National PTSD Benefit Gala

1. Vision-Mission,
Values and Goals
Being the change we want to see in the world!

2. ii
Table of Contents
What is the National House Concert Series Benefit Gala…………………………...………2-3
Who is Planetary Persuasion and what Do they Do………….……………………………….3
Letter from Wounded Warriors Canada ……………………………………………………….4
Schedule of Events……………………………………………………………………….…..…..5
Jessie Tylre Williams – The Artist…………………………....................…………….……….6
Spsonsors & Supporters Page and List…………………………………….……….…………6-8
Contact Page………………………………………………….………………………………….9

3. 1
Vision-Mission, Values and Goals
Being the change we want to see in the world!
VISION – To
create
a
greater
awareness
to
the
public
of
reputable
PTSD
Resources,
to
raise
funding
for
a
myriad
of
PTSD
related
programs
and
to
be
a
voice
in
the
aid
and
recovery
of
PTSD.
MISSION – To
remove
the
stigma
associated
with
PTSD
and
other
mental
health
related
issues.
Bridging
the
gap
between
Mental
Illness
and
Communities.
VALUES – Our
team,
Planetary
Persuasion
is
committed
to
surpassing
the
norm
when
it
comes
to
TRUST
and
INTEGRITY,
focusing
on
unprecedented
SERVICE
to
all
levels
of
contact
and
to
always
demonstrate
EQUALITY.
GOALS – Always
striving
to
achieve
the
highest
level
of
commitment
through
the
collaboration
of
our
VISION,
our
MISSION
and
our
VALUES.
For
more
detailed
goals
please
see
our
3-­‐year
plan

4. 2
NATIONAL HOUSE CONCERT SERIES (HCS) BENEFIT GALA
PRIMARY CAUSE: PTSD
“Healing the World – One Song at a Time”
Singer/Songwriter Jessie Tylre Williams founded the National House Concert Series (HCS) Benefit Gala in the
summer of 2014. After months of research and due diligence in her efforts to find a reputable charity, Jessie decided
PTSD was her charity of choice. The first initial PTSD Benefit Gala was held in Innisfail, Alberta in March of 2015 at The
Royal Canadian Legion Branch #104.
The objective of the HCS is to create a National awareness of Post Traumatic Stress Disorder (PTSD) as an
illness and to aid in the removal of the stigma associated with it. To fund existing and recognized programs focusing on
the recovery of PTSD, and education on different mental health issues, suicide prevention, and to help create new
facilities where we can help the individuals facing some of the struggles associated with PTSD.
There has been no outside funding to launch this National PTSD Benefit Gala and no financial support other
than the monies directly from Jessie Tylre Williams that has been used to operate these Gala’s. Jessie has already
invested tens of thousands of dollars into these Gala’s to ensure its continued operation.
Many people with mental health problems and mental illness often experience stigma — negative attitudes and
the negative behaviors they produce. Stigma spreads fear and misinformation, labels individuals, and perpetuates
stereotypes. More than 60 per cent of people with mental health problems and mental illness won't seek the help they
need; stigma is one of the main reasons.
Post Traumatic Stress Disorder (PTSD), although it has always been linked to those in combat, it can affect
anyone who has been subjected to any type of trauma. Military Personnel, Paramedics, EMS workers, Police Officers,
firefighters, people in massive disasters and trauma in any form that one can not adjust to daily life because the PTSD
debilitates them. PTSD can affect anyone and at any time after serious trauma has affected him or her.
Our goal is to reach as many towns and cities across Canada to not only create awareness but to support
programs that do such a vital effort in educating the public and helping those living with PTSD and other mental health
issues.
We have the support from Wounded Warriors Canada, Can Praxis, ANAVETS, Tri-Service Military
Association, other organizations and businesses that want to play a vital part in our goals by endorsing our campaigns
for fundraising and awareness.
The proceeds we raise with our 50/50 draw and/or our Charity Photo Booth will be kept within the Community to
help support local charities involved in PTSD. Other events throughout the night including our Silent Auction will be used
to raise money at the Gala. The proceeds will go 100% to distinguished PTSD organizations.

5. 3
We have since toured to areas in Alberta, Manitoba and will continue on to other Provinces, cities and towns in
Canada. Our Annual Gala’s commits us to continue the work we are doing with PTSD for many years to come. With
support and help from people like yourself, we can help to support the families, friends, those suffering from PTSD and
the organizations which provide aid to this silent killer.
Thank you for your time and we look forward to working with in “Healing the World – One Song at a Time!”©
Let’s all work together to make a difference!
Happy Thoughts,
Jessie Tylre Williams (Planetary Persuasion)
WHO IS PLANETARY PERSUASION? Like any other business, music is a business
as well. Planetary Persuasion embodies the Artist Jessie Tylre Williams. Planetary Persuasion is NOT
a non-profit organization; it is the business component of Jessie Tylre Williams. To properly assess
myself as an Artist, to pay my taxes, and to be able to continue to contribute to communities across
Canada through my music, it is vital element of who I am. Planetary Persuasion is who I am and is
what encompasses my vision as an Artist and in “Healing the World – One Song at a Time”©
In addition, because it is Jessie Tylre Williams the Artist who has funded this Program in its entirety, it
is through Planetary Persuasion that we are able to properly receive monies for tickets sales,
merchandise, POS sales, etc., and also allows us to use the business as the body that donates the
money to PTSD organizations.

6. 4
310 Byron Street South, Suite 4, Whitby, ON LIN 4P8
(Canada Revenue Agency – Charity # 82808-2727-RR0001)
May 25, 2015
Dear Jessie Tylre Williams
On behalf of Wounded Warriors Canada I want to express our unwavering support of Planetary Persuasion
Jessie Tylre Williams in support of Wounded Warriors Canada. Only through the hard work and
dedication by yourself can we continue our mission to support Canada’s ill and injured military members
and their families. Without Jessie Tylre William’s desire to give back to those who have served their country
bravely by hosting this event, we would be unable to bridge those gaps through a wide range or programs
and services that find solutions for our military members in need.
As a privately funded Canadian charity it is solely through the generous support of our partners like Jessie
Tylre Williams that we are able to fund the programs and services we provide annually to our veterans and
their families in need. In your efforts you have truly shown that you stand strong in the belief that every
veteran counts and that you will always honour the fallen and help the living.
Sincerely,
Scott Maxwell David Macdonald
Executive Director National Partnerships
Wounded Warriors Canada Director Wounded Warriors Canada
www.woundedwarriors.ca

7. 5
THE EVENINGS SCHEDULE OF EVENTS
The is only a general schedule and is subject to change according to each venue and
location:
o 5:00pm – Doors Open – Silent Auction begins
o 5:45Pm – Pipe Drum Band
o 6:00pm – National Anthem
o 6:00pm – Dinner is served – Thanks will be given at this time as well
o 6:15pm – Guest Speaker
o 6:20pm – Mayor or appointed Council
o 6:30pm – Jessie will come up and do an acoustic mini set during dinner
(featuring her original works of tribute songs)
o 6:50pm – Police Services Speaker
o 7:00pm – Can Praxis speaker on PTSD
o 7:20pm – Veteran Speaker
o 8:00pm – Jessie’s Performance with Band
o 8:30pm – First half of Silent Auction Closes
o 8:45pm – Fire Services Speaker
o 10:00pm – Jessie ‘s second performance
o 10:30pm - 50/50 Winner will be announced
o 10:40pm – Second Half of Silent Auction Closes
o 11:00pm – Closing speeches
The charity photo booth is set up from 5pm until 11pm where guests are welcome to
take photo’s of themselves, with uniformed officers, with Jessie and/ or group photo’s.
All proceeds raised will go to charity (generally it will be kept local)
**Meal substitutes are available for vegetarians, allergies or other dietary concerns, but must
be acknowledged 10 days before the event by contacting events@jessie-williams.com and
including your name, ticket number and your dietary concern**

8. 6
MUSIC DERIVED FROM THE HEART AND SOUL’
Canada’s Eclectic Singer/Songwriter Jessie TYLRE Williams is taking the Music scene by storm. Jessie has taken music to a
whole new level with her focus more on using it to help others. From International dates to a Canada wide Tour to support
those living with PTSD, Jessie preaches the importance of how music can heal and transform lives.
No stranger to the music industry, Jessie has won many awards including 2 Nasahville TCMA awards for Most Outstanding
Showcase Entertainer of the Year and Most Promising Female Artist of the Year. “The awards are really nice, but they are
not what drive me. What drives me is the desire to change an all too often dim world. It’s important for me that people
know and understand I want to be the difference that I want to see in the world, and Im so blessed that I can captivate a
larger audience through my music.”
Jessie surrenders her strong sense of ability through authentic acoustic sounds and melodies derived from the deepest realms of
an intimate and personal journey. In both her writing and performance, Williams demonstrates her raw and inspiring
experience of survival and determination that drives her to create original, empowering material. Each song, like a separate
chapter, unfolds a story of continual hope and courage, moving each listener through her lyrical exposure of emotion.
This Manitoba born girl, but now Alberta’s sweetheart, followed a gypsy lifestyle
of movement from a young age and turned to music as a way of grounding
herself. As a passionate singer and songwriter, Williams preaches the potential of
sound and voice as a healing medium and gains her musical influence through
lending a hand to help others that need support during their own hardships.
“It feels so good to give back, to leave a piece of me wherever I
go. Something I feel so blessed to be able to do, to use music as a
way to connect with people and help them through their
hardships with hopes that I can inspire others along the way. We
must never stop believing. Where there is life~~there truly is
hope. Music is such a powerful force and it can really heal and
transform lives.”
Williams will enlighten us all as she exposes the underlying truths of the heart
and strength of the human spirit as she takes us down the road less traveled and
reveals the inner peace that music can bring.
Jessie TYLRE Williams
“Healing the World – One Song at a Time”
National Event Coordinator: Glenda Jacobs P:(403) 304-0123 E: events@jessie-williams.com
Media Management: E: media@jessie-williams.com
Tickets and Tour Info please visit: www.jessie-williams.com/tour

9. 7
OUR AMAZING SPONSORS and SUPPORTERS
Holmes Printing – Medicine Hat
P: (403) 526-5937 F: (403) 526-5678
Web: www.holmesprinting.ca
Wounded Warriors Canada
P: 1-888-706-4808 F: (905)-430-9419
Web: www.woundedwarriors.ca
Can Praxis
Web: www.canpraxis.com
ANAVETS
Telephone:(613)
744-­‐0222
FAX:(613)
744-­‐0208
Postal
address:
6
Beechwood
Ave.
Suite
#2
Ottawa,
Ontario
K1L
8B4
Email:
ANAVETS@STORM.CA
Ensminger, Beck, Thompson
http://ebtca.com
Brent
Fisher,
CA,
CPA(IL,USA) Partner
EBT
Chartered
Accountants
LLP

10. 8
Rodger Magee
Ranger Equipment

11. 9

12. 10
CONTACT INFORMATION
Planetary Persuasion
W: www.jessie-williams.com/planetary
P: (403) 928-3238 F: (403) 587-3238
National Events Coordinator
Glenda Jacobs E: events@jessie-williams.com
P: (403) 304-0123 F: (587) 289-3238
Media Management
E: media@jessie-williams.com
F: (587) 289-3238
CD Retired Master Corporal Don Fraser (Edmonton Contact)
E: donfraser6616@gmail.com
P: (780) 707-8563 F: (587) 289-3238
Booking Information (For Private, Corporate or International Bookings Only)
(For Jessie Tylre Williams)
E: jessie@jessie-williams.com
P: (403) 928-3238 F: (587) 289-3238
Social Media Platforms
Facebook: Jessie Tylre Williams
Twitter: @JessieTylre
Instagram: @JessieTylre
Youtube: https://www.youtube.com/watch?v=Em6OiOz0l8Q