2. Nice to Meet You!
Hello! My name is Mallory Carter and my role in
this project is Design Lead. I am 17 and a senior
at Blue Valley North West and I like to paint in
my free time and enjoy nature.
Mallory Carter 12/1/11
3. Agenda
Who are we?
Mallory Carter- Design Lead
MaKenzi Stoy- Project Lead
Our Client
Healthy, Heart, and Mind Yoga
Objective
-logo message is
New
-Facebook,
-Twitter
Create
-Mail Chimp
-website
Mallory Carter 12/1/11
4. Agenda
Our Time Line
Competitor research
Sample of work
How we beat our competition
How we get things done efficiently
Our client pitch
Client Approval
Mallory Carter 12/1/11
5. Your Business
Target audience: History
- 25+ year of age - Out of date
-Lengthy
- Overland park
area
- middle class
Future
-Straight to the point
- easily Updated (Wixz)
Mallory Carter 12/1/11
6. Objective
“To teach in a safe, friendly and approachable
style; making yoga and well-being as available
as possible to as many people as possible.”
What’s your one thing?
“A strength that so many students mention is
how good they feel about themselves when they are in
my classes. I'm very knowledgeable about alignment
without it all being intimidating”
Mallory Carter 12/1/11
8. Project time line/plan
Plenty of mockup
good idea of what finalizing website
she wants.
Logo Finalized! October 20, 2011 November 16, 2011
October 3, 2011
Focus on Mail
Finish The project chimp, basic touch
End of project! ups.
Set up
December
Facebook, and
7, 2011 November
Twitter
22, 2011
December 1, 2011
Mallory Carter 12/1/11
10. Our plan
Logo color scheme first
Website
- Using wix’s
- Based off color scheme
E-news letter
-Using Mail Chimp
Facebook/Twitter
Mallory Carter 12/1/11
11. Top of the food chain
How we beat out competitors?
we made an effort to get to know the client and her
business to give her a personalized logo that is unique to
her.
Mallory Carter 12/1/11
12. getting started
Everything will be built off:
<Put in color scheme and logos>
Based off these two items
- Influences the:
1. website
2. Mail chimp
Mallory Carter 12/1/11
13. Client Pitch
Push her to some edge, just a little
-Why is it the best way?
Simplicity
Ex.
- Pink
- Font
Mallory Carter 12/1/11
14. Client approval
Signatures! Signatures! Signature!
- Color scheme sign off Monday, August 26, 2011
- Logo idea signed off Monday, August 26, 2011
Mallory Carter 12/1/11
15. Mood Board
Hea lt hy Hea lt hy
Hea r t Hea r t
a nd a nd
Mind Mind
Y a
og
Y a
og
Mallory Carter 12/1/11
