This document discusses the potential for online games and virtual worlds to foster global cooperation and development. It argues that these spaces encourage interaction, collaboration, and civic engagement. They can help connect disconnected individuals and possibly alleviate poverty in developing areas through low-tech mobile games. Overall, online communities represent new modes of interaction that meet basic human needs and can serve as a model for a more collaborative society.
Global young people report (digital) 2017Anochi.com.
YOUNG PEOPLE ACROSS THE WORLD SHARE LIBERAL VALUES, ARE PESSIMISTIC ABOUT FUTURE, BUT DIVIDED ON FREE SPEECH, ACCORDING TO NEW GLOBAL SURVEY
Most up-to-date comprehensive global study of the attitudes and wellbeing of 15- to 21-year-olds in 20 countries published today by the Varkey Foundation
Women on the Web: How Women are Shaping the Internet
ComScore released a report which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
Generation Apathy- A study of youth interaction with the Irish democratic pro...Lucy O' Shea
This document summarizes a literature review conducted for a Masters thesis examining youth voter engagement in Ireland. The review explores definitions of political communication and the increasing role of social media and the internet. It also looks at propaganda, Irish voting patterns, and the Obama campaign's use of social media. The review found a lack of Irish research on political communication and aims to address low youth turnout. Overall, it lays the groundwork for understanding factors influencing youth disengagement and examines approaches to increasing political participation.
This document discusses calculating the lifetime value of cinema customers and increasing attendance frequency. It finds that the net lifetime revenue of a customer going 6 times per year is only $1,663 over 30 years. To meaningfully increase this, cinemas need strategies to get customers attending 1-2 more times annually through targeted marketing. This is best done by focusing on younger customers and building a customer database to segment and regularly communicate with occasional attendees.
This document discusses the potential for online games and virtual worlds to foster global cooperation and development. It argues that these spaces encourage interaction, collaboration, and civic engagement. They can help connect disconnected individuals and possibly alleviate poverty in developing areas through low-tech mobile games. Overall, online communities represent new modes of interaction that meet basic human needs and can serve as a model for a more collaborative society.
Global young people report (digital) 2017Anochi.com.
YOUNG PEOPLE ACROSS THE WORLD SHARE LIBERAL VALUES, ARE PESSIMISTIC ABOUT FUTURE, BUT DIVIDED ON FREE SPEECH, ACCORDING TO NEW GLOBAL SURVEY
Most up-to-date comprehensive global study of the attitudes and wellbeing of 15- to 21-year-olds in 20 countries published today by the Varkey Foundation
Women on the Web: How Women are Shaping the Internet
ComScore released a report which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
Generation Apathy- A study of youth interaction with the Irish democratic pro...Lucy O' Shea
This document summarizes a literature review conducted for a Masters thesis examining youth voter engagement in Ireland. The review explores definitions of political communication and the increasing role of social media and the internet. It also looks at propaganda, Irish voting patterns, and the Obama campaign's use of social media. The review found a lack of Irish research on political communication and aims to address low youth turnout. Overall, it lays the groundwork for understanding factors influencing youth disengagement and examines approaches to increasing political participation.
This document discusses calculating the lifetime value of cinema customers and increasing attendance frequency. It finds that the net lifetime revenue of a customer going 6 times per year is only $1,663 over 30 years. To meaningfully increase this, cinemas need strategies to get customers attending 1-2 more times annually through targeted marketing. This is best done by focusing on younger customers and building a customer database to segment and regularly communicate with occasional attendees.
BOOK REVIEW of AN EMPIRICAL APPROACH TO THE EXPERIENCE OF ARCHITECTURAL SPACE...Anila Cherian
This book review summarizes a research study that investigated the relationship between basic spatial properties of virtual indoor environments and users' affective appraisals. 16 participants rated 16 virtual rooms on qualities like pleasure, interest, and calmness. Room features like area, proportions, window size, and openness ratio were quantified. High correlations were found between spatial metrics and ratings, such as ratings of spaciousness correlating with actual room area and window area. A set of five factors - openness ratio, two room proportions, room area, and balustrade height - effectively described variance in ratings. The research demonstrated virtual reality's ability to empirically study architecture and link physical environment aspects to emotional experience.
This document discusses teenagers and the cinema industry. It notes that while teenagers face increasing pressures from society, peers, and themselves, cinema-going among teenagers has declined significantly in popularity over the past decade according to surveys. Several factors are contributing to this decline, including increased access to streaming content on devices and a rise in stress levels among teenagers. The document advocates that the cinema industry must find ways to better engage teenage audiences in order to nurture lifelong cinema-goers and increase their lifetime value as customers.
Inversión en optimización como estrategia de mejora del margen de utilidad.Andrés Mercado Salomon
Este documento describe la inversión en optimización como una estrategia para mejorar los márgenes de utilidad. Resume los pasos clave de un proyecto de optimización, incluyendo diagnóstico, identificación de proyectos, análisis financiero, implementación y medición de ahorros. También presenta un caso de éxito de una empresa canadiense que creó un fondo de inversión para proyectos de optimización a partir de los ahorros generados.
Alliance University is a renowned university of higher learning located on an extensive state-of-the-art campus in Bangalore offering a variety of degree courses. The University has baccalaureate concentrations, postgraduate offerings, doctoral degree programs and several professional certificate programs.
Alliance University is a Private University established in Karnataka State by Act No. 34 of year 2010. The University is notified under the Private Universities list maintained by the University Grants Commission (UGC), New Delhi.
The document summarizes key facts about the planets in our solar system. It describes the size, composition, rotation periods, orbits and notable features of Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune. Mercury is the smallest planet and closest to the Sun. Venus spins backwards. Earth is the only planet with liquid water and a breathable atmosphere. Mars has a thin atmosphere. Jupiter has over 50 moons. Saturn is known for its rings. Uranus rotates on its side. Neptune has methane in its atmosphere and was visited by Voyager 2.
chapter 5, public places urban spaces- Perceptual dimensionsAnila Cherian
This document discusses perceptual dimensions and environmental perception. It covers four dimensions of perception: cognition, affective, interpretative, and evaluative. Perception involves gathering and making sense of sensory stimuli like sight, sound, smell, and touch. Perception is influenced by social and cultural factors. Kevin Lynch's theory of the imageability of cities explored how people mentally map their urban environments based on elements like paths, edges, districts, nodes, and landmarks. Later criticism found that the social and emotional meanings people attach to places may be more important than their physical structure. The construction of place and sense of place are also discussed, as well as concepts of territoriality, placelessness, and invented places.
After fighting in the Trojan War for ten years, Odysseus embarks on a long journey home to Ithaca that involves encounters with mythical creatures like the Cyclops Polyphemus, the witch Circe, and monsters Scylla and Charybdis. During his travels, he is detained for seven years on the island of Calypso. He eventually returns home in disguise and, with the help of his son Telemachus, defeats the suitors who have been vying for the hand of his wife Penelope during his long absence.
e-Reputation des elus et proximite citoyenne (conference acti )acti
Conférence menée le 26 avril 2012 par Christophe Ramel et Laurent Constantin de l’agence digitale acti.
Ce support présente le concept de e-Reputation et de e-Reputation des élus et collectivités, traite des enjeux d’un soin de sa e-Reputation (en vue de l’évolution des impacts, des usages et des attentes des internautes), puis rappelle 7 bonnes pratiques du soin de sa e-Reputation : uniformiser son identité visuelle, être flexible et humain, être accessible et réactif, être transparent et honnête, être proactif et de bonne volonté, impliquer les citoyens et être prêt à toute éventualité.
Research to get to the heart of what the Mail audience is and what value they can offer to an advertiser.
Knowledgeable, influencing and loves talking are traits that we found our audience were more predisposed to. When compared to the population at large our readers and online users talk to more people more often about a wide range of topics. They tend to want to seek better knowledge and understanding and as a result are go to people when it comes to giving information and advice.
When using our News brand, an advertiser will benefit by reaching a significant number of influential people who, because of their sphere of influence, will spread the message further, beyond themselves alone.
This research will also help an advertiser better understand the differences and commonalities of the audiences across each of our portfolio strands – Daily Mail and The Mail On Sunday readers, Mail Online users and those that engage with both.
This document provides a creative brief for an advertising campaign for Venmo. The goal is to distinguish Venmo from other payment apps by showing it is the fun way to pay. The target audience is "The Here and Nows" - people who spend money in the moment and share what they do. Currently they see competitors as boring. The campaign wants them to see Venmo as enhancing relationships. The key idea is to show how Venmo connects users by allowing them to share both money and memories. This is supported by how Venmo was created as a social app to make money transfers fun while connecting friends. The tone should be inclusive, entertaining, and rebellious. The headline for a print ad would be "Share everything
DOLLARS, EUROS, YEN AND TRUST: VALUABLE CURRENCIES IN THE SHARE ECONOMY: Trust is the cornerstone of any successful relationship, be it personal or professional. But what happens when the lines between public and private get blurred in a sharing economy? Trust transitions from expected to essential.
Get more here: http://goo.gl/3GUwbK
Thesis Proposal Ppt Sample - Thesis Title Ideas For CollegeCynthia Smith
This document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment or request revisions. 5) Request multiple revisions to ensure satisfaction, with a full refund option for plagiarized work. The document promotes HelpWriting.net's writing assistance and quality assurance policies.
The document discusses how evolving consumer lifestages are influencing spending intentions. It covers trends across adolescence and adulthood, coupling and marriage, parenthood, and senior years/retirement. Key points include children demonstrating individualism in their brand choices and exerting "pester power" over household purchases; more single-person households as adults delay marriage and couples cohabitate; shifting influence of female consumers as motherhood becomes detached from marriage; and more seniors remaining in the workforce due to longer lifespans and financial responsibilities. The document examines these trends from various industry perspectives and implications for marketers.
There are many students applying for a loan but only a few complete the process. Diosa Jamila Angsioco, Kathlyn Cacho, and Hanceely Villa were motivated to make a study regarding student loans to improve access to education.
Tropang South was able to determine the bottlenecks in the application process and as a result, they provided better marketing strategy for Bukas Finance Corp.
The scholars performed classification and clustering algorithms to address the drop off issue of many interested applicants on an online student loan company. In addition, they gathered significant information regarding the personas of the applicants and recommended ways to gather leads for the company.
shareNL | Harmen van Sprang | public hearing | European Economic and Social C...Harmen van Sprang
- shareNL
- shareNL founders
- shareNL co-founders
- examples from (my) daily life
research on collaborative consumption (by Pieter van de Glind)
opinion leaders
stakeholders
collaborate
The document provides research on the target audience for a documentary about the impact of COVID-19 on students. It analyzes the audience by age (16-19 years old), gender (both male and female but slightly more female), psychographic (socially conscious and balanced/integrated), and includes stereotypes associated with each group. Research methods examined include online activities, income levels, and stereotypes associated with teens, men, and women. The document aims to understand the audience at a granular level to ensure the documentary resonates effectively.
This document discusses research on the emerging class of global affluent consumers. It finds that global wealth grew to $263 trillion in 2014, creating more affluent individuals worldwide. This new elite class is defined more by shared values of hard work, education, and entrepreneurship than cultural differences. They seek high-quality real estate, prioritizing amenities, security, and location. When purchasing property, affluent buyers want an agent who provides knowledge, respects their time, and makes the process enjoyable.
The document discusses internet usage trends among those aged 50 and older. It finds that internet usage has increased dramatically across all age groups, including those over 50. While those over 50 were once described as "Silver Surfers," the term may no longer apply as internet usage has become more mainstream. Those over 50 engage in many of the same online activities as younger groups, such as social networking, online shopping, banking, and traveling. However, older age groups tend to use more established websites and brands they recognize from offline usage.
Top 100 Extended Essay Topics. Online assignment writing service.Robyn Nelson
Here are three hypotheses for the experiments described in the prompt:
1. Adding household chemicals like oil, vinegar and soap will increase the turbidity of water by causing suspended particles to cloud the water's appearance.
2. Adding these household chemicals will alter the odor and color of water by introducing new chemical components that change the water's perceptible qualities.
3. Different concentrations of household chemicals added to water will produce different levels of contamination, with higher concentrations causing greater changes to turbidity, odor and color. The results will show dose-dependent effects on water quality.
My Best Friend Essay In English 150 Words | Essay on My Best Friend for .... My Best Friend Essay in 500 words for Students. My Best Friend Essay for Class 3 with PDF – VocabularyAN. My Best Friend Essay in English with Quotations - Kips Notes - Ilmi Hub. How to Write an Essay About My Best Friend (With Example). Write an essay on My Best Friend | Essay Writing | English - YouTube. Essay About My Best Friend by Professional Essay Writers - Issuu. Short Essay On My Best Friend For Class 7 | Sitedoct.org. Best Friend Friendship Day Essay : 015 Friendship Essay Examples .... Reflection essay: Essays on my best friend. 001 My Best Friend Essay In English ~ Thatsnotus. My best friend essay. About my best friend essay | Order Custom Essays at littlechums.com.. My Best Friend Essay in English 800 Words. My Best Friend Essay || My Best Friend || Essay on My Best Friend .... 014 Essay Example My Best Friend In English ~ Thatsnotus. An Essay on My Best Friend [PDF] - English Compositions. Essay about my best friend - College Homework Help and Online Tutoring.. Best Essay on My Best Friend/My Best Friend Essay in English writing .... Essays on my best friend essay writing service. My Best Friend Essay For Class 8 - Várias Classes. Essay on My Best Friend// Short Essay on My best Friend// English Essay .... My best friend essay 1219 words studymode. MY BEST FRIEND ESSAY
BOOK REVIEW of AN EMPIRICAL APPROACH TO THE EXPERIENCE OF ARCHITECTURAL SPACE...Anila Cherian
This book review summarizes a research study that investigated the relationship between basic spatial properties of virtual indoor environments and users' affective appraisals. 16 participants rated 16 virtual rooms on qualities like pleasure, interest, and calmness. Room features like area, proportions, window size, and openness ratio were quantified. High correlations were found between spatial metrics and ratings, such as ratings of spaciousness correlating with actual room area and window area. A set of five factors - openness ratio, two room proportions, room area, and balustrade height - effectively described variance in ratings. The research demonstrated virtual reality's ability to empirically study architecture and link physical environment aspects to emotional experience.
This document discusses teenagers and the cinema industry. It notes that while teenagers face increasing pressures from society, peers, and themselves, cinema-going among teenagers has declined significantly in popularity over the past decade according to surveys. Several factors are contributing to this decline, including increased access to streaming content on devices and a rise in stress levels among teenagers. The document advocates that the cinema industry must find ways to better engage teenage audiences in order to nurture lifelong cinema-goers and increase their lifetime value as customers.
Inversión en optimización como estrategia de mejora del margen de utilidad.Andrés Mercado Salomon
Este documento describe la inversión en optimización como una estrategia para mejorar los márgenes de utilidad. Resume los pasos clave de un proyecto de optimización, incluyendo diagnóstico, identificación de proyectos, análisis financiero, implementación y medición de ahorros. También presenta un caso de éxito de una empresa canadiense que creó un fondo de inversión para proyectos de optimización a partir de los ahorros generados.
Alliance University is a renowned university of higher learning located on an extensive state-of-the-art campus in Bangalore offering a variety of degree courses. The University has baccalaureate concentrations, postgraduate offerings, doctoral degree programs and several professional certificate programs.
Alliance University is a Private University established in Karnataka State by Act No. 34 of year 2010. The University is notified under the Private Universities list maintained by the University Grants Commission (UGC), New Delhi.
The document summarizes key facts about the planets in our solar system. It describes the size, composition, rotation periods, orbits and notable features of Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus, Neptune. Mercury is the smallest planet and closest to the Sun. Venus spins backwards. Earth is the only planet with liquid water and a breathable atmosphere. Mars has a thin atmosphere. Jupiter has over 50 moons. Saturn is known for its rings. Uranus rotates on its side. Neptune has methane in its atmosphere and was visited by Voyager 2.
chapter 5, public places urban spaces- Perceptual dimensionsAnila Cherian
This document discusses perceptual dimensions and environmental perception. It covers four dimensions of perception: cognition, affective, interpretative, and evaluative. Perception involves gathering and making sense of sensory stimuli like sight, sound, smell, and touch. Perception is influenced by social and cultural factors. Kevin Lynch's theory of the imageability of cities explored how people mentally map their urban environments based on elements like paths, edges, districts, nodes, and landmarks. Later criticism found that the social and emotional meanings people attach to places may be more important than their physical structure. The construction of place and sense of place are also discussed, as well as concepts of territoriality, placelessness, and invented places.
After fighting in the Trojan War for ten years, Odysseus embarks on a long journey home to Ithaca that involves encounters with mythical creatures like the Cyclops Polyphemus, the witch Circe, and monsters Scylla and Charybdis. During his travels, he is detained for seven years on the island of Calypso. He eventually returns home in disguise and, with the help of his son Telemachus, defeats the suitors who have been vying for the hand of his wife Penelope during his long absence.
e-Reputation des elus et proximite citoyenne (conference acti )acti
Conférence menée le 26 avril 2012 par Christophe Ramel et Laurent Constantin de l’agence digitale acti.
Ce support présente le concept de e-Reputation et de e-Reputation des élus et collectivités, traite des enjeux d’un soin de sa e-Reputation (en vue de l’évolution des impacts, des usages et des attentes des internautes), puis rappelle 7 bonnes pratiques du soin de sa e-Reputation : uniformiser son identité visuelle, être flexible et humain, être accessible et réactif, être transparent et honnête, être proactif et de bonne volonté, impliquer les citoyens et être prêt à toute éventualité.
Research to get to the heart of what the Mail audience is and what value they can offer to an advertiser.
Knowledgeable, influencing and loves talking are traits that we found our audience were more predisposed to. When compared to the population at large our readers and online users talk to more people more often about a wide range of topics. They tend to want to seek better knowledge and understanding and as a result are go to people when it comes to giving information and advice.
When using our News brand, an advertiser will benefit by reaching a significant number of influential people who, because of their sphere of influence, will spread the message further, beyond themselves alone.
This research will also help an advertiser better understand the differences and commonalities of the audiences across each of our portfolio strands – Daily Mail and The Mail On Sunday readers, Mail Online users and those that engage with both.
This document provides a creative brief for an advertising campaign for Venmo. The goal is to distinguish Venmo from other payment apps by showing it is the fun way to pay. The target audience is "The Here and Nows" - people who spend money in the moment and share what they do. Currently they see competitors as boring. The campaign wants them to see Venmo as enhancing relationships. The key idea is to show how Venmo connects users by allowing them to share both money and memories. This is supported by how Venmo was created as a social app to make money transfers fun while connecting friends. The tone should be inclusive, entertaining, and rebellious. The headline for a print ad would be "Share everything
DOLLARS, EUROS, YEN AND TRUST: VALUABLE CURRENCIES IN THE SHARE ECONOMY: Trust is the cornerstone of any successful relationship, be it personal or professional. But what happens when the lines between public and private get blurred in a sharing economy? Trust transitions from expected to essential.
Get more here: http://goo.gl/3GUwbK
Thesis Proposal Ppt Sample - Thesis Title Ideas For CollegeCynthia Smith
This document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment or request revisions. 5) Request multiple revisions to ensure satisfaction, with a full refund option for plagiarized work. The document promotes HelpWriting.net's writing assistance and quality assurance policies.
The document discusses how evolving consumer lifestages are influencing spending intentions. It covers trends across adolescence and adulthood, coupling and marriage, parenthood, and senior years/retirement. Key points include children demonstrating individualism in their brand choices and exerting "pester power" over household purchases; more single-person households as adults delay marriage and couples cohabitate; shifting influence of female consumers as motherhood becomes detached from marriage; and more seniors remaining in the workforce due to longer lifespans and financial responsibilities. The document examines these trends from various industry perspectives and implications for marketers.
There are many students applying for a loan but only a few complete the process. Diosa Jamila Angsioco, Kathlyn Cacho, and Hanceely Villa were motivated to make a study regarding student loans to improve access to education.
Tropang South was able to determine the bottlenecks in the application process and as a result, they provided better marketing strategy for Bukas Finance Corp.
The scholars performed classification and clustering algorithms to address the drop off issue of many interested applicants on an online student loan company. In addition, they gathered significant information regarding the personas of the applicants and recommended ways to gather leads for the company.
shareNL | Harmen van Sprang | public hearing | European Economic and Social C...Harmen van Sprang
- shareNL
- shareNL founders
- shareNL co-founders
- examples from (my) daily life
research on collaborative consumption (by Pieter van de Glind)
opinion leaders
stakeholders
collaborate
The document provides research on the target audience for a documentary about the impact of COVID-19 on students. It analyzes the audience by age (16-19 years old), gender (both male and female but slightly more female), psychographic (socially conscious and balanced/integrated), and includes stereotypes associated with each group. Research methods examined include online activities, income levels, and stereotypes associated with teens, men, and women. The document aims to understand the audience at a granular level to ensure the documentary resonates effectively.
This document discusses research on the emerging class of global affluent consumers. It finds that global wealth grew to $263 trillion in 2014, creating more affluent individuals worldwide. This new elite class is defined more by shared values of hard work, education, and entrepreneurship than cultural differences. They seek high-quality real estate, prioritizing amenities, security, and location. When purchasing property, affluent buyers want an agent who provides knowledge, respects their time, and makes the process enjoyable.
The document discusses internet usage trends among those aged 50 and older. It finds that internet usage has increased dramatically across all age groups, including those over 50. While those over 50 were once described as "Silver Surfers," the term may no longer apply as internet usage has become more mainstream. Those over 50 engage in many of the same online activities as younger groups, such as social networking, online shopping, banking, and traveling. However, older age groups tend to use more established websites and brands they recognize from offline usage.
Top 100 Extended Essay Topics. Online assignment writing service.Robyn Nelson
Here are three hypotheses for the experiments described in the prompt:
1. Adding household chemicals like oil, vinegar and soap will increase the turbidity of water by causing suspended particles to cloud the water's appearance.
2. Adding these household chemicals will alter the odor and color of water by introducing new chemical components that change the water's perceptible qualities.
3. Different concentrations of household chemicals added to water will produce different levels of contamination, with higher concentrations causing greater changes to turbidity, odor and color. The results will show dose-dependent effects on water quality.
My Best Friend Essay In English 150 Words | Essay on My Best Friend for .... My Best Friend Essay in 500 words for Students. My Best Friend Essay for Class 3 with PDF – VocabularyAN. My Best Friend Essay in English with Quotations - Kips Notes - Ilmi Hub. How to Write an Essay About My Best Friend (With Example). Write an essay on My Best Friend | Essay Writing | English - YouTube. Essay About My Best Friend by Professional Essay Writers - Issuu. Short Essay On My Best Friend For Class 7 | Sitedoct.org. Best Friend Friendship Day Essay : 015 Friendship Essay Examples .... Reflection essay: Essays on my best friend. 001 My Best Friend Essay In English ~ Thatsnotus. My best friend essay. About my best friend essay | Order Custom Essays at littlechums.com.. My Best Friend Essay in English 800 Words. My Best Friend Essay || My Best Friend || Essay on My Best Friend .... 014 Essay Example My Best Friend In English ~ Thatsnotus. An Essay on My Best Friend [PDF] - English Compositions. Essay about my best friend - College Homework Help and Online Tutoring.. Best Essay on My Best Friend/My Best Friend Essay in English writing .... Essays on my best friend essay writing service. My Best Friend Essay For Class 8 - Várias Classes. Essay on My Best Friend// Short Essay on My best Friend// English Essay .... My best friend essay 1219 words studymode. MY BEST FRIEND ESSAY
This document summarizes the key findings of a study on the sharing economy conducted by Latitude in collaboration with Shareable Magazine. Some of the main findings include:
- Online sharing is correlated with increased offline sharing, and technology plays a critical role in enabling large-scale sharing communities.
- The top perceived benefits of sharing are saving money and helping society. Younger generations are more open to sharing, while older generations still participate in sharing behaviors.
- Areas identified as having the greatest opportunities for new sharing businesses are transportation, infrequent-use items, and physical spaces, as many people are interested in sharing in these categories but few organized services currently exist.
In The Digital North—the 21st report in our SUBSCRIBERS, FANS, & FOLLOWERS research series—we provide marketers with an overview of how Canadian consumers are behaving online. If Canadian consumers are part of the target audience for your email, Facebook, and Twitter marketing efforts, this detailed look at their habits and preferences will offer invaluable insights.
In this report, we explore three main themes:
• When and how Canadian consumers use email, Facebook, and Twitter
• What motivates consumer interactions within each of these channels
• How digital marketers can communicate more effectively with Canadians
My Neighbourhood English Essay//Essay writing - YouTube. My Neighborhood Essay for Children | 500 Words Essay. Write an essay on My Neighbours | Essay Writing | English. Neighbourhood essay writing. My Neighbour essay in english || 20 lines essay on my Neighbour in .... My Neighbour Essay | Short and Long Essays on My Neighbour for Students .... Write an essay to my neighbourhood.(250 Words) - Brainly.in. Narrative essay: Essay on my neighborhood. 003 Essay On Neighbourhood My Neighbour Writing About Neighbo .... Writing 3. my neighborhood. 10 Lines on Neighbourhood for Students and Children in English - NCERT .... essay on my neighbourhood for class 5 - Brainly.in. My Neighbor Essay - Student Tube.
The document provides information for Millennials considering homeownership. It notes that Millennials now represent the largest generation and are increasingly buying homes. Common myths that have prevented Millennials from considering homeownership include that they cannot afford homes or qualify for mortgages due to student loan debt. However, the document argues that many Millennials can qualify for mortgages and that a college degree still increases earning potential despite student loans.
9 Steps To Writing A Research Pa. Online assignment writing service.Liz Graham
The document discusses the concept of the "male gaze" and how it objectifies women in film. It notes this has long been a challenge for both Canadian cinema and women's cinema. It analyzes how the film "Away From Her" by Sarah Polley recognizes and tries to draw attention to the problem of the male gaze in an unconventional way, in order to comment on its negative effects on the identities of women and Canada in film.
The 2023 Reuters Digital News Report provides evidence that news consumption habits continue to change as younger generations come of age relying primarily on digital media. While there are differences between countries and generations, people's platform preferences do not typically regress as they age. The report surveys 46 markets representing over half the world's population and finds that the public is increasingly voting with their attention and embracing digital media, presenting challenges for news organizations to connect with audiences online. The report also examines attitudes toward algorithms, news engagement over time, drivers of media criticism, the importance of public service media, and the rise of news podcasts.
Lab42 - A Closer Look at Millennials & HousingRobert Maihofer
- Millennials are less likely to own homes than previous generations due to high college debt, difficult economic conditions, and a preference to rent. While most Millennial renters and homeowners are satisfied with their current housing arrangements, nearly 70% of renters plan to purchase a home.
- Housing is considered affordable for the majority of Millennial renters and homeowners based on their reported monthly costs. However, renters are more likely to have lower monthly costs and incomes.
- The top reasons for both renting and owning are affordability and location preferences. Millennials also value flexibility when renting but financial security when owning. Most Millennials plan to self-fund down payments without family assistance.
Similar to He 0007 2013_bergamo_booklet_final_en-2 (20)
Edutour" is your premier choice for educational travel experiences, offering specialized tours for schools, colleges, universities, and enthusiasts alike. As a comprehensive educational tour operator, we cater to a diverse range of interests and destinations, ensuring unforgettable experiences that combine learning, exploration, and cultural immersion.
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
The Ultimate Travel Guide to Hawaii Island Hopping in 2024adventuressabifn
island hopping in Hawaii. This magical place offers a number of experiences, as each island has its own charm. Do you love adventure? Then, hike through volcanoes or kayak along an amazing coastline. If you want relaxation, then Hawaii is perfect because it has the most amazing beaches. In this blog, I will help you make an itinerary for your Hawaii Island Hopping. Every island offers something special. The Big Island offers some of the most perfect volcanoes as well as stargazing. Maui will pamper you with beaches and luxury. Kauai has some of the most lush rainforests with dramatic cliffs, and Oahu can offer a taste of city life and historical significance.
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
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1. MY HOUSE
IS YOURS
A Worldwide Study on
Home Exchangers’ Profiles
and Motivations
CONDUCTED BY THE UNIVERSITY OF BERGAMO
ON THE HOMEEXCHANGE.COM COMMUNITY
2. INTRODUCTION
1 Introduction
HOME EXCHANGE PARTICIPANT PROFILE
3 Age
4 Level of Education
4 Occupation
5 Family Type
HOME EXCHANGE EXPERIENCE
6 How Long a
HomeExchange.com Member
7 Motivations for Joining
HomeExchange.com
8 Number of Exchanges
8 Types of Homes
9 Length of Exchanges
9 Level of Satisfaction
PRESS CONTACTS
Keghan@HomeExchange.com (USA)
Alexandra@HomeExchange.com (International)
HOME EXCHANGE TRAVEL PROFILE
11 Reasons for Traveling
12 Dining Habits While Exchanging Homes
13 Preferred Activity When on Vacations
14 Interest in Cultural Heritage
14 Importance of Environmentally
Friendly Tourism
15 Average Cost of Non
Work-Related Vacation
15 Accommodation Choices for
Non-Home Exchange Travel
SOCIAL INVOLVEMENT AND TRUST
17 Critical Consumption
18 Participation in Civic Organizations
19 Trust
CONCLUSION
20 Conclusion
CREDITS
21 University of Bergamo
22 HomeExchange.com
CONTACT
23 Contact
TABLE OF
CONTENTS
3. This study represents the first in-depth research into
the rapidly-growing phenomenon of home exchange,
also known as “home-swapping.” The study goes right
to the users themselves, profiling the new breed of
traveler known as the “home exchanger,” setting out
to discover what their motivations, travel habits and
the ways in which they utilize the service might tell us
about home exchange’s future.
Though home exchange has been around since the 1950s, the proliferation of the internet has
greatly increased its popularity by providing the ability to easily and more effectively communicate
with people around the world, increasing exponentially the pool of homes from which to choose.
According to study co-author Professor Roberta Garibaldi, “Swapping houses is the result of an
increasingly globalized world, which can take advantage of all the benefits made possible by the
worldwide spread of sophisticated technologies.”
Implicit in that statement is that home exchange’s rise has not occurred in a vacuum. In fact, its
expansion coincides with the re-emergence of a much broader system known as “Collaborative
Consumption.” A system that is older than money.
1
INTRODUCTION
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
4. As study co-author Professor Francesca Forno puts it, “Collaborative Consumption describes
transactional models like lending, exchange, swapping and bartering that are now able to
operate again on a grand scale, across geographic boundaries, thanks to the advent of modern
technology.” Forno goes on to say, “I believe that investigating these phenomena can help us
to find useful insights that may help to make our societies work better towards a “sustainable
future.”
In other words, where we once had paid classified advertising, we now have Craigslist. Where we
once had bookstores, we now have eBay. And where we once were limited to traditional means of
travel, we now have the option of home exchange.
Professors Forno and Garibaldi, both of the University of Bergamo, have conducted the survey
using the 46,000 members of home exchange industry leader HomeExchange.com. The questions
on the survey cover a wide swath, touching on subjects ranging from basic data like “age” and
“occupation” to more in-depth subject matters like “dining habits,” “motivations for joining” and
“trust.”
Explaining their own motivation for conducting the survey, Forno and Garibaldi state:
“Very few studies have focused on home-exchange in spite of its
rapid growth, which has recently been observed even in countries
where it has long remained a niche phenomenon. With this
formula, tourists have the opportunity to organize custom tailored
trips without seeking the services of travel mediators and with
the only cost being the loan of their own home.”
The survey results show a surprisingly diverse set of demographics, motivations and behaviors,
all of which support the notion that home exchange is more than a passing fad.
2
INTRODUCTION
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
5. Though it is no surprise that a high percentage of
home exchange participants are highly educated,
in several of the other categories, many do not fit
into the demographics that one might expect.
AGE
It would be reasonable to assume that an Internet-savvy group like home exchangers would
be highly represented in the lower age groups. This is not the case. In fact, not only is 45-54
the largest age group (28.3%), but with just 5.9% of the total, those below the age of 34 are the
smallest group, with less than a third of the next smallest group of 65+ (18.7%).
3
< 34
35–44
45–54
55–64
> 65
10%
5%
15%
20%
25%
30%
HOME
EXCHANGE
PARTICPANT
PROFILE
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
6. HOME
EXCHANGE
PARTICPANT
PROFILE
LEVEL OF EDUCATION
It comes as no surprise that 62.1% of home exchangers regard themselves as highly educated,
a designation which might be interpreted as including a graduate school degree or above.
OCCUPATION
It should also come as no surprise that nearly 70% of home exchangers are employed or that of
this 70%, 24.9% are self-employed. This shows an independent streak that might be responsible
for someone to “think outside the box” in their choice of accommodation. Retirees also make up
a big piece of the pie with 24.1%. The thrifty option of home exchange might be attractive for a
retiree living on a fixed income. This leaves only 6.3% of respondents not employed.
4
6 OUT OF 10 ARE HIGHLY EDUCATED
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
60% 43% 62% 73% 66% 71% 79% 65% 47% 65% 52%
CONSIDER THEMSELVES AS HIGHLY EDUCATED
NOT
EMPLOYED
RETIRED
EMPLOYED
SELF-
EMPLOYED
20%
10%
30%
40%
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
7. FAMILY TYPE
Another surprising characteristic that emerges is the high percentage of families who choose this
type of tourism. While just under one in ten respondents live alone, nearly half of the total number
of home exchangers have children.
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
29% 41% 75% 69% 72% 70% 70% 82% 70% 63% 33%
HAVE KIDS (PARTNERS WITH KIDS AND SINGLE PARENT WITH KIDS, COMBINED)
5
TRAVEL
WITH CHILDREN
HOME
EXCHANGE
PARTICPANT
PROFILE
SINGLE
WITH
KIDS
LIVES
ALONE
PARTNERS
WITH NO KIDS
PARTNERS
WITH KIDS
20%
10%
30%
40%
50%
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
8. It would be a mistake to think of home exchangers
strictly as “budget travelers.” Though home exchange
is a low cost option, we will begin to see that those
surveyed differ from customers of budget hotels
and hostels in some important ways. Many of the
motivations, types of homes exchanged and lengths
of the average stay reveal that while money is a
concern, it is not the only concern.
HOW LONG A HOMEEXCHANGE.COM MEMBER
The survey reveals that nearly three out of four respondents have been members of
HomeExchange.com for over a year, with an additional 9.1% having joined over six months
before. This is evidence that home exchange has staying power.
6
MORE THAN ONE YEAR
7 MONTHS – 1 YEAR
1–6 MONTHS
LESS THAN 1 MONTH
HOW LONG AGO
DID YOU FIRST JOIN
HOMEEXCHANGE.COM?
HOME
EXCHANGE
EXPERIENCE
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
9. MOTIVATIONS FOR JOINING HOMEEXCHANGE.COM
Though by far the biggest motivation for participating in home exchange is still to save money
(33.3%) with the goal of traveling more often (23.1%), there are other motivations that show home
exchangers are after more than just discounted travel. Just over 18% are looking for the authentic
cultural experience that comes with staying in a home, and motivations like “adventure,” “meeting
new people” and staying “off the beaten path” also come into play.
AUTHENTIC
CULTURAL
EXPERIENCE
OFF THE
BEATEN
PATH
MEET NEW
PEOPLE
ADVENTURE
TRAVEL
MORE
OFTEN
USE
SECOND
HOME
SAVE MONEY
7
5%
10%
15%
20%
25%
30%
35%
MORE
ENVIRONMENTALLY
FRIENDLY
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
31% 42% 37% 37% 25% 41% 30% 34% 32% 48% 39%
SAVE MONEY
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
32% 30% 16% 28% 26% 14% 27% 22% 22% 17% 28%
TRAVEL MORE OFTEN
HOME
EXCHANGE
EXPERIENCE
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
10. NUMBER OF EXCHANGES
HomeExchange.com members are taking advantage of their memberships, with four out of five
having already participated in at least two exchanges and over one in ten having participated more
than 11 times. This is also further evidence of the potential longevity of home exchange.
TYPES OF HOMES
The types of homes exchanged also attest to the wide variety of home exchangers, who come
from all levels of affluence. On one end of the spectrum, 23.6% of participating homes are only
one bedroom, while at the other end, 16.3% are being offered by exchangers who have the luxury
of owning second homes.
1 BEDROOM
2-3
BEDROOM
+4
BEDROOM
SECOND
HOME
5%
10%
15%
20%
25%
30%
EXCHANGED AT
LEAST TWICE
1
2–5
6–10
> 11
HOW MANY
HOME EXCHANGES?
8
HOME
EXCHANGE
EXPERIENCE
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
11. LENGTH OF EXCHANGES
Though we see here too the wide range of ways home exchange is used, we also see durations
of accommodation lasting much longer than the average hotel stay. Nearly one-half of home
exchangers average a stay of over two weeks, with 42.1% staying between two weeks and a month
and 3.9% staying over a month – a period that would be prohibitively expensive when paying for
traditional accommodations.. This also suggests that a large number of home exchangers can
afford to take extended vacations – or perhaps derive their income from working remotely.
LEVEL OF SATISFACTION
A third example of the potential longevity of home exchange is the high level of satisfaction among
HomeExchange.com members. A whopping 76.8% report they are “Very Satisfied” (with another
16.4% “Satisfied”), while the combined “Dissatisfied” and “Very Dissatisfied” is a marginal 6.2%.
9
93%
ARE SATISFIED
WITH EXCHANGES
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
92% 96% 84% 96% 93% 91% 81% 99% 99% 95% 94%
SATISFIED WITH EXCHANGE (SATISFIED AND VERY SATISFIED, COMBINED)
HOME
EXCHANGE
EXPERIENCE
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
1–6 DAYS
7–13 DAYS
2 WEEKS – 1 MONTH
MORE THAN 1 MONTH
LENGTH OF
HOME EXCHANGE
12. While looking at the way home exchangers travel,
a specific picture begins to emerge of a traveler filled
with curiosity, seeking unique experiences, concerned
with their environment and passionate about their
own culture and the cultures of others.
Accommodation that provides direct contact with
local residents, home exchange allows the traveler
to establish relationships with the house owners and
neighborhood, surrounded by the comforts of home,
creating a literal “home base” from which to explore
and learn.
10
HOME
EXCHANGE
TRAVEL
PROFILE
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
13. REASONS FOR TRAVELING
The main reason to travel among home exchangers (46%) is to experience different cultures;
something that is easier to do when living in a residential neighborhood that those staying in a
hotel would likely not get to experience. Escaping routine (19%) and relaxing (18.3%) get high
marks as well.
11
10%
20%
30%
40%
VISIT
FRIENDS/
RELATIVES
ESCAPE
ROUTINE
MEET
NEW
PEOPLE
WORK
RELATED
REASONS
TO
RELAX
EXPERIENCE
DIFFERENT
CULTURES
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
77% 80% 65% 77% 70% 54% 71% 62% 67% 52% 75%
TO EXPERIENCE DIFFERENT CULTURES
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
7% 8% 21% 6% 13% 29% 10% 18% 8% 28% 10%
TO RELAX
HOME
EXCHANGE
TRAVEL
PROFILE
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
14. DINING HABITS WHILE EXCHANGING HOMES
Home exchangers see dining as part of their cultural experience, as evidenced by the
surprisingly large percentage (68.9%) preparing their own meals while traveling. What better
way to experience a culture than to shop in local stores, purchase local ingredients and
prepare them in your own home?
12
69%
PREPARE THEIR
OWN MEALS
10%
20%
30%
40%
50%
60%
70%
PREPARE
OWN FOOD
DINE IN
RESTAURANTS
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
66% 80% 74% 80% 67% 71% 71% 75% 71% 68% 56%
PREPARE OWN FOOD
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
8% 5% 5% 9% 11% 5% 8% 3% 7% 12% 13%
RESTAURANTS RECOMMENDED BY TOUR GUIDE
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
25% 14% 19% 10% 21% 24% 19% 20% 22% 19% 29%
RESTAURANTS DISCOVERED ON OWN
HOME
EXCHANGE
TRAVEL
PROFILE
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
15. 10%
20%
30%
40%
VISIT
MUSEUMS
VISIT
PARKS/
NATURE
GUIDED
TOURS
SHOPPING
SPORT
PREFERRED ACTIVITY WHEN ON VACATIONS
Between museums, parks and the great outdoors, respondents overwhelmingly embrace their
destination’s unique surroundings, with a combined 84.3% responding that these are their
preferred activities. By contrast, only 9.8% mentioned that they prefer shopping while on vacation.
13
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
31% 43% 53% 50% 33% 50% 42% 68% 70% 57% 37%
VISIT PARKS/NATURE
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
56% 52% 34% 48% 65% 43% 55% 20% 23% 34% 57%
VISIT MUSEUMS
84%
VISIT PARKS
AND MUSEUMS
HOME
EXCHANGE
TRAVEL
PROFILE
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
16. INTEREST IN CULTURAL HERITAGE
With 98% responding in the positive, home exchangers’ interest in cultural heritage is
virtually unanimous.
IMPORTANCE OF ENVIRONMENTALLY FRIENDLY TOURISM
Over two thirds of the home exchange participants surveyed see the importance of
environmentally friendly tourism. In fact, home exchange itself is a form of environmentally
friendly tourism, as it utilizes resources that already exist.
14
98%
ARE INTERESTED IN
CULTURAL HERITAGE
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
97% 99% 96% 99% 100% 97% 99% 96% 98% 97% 99%
INTEREST IN CULTURAL HERITAGE
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
54% 72% 37% 82% 88% 53% 86% 53% 81% 54% 57%
ENVIRONMENTALLY FRIENDLY IS IMPORTANT
IMPORTANT
NOT IMPORTANT
IMPORTANCE OF
ENVIRONMENTALLY
FRIENDLY TOURISM
HOME
EXCHANGE
TRAVEL
PROFILE
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
17. AVERAGE COST OF NON WORK-RELATED VACATION
The responses to this question illustrate once again that the home exchange traveler represents
a broad cross section of affluence, with the average vacation cost spread from one end of the
spectrum to the other.
ACCOMMODATION CHOICES FOR NON-HOME EXCHANGE TRAVEL
The accommodations used by participants when not utilizing home exchange show again
that the industry is not just for those looking to travel on the cheap. 78.5% of alternate
accommodations come in at the high end of the money spectrum (Resort, Hotel, Inn, Bed
& Breakfast, Second Home), while only 37.7% are thrifty choices (With Friends, With Family).
15
5%
10%
15%
20%
25%
$4000–$4900
PER TRAVELER
$3000–$3900
PER TRAVELER
$2000–$2900
PER TRAVELER
$1000–$1900
PER TRAVELER
$500–$999
PER TRAVELER
LESS THAN $500
PER TRAVELER
$5000 OR MORE
PER TRAVELER
10%
20%
30%
40%
50%
FRIENDS OR
FAMILY
INN OR
BED & BREAKFAST
RESORT OR
HOTEL
HOME
EXCHANGE
TRAVEL
PROFILE
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
18. Home swappers do not only prefer unconventional
travel, but they also lean towards travel which is
“intrinsically environmentally friendly.” When not
traveling, they tend to be more involved in their
communities as well.
One element that emerged as particularly significant
among home swappers is their high level of trust —
an important component when exchanging homes.
16
SOCIAL
INVOLVEMENT
AND
TRUST
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
19. 20%
30%
40%
50%
60%
70%
PURCHASED PRODUCTS
WHICH SUPPORT SOCIAL
CAUSES
PURCHASED ECO-FRIENDLY
PRODUCTS
PARTICIPATE
IN ECO-TOURISM
PURCHASED FAIR
TRADE PRODUCTS
PURCHASED
ORGANIC FOOD
17
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
62% 67% 91% 73% 71% 77% 68% 82% 73% 72% 80%
CRITICAL CONSUMPTION: PURCHASED ORGANIC FOOD
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
37% 28% 12% 22% 27% 22% 29% 17% 26% 20% 27%
CRITICAL CONSUMPTION: PARTICIPATED IN ECO-TOURISM
CRITICAL CONSUMPTION
As previously mentioned, home-swapping already results in a lower environmental impact,
as it uses resources that already exist. But beyond that, home exchangers also show a concern
for their environment in many ways, from purchasing organic food (73.5%) and fair trade food
(65.3%) to purchasing products that are environmentally friendly (62.6%) and which support
social causes (52.7%).
SOCIAL
INVOLVEMENT
AND
TRUST SAY ORGANIC
FOOD IS A MUST
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
20. 5%
10%
15%
20%
25%
30%
ANIMAL
WELFARE
YOUTH
SERVICES
CULTURAL
PRESERVATION
OTHER
WILDLIFE
PRESERVATION
COMMUNITY
SERVICES
PARTICIPATION IN CIVIC ORGANIZATIONS
Home exchangers are also concerned with their communities when they are not traveling.
Nearly three out of five respondents (59.1%) claim civic involvement at home. This involvement
takes a variety of forms, from Community Services (32.8%), to Wildlife Preservation (22.7%).
18
SOCIAL
INVOLVEMENT
AND
TRUST
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
21% 31% 18% 49% 33% 18% 46% 15% 34% 17% 50%
PARTICIPATED IN COMMUNITY SERVICES
21. TRUST
The survey reveals that 75.3% home exchangers agree that “most people are trustworthy.”
This is not surprising as trust is an important factor when agreeing to swap one’s own home.
Questions worth considering; how trusting were these respondents when they started with
home exchange? Does Home Exchange attract travelers who are already trusting and trustworthy?
Or do they develop trust after having positive home exchange experiences? Or maybe it is a
combination of both.
19
75%
SAY PEOPLE
ARE TRUSTWORTHY
AUSTRALIA CANADA DENMARK FRANCE ITALY NETHERLANDS SPAIN SWEDEN SWITZERLAND UNITED KINGDOM USA
88% 82% 95% 60% 52% 87% 75% 90% 69% 87% 71%
MOST PEOPLE ARE TRUSTWORTHY
SOCIAL
INVOLVEMENT
AND
TRUST
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
22. The results of the survey suggest that home
exchange has arrived as a legitimate accommodation
option in the emerging global economy. Between
the cross-section of the population now using it,
the consistent pattern of use they are exhibiting,
the high level of customer satisfaction and many
other factors outlined in the survey, home exchange
is proving to be an attractive, reliable alternative to
traditional means of travel.
But the survey also reveals a deeper level. Not only is home exchange an alternative to traditional
travel, but in some respects, it is its successor; a new accommodation choice for a new age.
Restating the question, “Does home exchange make people more trustworthy and more trusting?”
perhaps home exchange will eventually provide a pathway to building trust between individuals
and ultimately to building communities.
In closing, Forno writes:
“I believe that collaborative consumption is reversing the individualistic turn of our
contemporary societies. Experiences such as home exchange are reinventing not only what
we consume but how we consume it. Driven by growing dissatisfaction with their role as
robotic consumers manipulated by marketing, people are turning more and more to models
of consumption that emphasize usefulness over ownership, community over selfishness,
and sustainability over wastefulness.”
20
CONCLUSION
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
23. CREDITS
University of Bergamo
FRANCESCA FORNO
Assistant Professor of Sociology and Sociology of Consumption
Director and co-founder of University of Bergamo’s CORES LAB
Co-editor of Partecipazione e Conflitto, the first Italian academic journal
specializing in the analysis of social and political participation.
Professor Forno also conducts a research group on Consumption, Networks and Practices of
Sustainable Economies. She has published articles on citizen participation and sustainable
community movements and continues to conduct research into political consumerism and
collaborative consumption. Her special focus in these areas is social consequences of the spread
of market-based forms of citizens’ actions and mobilization.
ROBERTA GARIBALDI
Assistant Professor of Marketing and Tourism Marketing
Member of the CeSTIT (Centro studi per il turismo e l’interpretazione del territorio)
Professor Garibaldi is considered one of the leading experts of tourism in Lombardy. She
coordinates tourism projects for the Municipality of Bergamo and has gained a wealth of
experience consulting and training organizations, institutions and enterprises. She is the author of
dozens of publications, including “Economics and Management of Tourism Enterprises” (Hoepli,
2008) and “Professions of Tourism Between Trends and Changes” (Franco Angeli, Milan, 2008).
ELENA SCANDELLA and ISABELLA POLINI
Students in Planning and Management of Tourism Systems at the University of Bergamo.
Participated in data collection and analysis.
21CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
The University of Bergamo (Italy) is
recognized as a worldwide leader of academic
teaching and research in the field of Travel
and Tourism, offering two Master Courses
in Tourism: Progettazione e Gestione dei
Sistemi Turistici (in Italian), and Planning and
Management of Tourism Systems (in English )
characterized by a strong multidisciplinary
perspective.
24. HomeExchange.com
Started in 1992 by Ed Kushins, HomeExchange.com has evolved into the largest and fastest
growing online home exchange travel company in the world. This year their 46,000+ Members
will make over 75,000 home swaps across 154 countries. HomeExchange.com makes it easy
to plan and enjoy a home exchange vacation in almost any country, city or area of interest and
offers travelers a memorable, authentic ‘live like a local’ experience. The site is available in 16
different languages. HomeExchangeGold.com, serving the luxury market, launched in 2012.
22
CREDITS
CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
25. CONTACT
23CONDUCTED BY THE UNIVERSITY OF BERGAMO ON THE HOMEEXCHANGE.COM COMMUNITY / MAY–JUNE 2013
For more information, interview requests or
case studies, please contact HomeExchange.com
UNIVERSITY OF BERGAMO
Francesca Forno
francesca.forno@unibg.it
HOMEEXCHANGE.COM
USA
Keghan Hurst
Keghan@HomeExchange.com
Tel: +1 303 332 3206
Spain and Spanish Speaking Countries
Violette Diaz
Violette@HomeExchange.com
Tel: +34 625 439 286
France and International
Alexandra Origet du Cluzeau
Alexandra@HomeExchange.com
Tel: +336 1778 4844
Italy
Cristina Pagetti
Cristina@HomeExchange.com
Tel: +39 348 7075886
Roberta Garibaldi
roberta.garibaldi@unibg.it