantified through traction testing. We use various types of marketing and product iterations — content marketing, social media marketing, paid ads, email marketing, SEO and viral strategies, among others, with a purpose to increase the conversion rate and achieve rapid growth of the user base. We help in the areas that have highest impact on your growth covered like:-
Acquisition :- Test out different user acquisition channels and scale the best performing ones.
Activation :- Driving Signups or registration by pushing to use for the services.
Retention :- Tactics to pull users back to your product and ensure frequent usage.
Referral :- Incentive’s user to use your product and services by various product marketing referral activities.
Revenue :- Increase revenue by hacking the 4 stages to pull users back to your product and ensure purchase to the marketing decisions.
How Organizations Can Focus Sales for Maximum ImpactOpenView
The best PLG businesses have a dirty secret: They all have sales teams. In fact, they’re doubling down on these teams.
But that doesn’t mean their unit economics are going to get any less attractive, or that they’ll build their sales team at the same pace that their lead volume increases.
How are the best companies doing this? Focus. We used to want to build a big funnel to give our sales team plenty of leads—but many of the experts Sam Richard spoke with from InVision, Wistia, Hubspot and more told me that they’re “splitting the funnel,” or narrowing it, to keep their teams laser-focused on the leads that make sense for their business.
Sam just finished a project with an OpenView portfolio company that wanted help identifying ways to keep their sales team focused on the best accounts coming through their free tool. During the course of the work, Sam consulted with experts and pretended to be a lead in order to shape some findings that she would now like to share with the community.
We invite you to check out Sam's findings, best practices and suggestions to rethink how you’re applying sales resources at your own organization. We hope this helps provide some guidance, and we’d love to know how your organization does this or what companies you admire who do this well. Reach out on Twitter or LinkedIn.
The what, who and how about growth hacking. Learn what growth hacking is, who it is for and how it is done. Also, see a few past case studies by big brands such as AirBnB, Hotmail and Dropbox.
A brief look at the state of Agile marketing as of May 2017, according to multiple studies of adoption levels. You'll also see data on the movement's momentum, as well as some unfortunately mischaracterizations of what Agile really is.
3 fundamental elements of the growth hacking process! If you think growth hacking is about growth tactics, you probably will fail. In this slide, we try to share our approach to growth hacking in order to build sustainable growth process for companies.
Identifying your North Star Metric & Building a Model to Predict GrowthGrowthHackers
This document discusses identifying a North Star Metric (NSM) and using a growth model to move the NSM. It defines an NSM as a single persistent metric that reflects sustainable growth based on delivering value to users. Examples of good NSMs for Facebook and Uber are provided. A case study shows how LogMeIn grew by focusing on usage as their NSM. Benefits of using an NSM include tying marketing ROI, retention, and evangelism to delivered value. A growth model is then presented as a tool that contains inputs and outputs over time to forecast how changes to growth levers may impact the user base and NSM over time.
Not just another buzzword…product-led growth is an important go-to-market strategy that underpins some of today’s most successful businesses. Think Dropbox, Slack, Intercom, Expensify and Datadog.
At OpenView, we define product-led growth (PLG) as a strategy that puts the product front and center when it comes to how a company acquires, expands and retains customers. Relying on a product-led strategy yields rapid, extremely efficient growth.
Although similar to a freemium approach, a product-led growth strategy doesn’t actually require that you offer your product for free. It does however necessitate an amazing product and customer experience. In fact, PLG companies make it frictionless for users to start using their products. They deliver value extremely quickly and target users rather than buyers.
What services we provide for growth hacking?
We a bunch of professional found growth hacking agency , Based in Bangalore, Growthvalleys specializes in Growth Hacking & Digital Marketing processes, driven from data insights and quantified through traction testing. We use various types of marketing and product iterations — content marketing, social media marketing, paid ads, email marketing, SEO and viral strategies, among others, with a purpose to increase the conversion rate and achieve rapid growth of the user base. We help in the areas that have highest impact on your growth covered like:-
Acquisition :- Test out different user acquisition channels and scale the best performing ones.
Activation :- Driving Signups or registration by pushing to use for the services.
Retention :- Tactics to pull users back to your product and ensure frequent usage.
Referral :- Incentive’s user to use your product and services by various product marketing referral activities.
Revenue :- Increase revenue by hacking the 4 stages to pull users back to your product and ensure purchase to the marketing decisions.
How Organizations Can Focus Sales for Maximum ImpactOpenView
The best PLG businesses have a dirty secret: They all have sales teams. In fact, they’re doubling down on these teams.
But that doesn’t mean their unit economics are going to get any less attractive, or that they’ll build their sales team at the same pace that their lead volume increases.
How are the best companies doing this? Focus. We used to want to build a big funnel to give our sales team plenty of leads—but many of the experts Sam Richard spoke with from InVision, Wistia, Hubspot and more told me that they’re “splitting the funnel,” or narrowing it, to keep their teams laser-focused on the leads that make sense for their business.
Sam just finished a project with an OpenView portfolio company that wanted help identifying ways to keep their sales team focused on the best accounts coming through their free tool. During the course of the work, Sam consulted with experts and pretended to be a lead in order to shape some findings that she would now like to share with the community.
We invite you to check out Sam's findings, best practices and suggestions to rethink how you’re applying sales resources at your own organization. We hope this helps provide some guidance, and we’d love to know how your organization does this or what companies you admire who do this well. Reach out on Twitter or LinkedIn.
The what, who and how about growth hacking. Learn what growth hacking is, who it is for and how it is done. Also, see a few past case studies by big brands such as AirBnB, Hotmail and Dropbox.
A brief look at the state of Agile marketing as of May 2017, according to multiple studies of adoption levels. You'll also see data on the movement's momentum, as well as some unfortunately mischaracterizations of what Agile really is.
Expanding SaaS Funnels with Product-Led GrowthLucas Neo
This document discusses product-led growth and how product features can drive acquisition, activation, retention, revenue, and referrals. It emphasizes that product teams should focus on spreading the core value of their product widely and quickly. It provides examples of how to understand customer problems, assemble the right cross-functional team, and create an iterative, hypothesis-driven process to experiment and learn. The goal is to use products to help drive business growth.
Building a Product from Scratch to Compete in the Market Top 10Product School
The document summarizes Chris Graham's talk on building HYFN8 from scratch to becoming a top 10 social media advertising and management platform. It describes how HYFN8 started as a digital agency, transitioned to focus on mobile when native apps emerged, and slowly gained traction with clients by running their advertising. As it grew from a few clients generating $200k in 2013 to over 60 employees and $4.5M in revenue in 2014, HYFN8 scaled its operations and partnered with major social media platforms. It was eventually acquired by Nexstar in 2016 and now aims to further differentiate its technology to solidify its top 10 market position over the next 5 years.
Is a creative bottleneck costing your business? Hightail
- 73% of B2C marketers plan to boost the amount of content they create next year
- This is because of the explosion of new marketing channels
- Which has increase the demand of visual content
- Marketers have lots of tools for analyzing and automating campaigns
- But what about the fuel that powers these tools?
- But 75% admit that they don't have an effective creative collaboration process
- More content + lack of process = content bottleneck
- A content bottleneck wastes money
- Opportunities are missed
- Innovation is stifled
- Creative process technology is the next evolution in marketing
- A purpose-built creative tool like Hightail lets you collaborate on visual content more effectively
- It's time to shatter the content bottleneck
- Find out more at www.hightail.com
What is the best way to learn? Many think through interactive activities and games. In fact, some of the most memorable lessons we learn are through games.
Gamification is a way to apply gaming elements - fun and competition - to a non-gaming activity. You are basically telling your customers that your brand can be fun, different, and creative while retaining all of its qualitative characteristics.
So we decided to use gamification method to change users’ behaviour and encourage them to try more tools and features within our software thus to increase users' retention.
What we have seen was a huge success and great outcomes for both our users and our brand. After all, our Easter Egg Hunt game was among the nominees for the UK Social Media Communications Awards as the Best Use of Twitter and for the DADI Awards in “B2B sector website, app or campaign” category.
To give you a basic idea of what we did, we will sketch out the game our team came up with. During the Easter season, we released a game, directly built into our interface - an Easter Egg Hunt. We challenged our users to find 15 Easter eggs, hidden anywhere within our platform. To collect the egg, a user had to set up a project, create a report, or basically perform any action that showed off the functionality of our diverse tools.
How to setup a testing programme. Scale your CROValentin Radu
Ecommerce companies are starting to realise the power of CRO and are keen to experiment. However, if not setup correctly, your experimentation programme could fail quickly. In this presentation, Manuel da Costa will highlight the pitfalls you might encounter and how to grow your testing programme from the ground up. If you want to see the recording, head to https://www.youtube.com/watch?v=_JB1mqQ_Q5s
The document discusses different programmatic advertising operating models and trends in their use. It shows that while agency trading desks dominated in 2013, alternative models like independent trading desks and in-house 'brand trading desks' have proliferated. Most companies are currently making changes to their programmatic models to improve transparency and control. On average, 40% of ad spend in a typical programmatic technology stack goes towards 'working media' like viewable impressions, with the rest going to other parts of the stack.
Self disrupt for growth by Skyscanner's Rebecca MooreSkyscanner
For the rest of the notes for this slideshow, read my full narrative over on our Skyscanner Growth blog at https://medium.com/@Skyscanner/self-disrupt-for-growth-aef8cf4e78da
How to Use Freemium & Viral Loops to Get to $50+ Million Revenue Without Burn...Traction Conf
Lucidchart has been recognized as one of the fastest-growing Product Led Growth business models in the market, driving over 700,000 registrations per month.
It didn’t happen by accident. It happened through experimentation: from running 1,000s of A/B tests to producing crazy brand videos (over 200 million views, named the only ad campaign that truly mattered in 2018 by Adweek) to constant iteration and expansion of the business model.
Dave joined Lucidchart as the 4th employee - in the basement - when the company was making just $1000 per month. Hear the lessons of how Lucidchart scaled to more than 10 million users and $50+ million revenue without burning any of the $40 million funding it’s raised. These lessons include:
- How to create partnerships with industry leaders such as Google and Microsoft
- How to build viral product loops and a scalable demand gen machine with virtually no budget
- How to use A/B testing and robust analytics the right way to develop conversion funnels with conversion rates 2X that of industry leaders like Dropbox
Furthermore, Dave will share the details and unique strategies of how Lucidchart has leveraged millions of freemium users to transform its business and develop a scalable Enterprise business akin to Dropbox and SurveyMonkey.
This document discusses online lead generation in B2B marketing. It begins by noting that CEOs do not trust marketers due to a perceived lack of business credibility and ability to generate growth. The document then outlines reasons for this disconnect, including a lack of focus on commercial goals. It discusses aligning sales and marketing, setting goals for online marketing around defining strategy, driving traffic, generating leads, and analyzing results. Finally, it provides details on developing an online marketing strategy, acquiring customers through various channels, activating them on websites, gaining referrals, and measuring success.
Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...Amplitude
This document discusses building a successful B2B paid growth marketing program at Pinterest. It outlines key principles of growth marketing including being data-driven, creative, product-focused, iterative, and putting the customer first. It then discusses Pinterest's approach to B2B paid performance marketing including using a cross-functional growth team with shared goals and KPIs like cost per new spender, months to breakeven, and 3-year LTV/CAC. The document outlines strategies used for prospecting, retargeting, and resurrection customers including optimizing bidding, lookalike audiences, creative testing, retargeting pixels, and lifecycle marketing. It provides results of a 20% decrease in CPA
Create stellar products by Measuring Customer Satisfaction and Social MediaDutta Satadip
More than 90% of new software products will have subscription based pricing. The subscription based pricing works on the model that you pay for the software that you use and the customer will renew the subscription if and only if they are satisfied with the product. The key to reaping the benefits of a subscription based pricing is to keep customers happy. This session will focus on how product managers can measure customer satisfaction and efficiently process feedback on social media (Facebook, Twitter etc.). Product Managers can use this information to make key product decisions. The session will contain
- Different metrics to measure satisfaction
- Deriving metrics for measuring social media buzz
- How to implement a cost effective program for continuous satisfaction measurement
- Making social media feedback actionable beyond the buzz
- Best practices in communicating satisfaction metrics to executives to create actionable recommendations
At the end of the session, the attendee will be able to understand the right metrics to measure satisfaction and show tangible benefits to revenue via higher renewal rates.
Ryan Donovan (Hootsuite) - Building the Social Management & Messaging Platfor...Techsylvania
This document discusses how Hootsuite is building the future of social media and messaging platforms by focusing on personalized conversations at scale and conversational AI. It notes that 1:1 messaging has surpassed other forms of social media and is where social media is thriving today. Hootsuite is undergoing an automation transformation to integrate conversational AI technologies into its core business functions and provide a seamless experience connecting people and organizations through efficient conversations. This involves investments in conversational AI through acquisitions to improve the user experience and provide higher quality, lower cost service. The goal is to use social media across the entire customer journey from awareness to advocacy through personalized conversations.
Θοδωρής Μουλός, President at GrowthRocks (http://growthrocks.com/ ) & COO at Pinnatta / Σάββας Ζορτίκης, VP Product & Growth at GrowthRocks - GrowthRocks: The Startup for Startups
H GrowthRocks είναι ένα growth hacking marketing agency, το οποίο βοηθά startups αλλά και μεγάλες επιχειρήσεις να αναπτυχθούν ραγδαία. Η GrowthRocks επικεντρώνεται σε data-driven αποφάσεις και ενέργειες, σχετικά με το προϊόν και το marketing, οι οποίες έχουν το μέγιστο θετικό αποτέλεσμα στους στόχους της επιχείρησης (user acquisition, retention, conversion optimization, virality, increase sales, κλπ.). Αυτό επιτυγχάνεται μέσω συμβουλευτικών υπηρεσιών, ανάπτυξη εξειδικευμένων προϊόντων, αλλά και σεμιναρίων.
This document provides an overview of growth hacking. It defines growth hacking as acquiring, retaining, and monetizing users more effectively by combining traditional marketing and analytical skills with product development skills. The document outlines the growth hacking process, which involves focusing on attention, acquisition, engagement, retention, and referral. It then discusses specific tactics for each step like content marketing, landing pages, social media, email marketing, and A/B testing. Finally, it recommends tools for analytics, advertising, landing page testing, email marketing, and feedback and provides an example schedule for a growth hacker.
Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. Learn why we're now in the end user era and how your org can adapt.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Aalishan Carpets is a supplier of carpets located in Pune, India at 238 Narayanpeth, Ascent Chamber, Shop no. 3 opposite Garud Ganpati off Laxmi Road. They also supply sun control films in Pune and can be contacted by mobile at 9822268259 or through their website at http://alishancarpets.com.
Christmas is celebrated on December 25th and precedes Christmas Eve on December 24th. Traditions include decorating Christmas trees with lights and ornaments, hanging mistletoe, sending Christmas cards, last-minute gift shopping, eating Christmas dinner with family, and children leaving milk and carrots for Santa's reindeer on Christmas Eve. On Christmas Day, children find gifts under the tree that were delivered by Santa Claus, who is said to live at the North Pole and bring presents down the chimney.
Expanding SaaS Funnels with Product-Led GrowthLucas Neo
This document discusses product-led growth and how product features can drive acquisition, activation, retention, revenue, and referrals. It emphasizes that product teams should focus on spreading the core value of their product widely and quickly. It provides examples of how to understand customer problems, assemble the right cross-functional team, and create an iterative, hypothesis-driven process to experiment and learn. The goal is to use products to help drive business growth.
Building a Product from Scratch to Compete in the Market Top 10Product School
The document summarizes Chris Graham's talk on building HYFN8 from scratch to becoming a top 10 social media advertising and management platform. It describes how HYFN8 started as a digital agency, transitioned to focus on mobile when native apps emerged, and slowly gained traction with clients by running their advertising. As it grew from a few clients generating $200k in 2013 to over 60 employees and $4.5M in revenue in 2014, HYFN8 scaled its operations and partnered with major social media platforms. It was eventually acquired by Nexstar in 2016 and now aims to further differentiate its technology to solidify its top 10 market position over the next 5 years.
Is a creative bottleneck costing your business? Hightail
- 73% of B2C marketers plan to boost the amount of content they create next year
- This is because of the explosion of new marketing channels
- Which has increase the demand of visual content
- Marketers have lots of tools for analyzing and automating campaigns
- But what about the fuel that powers these tools?
- But 75% admit that they don't have an effective creative collaboration process
- More content + lack of process = content bottleneck
- A content bottleneck wastes money
- Opportunities are missed
- Innovation is stifled
- Creative process technology is the next evolution in marketing
- A purpose-built creative tool like Hightail lets you collaborate on visual content more effectively
- It's time to shatter the content bottleneck
- Find out more at www.hightail.com
What is the best way to learn? Many think through interactive activities and games. In fact, some of the most memorable lessons we learn are through games.
Gamification is a way to apply gaming elements - fun and competition - to a non-gaming activity. You are basically telling your customers that your brand can be fun, different, and creative while retaining all of its qualitative characteristics.
So we decided to use gamification method to change users’ behaviour and encourage them to try more tools and features within our software thus to increase users' retention.
What we have seen was a huge success and great outcomes for both our users and our brand. After all, our Easter Egg Hunt game was among the nominees for the UK Social Media Communications Awards as the Best Use of Twitter and for the DADI Awards in “B2B sector website, app or campaign” category.
To give you a basic idea of what we did, we will sketch out the game our team came up with. During the Easter season, we released a game, directly built into our interface - an Easter Egg Hunt. We challenged our users to find 15 Easter eggs, hidden anywhere within our platform. To collect the egg, a user had to set up a project, create a report, or basically perform any action that showed off the functionality of our diverse tools.
How to setup a testing programme. Scale your CROValentin Radu
Ecommerce companies are starting to realise the power of CRO and are keen to experiment. However, if not setup correctly, your experimentation programme could fail quickly. In this presentation, Manuel da Costa will highlight the pitfalls you might encounter and how to grow your testing programme from the ground up. If you want to see the recording, head to https://www.youtube.com/watch?v=_JB1mqQ_Q5s
The document discusses different programmatic advertising operating models and trends in their use. It shows that while agency trading desks dominated in 2013, alternative models like independent trading desks and in-house 'brand trading desks' have proliferated. Most companies are currently making changes to their programmatic models to improve transparency and control. On average, 40% of ad spend in a typical programmatic technology stack goes towards 'working media' like viewable impressions, with the rest going to other parts of the stack.
Self disrupt for growth by Skyscanner's Rebecca MooreSkyscanner
For the rest of the notes for this slideshow, read my full narrative over on our Skyscanner Growth blog at https://medium.com/@Skyscanner/self-disrupt-for-growth-aef8cf4e78da
How to Use Freemium & Viral Loops to Get to $50+ Million Revenue Without Burn...Traction Conf
Lucidchart has been recognized as one of the fastest-growing Product Led Growth business models in the market, driving over 700,000 registrations per month.
It didn’t happen by accident. It happened through experimentation: from running 1,000s of A/B tests to producing crazy brand videos (over 200 million views, named the only ad campaign that truly mattered in 2018 by Adweek) to constant iteration and expansion of the business model.
Dave joined Lucidchart as the 4th employee - in the basement - when the company was making just $1000 per month. Hear the lessons of how Lucidchart scaled to more than 10 million users and $50+ million revenue without burning any of the $40 million funding it’s raised. These lessons include:
- How to create partnerships with industry leaders such as Google and Microsoft
- How to build viral product loops and a scalable demand gen machine with virtually no budget
- How to use A/B testing and robust analytics the right way to develop conversion funnels with conversion rates 2X that of industry leaders like Dropbox
Furthermore, Dave will share the details and unique strategies of how Lucidchart has leveraged millions of freemium users to transform its business and develop a scalable Enterprise business akin to Dropbox and SurveyMonkey.
This document discusses online lead generation in B2B marketing. It begins by noting that CEOs do not trust marketers due to a perceived lack of business credibility and ability to generate growth. The document then outlines reasons for this disconnect, including a lack of focus on commercial goals. It discusses aligning sales and marketing, setting goals for online marketing around defining strategy, driving traffic, generating leads, and analyzing results. Finally, it provides details on developing an online marketing strategy, acquiring customers through various channels, activating them on websites, gaining referrals, and measuring success.
Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...Amplitude
This document discusses building a successful B2B paid growth marketing program at Pinterest. It outlines key principles of growth marketing including being data-driven, creative, product-focused, iterative, and putting the customer first. It then discusses Pinterest's approach to B2B paid performance marketing including using a cross-functional growth team with shared goals and KPIs like cost per new spender, months to breakeven, and 3-year LTV/CAC. The document outlines strategies used for prospecting, retargeting, and resurrection customers including optimizing bidding, lookalike audiences, creative testing, retargeting pixels, and lifecycle marketing. It provides results of a 20% decrease in CPA
Create stellar products by Measuring Customer Satisfaction and Social MediaDutta Satadip
More than 90% of new software products will have subscription based pricing. The subscription based pricing works on the model that you pay for the software that you use and the customer will renew the subscription if and only if they are satisfied with the product. The key to reaping the benefits of a subscription based pricing is to keep customers happy. This session will focus on how product managers can measure customer satisfaction and efficiently process feedback on social media (Facebook, Twitter etc.). Product Managers can use this information to make key product decisions. The session will contain
- Different metrics to measure satisfaction
- Deriving metrics for measuring social media buzz
- How to implement a cost effective program for continuous satisfaction measurement
- Making social media feedback actionable beyond the buzz
- Best practices in communicating satisfaction metrics to executives to create actionable recommendations
At the end of the session, the attendee will be able to understand the right metrics to measure satisfaction and show tangible benefits to revenue via higher renewal rates.
Ryan Donovan (Hootsuite) - Building the Social Management & Messaging Platfor...Techsylvania
This document discusses how Hootsuite is building the future of social media and messaging platforms by focusing on personalized conversations at scale and conversational AI. It notes that 1:1 messaging has surpassed other forms of social media and is where social media is thriving today. Hootsuite is undergoing an automation transformation to integrate conversational AI technologies into its core business functions and provide a seamless experience connecting people and organizations through efficient conversations. This involves investments in conversational AI through acquisitions to improve the user experience and provide higher quality, lower cost service. The goal is to use social media across the entire customer journey from awareness to advocacy through personalized conversations.
Θοδωρής Μουλός, President at GrowthRocks (http://growthrocks.com/ ) & COO at Pinnatta / Σάββας Ζορτίκης, VP Product & Growth at GrowthRocks - GrowthRocks: The Startup for Startups
H GrowthRocks είναι ένα growth hacking marketing agency, το οποίο βοηθά startups αλλά και μεγάλες επιχειρήσεις να αναπτυχθούν ραγδαία. Η GrowthRocks επικεντρώνεται σε data-driven αποφάσεις και ενέργειες, σχετικά με το προϊόν και το marketing, οι οποίες έχουν το μέγιστο θετικό αποτέλεσμα στους στόχους της επιχείρησης (user acquisition, retention, conversion optimization, virality, increase sales, κλπ.). Αυτό επιτυγχάνεται μέσω συμβουλευτικών υπηρεσιών, ανάπτυξη εξειδικευμένων προϊόντων, αλλά και σεμιναρίων.
This document provides an overview of growth hacking. It defines growth hacking as acquiring, retaining, and monetizing users more effectively by combining traditional marketing and analytical skills with product development skills. The document outlines the growth hacking process, which involves focusing on attention, acquisition, engagement, retention, and referral. It then discusses specific tactics for each step like content marketing, landing pages, social media, email marketing, and A/B testing. Finally, it recommends tools for analytics, advertising, landing page testing, email marketing, and feedback and provides an example schedule for a growth hacker.
Product Led Growth (PLG) is a go-to-market strategy that relies on product usage as the primary driver of acquisition, conversion and expansion. Learn why we're now in the end user era and how your org can adapt.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Aalishan Carpets is a supplier of carpets located in Pune, India at 238 Narayanpeth, Ascent Chamber, Shop no. 3 opposite Garud Ganpati off Laxmi Road. They also supply sun control films in Pune and can be contacted by mobile at 9822268259 or through their website at http://alishancarpets.com.
Christmas is celebrated on December 25th and precedes Christmas Eve on December 24th. Traditions include decorating Christmas trees with lights and ornaments, hanging mistletoe, sending Christmas cards, last-minute gift shopping, eating Christmas dinner with family, and children leaving milk and carrots for Santa's reindeer on Christmas Eve. On Christmas Day, children find gifts under the tree that were delivered by Santa Claus, who is said to live at the North Pole and bring presents down the chimney.
Este documento presenta los resultados de un laboratorio sobre la constante de elasticidad de cuatro resortes. Se midió la constante de elasticidad de dos resortes en serie y dos en paralelo para diferentes pesos aplicados, registrando la fuerza en gramos y la elongación en centímetros.
Este documento presenta información sobre dos trabajos de diseño curricular relacionados con cuentos de hadas y cuentos populares para tercer y quinto año de educación básica respectivamente. Incluye detalles sobre los datos del proyecto, áreas y ejes curriculares, temas, actividades planificadas y cuestionarios de evaluación.
Un periodista político debe ser imparcial, especializado en política y conocer a los principales actores y aspectos sociales, económicos y culturales de un país. Debe obtener información de fuentes oficiales como políticos electos y agencias de noticias, así como de fuentes anónimas de forma verificada. El periodismo político informa a la sociedad pero debe ceñirse a la ética y evitar bloqueos informativos. Su principal responsabilidad es mantener la objetividad y veracidad al transmitir información a la audiencia.
Mijn naam is Bernadette, Bewegingsdeskundige Seniorensport met een verpleegkundige achtergrond, zorgvuldig en accuraat en met ruime ervaring. Mijn werkstijl kenmerkt zich het beste als goed luisterend en resultaatgericht waarbij samenwerken een vanzelfsprekendheid is.
Ook niet onbelangrijk: ik beschik over een goede portie humor en heb nooit een ochtendhumeur!
Raft foundations consist of reinforced concrete under the whole building cast at ground level to distribute loads and lower pressure. They are suitable for soft clay, mining areas, alluvial deposits, and when building walls are close. Advantages include being economic and able to cope with poor ground, while disadvantages include needing treatment for point loads and edge erosion if not properly treated.
Pad foundations are shallow foundations typically used to support ground beams. They come in plain concrete, reinforced concrete, continuous, and combined/connected via ground beams styles. Pad foundations are suitable for light loads on soils with high bearing capacity and are less expensive than trench or strip footings but more than raft foundations. Advantages include being economic and convenient while disadvantages
This document provides background information and context for a study assessing the impact of interventions by Reliance Foundation (RF) on the livelihoods of farmers in Jagmoda Village Farmer's Association (VFA) in Sawai Madhopur, Rajasthan. It summarizes key details about the location, demographics, land holdings, crops grown, and initial agriculture issues. RF has been working in the area since 2012 to improve economic status through sustainable agriculture. The objective of the study is to analyze the impact of RF interventions on productivity and income using GIS technology.
DEFINICIÓN DE LOS REQUISITOS LEGALES DEL SISTEMA DE GESTIÓN DE SEGURIDAD Y SA...kellys leones
En el mundo globalizado en el que nos encontramos la economía ha tenido unos cambios en el mercado que solo las empresas que tengan un horizonte bien definido y que cuenten con los recursos (humanos, materiales y técnicos) puedan ser competitivas; Lo que hace que tengan un desarrollo sostenible con miras al crecimiento sin dejar de la lado la importancia que tiene la seguridad y salud en el trabajo, lo indispensable que es aplicarla en todas las empresas y de allí que se cuente con una revisión inicial y matriz de requisitos legales para verificar si cumplen con estos.
Para ello se debe investigar todo lo concerniente a este sistema y de esa forma aplicarlo en la empresa CONSTRUCCIONES METALCIVILES S.A.S.
Esta empresa ubicada en el barrio Nuevo Bosque transversal 53 A N° 29E 53 constituida por acciones simplificada, se crea para darle soluciones a esos trabajos que necesitan materiales para la fabricación, alquiler y construcción de obras civiles, conformada por catorce (14) trabajadores, un gerente, un contador, una secretaria, un mensajero, dos conductores y ocho obreros, su mercado y alquiler es en el casco urbano; aunque pueden presentarse trabajos de construcción fuera de la ciudad.
Al momento de visitar a la empresa en mención se observó que no cuenta con un sistema de gestión por lo tanto debe hacerse una revisión inicial para saber con qué cumple con lo que no y con lo que está en proceso siendo esto fundamental para diseñar una matriz de requisitos legales para tener un conocimiento más amplio del tema nos llevó a la tarea de investigar ¿qué es? ¿Dónde se aplica? ¿Para qué sirve? ¿Cómo se hace? ¿Para qué se hace? Y así darles respuesta a todos estos interrogantes.
Operación Medre ¿espionaje industrial en Latinoamérica?ESET Latinoamérica
En las últimas semanas hemos estado trabajando en una investigación sobre un código malicioso que, luego de su análisis, nos permitió identificar un caso de un ataque dirigido de malware en Latinoamérica, diseñado con el objeto de robar archivos (planos, diseños, etc.) de AutoCAD de los equipos infectados. Luego de incidentes de alto impacto mediático como Stuxnet, Duqu o Flame; desde el Laboratorio de ESET Latinoamérica hemos descubierto un ataque similar diseñado y perpetrado exclusivamente para un país de la región, Perú. A partir de las tasas de detección del gusano ACAD/Medre.A durante el 2012, el equipo de investigación pudo comprender el funcionamiento de este código malicioso, diseñado exclusivamente con fines de robo de información y que se ha propagado casi con exclusividad en Latinoamérica, posicionándolo como un nuevo caso de malware diseñado para un ataque dirigido, con la particularidad de tratarse del primer caso de este tipo y magnitud reportado en la región, Operación Medre.
The document outlines various list and process templates with placeholder text. It includes numbered lists, option lists, folder lists, and process flows with arrows. Each list item and step contains repeating placeholder text stating that the template is suitable for various business and personal presentations.
ESET Remote Administrator: Presentamos nuestra nueva interfaz de usuario.ESET Latinoamérica
Maneja fácilmente la seguridad de la red de tu compañía desde un sólo lugar con ESET Remote Administrator.
Conoce las nuevas características del re-diseño de esta herramienta en esta infografía.
Aalishan Carpets is a supplier of carpets located in Pune, India at 238 Narayanpeth, Ascent Chamber, Shop no. 3 opposite Garud Ganpati off Laxmi Road. They supply floor carpets in Pune and can be contacted via mobile number 9822268259 or their website at http://alishancarpets.com.
La persona que vive en el barrio Ciudadela Metropolitana de Soledad desde 1991 describe los cambios que ha experimentado la zona en las últimas décadas. Se han construido nuevos desarrollos residenciales, oficinas y centros comerciales en toda la ciudad, lo que le ha dado una nueva apariencia a los barrios. La iglesia local tiene aproximadamente 25 años. El nuevo centro comercial de 3 años ha mejorado el estatus del barrio al valorizar las casas y aumentar la seguridad. Actualmente se está construyendo un cent
The Galapagos Islands are a collection of volcanic islands in the Pacific Ocean that are home to unique endemic wildlife found nowhere else on Earth. The article describes a trip to the Galapagos aboard a small ship, visiting several islands over four days. On the islands, visitors encounter giant tortoises, marine iguanas, sea lions, lava lizards, and diverse bird species up close. The landscapes are also dramatic, varying from dry lowlands to lush highlands. The islands illustrate Charles Darwin's theories of evolution, as the plants and animals are uniquely adapted to their island environments.
El documento resume los hallazgos clave del informe ESET Security Report Latinoamérica 2014 sobre la situación de la seguridad de la información en empresas de 14 países latinoamericanos. Se destaca que las empresas deben mejorar la implementación de controles de seguridad relacionados a empleados como autenticación en red e IDS. También señala que el aumento del uso de dispositivos móviles plantea nuevos desafíos para la gestión de la seguridad y que muchas empresas carecen de políticas de BYOD. Finalmente, resalta la necesidad de
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
Taking a Strategic Approach to Mobile App RemarketingJim Nichols
Remarketing is the fastest growing arena of mobile app marketing. On our platform, for example, the volume of remarketing activity has increased more than 800% in the past year. It’s time you and your app had a robust remarketing strategy and plan in place, to maximize your revenue and nail your KPIs. This paper is designed to:
• Identify the underlying forces contributing to this important trend
• Outline the remarketing opportunity for mobile app marketers
• Present a framework for strategic remarketing planning and
execution
In-Product Marketing: A Game-Changer for Customer-Minded CompaniesCognizant
In-product marketing programs are delivered directly to a customer's device or software application. Using an in-product marketing framework, software providers and players in several other industries can leverage the intrinsic value of products and customers, deepen their insights, and increase customer conversion and retention.
4 Top Trade Secrets to Increase App DownloadsOn Tap Growth
We have hundreds of mobile apps out there with perfect designs and neatly written code but how do we reach to the relevant target audience? How to market your perfect product which you think will revolutionize the industry? How to increase the popularity of your mobile app? Do not worry, We can help you to find answers to these questions and help you to learn a well planned Digital Marketing Strategy. Please feel free on Schedule a Meeting with our experts Mobile App Marketers on our website - www.ontapgrowth.com
This document discusses 37 digital marketing tools organized into categories including social media, email marketing, website testing, video hosting, content creation, and more. Some of the tools highlighted include Sprout Social for social media management, MailChimp for email marketing, Unbounce for landing page testing, Wistia for video hosting, Canva for content creation, and Google Analytics for website analytics. The document encourages readers to try out free trials of these tools to improve marketing efficiency and save time.
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & PanelFabriQate
The document discusses different business models for monetizing "that" apps on mobile platforms. It outlines five main models: free, freemium, paid, data extensions, and sales. It then focuses on the freemium and data extension models, providing examples of how brands can monetize free apps through advertising, sponsorships, licensing, and acquisitions. Lastly, it covers principles for designing effective mobile experiences and engaging analytics.
Wookey Search is developing a search engine platform and vertical applications to incorporate social media interactions and collaboration. It aims to capture paid listings and generate revenue from advertisements. The company plans to focus on gaming and self-improvement verticals by partnering with thought leaders and developers to build communities around specific topics and games. This will allow Wookey to scale its platform and expand into new markets by refining its tools and techniques for each application.
Totango is a customer engagement platform that SaaS businesses use to increase customer success, lifetime value, and renewals. It offers a customer engagement database and analysis engine to optimize trial conversion, user onboarding, lifecycle marketing, and customer success. The core of Totango's solution is a customer engagement database that collects user actions and correlates them with other data to calculate engagement scores and profiles. These insights can be used in Marketo campaigns to smartly target behaviors detected by Totango and increase key metrics like trial conversion and renewals. CloudBees implemented Totango to gain visibility into user activities and automate personalized engagement based on product usage.
Most Agile development teams release new features every few weeks. But without an effective marketing campaign, users will never use them as extensively. Successful businesses realise that development is only one step in the process. The challenging part is getting users to buy into what they are building. And getting them to see the value that these new features provide. This is where announcing new features becomes critical.
Let’s take a look at why feature announcements matter. And how to effectively market new features to your audience to help them see the light.
This document discusses growth hacking, which involves using proven marketing techniques and tools to grow a business. Some key objectives of growth hacking include increasing brand awareness, acquiring traffic, generating leads, and understanding user behavior. Several tools are described that can help with each objective, such as MailChimp and Hubspot for brand awareness, Nimble and Click to Tweet for traffic acquisition, Hello Bar and Visual Website Optimizer for lead generation, and Quaraloo and Consumer Barometer for analyzing user behavior. In conclusion, growth hacking is defined by marketers experimenting with different tools to achieve their goals of growing their business.
Your Ultimate Guide To Social Media Automation.pptxTTDigitals
It is precisely what it sounds like: automating procedures that can be part of social media marketing using specialized tools. These had been created to make social media marketing simpler, faster, and extremely organized. To know more about click on the link below.
https://ttdigitals.com/blogdetail?your-ultimate-guide-to-social-media-automation
This document provides an overview of MarTech (Marketing Technology) and various categories within MarTech. It begins with definitions of MarTech and examples of how technology is changing CRM. It then outlines the main MarTech categories including advertising & promotion, commerce & sales, content & experience, data & analytics, and marketing automation. Under each category, various subcategories are described along with case studies of Indian MarTech companies providing solutions within those subcategories. Programmatic advertising, mobile marketing, email marketing, and digital asset management are discussed in more depth with descriptions of key concepts and processes.
Mobile app KPIs are key performance indicators, that assist in determining the effectiveness and success of your mobile app. You can draw investors' and shareholders' attention by periodically tracking KPIs. For more info read our blog today.
The Complete Guide to Enterprise App MarketingMohamed Mahdy
This chapter discusses long-term paid acquisition campaigns for acquiring and engaging app users. It identifies the key goals of long-term campaigns as user acquisition, re-engagement, and brand awareness.
The chapter then covers different types of long-term campaigns, including digital media campaigns using paid social (Facebook, Twitter, LinkedIn), paid search (Google AdWords), and SMS campaigns. It provides tips for optimizing campaigns on each channel, such as testing different ad formats/strategies, considering the strengths of each social network, and including clear calls-to-action.
This report talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
Best affiliate marketing tools and resources in 2022SameerShaik43
The internet world is expanding day by day providing the best opportunities for people who want to generate income. Affiliate marketing is one among them that gives ways to earn high commissions when it is done properly. Businesses can also benefit from this marketing because it helps to increase sales in the markets.
https://www.tycoonstory.com/resource/best-affiliate-marketing-tools-and-resources-in-2022/
This document provides a framework for defining key product metrics that enable growth. It discusses organizing metrics in a hierarchy with a focus metric, level 1 metrics that complement the focus metric, and more granular level 2 metrics. It provides examples of common metric categories like reach, activation, engagement, retention, and business-specific metrics. The document also includes examples of metrics frameworks for different industries, like media, e-commerce, and financial services. It discusses how to choose the right metrics based on a company's goals and customize metrics to fit different business models.
The document provides information on using analytics and personalized engagement campaigns to improve user retention strategies for apps. It discusses pairing real-time analytics with campaigns, segmenting and analyzing user funnels to understand drop-off points, comparing user cohorts to see what drives retention, and using lifecycle optimization to experiment with different engagements and automate user journeys through app stages. The goal is to maximize user retention, lifetime value, and overall business metrics.
The document discusses HelpV, a proposed mobile app that aims to integrate various functions like transportation, food delivery, travel, and hotels into a single app for convenience. It would collaborate with popular apps in each category and provide a comparative analysis to help users make choices. The goals are to expand the reach and offerings of collaborators, provide customers a one-stop solution, and generate revenue through commissions from collaborators on bookings. An organizational structure, marketing strategies, and roadmap are presented to launch the app by the end of 2016.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
2. 3 Growth Engines for Startups
Our next stop in our growth journey after the
product/market fit, is the stage of advancement to
growth. In this stage, we need to be through with
solving product related problems and should be
researching methods for growth. For this specific
stage, we’ll be discussing the three fundamental
growth engines for startups that Eric Ries
discusses in his book Lean Startup:
1. Sticky Growth Engine
2. Viral Growth Engine
3. Paid Growth Engine
Eric Ries
3. Sticky Growth Engine
The first of the 3 engines we will be discussing is the sticky growth engine. Some products,
because of the nature of the problems they solve, as well as their methods of interaction,
eventually form some kind of a “sticky” dependence on their user base. Some very efficient
examples of that are Gmail and Evernote, both of which have a focus on B2B, and require a
certain degree of technical integration, and are thus ideal for this kind of growth engine. The
most important advantage to these types of products is the fact that they retain their users for
extended periods of time.
With the stick growth engine, the entrepreneurs need to study how much of the user base they
are missing (which will be detailed in the “Retention” chapter, with detailed churn rate
information), and they also need to have good knowledge of how many new users they have
gained in the same amount of time. As long as the number of users gained trumps the number
of users lost, the product keeps growing. Since the users spend a large amount of time using the
product, this could provide some very useful opportunities in terms of gaining new users.
4. Viral Growth Engine
Social products and content platforms are the most typical examples of viral growth
engines. The main mechanics of this growth engine is based on reaching new users
by using the existent user base. If the average user is able to add one or multiple
users to the existent base, that starts the viral growth process. The growth rate
depends on the number of new users that are brought in by the existent users.
Users do not always share all the products they use. In order for a product to grow
virally, there needs to be an impressive experience in it. While this experience
might be the content itself, as in the case of BuzzFeed and Upworthy, for a technical
application, it might also be the main features and performance of the application.
For ventures looking to use viral growth engines, the virality rate for the product/
application in question needs to be carefully studied.
5. Paid Growth Engine
The most fundamental growth engine. A lot of SaaS applications use this
type of engine to reach a certain user segment. A large portion of users
can be reached by using search engines and targeted ads.
Ventures that use this type of growth engine need to work very
diligently with alternative channels to get the optimum price for adverts
and user segments. Since the prices for advertising can vary greatly due
to the existence or constant inception of of similar applications in the
market, the ventures need to be working on alternative routes to
advertising, as well as ideas on how to gain new users.