The document is a presentation about a multicultural festival organized by the Blue Valley School District. It summarizes the previous and new approaches to the festival, including moving it to a high school, creating new designs in Illustrator for posters and handouts, adding a Facebook event page, and not requiring RSVPs. Comparisons show the new designs are more visually appealing and informative. The timeline outlines finishing mockups, drafts, and final versions of materials by mid-September.

1. 12/2/2011
BLUE VALLEY
MULTICULTURAL FESTIVAL
A WAY THE BLUE VALLEY SCHOOL DISTRICT SHOWS
SUPPORT TO ALL OF THE FOREIGN FAMILIES IN THE
AREA.
Alayna Fox
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2. ABOUT ME
• Alayna Fox
• Junior at Blue Valley West
• I enjoy volunteering at my church nursery.
12/2/2011
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Alayna Fox

3. CLIENT EXPLANATION
Our Client’s Requests:
• Client: Blue Valley Multicultural Festival Organization
• Contact: Nancy Allen, Ronda Hassig
• Nancy Allen and Ronda Hassig provide a festival every
year for the different cultures in Blue Valley. The people
bring different things from their culture such as: food and
artifacts. They also provide food and performances. The
festival is a way for the different cultures to interact with
each other. Objective: Bring the many cultures together
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Alayna Fox

4. OVERVIEW PAGE
• Objective: Bring the many cultures together
• Target Audience: Parents, teachers and students
• Message: We are trying to tell the different cultures to come and
enjoy themselves with the other cultures.
• Rationale: I am showing you the old poster versus the new poster
and how they have changed and how much more inviting the new
one is.
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Alayna Fox

5. WHAT WAS
USED
BEFORE
• Usually hosted at Blue Valley
Middle School
• RSVP was required
• The poster and half sheet were
originally made in Microsoft
Word
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Alayna Fox

6. COMPETITORS
• There are no competitors for this festival. It is a festival
mainly for Blue Valley families.
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Alayna Fox

7. FINAL PRODUCT
• Hosted at Blue
Valley North High
school
• New design for
posters and half
sheet hand-outs
made in illustrator
• Design was also
used in mass
emails sent to the
parents
• All are welcome
• No necessary
RSVP
• Facebook Event
page
• Personal QR code
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Alayna Fox

8. COMPARISON
• The title fonts are easy to read
and appealing to the eye
• There are pictures from past
events
12/2/2011 • There is a QR code that will take
New
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Alayna Fox Old you to an eventbrite page

9. TIMELINE
• Mock up of poster - 9/9/11
• Rough draft of poster and half sheet – 9/12/11
• Poster and half sheet finished – 9/15/11
12/2/2011
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Alayna Fox

10. THANKS FOR TAKING THE
TIME TO VIEW THIS
POWERPOINT. I HOPE YOU
ENJOYED IT.
10
12/2/2011
Alayna Fox