Recommended
More Related Content
Viewers also liked
Similar to 1st American Storage Presentation
Similar to 1st American Storage Presentation (20)
Recently uploaded
Recently uploaded (20)
1st American Storage Presentation
- 1. 1st American Storage 1st American Storage ® A “People 1st” Management Company (8-2014)
- 2. Performance Through our PEOPLE ! Double digit occupancy growth Double digit revenue growth Increasing the BOTTOM LINE! ( E v e n I n A D o w n E c o n o m y ) Performance is what our PEOPLE are all about! Through our in-house marketing strategies and People 1st management solutions, the 1st American Storage team has delivered above market results to our clients year after year.
- 3. American Spectrum Realty, Inc. A Public Traded Company We have a national presence while maintaining a local perspective. We are a professional firm who prides itself on providing personalized service. With offices throughout the US, we have the ability to respond quickly to your properties’ needs.
- 4. American Spectrum Self Storage Management, LLC
- 5. Portfolio Occupancy Growth 2010 2011 2012 2013
- 6. Portfolio Revenue Growth 2010 2011 2012 2013
- 7. Portfolio NOI 2010 2011 2012 2013
- 8. Portfolio Value 2010 2011 2012 2013
- 9. Distributions 2010 2011 2012 2013
- 10. Testimonials We are so grateful to the American Spectrum team for having such a dedicated and experienced professionals to handle this for us. Thank you again for all your hard work and dedication. You definitely are our You guys have gone WAY beyond my expectations for this property. How quickly you fixed the important issues and grew occupancy at the same time. Your people are the best! I will tell all my investor friends that you guys are truly a TURN-AROUND-TEAM!!! - Georgia LLC Investor 'Superman'! - Bob & Chris Storage Owner My friends and I were looking to invest in storage and at first, I thought you guys really didn’t want to sell us a property, however when you did find one, OMG was this a great find! We are now looking at two or three more. You guys are flat AWESOME! Thank you 1st American Storage. - Ben Storage Investor “ “ “ .” .” .”
- 11. Testimonials - 2 You guys have done a FANTASTIC job with this property! Not only are we very pleased, we are also making money along the way. Todd has gone above and beyond the call for our property. Every time he said he was going to send me a report or fix an issue at the property it was done. I am very pleased with your company and will refer all my investor friends to 1st America. Thank you Todd for all the hard work. Looking forward to next years results! - Beverly Property Owner Thank you TEAM! - Charles Storage Owner I was amazed at all the other services you offered us. I never expected to actually be marketing and branding my property for future growth. You guy s are not only storage operators, you are financial investors! Great job, keep up the fantastic results.. - Nick TIC Investor “ “ “ .” .” .”
- 12. Organizational Structure American Spectrum Self- Storage Management, LLC Investor Services Accounting Controller Storage Accounting Marketing Graphic Designer Brand consultant Property Management Regional Manager Regional Manager Regional Manager Insurance Services Advisory Services
- 13. Executive Team G. Wayne Reyes, CPM President, American Spectrum Management Group, Inc. Mr. Reyes has more than 25 years of experience in management, leasing, construction and allied accounting for portfolios of office, industrial, retail and multi-family properties in Houston, Austin, San Antonio, Dallas and Corpus Christi. As President, Wayne’s responsibilities include evaluating and implementing pro forma performance, meeting target leasing goals and overseeing the property management and leasing operations for all owned and third party properties throughout the country. Wayne´s career involvement in the commercial real estate market includes having twice served as President of the Houston Chapter of the Institute of Real Estate Management (IREM). He holds a Texas real estate broker´s license and the designation of Certified Property Manager (CPM®). He attended Texas State University. Todd Gresky Vice President, Asset / Operations American Spectrum Self Storage Management Todd Gresky joined American Spectrum in July 2010 as Regional Manager in the self Storage Division for Houston and Ft. Worth. He was then promoted to Director of Operations overseeing the entire self storage portfolio while supervising 40 properties in nine states. Todd has 22 years of multi-unit management experience and most recently six years in the storage industry, which include District Manager with Public Storage, a public company. Todd’s focus is to increase occupancy, revenue and net operating income for the 1st American Storage properties while streamlining operations of the Storage Division. Todd has a bachelor’s degree in business management, having graduated with honors from Texas Christian University.
- 14. Regional Managers Roddy Camper Sr. Regional Manager, National Brand Manager Roddy has more than 25 years of management experience in retail, hospitality and storage industries. The last 16 of those years include multi-unit management experience in all three industries with sales and profit growth in every industry. Roddy’s mission is to help build a world class management company focused on best experience for the customers, best place to work for the employees and consistent profitable sales growth for our investors. Roddy has a master’s degree specializing in organizational leadership and a bachelor’s degree in psychology along with membership in two honor societies. Chris Castillo Regional Manager Chris Castillo joined American Spectrum in October 2012 as Regional Manager in the Self Storage Division. Chris currently oversees storage facilities in Texas, Arizona, Nevada and California. His focus is on increasing revenue, occupancy, people development and setting standard operating procedures. Chris has 12 years of multi – unit management experience, and three years in the storage industry, which include Public Storage, a public company. Kimberly Van Doren Regional Manager Kimberly (Kim) joined American Spectrum in December 2010 as a Property Manager in the Self Storage Division. Kim has over 15 years experience in customer service, retail sales, and office management. Kim’s focus is on increasing revenue, occupancy, and providing a great place to work while serving our customers. In July 2013 Kim was promoted to Storage Division Training Manager a position where she was instrumental in reinforcing the knowledge and execution of our day to day processes within the entire division. Kim has since been promoted to Southeast Area Manager. Kim attended Keiser University in Port Saint Lucie, Florida.
- 15. Bragging Rights! • Top TEN Occupancy growth properties: • Name: Occupancy at start: Occupancy as of July 2014: • Tampa 42% 96% • Ocala 47% 81% • AAA Friendly 61% 93% • Mason Rd. 62% 91% • Ft. Worth NW 59% 87% • Barksdale 57% 85% • Blanco Rd. 62% 89% • You Secure 71% 95% • Conroe 74% 97% Just a side note, all properties have Positive occupancy growth!
- 16. Services we provide to YOU! Full Service Partnership • Property Management • Accounting & Reporting • Investor Relations • Vendor support • Risk Management • Maintenance & Construction • Advisory Board • Marketing & Branding First Class Investor Portal We strive to bring you the latest in today’s technology and convenience. First Class is a web-based portal that allows property owners to stay up to date on property and market performance by reviewing monthly reports, listening to conference calls, and viewing your recent correspondence.
- 17. Accounting / Reporting Monthly Reports Our comprehensive monthly report includes all pertinent property financials, such as the income statement, balance sheet, bank statements, etc. Quarterly Reports Our quarterly reports are complete property overview with detailed explanation of performance, marketing initiatives, and operational summaries. Quarterly reports also outline any new initiatives for the upcoming quarter. Conference Calls We conduct annual conference calls to keep you up to date on your properties. These calls ensure that you’re well informed of operations and performance. They’re also posted to First Class. Monthly Distributions can be set up on direct deposit
- 18. Investor Services A First Class is an online portal that allows investors to access property information from the web, 24/7. Simply logon with a secure username and password to stay up to date on property and market performance by reviewing monthly reports, listening to conference calls, and viewing your recent correspondence. What’s uploaded to First Class? • Property Snapshot • Monthly Reports • Quarterly Reports • Correspondence • Conference Call .wav files • Financial Documents https://firstclass.asrmanagement.com/
- 19. First Class Screenshot A
- 20. Vendor Support National Vendor’s • Chateau • Staples • HD Supply • Orkin • Ozarka • Overhead Doors • Schwarz Supply Source • U-Haul products • And more… We have Local Vendor’s to cover… • HVAC • Roofing • Siding • Pylon signs • Electrical • Lighting • Security • Gates • And more…
- 21. Risk Management (both general liability and property claims) - Dedicated Liaison - High Settlement Negotiation - Contractor referrals - Scope of Work Research - Ensure Lender Compliance • Annual Assessments • Insurance Subrogation • Training for Property Managers • Coverage Rate Negotiation - Economies of Scale - Reduced Premiums We can typically save our clients • Claim Management what they pay us in management fees by bringing them under our master policy.
- 22. Marketing In-House Marketing Department • National Marketing Campaigns • Signage • Banners • Feather Flags • Property Brochures • Websites • Search Engine Optimization • Online Marketing • Grassroots Local Marketing • Listing Sites Producing these materials in-house saves our clients significant money.
- 23. Property Websites Call Tracking & Reporting Real Time Availability Online Reservations Online Rent Payments Facility Photos Coupons, Hours, Contact Info Storage Calculator Live Chat Support Testimonials User Friendly Integrated with SiteLink Monthly SEO Reporting www.1stAmericanStorage.com
- 24. Case Study FT. WORTH NORTHWEST 564 units 63,025 SF Challenges: • Assumed the property and asset management in Jan 2010 • 59% Occupancy • $500k Shortfall on Loan Maturing Jan 2011 • Deferred Maintenance • Suspended Distributions Solution: • Training Programs • Reduced Expenses, Increased Efficiency • Brand Leveraging for Reduced Costs • Negotiated 1 Year Loan Extension Result: • Occupancy Increased to 91% • Revenue Rose 22% • NOI Improved 40% • Restored Distributions Fort Worth, TX Negotiated a dollar-for-dollar refinance and reduced the Interest Rate
- 25. Strategic Partnerships These alliances ensure that your customers receive the complete storage experience at minimal cost to you.
- 26. Site Link Real Time Info Customized Reporting Data Management Reduce Costs Lead Tracking Retail Management Reduce Theft Save costs through integration Most popular self-storage property management software used at over 8,000 facility locations.
- 27. Tenant Insurance The Great American Tenant Insurance Program protects your tenant’s belongings while giving them the peace of mind of having their items covered by an “A” rated, 100 year old insurance company. Transfers the risk from your P&C insurance to your tenants. Provides the owner /manager and tenant peace of mind Provides an insurance bridge between the owner/manager and tenant. A high sell-through percentage of tenant insurance will substantially increase your storage facility’s monthly income and overall value Average $10 per move in
- 28. Retail Sales BEFORE AFTER Improved Retail Displays Offer a full line of moving supplies Increase Retail Sales from $8 to $35 per move-in
- 29. Moving Trucks Contracts with U-Haul, Budget & Penske Trucks increase traffic to facilities Increased internet exposure Increased retail sales Provide complete customer-service Storage trucks at each property
- 30. Online Marketing Content Management System Call Tracking Number Monthly Reporting Increased Internet Visibility Individual Facility Page Average 120 calls & 10 reservations per month (portfolio wide) Content Management System Call Tracking Number Monthly Reporting Increased Internet Visibility Individual Facility Page Average over 300 visits online and 9 reservations per month (portfolio wide)
- 31. 1st American Storage Advantage Seasoned Experience • More than 85 years of combined self-storage experience • Approximately 22,000 units and nearly 3.4 million square feet of self-storage under management • Backed by a publicly traded company with access to significant sources of capital Expert Service • Turnkey approach to loan restructuring & financing • Practical investment solutions to maximize financial performance • Creative solutions to investment challenges Increased Performance • Premium internet presence and marketing strategies designed to drive traffic • Revenue management system proven to increase retail sales and maximize pricing strategies • Cutting-edge technology systems implemented to increase efficiency and control costs
- 32. 1st American Storage ® “People 1st” www.1stAmericanStorage.com
Editor's Notes
- Through creative marketing strategies and innovative management, we’ve been able to deliver above market results to our clients year after year. We’ve achieved double digit occupancy growth, double digit revenue growth, and increased NOI portfolio wide in a down economy. This is why we’re confident enough to present our performance based management fees.
- One of the things we pride ourselves on is being a boutique firm that provides personalized service. Although we do have properties nationally, we maintain a local perspective on the market. With a corporate office in Houston, we’re able to respond quickly to owner’s needs. Dominate Texas Presence (15 storage prop in TX) Headquartered in Houston National Presence, Local Perspective Boutique firm with personalized service
- One of the things we pride ourselves on is being a boutique firm that provides personalized service. Although we do have properties nationally, we maintain a local perspective on the market. With a corporate office in Houston, we’re able to respond quickly to owner’s needs. Dominate Texas Presence (15 storage prop in TX) Headquartered in Houston National Presence, Local Perspective Boutique firm with personalized service
- We’re proud to say that we’ve received some accolades over the past few years. It’s really a testament to our accessibility and the personalized service we provide. In addition to results, your satisfaction is what we really strive for.
- We’re proud to say that we’ve received some accolades over the past few years. It’s really a testament to our accessibility and the personalized service we provide. In addition to results, your satisfaction is what we really strive for.
- Our leadership structure consists of Bill McGrath as President of the management company. Jeff is the Vice President and Peter is an Advisor. Darren Kelley is the asset manager of our self storage division. Under Darren we have two regional managers who split the portfolio east and west. And I am the Vice President of marketing and run our in-houst marketing department in Houston.
- Todd Gresky and Chris Castillo are our Regional Managers. Todd is responsible for the storage properties East of Houston while Chris handles everything in San Antonio and westward. Both gentlemen join us from Public Storage as well. They have lots of great experience under their belt and do a great job of blazing the trail to San Antonio and Dallas to keep an eye on our properties.
- Todd Gresky and Chris Castillo are our Regional Managers. Todd is responsible for the storage properties East of Houston while Chris handles everything in San Antonio and westward. Both gentlemen join us from Public Storage as well. They have lots of great experience under their belt and do a great job of blazing the trail to San Antiono and Dallas to keep an eye on our properties.
- We are a full service management company. We can assist with all of your asset and property management needs. We also have a full service accounting department that provides regular reporting. We have a Risk Management Department to assist with all of your insurance needs, as well as construction teams that can help with any improvement projects or deferred maintenance at your properties. And last but certainly not least, we have an in-house marketing department. First Class Investor Portal In an effort to provide transparent communication consistently with our clients, we have a secure online portal that allows you to login 24/7 and access you properties’ financials, conference calls, reports, etc. I’ll show you examples of that a little later.
- Again, providing transparent management with open communication with Owners is of huge importance to us. We’re confident in our ability to perform and we want to ensure your aware of your property’s performance, as well as ours. We provide a comprehensive monthly reports that can be tailored to meet the specific needs of ownership. If you’d like to see budget comparisons or any item in particular on a monthly basis, we’d be glad to accommodate that. Our quarterly reports are more of an asset overview with detailed narratives on performance, marketing initiatives, and operational summaries. We typically host conference calls quarterly, however these can be a often as you prefer. We like to touch base often to ensure you’re well informed of your properties’ performance. These calls are recorded and posted to our online investor portal along with our other reports for your convenience.
- 1st Class is a secure, web based portal that allows you to access your property’s data 24/7. Each user is assigned a password and only allows you to view your investments. (Click) Once inside, you can pull up PDF’s of financials, listen to a missed conference call, etc. Again our goal is to make it as easy as possible to access information about your properties.
- This is an example of a monthly report. These can also be downloaded and saved to your computer.
- Our risk management department is where we can really save our clients significant amounts of money on their insurance premiums. We typically save our clients what they pay us in management fees by brining them under our master policy. In the event your property has a claim, our division will act as a liaison to manage the claim from beginning to end. They also provide regular training for our property managers and have very detailed preventative maintenance programs in place to avoid pitfalls in the first place. You’ll probably agree that this will be of particular interest to any properties you have in Harris county.
- Here are a few examples of some marketing materials we are currently using on-site. Our marketing department designs all of these materials in-house, which is another avenue in which we’re able to save our clients money. We handle everything from banners, to signage, property brochures, and online marketing initiatives. We just put up banners at each property to advertise our $1 pays 1st month’s rent. Since installing those, we’ve seen a significant increase in walk-in traffic. We’re also adding feather flags to attract attention and gain awareness. And of course, websites and online mediums are of huge importance today.
- Once you get to the property page, there’s a wealth of information. Customers can go online and view photos of the storage facility, get pricing information, coupons, get directions, read testimonials, and even reserve a unit. We also have a convenient pay rent online feature– all from the website. Since it’s integrated with Site Link, customers see real-time availability and managers are able to manage the content easily from the back-end. All of our URLs are SEO friendly, meaning they contain the keywords and local qualifiers most internet searchers are using. This helps your facility rank higher on Google when someone is searching for storage in your area.
- For example, ASR Advisors recently negotiated a dollar for dollar refinance at our Ft Worth NW property. The Ft. Worth Northwest property loan matured in January 2011 and at that time the property could not be refinanced. We achieved a one year extension with the lender to provide the property the time to increase value with improved financial performance. Through 1st American Storage’s cost-efficient branding, aggressive marketing strategies, and streamlined operations, Fort Worth Northwest was able to significantly increase occupancy by 29% in 2012, thus increasing revenue, and decrease expenses thus increasing net operating income. The increase in income and decrease in expenses increased value of the property and allowed us to successfully negotiate a new loan with C III Commercial Mortgage. The new loan transaction closed in March 2012, reducing the property’s interest rate by nearly 50 basis points
- By leveraging the size of the portfolio, we’re able to provide partnerships with the industry leaders in all areas of self-storage at a discounted price. We’ve formed strategic partnerships with the following vendors to ensure that your customers receive the complete storage experience at minimal cost to you. We’re always looking for unique ways to increase revenue and we’ll show you how some of these ancillary products do just that.
- Site Link is the property management software that we use onsite at all of our facilities. The real time integration with our website and ability to reduce theft through retail management has been a huge cost savings to the properties.
- We’ve seen that tenant insurance is a product customers like and it provides an insurance bridge between the owner and tenant. We actually make this mandatory for all customers, and by doing so, we average $8 per move in, which results in a $2 per transaction revenue to the facility.
- We also offer a full line of retail merchandising at our properties: from boxes to mattress covers. As you can see from this before and after picture, we can help transform your sites from looking like this…to looking clean and professional like this. Again, customers like the convenience of purchasing these items onsite and we’re able to increase retail sales from $8 to $35 per move in.
- We also have moving trucks at each site so that we can provide the complete moving experience. We currently have contracts with U Haul, Budget and Penske Trucks have been known to increase traffic to the facilities, as well as increase retail sales and internet exposure by listing your property as a u haul truck provider on their website.
- One thing you’ve heard me talk a lot about is SEO and internet marketing. Gone are the days of yellow pages. Today’s customers take to the internet to begin their storage search, so it’s important to make sure your properties have maximum exposure online. These are two of the listing services we use to drive traffic online and get your property noticed. Both programs have been highly effective and we average about 10 reservations per month, portfolio wide, from each vendor. They provide detailed monthly reporting so you know exactly how many leads you got each month.
- So why are we the right choice for you? First, you get a seasoned team of professionals. The 5 individuals you see in this room and the same five that will be handling your properties day in and day out. We’re a boutique firm and we’re all easily accessible. We’re really proud of the team we’ve assembled and we’re confident in our abilities to improve performance. Secondly, you get a wealth of expert advice. We all know how challenging the market has been recently and our advisory group has some creative solutions to maximizing the performance of your assets. Last but not least, we have a proven track record of success. The partnerships you saw earlier and the programs we have in place have produced measured results throughout the portfolio, as you’ll see in the following case study…