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Investor Presentation   December 2010 Guangzhou Heli Information  Technology Co., Ltd. Haier Brand AV Products Exclusive Marketing & Distribution Agency
Forward-Looking Statements ,[object Object]
Capital Market Summary   At a Glance TICKER HELI 2009 Revenue, US$ $29.8 mil EXCHANG OTCBB EST 2010 Sales, US$ $103 mil FISCAL Dec 31 Average Revenue Growth vs Prior Quarter (3Qs, 2010) 240.3% SECTOR Electronics and Electrical Appliances Average Revenue Growth vs Last Quarter Sequential  (3Qs, 2010) 31% RECENT PRICE (12/31/10) $1.85 SHARES OUTSTANDING 5,440,000 MARKET CAP $mil $ 10.06 mi l FLOAT 2,554,400 2008 Revenue, US$ $0.82 mil INSIDER SHAREHOLDERS 2,885,600
Company Overview ,[object Object],[object Object],[object Object]
Main Product Series
Business Operations Strengthen marketing and promotion efforts; Increase customers, and further expand and marketing  Infiltrating into the existing massive sales network; Increase global distribution channels Establish a logistics network, increase the investment in logistics facilities and finally create a logistics brand  Adhere to customer focus; Strengthen the building of E-commerce operation platforms and improve the service quality
Investment Highlights ,[object Object],[object Object],[object Object],[object Object],Strong OEM Relationships Solid Business Base ,[object Object],[object Object],[object Object],Strong OEM Relationships Brand and  M arket  A dvantage  ,[object Object],[object Object],[object Object],Strong OEM Relationships Economic Drivers and Inner Potential
Haier Brand & Market Advantage   Haier – Highly Recognized Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Haier Brand & Market Advantage   Well-Developed Distribution Network ,[object Object],[object Object],[object Object],[object Object]
Branding and Marketing - Sales Channel Advantages   Advantage of  Large Commercial  Retailers Heli has cooperation agreements with the retail household appliance superstores such as Gome, retail IT product chain stores such as Huihai IT and other large-scale enterprises with long-term cooperation prospects.  Advantage of Internet Sales Heli has cooperated with professional internet sales enterprises, allowing for large volumes of sales of electrical appliances, these include the new emerging NaNaBuy. These powerful online marketing platforms allow consumers to buy Heli’s products anywhere and at anytime.  Advantage of  TV Shopping Heli cooperates with large shopping channels such as Enjoying Shopping, Easy Shopping, Hunan Joy, Guizhou Jiayou, Hubei Meijia, Sichuan Starry Sky, and Shanghai Hejia, among others.
Branding and Marketing - Service Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding and Marketing - Major Customers ,[object Object],[object Object],[object Object],[object Object]
Investment Highlights ,[object Object],[object Object],[object Object],[object Object],Strong OEM Relationships Solid Business Base ,[object Object],[object Object],[object Object],[object Object],[object Object],Strong OEM Relationships Economic Drivers and Inner Potential ,[object Object],[object Object],[object Object],Strong OEM Relationships Brand and  M arket  A dvantage
Growth Strategies  to  Expand Business Range Develop  the supply chain  business , providing  business  operation  services,  supporting   and  settlement,  etc.   D evelop logistics and  distribution business,  including freight transport  and  express delivery Expand  import and  export business E xpan d  sales  channels for marketing  Haier AV products,   as a  long-term core business
Robust Revenue Growth Revenue ($ thousands) ,[object Object]
Growing  Profitability Net Income and Income from Operations ($ thousands) ,[object Object]
2010 Q3 financials highlights [USD thousands]  Revenue  $32,066 Gross Profit  $3,969 Net Income  $2,297 C ash and equivalents   $1,121 Total Assets  $22,135 Total Liabilities  $13,529 Total shareholders’ equity  $8,606 [Unaudited] The Company began to report to SEC from June 15, 2010 (see the SEC filings). The audited report will be released in the annual report of 2010.
Aggressive,  P rofessional  M anagement  T eam   Name and Title Experience Qiu Xin President, CEO and Chairman of the Board Founder of Guangzhou Heli in March 2008. Mr.Qiu has been engaged in domestic sales for more than 10 years and has rich marketing experience and ability to design effective plans and strategies. He is especially familiar with the marketing of household electrical appliances and computer peripheral equipments. He graduated from Nanchang University in July 1995, with a degree in Accounting.  Ao Guozhong  Chief Operations Officer/ Director Also General Manager of Guangzhou Xinde Electronics. Mr. Ao’s  sound decision making in addition to his experience in the engineering field has molded him into an excellent COO.  He Graduated from Hunan University of Science and Technology (Xiangtan, Hunan Province) in June 1999 with a degree in Mechatronics (Mechanics and Electronics Engineering).  Liu Hong Chief Financial Officer/ Corporate Secretary Appointed CFO in  June  2010. Prior to that, M s .  Liu  held various senior accounting positions.  Currently, her responsibilities include overseeing the finances of Heli as well as cost analyzing, budgeting, and developing financial plans. Sh e received a bachelor’s degree in  Finance   from Jilin University of Finance and Economics (Changchun, Jilin Province, China) in June 2007 .
Investment Highlights ,[object Object],[object Object],[object Object],Strong OEM Relationships Brand and  M arket  A dvantage  ,[object Object],[object Object],[object Object],[object Object],Strong OEM Relationships Solid Business Base ,[object Object],[object Object],[object Object],Strong OEM Relationships Economic Drivers and Inner Potential
GDP per Capita in China (nominal) ($ thousands) 2004 – 2009 CAGR: 20.9% Source: International Monetary Fund World Economic Outlook Database 200 9 China’s Rapid Economic Growth and Increased Consumption Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],(1)  Source: China Statistical Yearbook
China’s Rapid Economic Growth and Increased Consumption Demand National Bureau of Statistics of China- Main Statistical Data in May Indicators May Jan-May Absolute Magnitude Increased YoY (%) Absolute Magnitude Increased YoY (%) Investment in Fixed Assets in the Whole Country (100 million yuan) … … 67,358 25.9      Of which: State-owned and State Holding … … 28,064 21.7      Of which: Real Estate Development … … 13,917 38.2 Total Retail Sales of Consumer Goods (100 million yuan) 12,455 18.7 60,339 18.2    Household Appliances and AV Equipment 394 27.1 1,581 29.8 Source:  http://www.stats.gov.cn/english/newsandcomingevents/t20100611_402649308.htm
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Good Momentum of Sector Development
[object Object],[object Object],[object Object],[object Object],“ Home Appliances Going to the Countryside”  * Source: http://english.peopledaily.com.cn/90001/90778/90857/90860/6653223.html
Investment Rationale Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You !

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Heli Electronics Dec 2010 Presentation

  • 1. Investor Presentation December 2010 Guangzhou Heli Information Technology Co., Ltd. Haier Brand AV Products Exclusive Marketing & Distribution Agency
  • 2.
  • 3. Capital Market Summary At a Glance TICKER HELI 2009 Revenue, US$ $29.8 mil EXCHANG OTCBB EST 2010 Sales, US$ $103 mil FISCAL Dec 31 Average Revenue Growth vs Prior Quarter (3Qs, 2010) 240.3% SECTOR Electronics and Electrical Appliances Average Revenue Growth vs Last Quarter Sequential (3Qs, 2010) 31% RECENT PRICE (12/31/10) $1.85 SHARES OUTSTANDING 5,440,000 MARKET CAP $mil $ 10.06 mi l FLOAT 2,554,400 2008 Revenue, US$ $0.82 mil INSIDER SHAREHOLDERS 2,885,600
  • 4.
  • 6. Business Operations Strengthen marketing and promotion efforts; Increase customers, and further expand and marketing Infiltrating into the existing massive sales network; Increase global distribution channels Establish a logistics network, increase the investment in logistics facilities and finally create a logistics brand Adhere to customer focus; Strengthen the building of E-commerce operation platforms and improve the service quality
  • 7.
  • 8.
  • 9.
  • 10. Branding and Marketing - Sales Channel Advantages Advantage of Large Commercial Retailers Heli has cooperation agreements with the retail household appliance superstores such as Gome, retail IT product chain stores such as Huihai IT and other large-scale enterprises with long-term cooperation prospects. Advantage of Internet Sales Heli has cooperated with professional internet sales enterprises, allowing for large volumes of sales of electrical appliances, these include the new emerging NaNaBuy. These powerful online marketing platforms allow consumers to buy Heli’s products anywhere and at anytime. Advantage of TV Shopping Heli cooperates with large shopping channels such as Enjoying Shopping, Easy Shopping, Hunan Joy, Guizhou Jiayou, Hubei Meijia, Sichuan Starry Sky, and Shanghai Hejia, among others.
  • 11.
  • 12.
  • 13.
  • 14. Growth Strategies to Expand Business Range Develop the supply chain business , providing business operation services, supporting and settlement, etc. D evelop logistics and distribution business, including freight transport and express delivery Expand import and export business E xpan d sales channels for marketing Haier AV products, as a long-term core business
  • 15.
  • 16.
  • 17. 2010 Q3 financials highlights [USD thousands] Revenue $32,066 Gross Profit $3,969 Net Income $2,297 C ash and equivalents $1,121 Total Assets $22,135 Total Liabilities $13,529 Total shareholders’ equity $8,606 [Unaudited] The Company began to report to SEC from June 15, 2010 (see the SEC filings). The audited report will be released in the annual report of 2010.
  • 18. Aggressive, P rofessional M anagement T eam Name and Title Experience Qiu Xin President, CEO and Chairman of the Board Founder of Guangzhou Heli in March 2008. Mr.Qiu has been engaged in domestic sales for more than 10 years and has rich marketing experience and ability to design effective plans and strategies. He is especially familiar with the marketing of household electrical appliances and computer peripheral equipments. He graduated from Nanchang University in July 1995, with a degree in Accounting. Ao Guozhong Chief Operations Officer/ Director Also General Manager of Guangzhou Xinde Electronics. Mr. Ao’s sound decision making in addition to his experience in the engineering field has molded him into an excellent COO. He Graduated from Hunan University of Science and Technology (Xiangtan, Hunan Province) in June 1999 with a degree in Mechatronics (Mechanics and Electronics Engineering). Liu Hong Chief Financial Officer/ Corporate Secretary Appointed CFO in June 2010. Prior to that, M s . Liu held various senior accounting positions. Currently, her responsibilities include overseeing the finances of Heli as well as cost analyzing, budgeting, and developing financial plans. Sh e received a bachelor’s degree in Finance from Jilin University of Finance and Economics (Changchun, Jilin Province, China) in June 2007 .
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  • 21. China’s Rapid Economic Growth and Increased Consumption Demand National Bureau of Statistics of China- Main Statistical Data in May Indicators May Jan-May Absolute Magnitude Increased YoY (%) Absolute Magnitude Increased YoY (%) Investment in Fixed Assets in the Whole Country (100 million yuan) … … 67,358 25.9     Of which: State-owned and State Holding … … 28,064 21.7     Of which: Real Estate Development … … 13,917 38.2 Total Retail Sales of Consumer Goods (100 million yuan) 12,455 18.7 60,339 18.2   Household Appliances and AV Equipment 394 27.1 1,581 29.8 Source: http://www.stats.gov.cn/english/newsandcomingevents/t20100611_402649308.htm
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