This document discusses headlines and headline writing. It defines a headline as a line that introduces a news report and summarizes the main point to entice readers. Headlines have four main purposes: to advertise the story contents, give hurried readers a brief summary, add visual variety, and indicate the story type. The document provides guidelines for writing headlines, such as using active verbs and strong words while avoiding wordiness. It also outlines different types of headlines like decker, kicker, flush left, and banner headlines.