HDFC Standard Life Insurance Co. Ltd. is one of India's leading private life insurance companies established in 2000 as a joint venture between HDFC Ltd. and Standard Life. It has over 400 offices across India and provides life insurance, investment management, and pension products. The company has strong distribution networks through agents and partnerships with banks. It has grown to become one of the largest private insurers in India with over $29 billion in total assets and has expanded operations to Dubai.

1. HDFC STANDARD
LIFE INSURANCE
CO. LTD.
Aryan Anam
Parth Garg
Pooja Jogriya
Shreya Bhoir

2. OVERVIEW OF THE LIFE INSURANCE
COMPANY
• Organization:- HDFC Life Insurance.
• Establishment:- August,2000
• Offices :- 414 HDFC Life offices in India, Head quarters : - Mumbai, India.
• International office - Dubai, UAE with service associates in Kuwait, Oman and Qatar.
• Employees :-1,45,348 • Competitors :- SBI Life Insurance, ICICI Prudential.
• HDFC Standard Life Insurance Company Limited ('HDFC Life') is a partnership between HDFC Ltd.,
India’s leading housing finance institution and Standard Life, a global long term investment savings
player.
• Currently HDFC Ltd. holds 61.63% and Standard Life (Mauritius Holdings) 2006 Limited holds 35.00%
of equity in HDFC Life, while the rest is held by others. The company has covered over 8.7 Lakh
lives over a decade.
• Continued to rank amongst top 3, in terms of assets under management in private sector
HDFC Standard Life Insurance Co. Ltd.
2

3. FINANCIAL OVERVIEW
• Products: Life insurance, Investment management and Consumer finance
• Revenue: ₹67,891 crore (US$8.5 billion)
• Operating income: ₹1,512 crore (US$190 million)
• Net income: ₹1,326 crore (US$170 million)
• Total assets: ₹230,734 crore (US$29 billion)
• Total equity: ₹13,497 crore (US$1.7 billion)
• Parent: HDFC and Abrdn
HDFC Standard Life Insurance Co. Ltd.
3

4. VISIONS AND VALUES OF THE COMPANY
'The most obvious choice for all’
The most successful and admired life insurance
company, which means that we are the most trusted
company, the easiest to deal with, offer the best
value for money and set the standards in the
industry.
Vision
“It’s who we are. It’s what we do and how we do it. It’s what’s
made us a household name in Life Insurance. Our strong
corporate culture is rooted in excellence, progress, innovation and
integrity. Above all else.”
Values
4
Excellence, People Engagement, Integrity, Customer- Centricity, Collaboration
Corporate Philosophy

5. KEY PEOPLE
5
Vibha Padalkar
CEO/Managing Director
Executive Director,
Suresh Badami
Chief Financial
Officer, Niraj Shah
Chief Operating
Officer, Parvez
Mulla
Chief Actuary,
Srinivasan
Parthasatay
Chief Investment
Officer, Prasun
Gajri
Group Head of
Distribution
Strategy, Pankaj
Gupta

6. ACHIEVEMENTS AND ACTIVITIES
• 2022 - January - Acquisition of Exide Life Insurance, after approval from Competition Commission of
India and Insurance Regulatory and Development Authority of India.
• 2021 - September - Took 100% stake in Exide Life Insurance
• 2020- November-Launched combi product ‘Click 2 Protect Corona Kavach’ to provide financial protection package
to customers in collaboration with HDFC Ergo.
• September-Entered into a Corporate Agency (CA) arrangement with YES Bank Limited to offer life insurance to the
bank's customers.
• June- Partnered firm HDFC Ergo tied up with tech firm Tropogo with the plan to offer commercial drone owners
and operators third-party insurance liability cover for any property damages and physical injuries arising through
flying machines.
• 2018-Selected as one of the 100 Best Companies for Women in India.
• 2017-Assets under Management(AUM) crossed Rs. 100,000 crore (US$13.82 billion); completed successful IPO with
planned subscription of Rs 9000 crores.
• Selected as one of the 100 Best Companies for Women in India.
• 2016-Total premium crosses Rs 16000 crore.
The following are the major steps of the organisation from the date of its
inception:
6

7. ACHIEVEMENTS AND ACTIVITIES CONTD
• 2014-First time the company declares dividends to shareholders and its AUM crosses Rs 50000 crore.
• 2012- The Company starts earning profits.
• 2011-HDFC Pension, its subsidiary incorporated by Company.
• 2010-Company's Assets Under Management (AUM) crosses Rs 20000 crore (US$4.37 billion).
• 2007-Crosses 5,00,000 total policies under various categories.
• 2004-Started unit linked products and funds. Entered into distribution collaboration with Saraswat Co-operative
Bank Limited.
• 2003-Crosses 1,00,000 total policies under various categories and 1000 individual agents.
• 2001-Receives License from Insurance Regulatory Development Authority of India(IRDAI) as first Private Insurance
Company.
• As per the report based on a study conducted by The Economic Times and Great Places to Work Institute, for some
years in a row, the company was adjudged one of India's best companies to work for in India's Best Companies to
Work report.
The following are the major steps of the organisation from the date of its
inception:
7

8. PRESENCE AND DISTRIBUTION
• HDFC Life obtained the certificate of commencement of business on 12 October 2000 and a
certificate of registration from Insurance Regulatory and Development Authority of India (IRDAI) to
undertake the life insurance business on 23 October 2000.
• HDFC Life has 421 branches and is present in 980+ cities, villages, and towns in India and supported
by 16,544 employees. The company has also established a liaison office in Dubai.
• HDFC Life distributes its products through a multi-channel network consisting of Insurance agents,
Bancassurance partners (HDFC Bank, Saraswat Bank, RBL Bank), a Direct channel, Insurance Brokers,
MFIs (Micro Finance Institutions), SFBs (Small Finance Banks), etc. and 39 partnerships within non-
traditional ecosystems and an Online Insurance Platform and currently one of the leading financial
service providers in India offering finance in varied sectors like housing, banking, life insurance and
general insurance, asset management and education loans and many other products
8

9. CORPORATE HISTORY
• The Insurance Regulatory and Development Authority (IRDA) was constituted in 1999 as an
autonomous body to regulate and develop the insurance industry. The IRDA opened up the market
in August 2000 with the invitation for application for registrations. HDFC Life was established in 2000
becoming the first private sector life insurance company in India.
• By 2001, the company had its 100th customer, strengthened its employee force to 100, and had
settled its first claim. HDFC Life launched its first TV advertising campaign 'Sar Utha Ke Jiyo' in 2005.
In 2006, a study conducted by the Brand Equity – Economic Times had put HDFC Life at 29th rank in
the most trusted Indian Brands amongst the Top 50 Service Brands of 2010.
• The Insurance Regulatory and Development Authority (IRDA) gave accreditation to HDFC Life for 149
training centres housed in its branches to cater to the mandatory training required to be given as
well as for other sales training requirements in 2009.
• In 2012, it is the first private life insurance company to bring back pension plans under the new
regulatory regime, with the launch of two pension plans – HDFC Life Pension Super Plus and HDFC
Life Single Premium Pension Super, operating the pension fund business under the National Pension
System and is the second largest private pension fund management company in India in terms of
assets under management and subscribers in Fiscal 2017.The company turned profitable in fiscal
2012 posting annual profit of Rs 271 crore and in December 2013 it declared a maiden dividend for
its shareholders and in 2014 the company's Assets Under Management (AUM) crossed Rs 50000
crore mark.
9

10. CORPORATE HISTORY CONTD
• In the year 2016, Standard Life Mauritius increases its stake in the HDFC Life from 26% to 35% and in
Fiscal 2016 the latter establishes the first international subsidiary in the UAE, HDFC International to
operate the reinsurance business which signs reinsurance treaties for two distinct lines of individual
life business and enters into arrangements to offer reinsurance services for group and credit life
schemes and expects the pension and reinsurance business to help them diversify its sources of
revenue and profitability in future years.
• By 2017, it was the country's third-largest private sector life insurance company with a 16.5 percent
share of total private-sector premiums for the Financial Year 2017 and fourth largest in the life
insurance industry based on premium earned and had 66,372 individual agents across India,
comprising 6.8 percent of total private agents in the Indian life insurance industry and entered into
125 banking tie-ups including HDFC Bank giving it access to a huge branch network.
• Till 2019, the insurance firm had insured 21.6 million lives in both individual and group segments,
and has one of the highest margins in the business, with 24.3 percent in first half of the financial year
2019, and is regarded as one of the most consistent life insurance firms delivering efficient returns on
operating Earning Value(EV) of 20 per cent for the last three consecutive financial years
10

11. SWOT
ANALYSIS OF
HDFC
STANDARD LIFE
INSURANCE
CO.
11
Strength:
1. Stocks in PE Buy Zone with Reasonable Durability Score, and
Rising Momentum Score
2. Company with Low Debt
3. Company able to generate Net Cash - Improving Net Cash
Flow for last 2 years
4. Book Value per share Improving for last 2 years
5. Company with Zero Promoter Pledge
6. FII / FPI or Institutions increasing their shareholding
7. Strong Momentum: Price above short, medium and long
term moving averages
Weakness:
1. MFs decreased their shareholding last quarter
2. Inefficient use of shareholder funds - ROE declining in the last
2 years
3. Inefficient use of assets to generate profits - ROA declining in
the last 2 years
Opportunities:
1. 30 Day SMA crossing over 200 Day
SMA, and current price greater
than open
2. High Momentum Scores (Technical
Scores greater than 50)
3. RSI indicating price strength

12. ASSOCIATED COMPANIES
12
HDFC Life's associated companies
include:
• HDFC Ltd,
• HDFC International Life and Re
Company Limited,
• HDFC Pension,
• HDFC MF,
• HDFC Sales,
• HDFC Ergo,
• HDB Financial Services (HDBFS),
• HDFC Securities,
• HDFC RED,
• HDFC Ventures Trustee Company,
• GRUH Finance,
• HDFC Trustee Company,
• HDFC Developers,
• HDFC Property Ventures,
• HDFC Investments,
• Credit Information Bureau (India)
Ltd.