The document provides an overview of the EZ-PIC program, which offers at-shelf digital promotions and instant savings at the register. It works by attracting shoppers with signage, engaging them with product images and information, and incentivizing additional purchases through offers. Benefits include increased sales, basket size, and brand dollars for manufacturers without ongoing printing or labor costs. The program would transition H-E-B's existing yellow coupon program and leverage the retailer's experience with NCR's marketing solution technology for seamless integration. EZ-PIC would work with clients to design promotional offers and provide results, leveraging additional elements like sampling, social media, and mobile integration.