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Sybase
IQ
What is Sybase IQ?
Sybase IQ is an optimized analytic server
designed to deliver faster results.
What does it do?
It allows a business to search information in their data
warehouse faster.
How is it better?
It can answer queries, create reports and search a database
much faster than a traditional row based data storage
especially with large amounts of data.
Reduces wait time from 20 min to a few sec or a min at the
most.
HowSybase IQ
Started?
The program was developed by Sybase
Incorporated team on Sun Microsystems
hardware.
It took 10 years of engineering, specializing queries,
etc.
Currently,it has 100 patents, 9 unique indexes
and 6 different table joins
It already has 1500 clients
Business with unpredictable
queries
Business with centralized
warehouses
Sybase IQTarget
Market
Data Aggregators
Functionality of
Sybase IQ
How does it
work?
Columns vs. Rows
Compresses size of database
1 petabyte(1,000 Terabytes) of structured and Unstructured
data.
Importance:
Large amounts of info take forever to access. Ideal for all
business where speed is a necessity. (Finances/Stock
Market)
Criticism:
Slows down writing data
Instead of just the last data object requiring updating one
date object per data column must be updated.
Column Based vs. Row
Based Data
Row Based Data
Most recent Data
was input at the
end.
When running
queries, the entire
table would be
searched in order to
provide accurate
results.
Column Based Data
While the process
increases the
amount of time
required to insert
data it makes up for
it in query results.
Update information
in column rather
than at the end of
the data.
Entry
Examples
1,Smith,John,
Accounting,45000;
2, Jones,Ann,
Finance, 50000; 3,
Brown,Joe,
Marketing,40000
Row Based Entry Column Based
Entry
1,2,3;Smith,John,
Jones,Ann,Brown,
Joe; Accounting,
Finance, Marketing;
45000,50000,40000
Benefits of Sybase
IQ
It gives a competitive advantage to
the business:
By reducing up to 90% of storage cost.
Through High Performance
Easy to use, so it don’t require any outside training.
It helps businesses analyze customer
profitability, market penetration, and sales
effectiveness.
Sybase IQ
Recognitions
Guinness Book of World Records
largest data warehouse at one
petabyte
Infosizing Report:
Latest Top Ten Program
Leading Industry on the best
price performance.
Sybase IQUsers
Acxiom Corporation
US Department of
Transportation
Shopzilla (www.shopzilla.com)
LG Card
Internal Revenue System (IRS)
American Airlines
Sybase IQ
Competitors
Competition:
Teredata: IQ’ s primary
competitor
Vertica: IQ’ s leading column
based competitors
Conclusion
Useful, faster, and cheaper alternative to traditional
methodology.
It gives competitive advantage to the business
through higher performance
It’ sa practical solution to excess amounts of
information that take forever to access or interpret.

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help.pptx

  • 2. What is Sybase IQ? Sybase IQ is an optimized analytic server designed to deliver faster results. What does it do? It allows a business to search information in their data warehouse faster. How is it better? It can answer queries, create reports and search a database much faster than a traditional row based data storage especially with large amounts of data. Reduces wait time from 20 min to a few sec or a min at the most.
  • 3. HowSybase IQ Started? The program was developed by Sybase Incorporated team on Sun Microsystems hardware. It took 10 years of engineering, specializing queries, etc. Currently,it has 100 patents, 9 unique indexes and 6 different table joins It already has 1500 clients
  • 4. Business with unpredictable queries Business with centralized warehouses Sybase IQTarget Market Data Aggregators
  • 5. Functionality of Sybase IQ How does it work? Columns vs. Rows Compresses size of database 1 petabyte(1,000 Terabytes) of structured and Unstructured data. Importance: Large amounts of info take forever to access. Ideal for all business where speed is a necessity. (Finances/Stock Market) Criticism: Slows down writing data Instead of just the last data object requiring updating one date object per data column must be updated.
  • 6. Column Based vs. Row Based Data Row Based Data Most recent Data was input at the end. When running queries, the entire table would be searched in order to provide accurate results. Column Based Data While the process increases the amount of time required to insert data it makes up for it in query results. Update information in column rather than at the end of the data.
  • 7. Entry Examples 1,Smith,John, Accounting,45000; 2, Jones,Ann, Finance, 50000; 3, Brown,Joe, Marketing,40000 Row Based Entry Column Based Entry 1,2,3;Smith,John, Jones,Ann,Brown, Joe; Accounting, Finance, Marketing; 45000,50000,40000
  • 8. Benefits of Sybase IQ It gives a competitive advantage to the business: By reducing up to 90% of storage cost. Through High Performance Easy to use, so it don’t require any outside training. It helps businesses analyze customer profitability, market penetration, and sales effectiveness.
  • 9. Sybase IQ Recognitions Guinness Book of World Records largest data warehouse at one petabyte Infosizing Report: Latest Top Ten Program Leading Industry on the best price performance.
  • 10. Sybase IQUsers Acxiom Corporation US Department of Transportation Shopzilla (www.shopzilla.com) LG Card Internal Revenue System (IRS) American Airlines
  • 11. Sybase IQ Competitors Competition: Teredata: IQ’ s primary competitor Vertica: IQ’ s leading column based competitors
  • 12. Conclusion Useful, faster, and cheaper alternative to traditional methodology. It gives competitive advantage to the business through higher performance It’ sa practical solution to excess amounts of information that take forever to access or interpret.