The document discusses the challenges of managing and securing data in an increasingly mobile world, highlighting significant growth in mobile data traffic and the complexity of handling both structured and unstructured data. It emphasizes the risks associated with data sprawl and security, particularly regarding regulatory compliance and intellectual property protection. The text advocates for innovative data management solutions to enhance productivity, control, and efficient resource utilization while preparing for future data challenges.

1. The Challenge of Managing &
Securing Data in the Mobile World
Stuart Cheverton
@stuartcheverton

2. An Increasingly Complex World
RAPID GROWTH OF
APPLICATIONS
DATA AND CONTENT
COMES FROM
EVERYWHERE
GROWTH OF
UNSTRUCTURED
DATA
STRUCTURED
UNSTRUCTURED
DATA
VIRTUALIZATION IS
EVERYWHERE BIG DATA AND CLOUD
DATA LIVES FOREVER –
OUTLIVING APPLICATIONS
AND INFRASTRUCTURE

3. Mobile Stats of Today ….
Global mobile data traffic grew 81 percent in 2013. Global mobile data traffic
reached 1.5 exabytes per month at the end of 2013, up from 820 petabytes per
month at the end of 2012.
Over half a billion (526 million) mobile devices and connections were added
in 2013. Global mobile devices and connections in 2013 grew to 7 billion, up from
6.5 billion in 2012. Smartphones accounted for 77 percent of that growth, with
406 million net additions in 2013.
There were 149 million laptops on the mobile network in 2013, and each
laptop generated 4.6 times more traffic than the average smartphone. Mobile
data traffic per laptop was 2.45 GB per month in 2013, up 17 percent from 2.1 GB
per month in 2012.
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013–2018

4. The Data Multiplier Effect
HUMAN DRIVEN
EMAIL
WEB LOGS
DOCUMENTS
SOCIAL
MACHINE DRIVEN
SATELLITE
IMAGES
BIO-
INFORMATICS
M2M LOG
FILES
SENSORS
VIDEO
AUDIO
BUSINESS DRIVEN
OLTP
I.T. MUST MANAGE, GOVERN AND ANALYZE MORE DATA
WITH MORE COMPLEX RELATIONSHIPS IN REAL TIME AT SCALE
1X 10X 100X
BIG DATA
TODAY
BIG DATA
TOMORROW
DATA
LANDSCAPE
EVOLUTION

5. Data Landscape Evolution
Consumption of Disk Capacity by Data Type
0
10
20
30
40
50
60
2008 2009 2010 2011 2012 2013
Replicated data
Traditional structured data
Unstructured data Content depots
Exabyte
Source: IDC, 2009

6. The Next IT Evolution Has Already Begun
Insatiable
Appetite
Information
Automation
Access
6 Billion
terabytes of
data by end
of 2014
545 Cloud
services in
average
Enterprises
7/24
Availability
expected
Shift in
Fundamentals
IT and
Business
Dynamics
Tech-
Savvy
Everyone
IT-as-a-
Service
on the rise
outside
traditional IT
55% IT
Spend
is from
business
budgets
“Mobility will continue to transform the
way virtually all forms of content,
applications, and services are created,
distributed, managed, and consumed”
– IDC Mobility Research, 2014

7.  Users make copies of
data everywhere
 Clogs up primary storage,
leads to sprawl
 All needs to be backed up
IT Doesn’t Like Having Data Everywhere
 Expensive and hard to manage
 Some data leaks are out of IT control

8. Rogue IT in the consumer cloud
But Can There Be Too Much Sharing?
Serious corporate data security and governance issues
 Risk of exposing intellectual property
 Violation of regulatory compliance for confidentiality and retention
 No control or audit of content flowing in and out of corporate network

9. Content Must Be Mobilized
for Productivity Without Limits
Get data when and where
you need it
Enable productive teams
Balance resources and costs
between private and public
Data Mobility
Workforce Mobility
Cloud Mobility

10. Free Your Content With New Technologies
SPEED PROCCESSES
and PRODUCTIVITY
WITH AGILITY
MITIGATE RISK WHILE
ENABLING
SECURE ACCESS
INCREASE
PROFITABILITY BY
OPTIMIZING COST

11. The Power of a Tightly Integrated Portfolio
WEB 2.0, S3 AND
CLOUD
APPLICATIONS
Support diverse use cases without creating silos
FILE SERVING FOR
REMOTE AND
BRANCH OFFICES
MOBILE
WORKFORCE
ENABLEMENT
TRADITIONAL
CONTENT-CENTRIC
APPLICATIONS
SIMPLIFY
ADMINISTRATION
BY CENTRALIZING
DATA
MANAGEMENT
MAINTAIN
CONTROL AND
VISIBILITY WHILE
ENABLING ACCESS
SEARCH AND
DISCOVER TO
GAIN INSIGHT AND
FUEL INNOVATION

12. New Era of Fluid Information
MOBILE
WORKFORCE
CORPORATE
CONTENT CORE
REMOTE
EDGE
STORAGE
WEB APPS
AND DATA

13. Challenges Become Opportunities
Increase efficiency and utilization of resources
and meet required service levels
Free data from applications and infrastructure,
implement governance, and provide
information more effectively
Discover, analyze and leverage data to uncover
new information for competitive advantage
COST
COMPLEXITY
DATA
GROWTH

14. Deal with cloud
apps?
Backup data at
scale?
Analyze the right
data?
Bring Cloud in
House
Protect in Place Query Metadata
Keep my data
secure?
Private Cloud
Your Control
Adapt to change?
Liberate Your
Data from Apps
Prepare for the Future …
Monetize my old
data?
Analyze Dark
Data
GET READY TO
INNOVATE WITH INFORMATION

15. Thank You