Mallory Carter is a 17-year-old design lead presenting a branding project for a yoga studio client named Shanna. The client runs a yoga studio and website promoting healthy lifestyle. Mallory's deliverables include a logo, Facebook page, Twitter account, website, and email newsletter. Her timeline has the logo finalized by October 20th and the full project completed by December 7th. She presents inspiration, a final logo design, mockups of the email blast and social media pages, and concludes by thanking the client.

1. Mallory Carter 12/1/11 p.1
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2. Nice to
Meet You!
• My name is Mallory Carter
• my role in this project is Design Lead
• I am 17
• Senior at Blue Valley North West
• I like to paint in my free time
• Enjoy nature
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3. Our Client
Healthy heart and mind Fitness Professional
that has her own yoga studio but she also
has a website where she has a lot of
information on leading a healthy lifestyle.
Shanna has no logo, facebook, or twitter
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4. Objective
• “To teach in a safe, friendly and approachable
style; making yoga and well-being as available as
possible to as many people as possible.”
• What’s your one thing?
“A strength that so many students mention is
how good they feel about themselves when they are
in my classes. I'm very knowledgeable about
alignment without it all being intimidating”
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5. Target Audience
• Target audience:
- 25+ years old
- Overland park
- middle class
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6. Competitor research
Yellow pages search results
- 113 in overland park
- 69 in a ten mile radius
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7. Deliverable
• Facebook
• Twitter
• Logo
• Website
• E-News letter
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8. Project time line/plan
Plenty of mockup
DONE!
good idea of what finalizing website
she wants.
Logo Finalized! October 20, 2011 November 16, 2011
October 3, 2011
Focus on Mail
Finish The project chimp, basic touch
End of project! ups.
Set up Facebook, and
December 7,
Twitter
2011 November 22, 2011
December 1, 2011
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9. Our plan
• Logo color scheme first
• Website
- Using wix’s
- Based off color scheme
• E-news letter
-Using Mail Chimp
• Facebook/Twitter
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10. Top of the food chain
• How we beat out competitors?
we made an effort to get to know the client and
her business to give her a personalized logo that
is unique to her.
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11. Client Pitch
• Push her to some edge, just a little
-Why is it the best way?
• Simplicity
• Ex.
- Pink
- Font
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12. Client approval
• Signatures! Signatures! Signature!
- Color scheme sign off Monday, August
26, 2011
- Logo idea signed off Monday, August 26,
2011
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13. Inspiration Board
Hea lt hy Hea lt hy
Hea r t Hea r t
a nd a nd
Mind Mind
Y a
og
Y a
og
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14. Final Logo
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15. getting started
• Everything will be built off:
- Influences the:
1. website
2. Mail chimp
3. Facebook
4. Twitter
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16. Email Blast!
Using MailChimp I create a
mock up of what her email
blast may look like.
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17. Facebook like it page
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18. Twitter Page
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19. Business Card
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20. Thank you
I hope you enjoyed the presentation!
Mallory Carter 12/1/11 p.17