Health+ provides a coordinated care network in Vietnam to improve healthcare outcomes. It operates a multi-sided platform that facilitates secure health information exchange between patients, doctors, insurers, and pharmacies. This improves care quality and coordination while reducing costs for all parties.

1. HEALTH+ Information Network
Improving lives of Vietnamese with Coordinated Care
Professor: Manfred Bues Pham Tan Liem
Class: BIS2012, IBA Doan Duc Phuoc
Pham Huy Thanh
HEALTH+
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2. Case Study
In 2009, an audit* of 500 medication
lists from Hospital 115 shows that :
- 47.17% medicine has no relation
to patient’s condition
- Typical medication list has 6-10
medicine
- Many medicines used in one list
have similar therapeutic condition
or have interaction with each other
Hospital 115 – Tier 1 Public Hospital
527 Sư Vạn Hạnh, P.12 – District 10,
HCM City
HEALTH+
Source : SGGP newspaper on September 1st 2009
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http://www.baomoi.com/Home/SucKhoe/sggp.org.vn/Phat-benh-vi-dung-thuoc/3151653.epi

3. More medicine = healthy ?
HEALTH+
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4. Vietnam Public Insurance Budget
50
Vietnamese patient is copaying 47% on
45 top of this*
40 37.3
35
29
30 25.2
25
20 Income
15 13.5 Remain
10
5
5 2.8
0
-3 -2
-5
2009 2010 2011 2012
Unit : trillion VND
Source : Vietnam Joint Annual Health Review 2011
jahr.org.vn/downloads/JAHR2011/JAHR2011_ToanboVN.pdf
(*) : http://vihema.gov.vn/28/section.aspx/did/3691/cid/5/nguoi-dan-chi-47-chi-phi-y-te
HEALTH+
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5. Health Care Expenditure
Prescription Drug / Total health care cost
100
90
80
The system is
70 deeply broken! 65%
60
50
40
30
17,3% 14,3%
20 13,3% 10,3%
10
0
Japan Germany USA Canada Vietnam*
Vietnam GDP 2011 : ~$122 billion.
Health care spending 2011 : ~6,8% GDP => Prescription drug : ~$5,4 billion
HEALTH+
Source : OECD Health Data 2010, WHO 5
(*) : http://tuoitre.vn/Chinh-tri-Xa-hoi/500755/Gia-thuoc-cao-lam-giam-chat-luong-y-te.html

6. Patient
Health+
Insurance
Doctors, Information companies
Healthcare
providers Network
Drug
Pharmacies
companies
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7. Health+ Business Model
7

8. Customer Segment & Value Proposition
8

9. Customer Segment & Value Proposition
High quality service
Affordable cost
Support in decision making
Precision and usability
Reduce legal risks
HEALTH+
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10. Customer Segment & Value Proposition
Access to large client base
Pharmacy
Precision and usability
Prevent fraudulent claims
Insurance
High quality service
Drug
Reliable market information
Companies
10

11. Channels
11

12. Channels
Secure Health Portal
Special Software
Interface for Doctor 12

13. Channels
SW Interface for Insurance
SW Interface for
Pharmacy 13

14. Channels
Product Product
A B
Market share
Product C
On-demand market analysis 6
for drug companies
5
4
3
Effectiveness 2 Age 3-10
Age 11-20
1
Age 21+
0
1st week 2nd week 3rd week 4th week
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15. Relationship
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16. Relationship
Promoting
Pharmacies Insurance
Patient Drug Companies
HEALTH+
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17. Relationship
Cross Selling
Patient Insurance
HEALTH+
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18. Relationship
Customer Loyalty
Patient
HEALTH+
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19. Relationship
Up Selling
Drug Companies
HEALTH+
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20. Revenue Streams
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21. Revenue Streams
Patient
Free Services
Doctor
HEALTH+
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22. Revenue Streams
Transaction Fee
Pharmacies
Insurance Claim Fee
Insurance
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23. Revenue Streams
Analysis/Report Fee
Drug Companies
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24. Revenue Streams
How big is the market?
Vietnam GDP
2011
$122 billion
$8,3 billion $5,4 billion
Total Prescription
Healthcare
Ratio
6,8% Healthcare Drug
Spending Value
If HEALTH+ achieve 100% market share in 2011
Estimated revenue in 2011 : ~ $200 million*
(*) : 4% per medication transaction – 2% from pharmacy and 2% from insurance claim
HEALTH+
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25. Key Resources
25

26. Key Resources
Platform
Staff Data Center
HEALTH+
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27. Key Activities
27

28. Key Activities
System development
Partnership
Customer support
HEALTH+
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29. Key Partners
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30. Key Partners
Datacenter provider
Drug companies
Marketing
Hospitals
HEALTH+
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31. Cost Structure
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32. Cost Structure
Marketing
Software development
Maintenance
Support customers, partners
HEALTH+
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33. Summary
• Bad medicine causes serious health problem
and huge loss in healthcare budget (2,21%
GDP ~ $2,7 billion in 2011)
• HEALTH+ multi-sided platform facilitates
secure health information exchange
– High quality healthcare service
– Affordable cost
– All “win” – huge potential in profitability
• Backbone for a healthy and modern society
HEALTH+
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