The document discusses Comarch's approach to providing end-to-end CRM cloud computing solutions for market challengers, emphasizing the benefits over traditional on-premise systems. It highlights Comarch's strong presence in the telecommunications industry, their global solutions, and the advantages of CRM cloud computing such as agility and reduced complexity. The text critiques on-premise solutions while advocating for cloud alternatives, predicting significant growth in the CRM market.

1. Heading Towards an End-to-End CRM Cloud Computing Solution for Market Challengers Paweł Lamik CRM and Self Care Product Manager, Comarch

2. Founded in 1993, public company since 1999 Stable ownership, organic growth with sustainable annual profit Global software vendor for the telecommunications industry Strong BSS and OSS player - top rated by Gartner 3 500 employees in the EU and the US Customers: T-Mobile, Telefónica O 2 , E-Plus Group, Vodafone D2, Bouygues Telecom, Auchan Telecom Innovations: NGOSS ontology (MOST), Fiber optics performance management, Misuse Detection System (MDS), NGIPTV, Open IMS, Billing Cloud, Self-optimizing OSS. Introducing Comarch

3. Responsibility, Innovation COTS, Integration Readiness, Resources Domain Knowledge, Experience Comarch’s offer Global Solutions Managed Services Convergent BSS OSS Products Portfolio Professional Services Infrastructure Services

4. Market challengers demand more agile CRM Cloud computing CRM is an alternative to an on-premise suite An end-to-end CRM suite in the cloud is a more comprehensive answer What is the opinion of an innovative market challenger? What you will discover

5. Market challengers accept no compromises Small is the new Big!

6. G et ting it right…

7. ...is worth the effort !

8. Co mplexity of traditional IT kills marketing dreams

9. CLOUD COMPUTING CRM IS AN ALTERNATIVE TO ON-PREMISE

10. On-premise solutions – drawbacks

11. On-premise solutions - where do they excel?

12. Cloud computing – the new hope

13. Cloud computing – models and solution types Private cloud Public cloud Hybrid cloud

14. Coexistence of different IT services models Besides multi-tenant SaaS CRM, there are also various cloud computing CRM options Cloud computing - the future and its impact on the CRM market

15. END-TO-END CRM SUITE IN THE CLOUD IS A BETTER ANSWER

16. SaaS CRM - pros

17. SaaS CRM - question marks Customization and business rules Focus on narrow solutions Potentially multiple SLAs to handle Integration with legacy systems Security, control, ownership of data Significant growth expected

18. On-premise CRM in the cloud

19. E nd-to-end CRM suite for market challengers

20. E nd-to-end CRM suite for market challengers

21. E nd-to-end CRM suite for market challengers

22. E nd-to-end CRM suite for market challengers

23. E nd-to-end CRM suite for market challengers

24. Summary

25. Thank you [email_address]