I have made this presentation by my own and successfully presented to Hawk's Director,Chairpersons and other management. I got selected as a Presenter there but could not join because of another great opportunity. It is useful as a sample presentation about advertising.

2. HAWK advertising was established as an In-house
advertising agency for Pakistan Air Force ( PAF )
and in 1977, it became the project for Shaheen
Foundation.
Over the years it has groomed into a full 3600
Advertising Agency, provides a full spectrum of
services under one roof from Karachi , Lahore and
Islamabad to its clients in private, public, semi-
government and MNCs.
HAWK Advertising is a subsidiary of Shaheen
Foundation, PAF and rated amongst the Top
advertising agencies for its dependability and
creativity.

3. HAWK Advertising and Communication as a
business partner, delivers superior advertising and
marketing solutions for the growth of its client’s
businesses.

4. At HAWK we strive to provide clients with a cost-
effective, creative and result oriented advertising
solutions that meets their strategic objectives.
With over four decades of experience in the
advertising arena, we offer our expertise, proven
techniques and strategies for the expansion and
growth of our client, turning product into brands
and brands into super brands.

5.  HAWK focuses on the twofold goal of marketing :
 To attract new customers by promising superior
value.
 To keep and grow current customers by delivering
satisfaction.
 Advertising needed not an evolution, but rather a
creative revolution powered by consumer focus,
strategic thinking and belief in the power of the
brand.
 And that's what HAWK does for its valued clients.

7. SHAHEEN FOUNDATION, a trust of the Pakistan Air
Force, was established in 1977 under the
Charitable Endowment Act 1890.
The foundation was created to promote welfare
activities for the benefit of serving and retired PAF
personnel including civilians and their dependents,
and to this end-generates fund through industrial
and commercial enterprises.

8. To be a credible and leading profitable
organization towards maximizing welfare of its
beneficiaries through sustained business
growth.
To generate resources to meet our obligations
towards beneficiaries by rejuvenating the
Foundation through revival of our non-
performing ventures and enhancing businesses.

9. Marketing
Advertising
Media
HAWK Advertising
and
Communication
Consultant

10.  The aim of Marketing is to create value for
customers and to capture value from customers in
return.
 Advertising involves communicating the company’s
or brand’s value proposition by using paid media
to inform, persuade, and remind consumers.

11.  HAWK works for Shaheen Foundation as its
“ Communication Media”.
 Media always plays an effective role and it is the
main element of creative strategy in advertising.
 It is basically the “ Message Delivery System ”.
 The communication media works as a “ Medium ”.
 Medium is to be identified very important for
communication media.
 Choosing specific media for conveying the message
compels your targeted audience to buy your
products ( goods, services and ideas ).

12.  To be the best in the business, we attracted the
best talent in the business and translated our core
belief into a full-fledged working advertising
machine.
 HAWK’s advertising is designed to move people to
immediate action.
 Our approach has helped transform businesses by
engaging consumers and developing meaningful
relationships with them.
 HAWK helps you to take the most important
advertising decision to develop your advertising
strategy.

13. Advertising
Creative
Client Services
Media Buying
Event Management
Media Planning (Print & Electronic)
Video Production / Documentaries
Public Relations

14. ACCREDITED BY :
All Pakistan Newspaper Society ( APNS )
MEMBER OF :
 Advertising Association Of Pakistan ( AAP )
 Marketing Association Of Pakistan ( MAP )
 Pakistan Broadcasting Association ( PBA )
 Sindh Outdoor Advertisers Association ( SOAA )

15. Print Media Advertisement
Electronic Media Advertisement
Radio Advertisement
Publications
Promotion Items
Event Management
Hoardings
Creative Designing
Web Designing & Hosting

16. We make all efforts in planning your campaigns by
identifying the right strategy through utilizing of
optimum variety of media resources to express
your message in reading, listening and looking at a
glance.
We claim that we are the most flexible, competent,
economical and open agency which makes
affordable budget for achieving the desired results
of our valued clients.

17. Air University,
Islamabad
Airport Security
Force
Attock Cement
Bahria College –
Karsaz Road & NORE
– 1
Cantonment Board
Faisal
Civil Aviation
Authority
Competitive Support
Funds (USAID)
DHA, Karachi
Ferguson & Co
GDF Suez
International Power
Government of
Punjab
ILI (International
Language Institute)
Indus Medical and
Dental College,
Tandoo Muhammad
Khan
ISPR-South Region
Jinnah University For
Women
Karachi Shipyard &
Engineering Works
Ltd.
Laser Inn (Hair
Implant)
Military Engineering
Services
NUML (National
Institute Of Modern
Science)
Orient Automotive
Industries (Pvt) Ltd.
(IMT Tractors)

18. Pakistan Air Force
Pakistan Institute of
Public Finance
Accountants(PIPFA)
Pakistan National
Shipping
Corporation
Pakistan Rangers
(Sindh)
PAKSAT
Peoples Steel Mills
Ltd.
PIMSAT
Schon Air (K K
Aviation)
Shaheen Air
International
PAF-KIET
Pakistan
Aeronautical
Complex – Kamra
Shaheen Airport
Services Karachi,
Lahore, Islamabad
Shaheen Complex –
Karachi & Lahore
Shaheen
Foundations – PAF
Shaheen Insurance
Company (Pvt.) Ltd.
Sidat Hyder & Co
Suffa University,
DHA
SUPARCO
Swiss Business
Council
U N HABITAT

20. PAKISTAN AIR FORCE

21. LASER INN AESTHETIC

22. BULL POWER TRACTOR

23. AIR UNIVERSITYAIR UNIVERSITY

24. PAKISTAN AIR FORCE

25. PRINT ADS FOR UNIVERSITIES

26. HEAVY INDUSTRIES TAXILA

27. PAKISTAN CIVIL AVIATION AUTHORITY

28. PAKISTAN STANDARDS AND QUALITY CONTROL
AUTHORITY (PSQCA)

29. SHAHEEN INSURANCE COMPANY LTD

30. PEOPLES STEEL MILLS LTD

31. Unspoken words :
From monthly newsletter to year book, scientific
journals to prospectus, publications are handled
with care. We carry out research and then develop
content, proof read, editing and printing of written
material like Leaflets, Brochures, Flyers, Annual
Reports, Magazine, etc.
Printed materials are delivered as per deadlines of
our clients, in-fact we are famous for meeting
timeline and quality.

32. Air University
Prospectus
DHA Newsletter Novartis Flyers
PAF-KEIT
prospectus and
journals
Saudi Pak
Annual Report
Suparco 50
years promotion
material

34. PAKISTAN INTERNATIONAL AIRLINE

35. DHA NEWS

36. INTERTEK

37. KARACHI SHIPYARD & ENGINEERING WORKS
LTD.

39. DHA SUFFA UNIVERSITY

40. CIVIL AVIATION TRAINING INSTITUTE (CATI)

41. AIR UNIVERSITY

42. ADAMJEE INSURANCE

43. INTERTEK

44. PAKSAT

45. “Seeing is believing”
Our creative department is known to develop
innovative and out of the box promotion material.
We specialized in Giveaways, Calendars (Wall /
Table ), Diaries, Crest, Shields, Planners and
Contact Books for our valued clients.

46. Caps Shaheen
Airport
Services
Diary for
Mashriq Bank
Gift Items of
SUPARCO
Wall Calendar
PAF
Table Calendar
SUPARCO
Crest Shaheen
Foundation
Table Calendar
Shaheen
Insurance
T-Shirt DHA
Suffa
University

50. INTERNATIONAL POWER GLOBAL
DEVELOPMENTS LIMITED – HUB O&M

51. INTERNATIONAL POWER GLOBAL
DEVELOPMENTS LIMITED – HUB O&M

54. ATTOCK CEMENT PAKISTAN LIMITED

55. Be it a seminar, book launch or Basant mela, we organize them with
perfection. You don’t have to do any hassle, just let us handle all your
events with ease and perfection. We deliver solution on time every time.
We make your brands active in its markets, building reputations along
with results. You can get your products anywhere and can compare
products and services down to the minute details. We always select best
means which suits your products.
We have our own strategically located sites in Karachi and Islamabad to
display the messages of our clients which is viewed by millions /day. Our
outdoor advertising solutions are available at affordable and competitive
cost.

56. Book launch at PAF
Museum
Basant Mela at
Emar Complex,
DHA Karachi
Launch of
Chocolate Boutique
at Zamzama
Mega Musical
Shows at PAF
Museum
Golf Tournament at
Airmen Golf Club
Summer Camp at
Dreamworld Resort

58. BRANDING

59. BILLBORAD

62.  HAWK’S powerful marketing tool is and has
always been its portfolio of work.
 We welcome the opportunity to spread the word
about the advertising and communication
solutions we have to offer.

63. Head Office :
Suite No. 117, 1st Floor The Plaza, Do Talwar, Block-9, Clifton,Karachi
Tel: 021-99251767-69,
Email : hawkkarachi@gmail com
Branch Office Islamabad :
Shaheen Foundation, Head Office
E-9, PAF Complex, Margalla Road, Islamabad
Tel: 051-8354326
Branch Office Lahore :
Shaheen Complex Edgerton Road, Lahore
Tel: 042-36309217
Fax us: 021-99251786
Email: hawklahore77@gmail.com
Chief Operating Officer : 0300-2968878
Media Manager : 0300-2184202