1. Presented by: Jiayi Yan

2. Sample Product
•
Consumer electronics and home appliances
Picture from http://image.baidu.com

3. Financial Info
180
160
140
120
100
80
60
40
20
0
2007
2008
2009
2010
2011
Annual Revenue of Haier (Billion CNY)
2012

4. History
1984:
Haier had been founded as Qingdao Refrigerator Co.
1986:
The company became profitable for the first time.
1988:
The company started adding production lines,
air-conditioner, microwave, etc.
1995:
The company started international expansion.
2004:
The company gained a backdoor listing on the Hong Kong
Stock Exchange.

5. Secret Sauce
• Quality Control
o
Smashing Refrigerator Event
• Keeping up with changes
o Globalization since 1990s
o Technical innovation

6. What’s HOT
• Cloud Living - internet-connected appliances
o Interactive fridge with a see-through door
o 3D TV
o Etc.
Picture from https://www.google.com/search?q=future+for+haier

7. One Interesting Fact
• A cartoon called “Haier Brothers”
o “Longest advertisement”
o No celebrity stars hired
o No products placed in the cartoon

8. Competition
• In China
• Worldwide

9. Will Haier Succeed?
• Above-mentioned secret sauce
• Growing China market
¥1000m
revenue
!
Info from http://bambooinnovator.com/2013/09/20/wash-rinse-rebrand-electrolux-spiffs-up-appliances-in-china-company-has-been-stuck-in-slow-sales-cycle/