Forward is a new for-profit healthcare company in San Francisco that provides comprehensive medical services for a flat $149 monthly fee using technology to expand access. It aims to function like a healthcare system by using remote apps, wearable devices, and an artificial intelligence-powered approach to preventative and holistic care. Forward employs physicians, nurses and engineers and focuses on primary care, women's health, and health coaching. By reducing administrative costs and utilizing new models, Forward hopes to address gaps in healthcare access.
eNre automates patient recruitment and engagement. It streamlines the cumbersome clinical trials patient recruitment process and enhances patient engagement.
This report provides qualitative insight on advocacy groups’ relationships with the pharmaceutical industry. The report explores their current philosophies toward clinical trials, provides recommendations and best practices for encouraging patient participation in trials, and identifies opportunities to partner (or build on existing partnerships) with the industry.
eNre automates patient recruitment and engagement. It streamlines the cumbersome clinical trials patient recruitment process and enhances patient engagement.
This report provides qualitative insight on advocacy groups’ relationships with the pharmaceutical industry. The report explores their current philosophies toward clinical trials, provides recommendations and best practices for encouraging patient participation in trials, and identifies opportunities to partner (or build on existing partnerships) with the industry.
7 Strategies to Improve HEDIS Scores and Star RatingsHealthx
In recent years, achieving high scores on HEDIS® measures and Medicare Star Ratings has taken on greater importance for health plans. What was once nice-to-have for marketing purposes has become a must-have for operating in certain lines of business. Here’s why: NCQA Health Plan Accreditation, financial bonuses, and even a plan’s ability to enroll members can be affected by their ratings. If HEDIS Scores and Star Ratings are so important, why don’t more plans work to improve them?
The market shift toward value-based care presents unprecedented opportunities and challenges for the US health care system. Instead of rewarding volume, new
value-based payment models reward better results in terms of cost, quality, and outcome measures. These largely untested models have the potential to upend health care stakeholders’ traditional patient care and business models.
Making the Shift: Healthcare's Transformation to Consumer-CentricityProphet
In our latest report, “Making the Shift: Healthcare’s Transformation to Consumer-Centricity” Prophet interviewed more than 50 executives across the U.S., Europe and Asia, from healthcare organizations including hospital systems, payers, pharmaceutical companies and digital health companies to identify the five keys shifts that healthcare organizations need to make to become more consumer-centric.
Learn key findings from each of the five shifts including the challenges and solutions organizations face to become more consumer-centric.
From Social Media through to Artificial intelligence...and more. In this presentation I covered the trends that we're currently seeing in Medical Affairs - those trends which are important now, those trends which will impact Medical Affairs in the future, and the skills required to be successful.
To read the LinkedIn article here’s the link: https://www.linkedin.com/pulse/trends-medical-affairs-presented-appa-march-14-2018-glenn-carter/
For further discussion phone us on:
Sydney (02) 8877 8777
Melbourne (03) 9938 7100
Or for additional insights go to one of our specialised websites:
Healthcare Professionals Group
(https://www.hpgconnect.com/)
Health & Aged Care Professionals (https://www.hacpconnect.com/)
Pharmaceutical & Medical Professionals
(https://www.pmpconnect.com/)
Rural & Remote Healthcare Professionals
(https://www.rrhpconnect.com/)
The Healthcare Cost-Containment Solution With Proven ResultsVision Health
The Working Clinic provides direct access to physicians on-site, eliminating up to 70% of the reasons employees leave the worksite to seek outside primary care. The Working Clinic incorporates “occ med,” “worker's comp,” and additional services resulting in an ROI of 50-70% for self-funded employers. Ask for a live demonstration today.
The word "hospital" comes from the Latin "hospes" which refers to either a visitor or the host who receives the visitor. From "hospes" came the Latin "hospitalia", an apartment for strangers or guests, and the Medieval Latin "hospitale" and the Old French "hospital." It crossed the Channel in the 14th century and in England began a shift in the 15th century to mean a home for the elderly or infirm or a home for the down-and-out.i
Hospital is an institution or the organization for the treatment, care, and cures of the sick and
wounded, for the study of disease, and for the training of physicians (teaching hospitals), nurses,
and allied health care personnel.ii
This presentation about patient portals software includes product descriptions, screenshots and user reviews on top-rated vendors featured in SoftwareAdvice.com
There has been a growing emphasis on technology in Healthcare and Health Tech startups, and as a result, new businesses have emerged to capitalize on this trend. These new businesses have devised innovative methods to treat and diagnose patients, provided more affordable treatment options, and sped up the process of drug discovery and development.
7 Strategies to Improve HEDIS Scores and Star RatingsHealthx
In recent years, achieving high scores on HEDIS® measures and Medicare Star Ratings has taken on greater importance for health plans. What was once nice-to-have for marketing purposes has become a must-have for operating in certain lines of business. Here’s why: NCQA Health Plan Accreditation, financial bonuses, and even a plan’s ability to enroll members can be affected by their ratings. If HEDIS Scores and Star Ratings are so important, why don’t more plans work to improve them?
The market shift toward value-based care presents unprecedented opportunities and challenges for the US health care system. Instead of rewarding volume, new
value-based payment models reward better results in terms of cost, quality, and outcome measures. These largely untested models have the potential to upend health care stakeholders’ traditional patient care and business models.
Making the Shift: Healthcare's Transformation to Consumer-CentricityProphet
In our latest report, “Making the Shift: Healthcare’s Transformation to Consumer-Centricity” Prophet interviewed more than 50 executives across the U.S., Europe and Asia, from healthcare organizations including hospital systems, payers, pharmaceutical companies and digital health companies to identify the five keys shifts that healthcare organizations need to make to become more consumer-centric.
Learn key findings from each of the five shifts including the challenges and solutions organizations face to become more consumer-centric.
From Social Media through to Artificial intelligence...and more. In this presentation I covered the trends that we're currently seeing in Medical Affairs - those trends which are important now, those trends which will impact Medical Affairs in the future, and the skills required to be successful.
To read the LinkedIn article here’s the link: https://www.linkedin.com/pulse/trends-medical-affairs-presented-appa-march-14-2018-glenn-carter/
For further discussion phone us on:
Sydney (02) 8877 8777
Melbourne (03) 9938 7100
Or for additional insights go to one of our specialised websites:
Healthcare Professionals Group
(https://www.hpgconnect.com/)
Health & Aged Care Professionals (https://www.hacpconnect.com/)
Pharmaceutical & Medical Professionals
(https://www.pmpconnect.com/)
Rural & Remote Healthcare Professionals
(https://www.rrhpconnect.com/)
The Healthcare Cost-Containment Solution With Proven ResultsVision Health
The Working Clinic provides direct access to physicians on-site, eliminating up to 70% of the reasons employees leave the worksite to seek outside primary care. The Working Clinic incorporates “occ med,” “worker's comp,” and additional services resulting in an ROI of 50-70% for self-funded employers. Ask for a live demonstration today.
The word "hospital" comes from the Latin "hospes" which refers to either a visitor or the host who receives the visitor. From "hospes" came the Latin "hospitalia", an apartment for strangers or guests, and the Medieval Latin "hospitale" and the Old French "hospital." It crossed the Channel in the 14th century and in England began a shift in the 15th century to mean a home for the elderly or infirm or a home for the down-and-out.i
Hospital is an institution or the organization for the treatment, care, and cures of the sick and
wounded, for the study of disease, and for the training of physicians (teaching hospitals), nurses,
and allied health care personnel.ii
This presentation about patient portals software includes product descriptions, screenshots and user reviews on top-rated vendors featured in SoftwareAdvice.com
There has been a growing emphasis on technology in Healthcare and Health Tech startups, and as a result, new businesses have emerged to capitalize on this trend. These new businesses have devised innovative methods to treat and diagnose patients, provided more affordable treatment options, and sped up the process of drug discovery and development.
Strategies by which Personal Health Record Vendors Increase Market ShareNS_Slideshare
Highlights of research:
*Usage more than doubled from 2.7% in 2008 to 7% in 2009. However, current users are not those who can use it the most (elderly, chronically ill, low-income)
*Top barriers to use: privacy concerns, lack of physician support of phr use, patients not compelled to use phr (associated solutions offered)
*Conclusions: Though many varying opinions, very little data to support clear concensus of direction of PHR industry. However, companies such as Google and Microsoft are continuing with PHR product.
*Recommendations: PHR vendors should parter with fitness/medical device products and charge interface fee, Generate revenue through advertisements on home page of PHR record, Partner with insurance companies, hospitals, physician offices, employers as preferred PHR vendor.
Please review poster for more details including differences between Google and MS Health Vault, a fee-based PHR model and risks.
White Paper - Digital strategy and the shift to value based careTerence Maytin
Summary: The U.S. healthcare system is rapidly transitioning from fee-for-service to value- based care as part of massive and ongoing industry-wide transformation. Digital strategy is evolving to meet new challenges, help drive disruptive innovation, and better engage a large, growing audience of connected health consumers.
Digital Health Success Stories Report - Part 1Tom Parsons
Part 1 of HealthXL’s ‘Digital Health Success Stories’ report is now available and delves into some of the recent successes in healthcare technology and asks the experts what it all means.
Improving Healthcare App Development Reasons Why You Should Invest in it.pdfTechugo
The Mobile healthcare app development company allows the user to not only manage patients’ care better but also enable them to monitor operational efficacy in clinics and hospitals.
Patients will be satisfied with long lines because you have stopped the experience of using the emergency clinic app culture and medical services with mobile application patterns.
Improving Healthcare App Development- Reasons Why You Should Invest in it.Techugo
Customers are looking for ways to find different specialists in their fields (including prescriptions and medicine), so the healthcare industry is searching for innovative approaches to make things more efficient.
It is common to combine healthcare services with cell phones and innovation. For example, 47.526 iOS Human service apps and 325,000 mHealth Android apps exist. This is why all healthcare specialists must shift towards the mobile economy.
The Mobile healthcare app development company allows the user to not only manage patients’ care better but also enable them to monitor operational efficacy in clinics and hospitals.
Improving Healthcare App Development Reasons Why You Should Invest in it.pdfTechugo
In today's digital age, healthcare app development is a rapidly growing industry that offers immense potential for healthcare providers and patients alike. By investing in healthcare app development, healthcare providers can improve patient engagement, streamline medical procedures, and enhance the overall quality of healthcare delivery. With the use of advanced technologies such as AI and blockchain, healthcare apps can also provide personalized treatment plans, secure medical data sharing, and real-time remote monitoring. Investing in healthcare app development can help healthcare providers stay ahead of the curve and meet the evolving needs of patients in the modern era.
“Even though the planning commission has increased its spending on health from 1.2 percent of GDP to 2.4
percent in the next Five Year Plan, the health sector clearly needs more innovative methods for delivering
healthcare at affordable prices. mHealth offers one such method by combining IT and Telecom with credible
healthcare delivery. Mediphone “tele triage service” by HealthFore, in partnerhip with Airtel, is one such
innovation.”
Running head HEALTHCARE MARKETING PLANHEALTHCARE MARKETING PLA.docxcowinhelen
Running head: HEALTHCARE MARKETING PLAN
HEALTHCARE MARKETING PLAN
Healthcare Marketing Plan
Name:
Institution:
Strategies Used to Exploit Opportunities
The healthcare organization has the ability to increase its consumer base and establish channels in other regions. According to Harrington et al. (2011), establishment of outlets is capital intensive. Therefore the organization may employ a strategy where it seeks funding through debt financing at an appropriate interest rate from lending institutions. The increased number of outlets will take advantage of the growing healthcare market and population increase of the region.
Since the low pricing of products and services is attractive to the target market in the industry, an opportunity presents its self in the organization to market itself as affordable. The organization can take advantage of this by utilizing a psychological pricing strategy that makes consumers view prices as affordable. Purshouse et al., (2010) states that using this strategy, the organization takes advantage of psychological perceptions among individuals, for instance, product or a service may have an indicated marked price of $5.99 instead or $6 or $9.98 instead of $10.
Specific Promotional Techniques
The organization can promote its healthcare services by education its potential consumer on healthcare prevention tips. The tips can be shared using social media, text messages and email on a weekly or monthly schedule. The use of this technique is instrumental for it forms a personal bond with patients for it shows them that the organization is concerned with their well-being (Taylor, 2014). The organization can further promote its self through the use of Pay-Per-Click Advertisement. Westerhof (2014) states that the techniques offer entities a strong and instant presence on search engines such as Google. The organization would be promoted to a great target population since Google is widely used a search engine. In addition, the technique is cost effective for charges are made per the number of visits the advertisement brings to the organization’s official website (Westerhof, 2014).
Budget Estimates
The plan requires the establishment of additional outlets, use of a different pricing strategy, use a pay per click advertising and sharing of prevention tips using emails, social media, and text messages. The alteration and use of a different pricing strategy will not cost the organization. Conferring to Google’s charges, the use of pay per click advertising will cost the organization a definite amount per day. For instance, if the organization is willing to spend $10 a day, its total cost per month will be $300. Advertisements are stopped immediately the organization reaches a threshold of clicks that cost $10 per day (google.com, n.d).
The cost of sharing prevention tips through emails and social media will not add to the organization's costs as it is part of the institution's data and internet pla ...
Asian Hospital & Healthcare Management, the leading magazine in the healthcare industry empowers people providing the latest healthcare related issues, articles. Our latest issue provides the required information helpful to build healthier tomorrow. Check our Digital Magazine: https://goo.gl/4KfGjt
HealthXL Digital Health Success Stories Report Part OneMaeve Lyons
Part 1 of HealthXL’s ‘Digital Health Success Stories’ report is now available and delves into some of the recent successes in medical tech and asks the experts what it all means.
Key Points:
Multi-million dollar investments don’t always mean success. Success looks different to each stakeholder involved in digital health.
The winners in digital health will be those who provide real solutions to problems at a reduced cost.
Part 1 of HealthXL’s ‘Digital Health Success Stories’ report comprises an in-depth view of the progress of digital health, case studies, along with opinion from some key players in the industry.
Digital health empowers us with ways to improve outcomes and increase efficiency.
Part 2 of our report will look at how we can learn from failures in digital health, available [when available and how to access].
A top-down strategy is not likely to bring real innovation that the healthcare consumer
is demanding.
We work with a fair amount of healthcare clients but we’re not here to tell you how
to operate your hospital. “It is a profound irony that the more you know about
a particular industry and the more experience you gain in it, the more difficult it can be to move forward,” (The Innovator Who Knew Too Much, 2013 Harvard Business Review).
Instead, we’d like to offer a perspective from 20 years of work diligently observing and designing human experiences. We know how to connect people to places and most importantly, we understand how to elevate the patient experience.
1. Running head: IMPROVING ACCESS TO HEALTHCARE WITH TECHNOLOGY !1
Improving Access to Healthcare with Technology
Ricci Hayes
HCM400-1: Managed Care and Health Insurance
Colorado State University - Global Campus
Danita Hunter, DHA, PMP
January 22, 2017
2. IMPROVING ACCESS TO HEALTHCARE WITH TECHNOLOGY !2
Improving Access to Healthcare with Technology
Advancements in healthcare technology generate hope for closing the gap in healthcare
access by reducing administrative costs, providing remote evaluation, and encouraging patient
engagement in preventative services. One such company is a new retail health clinic in San
Francisco, Forward (Ho, 2017), which provides its members comprehensive non-urgent medical
care, including onsite lab services, wearable medical devices, and wellness counseling, for $149
per month (Buhr, 2017). Retail clinics demonstrate cost efficiency both for the center itself and
for the members who realize a reduction in out of pocket expenses (Kongstvedt, 2013). In this
essay, I will describe the type of services provided by Forward and its payment model; the focus
of the company; and the type of contract it is likely to have with its associated providers.
Advanced Remote Services for Profit
Co-founder of Forward, I. Abyzov, says of their company that, “It’s the beginning of our
own health system, like Kaiser, but a tech company…we want our customers to be people, not
health insurance companies” (Ho, 2017, para. 4). Abyzov with co-founder A. Aoun incorporated
Forward in 2015 (Bloomberg, 2017) as a for-profit company using technology to expand services
to members through remote apps and wearable devices (Buhr, 2017). Rather than bill medical
insurers, and hire the staff to code and chase medical claims, they collect $149 monthly from
their members; in return, patients receive body scans, genetic and pharmaceutical compatibility
testing, as well as lab, reproductive, and nutrition services (Ho, 2017).
Because Forward is a new, for-profit company, it will be important that operations are
efficient as well as demonstrate a high quality of care so that stakeholders including investors,
are confident in Forward’s prospective survival and success. Studies are favorable when it comes
3. IMPROVING ACCESS TO HEALTHCARE WITH TECHNOLOGY !3
to for-profit healthcare companies: compared to non-profit facilities, for-profit organizations
usually are on par with regard to quality and innovation, and compared to public institutions,
they usually exceed quality and advance standards at a faster pace while operating more
efficiently (Held, 2015).
Company Focus
The company’s own website gives very little information and is geared toward those
ready to sign up for the application (Forward, n.d.a). Though it seemed obvious from other
sources (Ho, 2017; Buhr, 2017) that Forward is tech driven, I reached out to Chief Executive
Officer (CEO) Aoun via social media to further explore the company focus. Aoun stated that,
“Our focus is on evidence-based and data-driven primary care, wellness, men's and women's
health, travel medicine, and health coaching,” (A. Aoun, personal communication, January 18,
2017). Ho (2017) reported that Forward collects patient data, and then uses artificial intelligence
(AI) to make predictions about potential health issues; by doing so, Forward’s providers are
better equipped to create patient specific care plans. Members have unlimited access to AI and
providers through the company’s remote application. As observed by Ho, Forward’s center has
“…the look and feel of a sleek spa rather than a traditional doctor’s office,” (2017, para. 9).
Utilization of new technology and AI broadens our ability to treat holistically; but it may
also serve to reduce the gap of healthcare access. Aoun suggests that the preventative care model
provided by Forward could prove to be more affordable for those without health insurance,
especially given the precarious future of the Affordable Care Act (Buhr, 2017). Ho (2017)
reported that roughly 15% of Forward’s 200 members are receiving free care based on low-
income designation. In their examination of Argentinian healthcare utilization, authors (Pels &
4. IMPROVING ACCESS TO HEALTHCARE WITH TECHNOLOGY !4
Kidd, 2015) found that by purchasing membership to a network of care services, women felt
empowered and were more likely to use available services for cervical cancer screening. Patient
engagement is crucial for successful care planning. Pels and Kidd validated that costs were
controlled too by eliminating the need for insurance billing and cutting lag time for
reimbursements (2015).
Provider Agreements
According to Ho, Forward’s 40 employees include “…four doctors, four nurses, and 20
engineers,” (2017, para. 5). In my conversation with A. Aoun (personal communication, January
18, 2017) he declined to discuss the nature of contracts with providers, who are employed
directly. The job site for the physicians (Forward, n.d.b) does not elaborate on contract specifics,
but does indicate that providers are expected to be available for some after-hours coverage.
Forward is an innovative company and is likely to adapt its model based in part on provider
feedback. Because providers will participate in programs development, there is likely to be a
contract clause about intellectual property protection so that Forward’s innovative trade secrets
are kept from its competitors (Stanford, 2016).
Conclusion
Forward is a new retail health company offering primary care services comprised of face-
to-face visits, remote access, and AI data collection and evaluation. By charging a monthly fee of
$149, and subsequently reducing administrative costs, Forward can address the coverage gap,
and serve as an innovative leader for a more efficient and holistic healthcare delivery model.
5. IMPROVING ACCESS TO HEALTHCARE WITH TECHNOLOGY !5
References
Bloomberg. (2017). Healthcare technology: Company overview of GoForward.Inc.
Retrieved from http://www.bloomberg.com/research/stocks/private/snapshot.asp?
privcapId=377344479
Buhr, S. (2017, January 17). Forward, a $149 per month medical startup, aims to be the Apple
Store of doctor’s offices. Retrieved from https://techcrunch.com/2017/01/17/
anappleaday/
Forward. (n.d.a). Design your health. Retrieved from http://goforward.com/
Forward. (n.d.b). Primary care physician. Retrieved from https://jobs.lever.co/goforward/
835eaa98-d9a5-48ab-9249-61fbed7e802c
Held, B. (2015). Comparison of public, non-profit and private hospitals. Equilibrium, 10(1),
155-178. Retrieved from https://csuglobal.idm.oclc.org/login?url=http://
search.proquest.com.csuglobal.idm.oclc.org/docview/1730777335?accountid=38569
Ho, C. (2017, January 17). Medical clinic startup with tech backing opens doors in SF.
Retrieved from http://www.sfgate.com/business/article/Medical-clinic-startup-with-tech-
backing-opens-10863797.php
Kongstvedt, P. R. (2013). Essentials of managed health care (6th ed.). Sudbury, MA: Jones and
Bartlett.
Pels, J., & Kidd, T. A. (2015). Business model innovation. International Journal of
Pharmaceutical and Healthcare Marketing, 9(3), 200-218. Retrieved from https://
csuglobal.idm.oclc.org/login?url=http://search.proquest.com.csuglobal.idm.oclc.org/
docview/1704305899?accountid=38569
6. IMPROVING ACCESS TO HEALTHCARE WITH TECHNOLOGY !6
Stanford University Libraries. (2016). Overview of intellectual property laws. Retrieved from
http://fairuse.stanford.edu/overview/introduction/intellectual-property-laws/