The document provides an overview of HDFC Mutual Fund, explaining that it is a mutual fund operated by HDFC Asset Management Company and offers various types of funds for investors. It also discusses the concepts and operations of mutual funds generally, describing how mutual funds pool money from investors and invest it in securities to generate income and capital appreciation for investors. Key products, pricing, promotion, distribution channels and the mutual fund industry in India are also summarized.

1. WELCOMETO
THEPRESENTATIONON
HDFCMUTUALFUND

2. ABOUT THE BANK

3. Housing Development Finance Corporation Limited,
more popularly known as HDFC Bank Ltd, was
established in the year 1994, as a part of the liberalization
of the Indian Banking Industry by Reserve Bank of India
(RBI).
The bank boasts of as many as 1412 branches and over
3275 ATMs across India.

4. HDFC Mutual Fund

5.  A Mutual Fund is a trust that pools the savings of a number
of investors who share a common financial goal.
 The money thus collected is then invested in capital market
instruments such as shares, debentures and other securities.
 The income earned through these investments and the capital
appreciation realized are shared by its unit holders in
proportion to the number of units owned by them.
 Thus a Mutual Fund is the most suitable investment for the
common man as it offers an opportunity to invest in a
diversified, professionally managed basket of securities at a
relatively low cost.
CONCEPT

6. OPERATIONFLOW CHAT

7. ORGANISATION OFA
MUTUAL FUND

8. 4P’s OF MARKETING

9. Children's Gift Fund
Debt/ Income Fund
Equity / Growth Fund
Exchange Traded Funds
Fund of Fund Schemes
Fixed Maturity Plan
Liquid Funds
Quarterly Interval
Fund
PRODUCTS

10. PRICE
Net Asset Value is the worth, in market terms, for each unit of
the fund. It is calculated as the market value of all investments
in the fund less liabilities and expenses divided by the
outstanding number of units in the fund. Most schemes
announce their NAVs on a daily basis.
If the applicable NAV is Rs. 10.00 and the exit/redemption
load is 1%, then the Repurchase Price will be Rs. 9.90.

11.  It promotes through various banks and there
branches by having a separate counter.
 it also promotes through hording , pamphlets
and various sort advertisement.
PROMOTION

12. PLACE
HDFC Asset Management Company Ltd (AMC) was
incorporated under the Companies Act, 1956, on December 10,
1999, and was approved to act as an Asset Management
Company for the HDFC Mutual Fund by SEBI vide its letter
dated July 3, 2000.
The registered office of the AMC is situated at Ramon House,
3rd Floor, H.T. Parekh Marg, 169, Backbay Reclamation,
Churchgate, Mumbai - 400 020.

13. SWOT Analysis

14. Recent data released by AMFI stated that the cumulative
average Asset Under Management (AUM) of all fund houses
aggregated to about Rs 6,87,640 crore (US$ 132.77 billion) in the
last quarter of 2011
MUTUALFUNDS INDUSTY IN
INDIA

15. 1.Right strategy for the right products.
2.Superior customer service vs. competitors.
3.Great Brand Image.
4.Products have required accreditation.
5.High degree of customer satisfaction.
6.Good place to work
7.Lower response time with efficient and effective service.
8.Dedicated workforce aiming at making a long-term career in
the field.
STRENGTHS : -

16. 1.Some gaps in range for certain sectors.
2.Customer service staff need training.
3.Processes and systems, etc.
4.Management cover insufficient.
5.Sectorial growth is constrained by low
unemployment levels and competition for staff
WEAKNESS : –

17. 1.Profit margins will be good.
2.Could extend to overseas broadly.
3.New specialist applications.
4.Could seek better customer deals.
5.Fast-track career development opportunities on an
industry-wide basis.
6.An applied research center to create opportunities
for developing techniques to provide added-value
services.
OPPORTUNITIES:–

18. 1.Legislation could impact.
2.Great risk involved
3.Very high competition prevailing in the industry.
4.Vulnerable to reactive attack by major competitors.
5.Lack of infrastructure in rural areas could constrain
investment.
6.High volume/low cost market is intensely
competitive.
THREATS : -

19. PEST Control

20. POLITICAL
 RBI has increased its inflation forecast for Financial Year (FY) ending
March 2011, from 5.5% to 7%. It is an area of concern on the
macroeconomic front as it has forced RBI to hike the interest rates.
Overall, higher rates of interest will increase the cost of capital and will
affect corporate earnings if the trend continues over a longer period of
time.
 The auto and consumer durable sectors did well as part of the
consumption theme which played out in 2010. We feel that banking,
consumer, pharmaceutical, IT are sectors that offer prospects of healthy
and secular earnings growth.
 The rising interest rate scenario does not augur well for the real estate
prices. Besides, corporate governance issues impact their valuations.

21. INVESTMENT POLICIES
Consistent with the investment objectives of the scheme, the AMC aims to
identify securities which offer superior levels of yield at low levels of risk.
The investment team of the AMC will carry out an internal credit analysis of
all securities included in the investment universe. The Scheme may also use
various derivative and hedging products from time to time, as would be
available and permitted by SEBI, in an attempt to protect the value of the
portfolio and enhance Unit holders’ interest.
ECONOMICAL

22. SOCIAL
Benefits of HDFC Mutual Funds
Affordability Flexibility
Liquidity Professional
Management
Diversification Low Costs
Regulated for Investor Potential Return
Protection

23. TECNOLOGYCAL
HDFC Mutual Fund introduces , which enables you to transact online
onhttps://investor.hdfcfund.com/mfonline/ 24 hours a day, 7 days a week, 365 days a year.
On you can
•Purchase*
•Redeem
•Switch
•Register for Systematic Transactions (SIP / STP / FLEXINDEX / FLEXSTP)
•View your account details
•View your portfolio valuation
•Download account statements ……….Online!!!
All you need to transact is
•An existing folio
•An email ID
•HPIN (HDFC Personal Identification Number).

24. LOSING GROUND

25. PORTFOLIO BREAKUP

26. 1. SOUMO ROY, ROLL NO. - 78
2. AVINASH KUMAR , ROLL NO. – 90
3. FAIZAN KHAN, ROLL NO. - 52
4. PRADEEP SINGH KHAKHAL, ROLL NO. – 59
5. DEEPAK YADAV, ROLL N O. – 75
6. ARUN PAL, ROLL NO. - 06
NAMES :-