The document discusses key factors for building an effective lead generation website:
1. Usability - Making the website easy to use on desktops and mobile devices through responsive design, fast page speeds, and clear navigation.
2. Mobile Design - Optimizing the website for the growing number of mobile users through fast loading, sticky navigation, click-to-call functionality, and ample link text.
3. SEO - Performing keyword research, building SEO-friendly pages with optimized titles/descriptions, and an SEO-focused content and linking structure to improve search visibility.
An evaluation of Novaspaceart.com based on user interviews, personas, diary studies, card sorts, and usability studies, complete with recommendations for improvement.
Plug your own content in to this presentation in order to present your ideas clearly to remote clients, save time, apply to more projects quicker and ultimately win more pitches.
Download the template at:
http://startloaded.com/resources-for-digital-nomads/presentation-template-for-remote-web-design-projects/
Editable contents of the template
1. Project overview
2. Project features
3. Proposed website structure
4. Mood-board
5. Web development process
6. Project time-line
7. Pricing
8. Contact details
Successful web design combines intelligent planning, effective design and technical expertise – all seamlessly integrated to deliver your company’s brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process.
Members of Connect: Professional Women’s Network share tips for launching a successful website.
Connect: Professional Women’s Network is online community with more than 350,000 members that discusses issues relevant to women and their success. The free LinkedIn group powered by Citi also features videos interviews with influential businesswomen, live Q&As with experts and slideshows with career advice. To learn more and join the conversation in the largest women's group on LinkedIn, visit http://lnkd.in/womenconnect.
An evaluation of Novaspaceart.com based on user interviews, personas, diary studies, card sorts, and usability studies, complete with recommendations for improvement.
Plug your own content in to this presentation in order to present your ideas clearly to remote clients, save time, apply to more projects quicker and ultimately win more pitches.
Download the template at:
http://startloaded.com/resources-for-digital-nomads/presentation-template-for-remote-web-design-projects/
Editable contents of the template
1. Project overview
2. Project features
3. Proposed website structure
4. Mood-board
5. Web development process
6. Project time-line
7. Pricing
8. Contact details
Successful web design combines intelligent planning, effective design and technical expertise – all seamlessly integrated to deliver your company’s brand message and value proposition directly to your customers. This presentation offers best practices for web design and development process.
Members of Connect: Professional Women’s Network share tips for launching a successful website.
Connect: Professional Women’s Network is online community with more than 350,000 members that discusses issues relevant to women and their success. The free LinkedIn group powered by Citi also features videos interviews with influential businesswomen, live Q&As with experts and slideshows with career advice. To learn more and join the conversation in the largest women's group on LinkedIn, visit http://lnkd.in/womenconnect.
This sample website proposal will provide you with the basic proposal structure when putting forward a custom web design proposal. This is a simple and clear format that that highlights the core elements and will give your clients a quick understanding of your approach/design ideas.
This template is designed to give some structure and helpful perspective on how to prepare a proposal of for website redesign. You could also use Word, but as a leave behind, this is a helpful piece.
Create your own attribute system on a scale of 1-5 to rank the competition, average it all out and voila. Show that you're on top of the competition and are designing the website with the big picture in mind.
Make 'em say wow!!
In collaboration with the Product Management Team, the UX Team has been asked to complete a website audit of the Dick’s Sporting Goods desktop website, but through a tablet device experience.
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposalbasicspine
Spine and Neurosurgeons who perform surgeries to treat back pain, spine pain and other joint related conditions often empty companies to perform online marketing. Try a real medical marketing firm, located in Newport Beach which is next to Irvine in Orange County, California. We suggest the best method for cost effective marketing online is by a medial marketing firm. The down fall is these marketing firms do not understand medical rules and regulations and can easily get these pain management practice in trouble. Professional example of a Medical Device Company marketing proposal slideshow. Back and Spine Pain doctors seeking a tool to aid in the recovery of lower back pain and the tools and devices used to provide this relief is given in a marketing plan for search engine optimization for on page and off page. This explains the reasons why a company would need help with marketing online. Simple "on page" SEO no longer does the trick. If you have questions, please contact us (866) 398-0868.
http://www.Basicspine.com : Example Site
A never before offer for those who couldn't make their product, service or talent information open to public, through a website due to out-of-budget cost and inadequate knowledge. Presenting Web Room. Available at a cost of Rs. 4/- per day, equivalent to a cup of tea on Kolkata roads.
Made in Kolkata. For one, for all.
As a team of 3 designers, we were tasked by BRIC’s marketing team to create a website redesign that would engage their diverse user base and showcase their vast content.
HiKitchen website restyling & new strategyWhale Lab
The project is about the re-design of HiKitchen’s site and the realization of a technical analysis of the problems encountered by the client, with the aim of providing practical solutions in the field of SEO and also UI/UX.
Website Development Proposal Document PowerPoint Presentation Slides SlideTeam
Download our Website Development Proposal Document PowerPoint Presentation Slides to pitch your design and development services. To make sure you include all the information the customer requires to hire you, get an established structure of proposal guidelines. Web design proposal PPT slide is professionally designed to gain the client’s attention and fully customized to your specific needs. The web development services proposal PowerPoint complete deck consists with slides like proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. In this website design proposal Presentation template we have provided an example case study, you just need to put your details on structure given. Select this completely customizable web design services proposal PPT slide to create hassle-free proposal today. Banish all fears with our Website Development Proposal Document PowerPoint Presentation Slides. Your thoughts will acheive their goal.
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
Unofficial Sitecore Training - Data enrichment and personalizationnonlinear creations
In this presentation, Sitecore MVP Amanda Shiga provides an overview of five key steps to take to succeed with Sitecore data enrichment and personalization:
Getting started: The importance of xDB data enrichment
Building your strategy: Types of personalization in Sitecore and how/when to apply them
Keeping personalization manageable for marketing ops and website performance
Measuring success: How to determine if personalization is making a difference
Useful extensions: Some helpful approaches to extend Sitecore's personalization capabilities
WordCamp Atlanta 2015: Planning your website from concept to launchMickey Mellen
Over the past decade we’ve continually refined our process for dreaming, planning, designing and creating WordPress-powered sites, and we’d love to share our process with you. We believe proper planning makes the entire process go much smoother. Join us as we walk through our steps for creating a polished website.
In today’s digital landscape, where smartphones and tablets have become ubiquitous, ensuring that your website is optimized for mobile devices is no longer just a nice-to-have feature—it’s a necessity. Mobile optimization plays a crucial role in responsive web design, influencing user experience, search engine rankings, and overall business success. In this article, we’ll explore the importance of mobile optimization in responsive web design, along with practical tips and benefits for implementing it effectively.
Responsive and Intuitive The Must Haves of Modern Web Development.pdfDark Bears
Dark Bears is headed by young and enthusiastic management who aspire to Renovate the World through Technology. Our 75+ professionals are leaders in software solutions and cutting-edge technologies. In addition, we work on various languages and technologies.
This sample website proposal will provide you with the basic proposal structure when putting forward a custom web design proposal. This is a simple and clear format that that highlights the core elements and will give your clients a quick understanding of your approach/design ideas.
This template is designed to give some structure and helpful perspective on how to prepare a proposal of for website redesign. You could also use Word, but as a leave behind, this is a helpful piece.
Create your own attribute system on a scale of 1-5 to rank the competition, average it all out and voila. Show that you're on top of the competition and are designing the website with the big picture in mind.
Make 'em say wow!!
In collaboration with the Product Management Team, the UX Team has been asked to complete a website audit of the Dick’s Sporting Goods desktop website, but through a tablet device experience.
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposalbasicspine
Spine and Neurosurgeons who perform surgeries to treat back pain, spine pain and other joint related conditions often empty companies to perform online marketing. Try a real medical marketing firm, located in Newport Beach which is next to Irvine in Orange County, California. We suggest the best method for cost effective marketing online is by a medial marketing firm. The down fall is these marketing firms do not understand medical rules and regulations and can easily get these pain management practice in trouble. Professional example of a Medical Device Company marketing proposal slideshow. Back and Spine Pain doctors seeking a tool to aid in the recovery of lower back pain and the tools and devices used to provide this relief is given in a marketing plan for search engine optimization for on page and off page. This explains the reasons why a company would need help with marketing online. Simple "on page" SEO no longer does the trick. If you have questions, please contact us (866) 398-0868.
http://www.Basicspine.com : Example Site
A never before offer for those who couldn't make their product, service or talent information open to public, through a website due to out-of-budget cost and inadequate knowledge. Presenting Web Room. Available at a cost of Rs. 4/- per day, equivalent to a cup of tea on Kolkata roads.
Made in Kolkata. For one, for all.
As a team of 3 designers, we were tasked by BRIC’s marketing team to create a website redesign that would engage their diverse user base and showcase their vast content.
HiKitchen website restyling & new strategyWhale Lab
The project is about the re-design of HiKitchen’s site and the realization of a technical analysis of the problems encountered by the client, with the aim of providing practical solutions in the field of SEO and also UI/UX.
Website Development Proposal Document PowerPoint Presentation Slides SlideTeam
Download our Website Development Proposal Document PowerPoint Presentation Slides to pitch your design and development services. To make sure you include all the information the customer requires to hire you, get an established structure of proposal guidelines. Web design proposal PPT slide is professionally designed to gain the client’s attention and fully customized to your specific needs. The web development services proposal PowerPoint complete deck consists with slides like proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. In this website design proposal Presentation template we have provided an example case study, you just need to put your details on structure given. Select this completely customizable web design services proposal PPT slide to create hassle-free proposal today. Banish all fears with our Website Development Proposal Document PowerPoint Presentation Slides. Your thoughts will acheive their goal.
Presentation given Nov. 18, 2010 at the Dublin Entrepreneurial Center in partnership with the Ohio Small Business Development Center (SBDC). Key topics include web design, web development, search engine optimization, search engine marketing, usability and marketing strategies.
Unofficial Sitecore Training - Data enrichment and personalizationnonlinear creations
In this presentation, Sitecore MVP Amanda Shiga provides an overview of five key steps to take to succeed with Sitecore data enrichment and personalization:
Getting started: The importance of xDB data enrichment
Building your strategy: Types of personalization in Sitecore and how/when to apply them
Keeping personalization manageable for marketing ops and website performance
Measuring success: How to determine if personalization is making a difference
Useful extensions: Some helpful approaches to extend Sitecore's personalization capabilities
WordCamp Atlanta 2015: Planning your website from concept to launchMickey Mellen
Over the past decade we’ve continually refined our process for dreaming, planning, designing and creating WordPress-powered sites, and we’d love to share our process with you. We believe proper planning makes the entire process go much smoother. Join us as we walk through our steps for creating a polished website.
In today’s digital landscape, where smartphones and tablets have become ubiquitous, ensuring that your website is optimized for mobile devices is no longer just a nice-to-have feature—it’s a necessity. Mobile optimization plays a crucial role in responsive web design, influencing user experience, search engine rankings, and overall business success. In this article, we’ll explore the importance of mobile optimization in responsive web design, along with practical tips and benefits for implementing it effectively.
Responsive and Intuitive The Must Haves of Modern Web Development.pdfDark Bears
Dark Bears is headed by young and enthusiastic management who aspire to Renovate the World through Technology. Our 75+ professionals are leaders in software solutions and cutting-edge technologies. In addition, we work on various languages and technologies.
Boost your website's rankings! Learn how web design impacts SEO and optimize for success. Check out the blog now! https://www.webguru-india.com/blog/web-design-boost-seo/
Welcome To
What is Web Design?
Web design is the process of creating websites with a focus on aesthetics and user experience. It encompasses various aspects such as graphic design, interface design, user experience design, and website architecture. The goal of web design is to create a website that is visually appealing, easy to navigate, and provides a positive user experience.
Why is web design important?
Web design is important because it has a significant impact on user experience and can determine the success of a website. A well-designed website not only looks good, but it is also easy to use, intuitive, and accessible to all users. A good web design can help to increase website traffic, improve engagement, and foster trust and credibility with the target audience.
In addition, a well-designed website can be optimized for search engines, making it easier for potential customers to find the website through search results. Overall, web design plays a critical role in the success of a website and online business.
Web design: what doesn’t work
Here are some common mistakes in web design that typically don't work:
1. Poor User Experience (UX): A website that is difficult to navigate or use can drive users away.
2. Slow Loading Speed: A slow-loading website can lead to high bounce rates and decreased engagement.
3. Poor Mobile Optimization: With the increasing use of mobile devices to access the internet, it's crucial to have a mobile-optimized website.
4. Unappealing Visual Design: A visually unappealing website can turn users off and reduce engagement.
5. Non-Responsive Design: A website that does not adjust to different screen sizes can make it difficult for users to access the website on different devices.
6. Lack of Accessibility: Websites that are not web design accessible to people with disabilities can limit the potential audience and impact user experience.
7. Cluttered and Overcrowded Layout: A cluttered and crowded layout can make it difficult for users to find the information they need.
By avoiding these mistakes, web designers can create websites that are visually appealing, user-friendly, and accessible to all users
How to get web design done
Here are the steps to get web design done:
Define your goals: Determine what you want your website to achieve and who your target audience is.
Research and Plan: Research your competition and gather information about the latest web design trends. Plan the layout and content of your website.
Choose a platform: Decide on a content management system (CMS) such as WordPress, Wix, or Shopify, or consider hiring a web developer to create a custom website.
Hire a designer or design the website yourself: If you have design skills, you can design the website yourself. Otherwise, consider hiring a professional web designer.
Get feedback and make revisions: Get feedback from others and make revisions as needed to ensure that the website meets your goals and provides a positive user experience.
What is Web Design?
Web design is the process of creating websites with a focus on aesthetics and user experience. It
encompasses various aspects such as graphic design, interface design, user experience design,
and website architecture. The goal of web design is to create a website that is visually appealing,
easy to navigate, and provides a positive user experience.
Why is web design important?
Web design is important because it has a significant impact on user experience and can
determine the success of a website. A well-designed website not only looks good, but it is also
easy to use, intuitive, and accessible to all users. A good web design can help to increase
website traffic, improve engagement, and foster trust and credibility with the target audience.
In addition, a well-designed website can be optimized for search engines, making it easier for
potential customers to find the website through search results. Overall, web design plays a
critical role in the success of a website and online business.
Web design: what doesn’t work
Here are some common mistakes in web design that typically don't work:
1. Poor User Experience (UX): A website that is difficult to navigate or use can drive users away.
2. Slow Loading Speed: A slow-loading website can lead to high bounce rates and decreased
engagement.
3. Poor Mobile Optimization: With the increasing use of mobile devices to access the internet,
it's crucial to have a mobile-optimized website.
4. Unappealing Visual Design: A visually unappealing website can turn users off and reduce
engagement.
5. Non-Responsive Design: A website that does not adjust to different screen sizes can make it
difficult for users to access the website on different devices.
6. Lack of Accessibility: Websites that are not web design accessible to people with disabilities
can limit the potential audience and impact user experience.
7. Cluttered and Overcrowded Layout: A cluttered and crowded layout can make it difficult for
users to find the information they need.
By avoiding these mistakes, web designers can create websites that are visually appealing, userfriendly, and accessible to all users
How to Increase Your Site Usability to Drive LeadsDigital Reach
It’s 2019 and ranking factors are all about the user (and more intuitive than ever). Is your site user-friendly and easy to use? How are you guiding your customers’ journey?
In this slideshow, we walk through analyzing your site’s usability and what functionalities you can use to your advantage.
- How site usability has become a major ranking factor
- What ideal site usability looks like
- How to guide the customer journey through site functionality
and drive leads
Responsive, Dynamic, and Unique The Essentials of Modern Custom Website Desig...BitCot
A responsive website is one that adapts seamlessly to different screen sizes and devices, ensuring a consistent user experience across desktops, laptops, tablets, and smartphones. With mobile usage surpassing desktop usage, having a responsive design is no longer optional—it's a necessity. Users expect websites to load quickly and display properly on any device, and search engines like Google prioritize mobile-friendly websites in their rankings.
What is the Importance of Responsive Web Design for Business Development?Versatile Mobitech
A responsive website design from Versatile Mobitech draws the customer’s attention, and they think the company takes their customers seriously, thus helping to stay ahead in business. Customers love the customization process of their devices, i.e., Android or iOS depending on customer satisfaction. Analytics is a kind of goal which records the number of visitors viewing the pages.
What is the Importance of Responsive Web Design for Business Development_.pptxVersatile Mobitech
Web designing is related to the design of various websites displayed over the internet. It refers to the various aspects of the user experience of website development rather than the software development.
The most common methods for the purpose of website development are adaptive and responsive design. In the case of responsive design, web contents are dynamic. That means the contents are adjusting the spaces by moving dynamically depending on the different screen sizes. Being the top agency web design in Hyderabad, Versatile Mobitech offers responsive web development services.
Flex Your Skills A Deep Dive into Web Development with Flex.pdflubnayasminsebl
Welcome To
Flex Your Skills: A Deep Dive into Web Development with Flex
The pursuit of developing responsive and user-friendly online apps continues to be a key concern in the constantly changing field of web development. This problem is addressed by the paradigm of flex web development, which provides a flexible method for creating websites and web apps that adapt fluidly to various devices and screen sizes. This in-depth manual will go into the realm of flex web development and explore its foundational ideas, tools, best practices, and real-world applications.
Flex Web Development Understanding
Flex web development, also known as Flex web development responsive web development or flexible web development, is a design and development methodology for building online applications that gracefully adjust to different screen sizes and orientations. A website or web app that is adaptable will appear good and work properly on a variety of devices, including desktop computers, tablets, and smartphones.
1.2 What Is the Importance of Flex Web Development?
Several significant elements can be SEO Expate Bangladesh Ltd used to encapsulate the significance of flex web development: Device Ubiquity: In the current digital era, people access the web through a variety of devices, thus developers need to take this diversity into account. Your web content can be used on any device thanks to a flexible design strategy.b. A better user experience is produced through responsive design. On various devices, users are more likely to quickly access and engage with your web content, which increases the likelihood that they will convert.c. SEO Advantages: Responsive design is essential for search engine optimization (SEO) success since search engines favor mobile-friendly websites.d. Cost Effectiveness: Building a single flexible website is less expensive than building multiple ones.
Core Flex Web Development Concepts
Using a fluid grid layout is one of the core ideas of flex web development. Developers define widths and heights for items using relative measures like percentages rather than fixed pixel measurements. As a result, the layout may change easily to fit the screen's dimensions.
Media requests
A key component in flex web development is media queries. With the help of these CSS rules, designers can apply various styles depending on the dimensions and orientation of the user's device. In order to adapt the user interface to the user's context, media queries are essential.
Breakpoints
Breakpoints are predetermined locations or screen sizes where a web application's layout changes. Breakpoints are set by developers to decide how the design and content should adjust for different device sizes. Tablets, desktop computers, and smartphones (both portrait and landscape) are examples of typical breakpoints.
Putting Mobile First
Flex web development best practices include a mobile-first mindset. It entails first building a website for mobile devices before gradually im
If you are creating a website for your business, you should follow these 17 basic elements of web design to make your website more engaging and simple to navigate for users. For more details: https://www.foduu.com/blog/113/basic-elements-of-web-design
🚀 Elevate your online presence with pixel-perfect website development! 🌐 Discover the keys to success in our latest blog: "Pixel Perfect: Navigating the World of Website Development for Maximum Impact." 🎨 Uncover the art of mobile-friendly design 📱 and the science behind intuitive navigation! 🗺️ Optimize your site for maximum user impact and improved SEO performance. 🔍 Read now for a competitive edge in the digital game! 💡
In today’s marketplace, a clunky desktop-centric website lacking intuitive mobile functionality virtually guarantees losing business. With smartphones outpacing computers for internet access, responsive web design now constitutes a mandatory cornerstone driving sales, not a “nice to have” feature. In this blog, Vxplore Technologies, a top Website Development Company in Kolkata, India, will discuss why responsive, multi-device websites deliver such a strong competitive edge that no company can afford to be without one. Before diving into the discussion, if you want to develop a high-functional and responsive website for your business, don’t forget to contact our experienced and expert website developers today.
For More Information Please Visit Our Site:
https://www.v-xplore.com/
In the expanse of the digital frontier, the amalgamation of SEO with web development crafts a symphony that resonates with users and search engines alike. The indelible lesson is that a well-orchestrated web development endeavor devoid of SEO finesse is analogous to a melody bereft of harmony—it may captivate momentarily, but its potential remains unrealized.
Static vs Dynamic Websites: Which Is Better for Your Business?FredReynolds2
As technology advances, numerous business leaders and executive teams focus on enhancing their organisation’s online presence. A great approach to achieve this is creating engaging websites that enable customers to learn more about the company and explore its products and services. This fosters a connection with the audience and adds a human touch to the digital experience. Business owners passionate about their company’s growth should take the time to explore the comparison between static vs dynamic websites.
Pinacle Web India Has Effectively Settled Itself As A Knowledgeable Site Making Organization In Situated In Mumbai, Maharashtra India. At Pinacle Web India, We Configure, Create And Oversee Sites And E-Business Applications. We Represent Considerable Authority In Dynamic Web Composition, Advancement And Upkeep Administrations.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. A STRIAGHT NORTH WHITEPAPER 1
EXECUTIVE SUMMARY
When a company is preparing to invest in a new lead generation website, it should not
underestimate what Web design skills will be needed to build an effective one.
Often, companies focus a great deal of attention on design aesthetics, and not nearly enough
on the many other factors that go into turning website visitors into hot prospects.
This white paper presents an overview of the lead generation characteristics of powerful
lead generation websites.
They fall into five major categories:
1. Usability — Ways of making the website easy for visitors to find what they need and
interact with the information.
2. Mobile Design — Website features specifically designed to convert the rapidly growing
base of mobile users.
3. SEO — On-site elements imperative for gaining strong organic search engine visibility.
4. Copywriting — Techniques that build interest and confidence, and then motivate website
visitors to inquire.
5. Conversion — Small but massively important techniques that create large gains in
conversion rates.
Important Note — Because proper lead tracking is crucial for evaluating website
performance and continually improving conversion rates, we have included supplementary
information on lead tracking best practices.
How To Build A High Performance
Lead Generation Website
An overview of Web design techniques critical for turning
website visitors into prospects and customers.
A STRAIGHT NORTH WHITE PAPER
CHICAGO I CHARLOTTE I BALTIMORE I WASHINGTON D.C.
(866) 353-3953
www.straightnorth.com
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PART 1: USABILITY
A lead generation website is far from a static sales brochure; instead of being something a
person passively reads, the website is a tool a person uses to find information by clicking on
navigational links, filling out inquiry forms, zooming-in on details of product images, etc.
If a lead generation website is highly usable, it becomes a tool that is easy to work with
and effective in helping the visitor find important information and take action. In contrast,
websites with poor usability frustrate users, like a saw with a dull blade. Poor usability drives
ripe prospects into the arms of competitors. Here are the key usability features of a high
performance lead generation website.
Usability: Responsive Web Design
Responsive Web design uses various techniques that allow the website to adjust
automatically for optimal display on any size screen. Thus, users have a similar, consistent
website experience whether they use a desktop monitor, tablet, mobile device, or multiple
devices at various times. Because of this display continuity, users become familiar with
and remain comfortable with the website regardless of the device used to access it. (In the
next section, we review mobile-specific design issues in more detail.)
Usability: Site Speed
Nothing frustrates users more than slow-loading Web pages. Page-loading speed is so
important to usability that Google has made it an important factor in its search algorithm
(slow websites have poor SEO results). A wide range of development and design techniques
and best practices is required to optimize speed.
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Usability: Image Loading Techniques
Image handling is often the key to attaining high page-loading speed. Image size, resolution,
file type and retrieval processes all affect how quickly a Web page loads; if even one part
of the image-handling process is off, the results for usability, SEO and conversions may be
seriously impaired.
Usability: White Space
Clutter kills conversions. By using ample white space, Web designers make zeroing-in on
navigational links and important content easy for users, as well as conveying an image of
efficiency and expertise.
Usability: Avoid Rotating Carousels in Headers
Rotating carousels are trendy, but not at all helpful for attracting leads. Few visitors interact
with them, content is missed, and page-loading time increases. Overall, most users perceive
carousels as nothing more than annoying ads — not the impression a company wants to
make on a prospect visiting its home page for the first time.
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Usability: Site Architecture and Sitemap
Which navigational links are chosen and how pages are arranged in the website content
hierarchy make or break usability. Intuitive navigation enables users of all types to quickly
locate the desired information. A sitemap is an indispensable navigational tool, as it provides
a reliable backup (or sometimes primary) option for visitors to maneuver around the website.
PART 2: MOBILE DESIGN
Mobile Internet access now exceeds desktop, and the gap is widening. If a website does not
provide mobile users with a top-flight experience, conversions will suffer — not only in terms
of quantity, but also quality. When mobile users access the Internet, they are more likely to
be in decision mode than research mode, since research is more conveniently undertaken on
a desktop, where multiple browser windows and documents can be viewed simultaneously.
Any business interested in obtaining phone leads, scheduled appointments and booked
reservations must make mobile-friendly Web design a top priority. Here are key mobile
design features for a high performance lead generation website.
Mobile Design: Site Speed
With many mobile users working from cellular Internet connections, site speed is more
important than ever. Web designers must be up-to-date on techniques for optimizing page
load time; for instance, being able to have images load as the user scrolls rather than loading
all at once.
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Mobile Design: Sticky Navigation
In a responsive Web design’s mobile view, main navigation should be “sticky” — i.e., remain
fixed at the top as users scroll down the page. This simple but underused technique keeps
critical informational and conversion links in view (such as a phone icon), so users can
convert at any time as they move around the website.
Mobile Design: Phone Display
A phone icon with click-to-call functionality is a necessary main navigation element in mobile
display. Pressing an icon to initiate a call represents the maximum in user convenience. As
users become more experienced and adept in working with mobile websites, this functionality
will be an expectation rather than a bonus.
Mobile Design: Responsive Web Design Choices
In responsive design, elements visible in desktop view can be eliminated in mobile view.
Deciding which information stays and which goes, and further deciding the order in which
information displays in mobile view, are difficult but crucial decisions. Current thinking is to
retain as much information as possible in mobile view; however, if information overwhelms
mobile users, it will deter conversions.
Mobile Design: Anchor Text
Another small but important mobile design technique is to provide ample anchor text for
links, especially in body content. Clicking on one or two words of anchor text in mobile view is
difficult; users may give up rather than deal with the inconvenience.
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PART 3: SEO
SEO is a critical component of Internet marketing for most companies. With Google
processing billions of search queries every day, organic search is too large a pool of prospects
to ignore.
Just because your website is configured for SEO does not mean its content will be visible on
Google or other search engines. The ability to not only make a website SEO-friendly, but also
to make your website SEO-performing, is one of the most important skills your Web design
team must have. Here is how SEO is handled in a high performance lead generation website.
SEO: Being SEO-friendly
For the framework of a lead generation website to be SEO-friendly (but still not SEO-
performing), several key elements must be in place, specifically:
• Title tags on every page
• Meta description tags on every page
• Header content on every page
• Body content on every page
• A clean URL structure and custom URLs (see image above)
• A robots.txt file
• An HTML sitemap
• An XML sitemap
• 301 redirects from old Web pages to new ones
• A redirect for non-www to www (or vice versa) URLs
• A content management system (to add and edit pages and content)
• Blog functionality
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SEO: Being SEO-performing
To go from SEO-friendly to SEO-performing, a great deal of SEO work must be done before
your lead generation website goes live. If this preparatory work is done, your website will rise
in visibility for organic search queries from people looking for the products or services you
sell. The key activities your Web design firm must undertake include the following:
A. Keyword Research and Keyword Strategy
Keyword research identifies all of the keywords search engine users might use to find
your products and services. Keyword strategy first narrows the focus to keywords
with the highest likelihood of producing conversions. Factors to consider in keyword
strategy include search volume, user intent, competitiveness and relevance. Once the
keyword field has been defined, keyword strategists organize keywords into themed
groups; these groups will influence (and sometimes drive) the content structure and
navigation of the new website.
B. Sitemap
When keyword research is completed, a sitemap is created detailing every page of
the new website. The sitemap ensures no SEO issues exist; that is, no overlap, where
multiple target keywords are covered in a single page, and no gaps, where target
keywords have no page dedicated to them. Seldom can content simply be moved
page-for-page from the old website to the new one. Overlaps and gaps are almost
inevitable and will crush ongoing SEO efforts.
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C. Custom Title Tags
Title tags are the most important on-site element for SEO, and must be written by
an SEO expert. Title tags must be unique for each page of the website, include the
appropriate target keyword, and meet various technical requirements and best
practices for style, punctuation and character count.
D. Custom Meta Description Tags
Meta description tags are snippets of text that often appear under the link in
Google search results. Because meta descriptions influence click-throughs, unique
meta description tags must be written by professional copywriters skilled in
conversion optimization. Strong meta descriptions have a measurable impact on lead
generation growth.
E. Header Tags
Header tags (H1-H6) are important places to insert keywords; Google crawlers interpret
header tags as significant indicators of a website page’s main themes. Because these
page headlines and subheads also facilitate scanning, they must be written engagingly
and persuasively, as well as to achieve SEO objectives.
F. Optimized Body Content
SEO-performing body content is not only persuasive, relevant and informative, it is
also optimized with the proper use of target keywords and related phrases. Using
a copywriter skilled in SEO is essential, since too many keywords, poorly placed
keywords, and too few keywords undermine organic search visibility.
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PART 4: COPYWRITING
Professional copywriting is essential for lead generation. If copywriting fails to inform,
persuade and present relevant information, conversions suffer no matter how much traffic
funnels into the website.
Companies frequently underestimate the difficulty of executing high-level, lead-generating
copywriting for their websites. Here are the key components of content for a high
performance lead generation website.
Copywriting: Content Quality Factors
Website content needs to meet several quality criteria to maximize lead generation and
branding. In addition, if SEO is part of the marketing mix, all of these criteria affect Google
ranking performance. The quality criteria are:
• Relevance — Content must be highly relevant to the target audience in terms of subject
matter and style.
• Persuasiveness — Professional copywriters make copy persuasive by writing from the
customer’s point of view, storytelling, applying psychological principles for stimulating
decision-making, weaving in customer testimonials and a host of other techniques.
• Authority — Making content authoritative and credible requires research, fact-checking,
proper use of technical terms, and careful editing and proofreading.
• Usefulness — Content must solve a customer’s problem, make a customer’s life easier,
or in some other way provide important benefits. A great deal of business content is
not useful because it is written too much from the company’s point of view rather than
the customer’s.
• Sharability — Exceptional website content is highly sharable, meaning that it is easy
and tempting for readers to share it on social media, and forward it to colleagues and
decision-makers. Content overloaded with jargon, with no clear point, or confusingly
written fails the sharability test.
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Copywriting: Typography
Not only is the substance of content important for lead generation, but also the style in which
it is displayed matters greatly. Typographical techniques make scanning content and zeroing-
in on important messaging points easy for readers. Key typography techniques:
• Headers and Subheads — These content elements should be informative, intriguing, and if
SEO is involved, incorporate keywords. Expert copywriters spend as much time composing
headers and subheads as they do body text!
• Bulleted and Numbered Lists — List formatting enhances scannability and draws
emphasis to important information.
• Bold and Italics — Used selectively, bold and italic text forces readers to pay attention.
(See image above.)
• Short Paragraphs — Paragraphs longer than five or six lines overwhelm readers and may
cause them to exit the Web page — without converting.
• Line Width (above) — Body text width that is too wide or too narrow is hard to read in
desktop view, again deterring readers and letting conversions slip through a company’s
online fingers.
• Image Captions — Since reader attention is drawn to images, captions enable a company
to position critical persuasive points and calls-to-action where they cannot be missed. This
simple technique greatly improves conversions.
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Copywriting: SEO, Substance and Branding
Overall, lead generation website content must meet substantive, SEO and branding goals.
Too much of one and not enough of another results in content that appears stilted,
incomplete, unprofessional and/or misaligned with brand perception. Common content
problems that disrupt the balance:
• Too much substance — “Information dumps” are tempting to the internal staff, but
produce websites long on information that doesn’t speak to customers and prospects.
• Style inconsistency — When style shifts from formal to informal, from low key to high
pressure, website visitors become confused or come to doubt the company’s sincerity
or stability.
• Inattention to keywords — Even if SEO is not underway, using strategically important
keywords strengthens the conversion power of website copy, because they force copy to
use the language customers and prospects use when looking for the products and services
the company sells.
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PART 5: CONVERSION OPTIMIZATION
Part art and part science, conversion optimization is a broad set of techniques used by
Web designers and copywriters to squeeze the most conversions out of every website page’s
page views.
Even if a website has covered all of the usability, mobile, SEO and content bases, failure
to implement sound conversion optimization will stifle lead generation. Here are the key
conversion optimization features of a high performance lead generation website.
Conversion Optimization: Calls to Action
Keeping users’ attention focused on the one thing your company wants them to do is
important. Using a fixed call to action (CTA) banner at the top or bottom of the page — using
the “sticky” navigation discussed in the Mobile section — ensures that your conversion
message is always in sight.
CTA button color and text often have a significant impact on conversions. Button color should
be consistent across the website and unique to the primary CTA. If secondary CTAs are used,
the color scheme should be different.
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Conversion Optimization: Phone Number Placement
Phone number placement for mobile viewing was discussed in the Mobile section. For
desktop view, the strongest position for the phone number is in the upper right portion of the
universal navigation bar (see image above).
The clearer and more consistently the phone number displays, the better. Phone inquiries are
often far more urgent and/or complex than form submissions, so stimulating phone inquiries
is arguably job number one for a lead generation website.
Conversion Optimization: Form Design and Functionality
The shorter the form and the easier it is to complete, the better. Anything more than four or
five required fields, and the average user is more likely to exit rather than bother to fill out
the form. Companies frequently err by trying to capture too much information; they lose
sight of the fact they are trying to get prospects to raise their hands.
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SUPPLEMENT: FORM AND PHONE TRACKING BEST PRACTICES
A high performance lead generation website is built using the techniques discussed in
this white paper. However, for a lead generation website to be world class, it must be
built with rock-solid lead tracking functionality. These articles by Straight North partner
Aaron Wittersheim, originally published on the Lead Generation Insights Blog, present an
informative overview of critical lead tracking issues.
Tracking: 12 Common Website Form Lead Tracking Issues
When we first start working with new clients, many of them are dropping all of the leads from
their website into a single bucket called “Web Leads.” This makes informing a client about
which Internet marketing channels or campaigns drove those leads impossible. Without
complete and accurate information, clients cannot evaluate performance regarding specific
channels or campaigns. Furthermore, they cannot accurately calculate ROI or know what
adjustments can be made to improve specific channels or campaigns.
1. Using email addresses on your website.
Displaying an email address anywhere on your website is a kiss of death when it comes to
lead tracking. Sales leads received over email cannot be tracked back to the marketing
source of the lead. Even if you created a single email address and used it only on your
website, the best position you will be in is bucketing all email leads as “Web Leads.” You
will have no idea which Internet marketing channel or campaign produced the lead.
Also, many companies are not aware that email addresses on websites are a magnet for
never-ending spam. Spammers have scripts that crawl the Internet looking for email
addresses; once they find your email address, it is added to lists and sold over and over
again. You will receive a growing daily stream of spam to that email address — forever.
2. Not having a form.
If you want website visitors to contact your business, your website needs to have at least
one form. This can be as simple as a form on a Contact Us page. Many visitors prefer to
fill out a form instead of calling. If you don’t provide a form, you will miss out on a great
number of sales leads.
3. Hiding your form.
Make sure your form isn’t hidden in your website. Any business that relies on sales
leads should have a page with a form linked from the header of all pages or in the top
navigation bar. When your visitors are ready to make contact, be sure to make finding
the form easy for them.
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4. Not knowing the marketing source of your form submissions.
Most business websites with online forms fail to track the marketing source of each form
submission. Without this data, your only option is to call all of these form submissions
“Web Leads.” Since you don’t know which Internet marketing channel or campaign drove
each form submission, you are not able to calculate ROI data or improve your campaigns.
You need to know the marketing source of each form submission. This can be done with
some Web development work around the referral URL and cookies.
5. Relying on an email from your form to notify you of a sales lead.
Most company websites have forms that do a single function: send an email when the
forms are submitted. These companies assume that every email from their website
makes its way to their inbox. Due to spam filters, this doesn’t always happen. To be
sure that you are not missing sales leads from your website, be sure to use a server side
programming language to store all form submissions in a database. Do continual QC
checks to verify that emails of every form submission in your database are getting to you.
The other issue that many businesses forget about is what email address is set up on
your website as the email to which all form submissions should be sent. Many times,
staff email addresses are used on the website’s forms. If that staff member leaves the
company, the fact that the website needs to be updated with a new email address is
commonly forgotten. One simple solution is to use an email distribution group as the
email address on your website. This allows you to manage who gets these emails through
your email system instead of having a developer make changes to your website.
6. Having errors on your form page.
Be sure to test and retest all forms on your website to make sure they are working
properly. When you test your form, try to make mistakes so you can see how the form’s
validation responds. Imagine your visitors filling out your form to generate a sales lead,
but your form stopped working. Changes to a website’s code or hosting server can
break your forms. Be sure to set a reminder for a monthly test to verify that all forms are
working correctly.
7. Having errors in your form validation.
Test your form validation and error messages to make sure they are simple for your
visitors. Sometimes Web developers implement complex and/or conflicting front-end and
back-end validation that makes successfully submitting your form difficult to impossible
for visitors. Things like requiring a phone number field to consist of only10 digits will
cause a lot of visitors to receive an error. You would be amazed at how easily a simple
form can become difficult for visitors to complete. Sometimes visitors do not notice
the form validation errors when they submit the form and they just browse off the page
without ever successfully submitting your form.
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8. Using CAPTCHA.
Using a CAPTCHA can make completing your form problematic for visitors, which will
decrease your form’s conversion rate.
9. Having too many fields in your form.
The fewer form fields your form has, the greater your conversion rate will be. Forms with
many fields scare visitors away.
10. Outsourcing your form to a third party (like WuFoo, Hubspot, Marketo, etc.).
Many companies outsource their form to a third party because either building a form or
integrating a form into another software application seems difficult. Rarely do companies
take the time to understand what they are giving up by having another company run
the form on its website. A number of issues can occur if you give up ownership and
hosting of your form to a third party. Forms are one of the most important parts of a lead
generation campaign — be sure you keep ownership and control of all of your forms.
11. Not validating your form submissions.
Most companies classify all form submissions as conversions, which is a huge mistake.
Many form submissions are spam, people looking for jobs, sales reps trying to sell their
things, etc. Some companies may be surprised to find that over 25 percent of their form
submissions are not sales leads at all. The solution to this is lead validation, where each
form submission is reviewed by a human and marked as a sales lead or not a sales lead.
Validating your form submissions before you consider counting form submissions as
conversions or sales leads is imperative.
12. Relying on analytics platform conversion data instead of your actual form submissions.
Many companies rely on analytics to track how many form submissions were received
instead of using the actual form submission data. If you rely on analytics tracking for your
form submission number, you are left dealing with a count of how many times a form
was submitted. If analytics tells you that eight forms were submitted, you have no idea
which forms those eight were. Two of them could have been spammers, three of them job
applicants, one trying to sell you something and the remaining two are actual sales leads.
Using analytics data, you would never know and you would just assume that all eight were
actual sales leads. When running Internet marketing campaigns, measuring campaigns
using actual form submission data and not simple counts in analytics is very important.
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Tracking: 6 Common Website Phone Lead Tracking Issues
When we first start working with new clients, a huge majority of the time they place all of the
leads from their website into a single bucket called “Web Leads.” This translates to the client
not knowing which Internet marketing channels or campaigns drove those leads. Without
that information, knowing the performance of specific channels or campaigns is impossible.
Furthermore, the company cannot accurately calculate ROI or know what adjustments can be
made to improve specific channels or campaigns.
1. Hiding your phone number.
Many company websites display the phone number only on the Contact Us page of
the website. This makes finding the phone number and generating a sales lead for the
company hard for visitors. Best practice for a lead generation website is to have a phone
number displayed at least once at the top of every page of the website. Some experts
recommend displaying a phone number multiple times on each page.
2. Relying on counting inbound phone calls.
Some companies analyze phone company bills to see how many inbound calls they
received. Other companies have the person who answers the phone count how many
inbound calls he or she receives, which introduces human error. Without knowing the
marketing source of these phone calls, a count of inbound phone calls provides no
meaningful lead tracking data.
3. Not knowing the marketing source of your phone calls.
Having a phone number clearly displayed on your website is a start, but to track sales
leads you need to know what marketing channel or campaign generated each phone call.
(See No. 4.)
4. Not using a call-tracking provider.
A call-tracking provider is required to track the marketing source of inbound phone calls
from Internet marketing channels and campaigns. Many different vendors are available
when looking for a call-tracking solution. The best solutions offer three features: (1) They
assign your company a unique pool of phone numbers that are dedicated only to your
company. You do not want your phone numbers shared by other companies. (2) They have
the ability to assign a unique phone number directly to a single visitor on your website.
This allows you to uncover the exact referral URL that was used by the visitor to reach
your website. (3) They offer call recording features and remember to turn that feature on,
as most disable it by default.
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ABOUT STRAIGHT NORTH
Straight North is an Internet marketing agency that helps growth-minded, small and middle-market
firms generate online sales leads and e-commerce revenue. With an in-house team of over
60 full-time marketers, we have an experienced team of Web designers, developers, copywriters,
editors and usability specialists.
Our services include SEO, PPC, display advertising, email marketing and responsive websites.
We are the only online agency that validates and reports sales leads in real time. This unique capability
gives clients the ability to evaluate campaigns with unmatched accuracy, as well as monitor their
leads with unmatched speed.
With clients throughout the United States, we have offices in Chicago, Charlotte, Baltimore and
Washington, DC.
Excelling in responsive Web design and development, copywriting, conversion optimization and SEO,
we have built highly effective lead generation websites for clients across a wide range of industries. To
see our work, please browse our portfolio: https://www.straightnorth.com/portfolio
CHICAGO I CHARLOTTE I BALTIMORE I WASHINGTON D.C.
(866) 353-3953
www.straightnorth.com
5. Not validating phone calls.
With a call-tracking solution in place, companies can now get a count of inbound phone
calls segmented by each Internet marketing channel or campaign. However, most
companies classify these phone call counts as conversions, which is a huge mistake. They
forget that phone-tracking technology isn’t perfect and has a lot of noise in the data. Many
phone calls that are tracked come from callers who dialed a wrong number, telemarketers
who run auto-dialer software, people looking for jobs, sales reps trying to sell their things,
etc. Some companies may be surprised to find that over 50 percent of their tracked calls
are not sales leads. The solution to this is lead validation where each phone call recording
is reviewed by a human and marked as a sales lead or not a sales lead. Validating your
phone leads is imperative before you consider any phone call counts as conversions or
sales leads.
6. Not including phone leads in your conversion data.
The fact that many clients disregard phone leads when analyzing their PPC campaign
conversions or Google Analytics conversion data is surprising. If a company displays a
phone number on its website, but doesn’t include those conversions in campaign reporting
— sales lead data is flawed. Think about a company that gets 10 leads per day, and one
day it receives three phone leads and seven form submissions. The next day, it receives
seven phone leads and three form submissions. If the company failed to track phone leads,
it would be overlooking 50 percent of its conversions. Then, imagine if this company is
modifying its PPC campaign based on only 50 percent of the conversion data; it would be
making changes to reduce bids or pause keywords that could have been producing the
majority of its phone leads.