Marketing Presentation for the vacant land located at 4730 Halehoola Place

1. Welcome to
Coldwell Banker Pacific Properties
©2017 Coldwell Banker Pacific Properties. All Rights Reserved. Coldwell Banker Pacific Properties fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned and Operated by NRT LLC. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by
Coldwell Banker Real Estate LLC. Real estate agents affiliated with Coldwell Banker Pacific Properties are independent contractor sales associates and are not employees of Coldwell Banker Real Estate LLC, Coldwell Banker Residential Brokerage or NRT LLC.

2. Marketing Proposal
Presented to: Alex Dean and Randy Trager of the Alexander Group
For the property located at: 4730 Halehoola Place, Honolulu Hawaii
Prepared by Lisa van den Heuvel RS- 69881 RA, ABR, CIPS, GCREP
Presented on: Monday December 4,2017

3. As a leading real estate company in key regions including Hawaii and throughout the United States, Coldwell Banker Pacific Properties
represents hundreds of buyers and sellers throughout the state, across the nation and around the globe, every day.
Coldwell Banker Pacific Properties’ powerful connections, together with its unmatched marketing resources, make it easy to see why no
other company is better equipped to give your home the most competitive possible exposure and deliver more potential buyers to your
front door. Coldwell Banker Pacific Properties looks forward to proving its reputation with you.
Real estate agents affiliated with Coldwell Banker Residential Brokerage are independent contractor sales associates and are not employees of Coldwell Banker Real Estate LLC.
Aloha and Welcome to Coldwell Banker Pacific Properties
ONE OUT OF EVERY NINE HOMES SOLD IN THE UNITED STATES INVOLVES A COLDWELL BANKER
INDEPENDENT SALES ASSOCIATE
The most trusted name in real estate.

4. VISION, MISSION AND CORE VALUES
ARE AN INTEGRAL PART OF
COLDWELL BANKER PACIFIC PROPERTIES’ CULTURE.
Vision
Coldwell Banker Pacific Properties will deliver real estate
experiences beyond expectations to enhance the client’s
lifestyle.
Mission
Coldwell Banker Pacific Properties is committed to creating
enjoyable real estate transactions through the efforts of the
most talented, dedicated independent professionals supported
by innovative programs, tools and management.
Coldwell Banker Pacific Properties strives to provide ongoing
home services for clients before and after the sale.
Coldwell Banker Pacific Properties works together to create an
environment of aloha where we can learn, grow and
succeed together.
Core Values
• Integrity and excellence in all things.
• Constant improvement, innovation and growth.
• Working for mutual opportunity and fulfillment.
• Celebration of individual success.
• Respect for each individual.
A Culture That’s
More Than Words COLDWELL BANKER
PACIFIC PROPERTIES IS
COMMITTED
TO YOUR EXPERIENCE.

5. During the time immediately before the First World War, when respectable business practices were rare, Colbert Coldwell and Benjamin
Arthur Banker strived to establish a real estate business offering honest, knowledgeable and competent real estate services.
The exceptional standards set by these real estate pioneers, who blazed a trail that the entire industry would eventually follow, remain
the benchmark of today’s Coldwell Banker Pacific Properties. Backed by more than 100 years of experience, Coldwell Banker’s
longevity is a result of its commitment to trustworthiness, professionalism, innovation and exceptional customer service.
History of Coldwell Banker
ESTABLISHED 1906 IN SAN FRANCISCO
More than 100 years of experience.

6. Coldwell Banker Pacific Properties was formed in December 1995 with the merger of four of Hawaii’s top five real estate firms. Each
firm brought a unique strength to the union. Dolman Associates was a leader in the east Oahu market. Bradley Properties specialized in
luxury homes. Conley Dew Ltd. was respected for their professional sales force. Coldwell Banker McCormack Real Estate was known
for its innovation.
The alliance of these four companies instantly made Coldwell Banker Pacific Properties Hawaii’s leading real estate company in terms
of market share, listing inventory and total sales volume. Coldwell Banker Pacific Properties remains Hawaii’s real estate leader today,
thanks to highly qualified independent Sales Associates and their satisfied clients. Coldwell Banker Pacific Properties is proud to be
Hawaii’s most respected name in real estate.
History of Coldwell Banker Pacific Properties
ESTABLISHED IN 1995 ON OAHU
Hawaii’s most respected name in real estate.

7. YOUR BUYER COULD BE ANYWHERE. THAT’S WHY COLDWELL BANKER IS EVERYWHERE.
Your Partner to the World
88,000+ Sales Associates
3,000+ Offices
49 Countries & Territories
With more than 88,000 Independent Sales Associates in approximately 3,000 offices throughout the United States and 49 countries around the world,
your local Coldwell Banker Independent Sales Associate is backed by a vast, worldwide network and has the resources to reach home buyers around
the world, including the key international markets purchasing Hawaii real estate. This helps increase your chances for a timely sale.
Buyers from Asia represented almost 10% of the total sales for the island of Oahu in 20161. International buyers of Oahu real estate came from the
following countries–where Coldwell Banker is already a familiar name thanks to its vast presence:
• 81% from Japan
• 5% from Canada
• 4% from China
• 3% from Hong Kong
1Based on 2016 buyer tax addresses and recordings at the Bureau of Conveyances, by Title Guaranty.

8. Coldwell Banker Pacific
Properties’ Hawaii Network
PROVIDING BROAD EXPOSURE BEYOND THE LOCAL AREA
More Offices. More Reach.
HONOLULU
1314 South King St., 2nd Floor
Honolulu, HI 96814
Phone: 808.596.0456
Patti Nakagawa (R) RB-19871
Senior Vice President, Broker in Charge,
Director of Global Luxury
KAHALA
Kahala Mall Roof Top
4211 Waialae Ave., Suite 9000
Honolulu, HI 96816
Phone: 808.732.1414
Lael Wheeler (R) RB-17253
Senior Vice President, Broker in Charge
KAPOLEI
Kapolei Commons
4460 Kapolei Parkway, Suite 310
Kapolei, HI 96707
Phone: 808.597.5550
Kalama Kim (R) RB-19979
Senior Vice President, Broker in Charge
LEEWARD
98-211 Pali Momi St., Suite 411
Aiea, HI 96701
Phone: 808.488.1991
Larry Arinaga (R) RB-16480
Senior Vice President, Broker in Charge
WINDWARD
970 North Kalaheo Ave., Suite C-215
Kailua, HI 96734
Phone: 808.261.3314
Jennifer L. Andrews (R) RB-18874
Senior Vice President, Broker in Charge

9. 2016 Market Share Honolulu
Based on information from Honolulu Board of Realtors for the period 1/1/2016 through 12/31/2016. Due to MLS reporting methods and allowable reporting policy, this data is only informational and may not be
completely accurate. Therefore, Coldwell Banker does not guarantee the data accuracy. Data maintained by the MLS’s may not reflect all real estate activity in the market.
Percentage by Dollar Volume
Single Family Homes, Condos, Lot/Land, Farm

10. Strength in Numbers
2016 QUOTABLES
Coldwell Banker Pacific Properties
Sales Volume $2,133,731,576
Sales Associates 404
Closed Listings Sold 1,116
Buyer Controlled Sales 1,309
Closed Buyer Controlled Sales
and Closed Listings Sold 2,425
Million Dollar Plus Sales Volume $1,050,606,067
Million Dollar Plus Average Sales Price $2,314,045
Three Million Dollar Plus Sales Volume $482,638,013
Three Million Dollar Plus Average Sales Price $4,826,110
Coldwell Banker Real Estate Corporation
Sales Associates | Worldwide 88,000
Offices | Worldwide 3,000
Countries and Territories 49
Transaction Sides | United States 727,415
Average Sales Price | United States $315,324 (14.2% higher than NAR® 2016 average*)
Sales Volume | United States $229.4 billion
Million Dollar Plus Transaction Sides | United States 24,790
*National Association of REALTORS® 2016 Average: $276,000

11. Professional Credentials

12. As a concerned Hawaii resident, she is
involved in a wide variety of community
activities including the National Board
of Realtors; AREAA Board of Directors,
HIREC Board of Directors, FIABCI Board of
Directors, Affiliate Member of the American
Institute of Architects, Past Vice Chair for the
East Oahu Regional Meeting, the Honolulu
Club; the Academy of Arts; Hawaii Real
Estate Investors Club; Business Network
International and Kilauea Monday Night
Tennis League. Lisa is also one of the
founding members and Past President of the
Hawaii Kai Chamber of Commerce.
Lisa van den Heuvel RS-69881
RA, ABR, CIPS, GCREP

13. Coldwell Banker Pacific Properties Independent Sales Associates have access to ongoing, comprehensive skill development programs
and regular legal updates to maintain the highest level of expertise and knowledge—because education beyond obtaining a real estate
license is a necessity to ensuring accuracy, helping you make informed decisions and making sure you are being protected.
In addition to one of the finest skill development programs in the industry, Coldwell Banker Pacific Properties Sales Associates also
have access to up-to-date documentation and all of the necessary forms that reflect the latest requirements—helping you enjoy a
smoother transaction and greater peace of mind that your transaction closes properly.
Sales Associate Skill Development
EXPERTISE AND KNOWLEDGE IS COLDWELL BANKER‘S PRIORITY
One of the finest training programs in the industry.

14. Added Value Services
HOME WARRANTY SERVICE
Studies show that homes listed with a home warranty have a better chance of selling and
commanding a higher price. Coldwell Banker Pacific Properties’ exclusive Coldwell Banker
Home Protection Plan, serviced by American Home Shield, offers security to you and to your
buyer during the listing and escrow period, giving both parties peace of mind.
CONCIERGE®
Many homeowners have a “to do” list of projects around the home. The number of calls to be
made and vendors to be coordinated can become overwhelming. Coldwell Banker Pacific
Properties’ Concierge program can help by providing you with personal assistance before,
during and after your move.
RELOCATION AND REFERRAL SERVICES
Coldwell Banker has access to relocating buyers through its unsurpassed network of more
than 88,000 affiliated Sales Associates in approximately 3,000 offices and 49 countries
around the world, helping to bring more buyers to your listing than any other brokerage.
In addition, Coldwell Banker is a principal broker for top relocation companies worldwide,
together representing the majority of the relocation business and services of the Fortune 500
companies, top corporations and the U. S. government, delivering relocation services to
nearly 3.5 million individuals and families. Referrals from these relocation resources provide
qualified buyers for your home. In addition, your Sales Associate can assist you if you decide
to move or purchase a second home or investment property out of area.
In addition, through Coldwell Banker Pacific Properties’ relocation network, your Sales Associate
can assist you with your real estate needs if you decide to move or purchase a second home or
investment property out of your area.
RESOURCES YOU CAN COUNT ON

15. Coldwell Banker Pacific Properties has always cared deeply about giving back to its communities and is known for its work with a range of
caring causes, including Aloha United Way. Since 2005, Coldwell Banker Pacific Properties has raised more than a quarter of a million
dollars for Aloha United Way affiliates throughout Hawaii. By serving Aloha United Way and other countless charitable organizations,
Coldwell Banker Pacific Properties is helping to build a better, more sustainable Hawaii for generations to come.
Giving Back
Coldwell Banker Pacific Properties
Proudly Supports:
Aloha United Way
American Heart Association
Habitat for Humanity
Hawaii Homeownership Center
Hospice Hawaii
HUGS
Institute for Human Services
Juvenile Diabetes
Lanakila Meals on Wheels
Parents and Children Together
Public Schools of Hawaii Foundation
Shane Victorino Foundation
Surfrider Foundation
P.A.C.T.
Ward Village Foundation
BUILDING A BETTER HAWAII FOR GENERATIONS TO COME

16. Marketing Strategy

17. Coldwell Banker Pacific Properties will listen to your goals, address your concerns and use its knowledge and experience
to create a custom plan that will effectively result in a sale.
The targeted goals are well-defined:
• Provide you with the industry’s finest and most comprehensive service
• Enable you to obtain the best possible price and terms for your home
• Accomplish the sale in a timely manner
Creating a Partnership for Success
Your home and needs are unique.

18. Marketing
Your Home
Coldwell Banker Pacific Properties
offers one of the most powerful and
comprehensive marketing
programs in the industry to help
you achieve your financial and
time-oriented goals. Its marketing
program utilizes a combination of
strategic methods, resources and
tools to help your home receive the
exposure it needs to reach today’s
buyers:

19. How Buyers Search for Homes
While buyers use a variety of information sources to learn about homes for sale in their target neighborhood,
Coldwell Banker knows that the vast majority will discover your home with the assistance of a real estate
professional and the internet. That is why Coldwell Banker offers a powerful combination of expert real estate
representation and a dominant Web presence.
2016 National Association of REALTORS® Profile of Home Buyers and Sellers

20. Coldwell Banker is the Market Leader
According to REAL Trends Market Leader report, Coldwell Banker Pacific Properties is
#1 in Honolulu for sales volume.*
*Coldwell Banker Pacific Properties is ranked number one in closed residential buyer and/or seller transaction sides and sales volume (calculated by
multiplying number of buyer and/ or seller transaction sides by the sales price) in the Honolulu metropolitan area. One unit equals one side of a
transaction (buyer or seller). Data obtained by REAL Trends Survey, 2017.

21. Trust and Integrity are Crucial at Coldwell Banker®
For the sixth consecutive year, Coldwell Banker Pacific Properties’ parent company, Realogy, has been
named among the World’s Most Ethical Companies, outperforming its industry peers for ethical conduct.
This honor is no surprise to the affiliated Sales Associates and employees at Coldwell Banker Pacific
Properties, as the Coldwell Banker® brand was founded 110 years ago on the principles of trust,
honesty and integrity. Today, the organization continues to demonstrate an unwavering commitment to
the highest ethical standards, and your complete satisfaction is the top priority.

22. Coldwell Banker® is the #1 real estate brand online
With more than 68 million unique visitors to the brand’s websites last year, Coldwell
Banker® reaches more home buyers and sellers online than any other real estate
brand.
Give your business the greatest possible online exposure.
comScore, Jan. 1-Dec. 31, 2016. Nothing in this document is intended to create an employment relationship. Any affiliation by you with the
Company is intended to be that of an independent contractor agent.

23. 360° Approach
BRINGING MORE BUYERS TO YOUR HOME
With 95% of home buyers using the internet as part of their home search1 and an ever increasing number of home searches being
done on mobile and tablet devices, it’s imperative to partner with a real estate brokerage that understands how to reach today’s
buyers and has the marketing strategy and technology to deliver on it.
Coldwell Banker has a well-rounded marketing strategy to help ensure that your home is truly being seen by the largest numbers
of potential buyers. Coldwell Banker’s marketing strategy includes:
12016 National Association of REALTORS® Profile of Home Buyers and Sellers

24. The Industry’s Most Powerful Web Exposure
MAXIMIZING THE ONLINE PRESENCE OF YOUR HOME
Through Web syndication, your
property may be featured on as many
as 900 websites around the country.
1 2016 National Association of REALTORS® Profile of
Home Buyers and Sellers
With 95% of home buyers using the internet as part of their home search1, working with a real estate brokerage with a strong online
presence is imperative. Coldwell Banker’s comprehensive internet strategy includes displaying clients’ homes with a detailed property
description and multiple photos on the leading real estate websites, which may include:

25. MAXimum Online Marketing
Since 95% of home buyers use the internet in their home search1, Coldwell Banker Residential Real Estate has developed a powerful
marketing platform designed to reach the highest number of potential buyers, wherever they are. With the MAXimum program, you’ll get:
MAXimum Branding
Your home will be displayed with multiple photos and key information on four of the most-visited real estate websites: Zillow®, Trulia®,
realtor.com® and Homes.com®. My name and contact information will be shown next to your property, so interested buyers can easily
reach me directly.
MAXimum Exposure
In addition to the four sites noted above, your home will be shown on as many as 900 websites, including all powered-by-Zillow sites and
the ever-expanding ListHub and HomeFinder.com networks. On top of that, all luxury listings are distributed to 60+ additional sites
targeting high-net-worth individuals.
MAXimum Leads
Any online inquiries from buyers interested in your home are routed directly to my cell phone for my immediate response. This helps
ensure that no potential buyer for your home is missed.
1 2016 National Association of REALTORS® Profile of Home Buyers and Sellers

26. Company
Profile
COLDWELL BANKER’S
NUMBERS WORK IN
YOUR FAVOR

27. Mobile Marketing
Coldwell Banker Pacific Properties understands how consumers are embracing innovative uses of digital platforms. That’s why
Coldwell Banker is the first national real estate brand to:
• Customize its sites, ColdwellBankerHomes.com and ColdwellBanker.com, for smart phone screens
• Display listings on a GPS device
• Launch an iPhone and Android app showcasing millions of listings worldwide
• Develop an iPad app—Coldwell Banker Real Estate Search— the only real estate application that pulls property and agent
videos into a real estate search for cities and countries across the globe
REAL ESTATE AT YOUR FINGERTIPS

28. Rapid Response
When an online home buyer shows interest in
your property, your Independent Sales Associate
is able to respond with speed and
professionalism through Coldwell Banker Pacific
Properties’ rapid response system that offers
patented breakthrough technology. In a matter of
seconds, potential buyer’s inquiries will go
directly to your Sales Associate’s cell phone and
e-mail for an immediate response.
Before Coldwell Banker changed how the
industry looks at technology, almost half of the
online inquiries made to Sales Associates went
unanswered.
TIMING IS EVERYTHING
It is our guarantee that a Coldwell Banker
Pacific Properties Sales Associate will respond
to buyer inquiries within 15 minutes—now, that’s
service.

29. CONNECTING SOCIALLY WITH TODAY’S BUYERS
Unmatched Social Network
Coldwell Banker Pacific Properties has an impressive array of social media tools designed to engage, entertain and
connect with today’s home buyers and drive those leads directly back to its websites, further exposing your property.
Coldwell Banker Pacific Properties’ social network includes:

30. While a strong Internet presence is imperative in the successful
marketing of your home, Coldwell Banker Pacific Properties also
creates local demand for the buyers who are still using traditional
newspapers. Coldwell Banker Pacific Properties showcases
properties to thousands of weekly newspaper readers by
aggressively advertising in the region’s most widely read publication,
Honolulu Star Advertiser.
2017 Print Advertising Campaign:
• 24 full pages in the Sunday Honolulu Star Advertiser – Real Estate section
• All open homes advertised in the Sunday Honolulu Star Advertiser – Real
Estate section, Area Ads and Open House Guide
Local Newspaper Advertising

31. A Coldwell Banker Pacific Properties Exclusive
Through Coldwell Banker Pacific Properties’ magazine, Island Homes Collection, your property will receive the most powerful marketing exposure available
in Hawaii.
This coffee table quality magazine is designed to capture strong readership and build an emotional connection with our island home. It provides the largest
selection of listed properties in Hawaii including Coldwell Banker Pacific Properties’ collection of exceptional Global Luxury SM properties. No other real
estate company provides properties greater exposure to potential buyers.
An estimated 21,500 copies of Island Homes Collection are distributed every other month at more than 100 distribution points throughout Oahu. Island
Homes Collection is filled with great local stories about homes, neighborhoods, people and more. To dramatically expand distribution, a digital version of
this popular magazine is emailed by Coldwell Banker Pacific Properties independent agents to clients and other contacts.
Readers can preview a complete listing of homes and condominiums by neighborhood and price, making it very easy for prospective buyers to find what
they are looking for. The magazine is updated each issue so property listings are always current.
Your property is marketed in every issue until it’s sold in this exceptional magazine. No other real estate company can make this offer. Or come close.
POWERFUL MARKETING
Island Homes Collection Magazine

32. Setting the Stage for Your Home
The following “staging tips” by award-winning interior designer Lorna Oppenheimer will help your home look its very best.
• Check the visibility of your house numbers; repaint or polish if necessary
• Create an inviting walkway by adding color with annuals and a new doormat to brighten your home and welcome buyers
• Open windows every day to let in fresh air and appeal to buyer’s sense of smell by creating an inviting feeling by lighting candles or baking
• Sharpen the look of your rooms by paying attention to detail—polish knobs and handles and replace lights in bathrooms and kitchen as necessary
• Turn on all lights, especially at night, to highlight your home’s amenities
• Create a focal point in your entryway by adding a picture, lamp or plant
• Remove furniture to make rooms appear larger and allow for a clear traffic pattern
• Unify the accent pieces and details in your home—replace old lampshades, bedspreads and bath towels and coordinate matching area rugs, pillows
and candles throughout all rooms
• Try to make a child’s room minimally personal and make sure it is safe
• Always test your doorbell to be certain it is in good working order
• Move your best pieces of furniture toward the front of each room and your least attractive pieces toward the back
• Hang all pictures on the low side and hang mirrors across from windows that get a lot of light or have a view
• Set your dining room table for a decorative appeal
• Place plants and fresh flowers in rooms to add vibrancy and freshness
• Use big, bright or bold accessories to draw attention to important areas of the room
• Try not to be present when potential buyers are viewing your home; if you are present, keep conversation to a minimum

33. Market Analysis

34. Determining the List Price
Your Coldwell Banker Pacific Properties Independent Sales Associate will help
you determine the list price of your home by providing you with a thorough
market analysis. It is a skill where experience and judgment are fundamental.
Some of the factors that influence the list price of your home are:
• Physical Qualities
• Market Conditions
• Competition
The price you paid for your home or the proceeds you want from the sale have
no effect on the value of your home. Your Sales Associate will advise you on all
aspects to help you determine your list price and implement your custom
marketing plan to procure a sale.

35. Pricing Strategies
Pricing your home is a complex task that requires the expertise of an experienced real estate professional.
Consider the following:
• If the listing price is set outside of the proper parameters, potential buyers may be deterred from
considering your home
• Arriving at the optimal price requires evaluation and understanding of current marketing conditions, the
marketable features of your home and recent trends in the real estate market
• The closer your home is priced to fair market value when it first comes on the market, the more likely it will
sell quickly at the highest price
• The higher your home is priced above market value, the fewer number of available buyers
Your Coldwell Banker Pacific Properties Independent Sales Associate will advise you of the following factors when
assisting you in determining a listing price for your home:
• What have buyers recently paid for similar properties?
• Will this price attract enough attention by buyers to generate showings and acceptable offers?
• What properties are competing for the attention of buyers right now?
• What properties have not sold, indicating what prices buyers are unwilling to pay under current market
conditions?

36. Statistics have shown:
• There is a 95% chance of sale if a home is priced at market value
• There is a 50% chance of sale if priced at 5% over market value
• There is a 30% chance of sale if priced at 10% over market value
• There is a 20% chance of sale if priced at 15% over market value.
The seller can only set the asking price. The buyers will set the sale price.
Market Value Statistics

37. Property Profile

38. Client Satisfaction Survey
Coldwell Banker Pacific Properties is committed to providing you with truly remarkable service, and as part of that pledge,
will be e-mailing you a Client Satisfaction Survey at the conclusion of your transaction. The online survey will only take
about five minutes to complete, and Coldwell Banker Pacific Properties will need your e-mail address.
Thank you for helping Coldwell Banker Pacific Properties ensure that it continues to provide clients with the finest real
estate transaction experience possible.
COMMITTED TO SERVICE EXCELLENCE

39. Based on the comps, my research and my own knowledge of our local market, I recommend that we price your home between
$XXX,XXX and $XXX,XXXX
Market Value Statistics

40. Marketing Action Plan - “Pre Marketing”
Home Enhancement Proposal
 Exterior Repairs
 Exterior Improvements
 Garden Landscape
 Interior Cleaning
 Interior Repairs
 Interior Improvements
 Staging
Research
 Title
 Seller’s Disclosure
 Survey
 Encroachments
 Building Permits
 Home Inspection
 Legal Issues/Liens
Marketing Preparation
 CBP Listing Agreement Signed
 Complete a Comparative Market Analysis
 Develop Pricing Strategy
 Photograph Property
 Develop CBP Marketing Calendar
 Order Just Listed Postcards
 Neighborhood
 Top Brokers on Oahu
 Introduce CBP Listing Analysis Report
 Identify Targeted Brokers (Sold in Area)
 Identify Buyer Profile
 Create a Story About the Home
 Write Advertising Copy
 Develop CBP Property Flyer
 Schedule First Broker’s Open
 Schedule First Sunday Open
 Schedule CBP Island Homes Collection Ad
 Create virtual tour
 Arrange a lock box on home (when needed)

41. Marketing Action Plan – “Grand Launch”
Number of Calls:
Number of Showings This Week:
Recommendations:
 Load into Multiple Listing Service with Photographs
 Install Yard Sign and Name Rider with Property Information Center Call Number
 Create compelling brochure highlighting the features of the property
 Submit Property to over 600 CBP web partner listing sites
 Create and distribute an Open House invitation
 Create and distribute Just Listed postcard
 Just Promote to Agent network; announce at office and regional meetings
 Utilize Relocation Referral Network to promote your home to relocating buyers
from around the country
 Call past client referrals
 Canvass the neighborhood to invite people to the Open House and alert buyers
 First Broker’s Open House
 First Public Open House
 Provide feedback after the first open house
 Provide regular feedback to Seller via E-Mail and/or Phone
 Submit ads to appropriate publications including Star Advertiser Open House Guide
 Schedule showings and show property to potential buyers

42. Marketing Action Plan –
Post Launch Weekly Follow Up
Week of: Number of Calls: Number of Showings This Week: Recommendations:
Week of: Number of Calls: Number of Showings This Week: Recommendations:
Week of: Number of Calls: Number of Showings This Week: Recommendations:
 Broker’s Opens on Wednesdays/Thursdays
 Sunday Open House
 Provide feedback regarding Open Houses
 Change Remarks in MLS, Property Flyer, Internet
 CBP Listing Analysis Report
 Continue to Market to Regional Brokers
 Continue to obtain feedback from other Brokers
 Review Pricing Strategy
 Review Staging Based on Showings

43. Redefining Full Service
COLDWELL BANKER PACIFIC PROPERTIES GOES BEYOND THE TYPICAL INDUSTRY STANDARDS.
As a full-service Sales Associate, your Coldwell Banker Pacific Properties professional will handle the complexities of your transaction
so you have peace of mind throughout the process. Here is a look at the duties your Sales Associate will perform on your behalf.
PRE-SALE ACTIVITIES
• Research and determine market value
• Prepare for signature all documentation and home warranty
• Home preparation consultation including list of trade
professionals who can help prepare your home for sale
• Arrange and attend inspections (representing seller’s
interests)
• Develop disclosure packages
MAXIMUM EXPOSURE MARKETING
• Order sign (“Coming Soon” rider optional)
• Professional quality multiple photos
• Create a virtual tour
• Put lock box on your home (when needed)
• Enter property listing on Multiple Listing Service (MLS)
• Enter property listing on the country’s top real estate websites
• Create a compelling brochure highlighting the features of the
home
• Create and distribute a Just Listed postcard
• Create and distribute an Open House invitation to neighbors
• Promote to Agent network; announce at office and regional
meetings
• Utilize Relocation Referral Network to promote your home to
relocating buyers from around the country
• Call past client referrals
• Canvass the neighborhood to invite people to the Open House
and alert buyers
• Submit ads to appropriate publications
• Host Broker’s Open House
• Host public Open House
• Schedule showings and show property to potential buyers
COMMUNICATION
• Provide feedback from showings
• Continuous monitoring of marketing results
• Communicate and consult with seller on a regular basis
• Respond quickly to all buyer inquiries
• Facilitate the flow of information between buyers and sellers
• Arrange showings when necessary
NEGOTIATE OFFERS/ACCEPTANCE
• Schedule offer presentation with seller
• Present offer(s)
• Explain ramifications relating to terms
• Negotiate terms on behalf of seller
• Complete necessary paperwork
• Organize and tender copies of offer, counter offer and addendums to appropriate parties
for ratification
NEGOTIATE ESCROW
• Deliver completed contract to both parties involved in the contract
• Identify and disclose details concerning property to buyers
• Deliver completed contract to lender
• Deliver contracts to title company
• Coordinate and attend all inspections
• Negotiate post inspection findings
• Resolve problems and challenges relating to property condition
• Coordinate appraisal appointment
• Negotiate any negative impact relating to appraisal
• Arrange home warranty
• Complete necessary paperwork
• Negotiate actual occupancy
• Coordinate actual close date
• Coordinate and attend the closing
• Work with seller on organizing utility shut-off
• Work with seller on organizing moving and storage
• Arrange buyer’s final walk through
• Advice on any problems or challenges
• Deliver keys to new owners
AFTER ESCROW FOLLOW-UP
• Provide close of escrow package with all supporting home sale documents
• Work with seller to ensure the transition to new residence is smooth
• Provide a list of trade professionals who can help with repairs or upgrades to
your new home
• Serve as a resource to your friends and family
SETTING THE
BAR. THEN WE
RAISING IT.

44. Listing Analysis Report
Report date
Listing agent
Listing date
List price
Interior square footage*
Exterior square footage*
Internet visits this month
cbpacific.com
coldwellbanker.com
realtor.com
other (personal website, etc.)
Calls this month
Brokers Opens this month
Number of Brokers

45. Listing Analysis Report - Continued
Sunday Opens this month
Number of visitors
Showing by appointment
Comments
Competing Properties
Active this month
(See attached CMA)
Sold this month
(See attached CMA)
Into Escrow this month
(See attached CMA)
Absorption Percentage (Into
Escrow/Active)
(See attached CMA)
Current price per SQ FT (Interior)
Average price per SQ FT Sold
Average price per SQ FT Active
Are you satisfied with your pricing
strategy

46. What My Clients Are Saying
Martin Dunsmuir
"I have known Lisa for five years. She assisted me with the sale of my house. She is
committed to helping her clients get the best price for their property and her focus
on improving energy efficiency in homes is a magic bullet that brings value to both
seller and buyer“
Will Wild
"Lisa went above and beyond all of my expectations listing and selling my property.
She staged and transformed the space to showcase. Being upbeat, reliable and a
pleasure to work with, I am looking forward to working with her on future projects.
Lisa is also inspiring with a strong passion for design, green building practices and
having incredible social networking skills. “
Mike M.
"You were exemplary in your handling every obstacle that we faced in marketing the
property. You demonstrated creativity in your showings and problem solving skills
when prospective buyers raised concerns over potential defects with the property.
You never became discouraged after several failed escrows and I admired you for
that tenacity you demonstrated.
When we finally were in the escrow that resulted in the completed sale, the buyers
threw up quite a few contingencies. It was during this most difficult aspect of the
sale process that your steadfast approach and effective communication skills
enabled you to shepherd this transaction through the escrow process and get this
property sold! I was discouraged. But you remained optimsitic. Thank you for your
help.”

47. ©2017 Coldwell Banker Pacific Properties. All Rights Reserved. Coldwell Banker Pacific Properties fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Owned and
Operated by NRT LLC. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Real estate agents affiliated with Coldwell Banker
Pacific Properties are independent contractor sales associates and are not employees of Coldwell Banker Real Estate LLC, Coldwell Banker Residential Brokerage or NRT LLC.
Mahalo For
This Opportunity
I appreciate this opportunity to provide a custom sales
and marketing plan which reflects the quality and
distinction of this home.
As a Coldwell Banker Pacific Properties real estate
professional, I offer many advantages:
•A global network of offices and sales professionals
•A company with worldwide name recognition and
unparalleled resources
•An aggressive marketing plan with regular activity
updates
•My 10+ years of experience selling exceptional
properties.
Lisa van den Heuvel, RS-69881 ABR, CIPS, GCREP
Coldwell Banker Pacific Properties
M. 808-381-4412
O. 808-381-4412
Email: lisa4realestate@gmail.com
Website: lisa4realestate.com