Seller servicespresentation

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Seller servicespresentation

  1. 1. Why Coldwell Banker? Meeting Your Needs Home EnhancementThe Best Price Obtainable The Sales Process Customers for Life
  2. 2. Why Coldwell Banker?
  3. 3. Coldwell Banker 100 Years of Heritage and TraditionIn 1906, a young real estate agent namedColbert Coldwell saw fellow agents takingadvantage of uninformed customers after anearthquake and fire ravaged San Francisco. Hewas determined to help the city rebuild byforming his own company to provide homes,knowledgeable and professional real estateservices.In 1913, Benjamin Banker joined Coldwell’scompany. The two quickly realized that theyshared similar views and ethics. Banker becamea partner in 1914, and together they built a realestate company that was far ahead of its time in  The nation’sits focus on customer service. oldest nationalThey remained active in the young company real estate organization was established onthroughout their lives, helping to nurture its August 27, 1906 just 18 weeks after theearly success and future growth. “Great Earthquake” that devastated SanIn our second century in real estate, Coldwell Francisco. Founder Colbert Coldwell, andBanker continues to raise industry standards. later Benjamin Banker, helped bring ethicsOur forward-thinking approach to real estate and professionalism back to the city’s realallows us to offer you a level of service and estate industry.wealth of resources that would make Coldwell  Coldwell Banker is 92,000 sales associatesand Banker proud. and brokers working in approximately 3,300 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its web site www.coldwellbanker.com for smart phones, the first to create a iPhone application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM.
  4. 4. Our CompanyColdwell Banker Mid-America Group,Realtors® doesn’t want to be the biggest realestate company, just the best. To us, you’re notone of the many customers, you’re our mostimportant customer, the customer we want forlife. We listen to your needs, from start tofinish, and provide the best services, supportand resources in the industry. It’s our approachto developing relationships that last long afterthe sale. We are constantly exploring new andinnovative ways to serve you beyond yourexpectations.Coldwell Banker Mid-America Group,Realtors® has been named to the prestigious  We have 5 full service officesColdwell Banker® Chairmans Circle, one of  Over 180 full time sales associatesonly 47 firms selected throughout the world.  Mid-America Group, a landowner andThis designation is awarded to companies who developer with over 35 years of experience,achieved $8,000,000 or more in adjusted closed affiliated with Coldwell Banker in 1990gross commission income in 2010.  By combining local ownership, marketColdwell Banker Mid-America Group, expertise and national support services,Realtors® is an Iowa based member of Coldwell Coldwell Banker Mid-America Group,Banker Real Estate Corporation, an affiliate of Realtors® offers a full range of premier realColdwell Banker. estate servicesRIS Media’s 21st Annual Power Broker  An Iowa owned and operated affiliatesurvey ranks Coldwell Banker Mid-AmericaGroup, Realtors® 132 in number of  Named 19 times to prestigious Chairman’stransactions in over 1,200 brokers surveyed Circleacross the nation in 2010.  Largest locally owned real estate company in Des Moines Metro area  The #1 Coldwell Banker franchise in Iowa!  The #9 Coldwell Banker franchise in the 17 state Northern Region, AND  Our company was ranked #22 among approximately 1,100 Coldwell Banker Companies in the United States!
  5. 5. Iowa Owned and OperatedAt Coldwell Banker Mid-America Group,Realtors®, we are proud of the State of Iowaand the idyllic lifestyle we have all workedhard to provide. When you buy or sell a homewith Coldwell Banker Mid-America Group,Realtors®, your money stays in Iowa andcontinues to work and provide for Iowans*. * A 6% franchise fee is paid on each transaction to Coldwell Banker Real Estate Corporation, Parsippany, N.J.
  6. 6. Perfect PartnersAt Coldwell Banker Mid-America Group, Scott Tobias MarketingRealtors® you are supported by an entire team Directorof real estate professionals that literally roll up Scott has been with Coldwelltheir sleeves to manage your project. In addition Banker for over 19 years, theto the sales force, we have a full-service only major difference betweenmarketing department, a full time Concierge, today and the day he started isescrow department and an extensive and a little less hair. He brings aseasoned management team. passion and marketing knowledge rarely found. He is very detail oriented and always looks for Randall Clarkson President | the most creative solution to any project. Whether Randy has over 35 years of real it is a comprehensive marketing program for the estate experience encompassing entire company or a personalized project for a a variety of roles including sales sales associate, Scott has the expertise and associate, sales manager and commitment to find the most effective means to general manager. His depth of convey the marketing message. As his colleaguesexperience provides his management team and say, “He Rocks”.sale associates a valuable resource. Heconfidently motivates, challenges and coaches his Cindy Fleischackerstaff and sales force to meet the highest Conciergeexpectations of our customers. His vision is clear, Cindy has been called theColdwell Banker Mid-America Group, Realtors® jewel in the crown, the icingis not the biggest, we don’t want to be, but we on the cake, a life saver; but,will be the best. whatever the label, she is an invaluable partner to Buyers, Julie Reeves Vice President | Sellers and Sales Associates. When you’re Marketing buying or selling a home, there are a million and Julie has over 30 years of one details to handle. At Coldwell Banker, Cindy experience in real estate is there with all her tools to make the transition an marketing and is proud to say experience you will want to remember. No that her honest enthusiasm, impersonal website to log on to — just one warm, relentless drive, passion, and caring person lending a hand. Cindy and hercommunication are what set her apart. For 16 approved vendors are there to get the work done.years at Coldwell Banker Mid-America Group, Just the type of assistance you should expect fromRealtors®, she has headed up a top notch creative a full service real estate company. The best part isteam of graphic artists and marketing specialists it’s FREE to our customers, not just during thewith a philosophy and dedication to partnering sale, FOR LIFE.with the sales associates to increase theireffectiveness and therefore grow and strengthenthe company. Together they create innovativemarketing strategies that get results.
  7. 7. Coldwell Banker Quotables Coldwell Banker® has consistently been at theColdwell Banker is recognized around the forefront of the real estate industry, including:world as the most prestigious name inresidential real estate. The Coldwell February 2010 – Coldwell Banker presentsBanker® brand has a global reach with Blue Matter, the Coldwell Banker blog tooffices in 50 countries and territories. provide consumers with insight and commentaryThere are more than 600 Coldwell Banker on the real estate experience from peopleoffices outside of the United States. throughout the brand Sales Associates/ Representatives March 2010 – Coldwell Banker releases a worldwide: 89,719* dedicated Apple iPad Application featuring robust property, agent/office search and the Coldwell Banker offices worldwide: integration of over 40,000 community, agent and 3,252* listing videos from Coldwell Banker On Countries/Territories with Coldwell LocationSM Banker presence: 50* May 2010 – Coldwell Banker unveils the Transaction Sides: 609,226* Coldwell Banker Buyer Bonus program which had more than 20,000 sellers offer up to $8,000 Sales Volume: $158.9 Billion* credit at closing Average Sales Price: $260,836* June 2010 – Coldwell Banker releases the 5th (18.6% higher than NAR 2010 version of coldwellbanker.com, offering visual, average**) lifestyle and affordability searches Total 2010 traffic to Coldwell Banker July 2010 – Coldwell Banker becomes the first online platform: 28.8 Million full service national real estate brand to launch Total 2010 qualified leads to Coldwell IDX integration within an iPhone Application Banker affiliates from brand’s online August 2010 – Coldwell Banker launches the platform: 165,479 new Coldwell Banker University®, with improved Total 2010 visits to Coldwell Banker functionality, better navigation and ease of use On Location: 1.6 Million November 2010 – Coldwell Banker On Total 2010 video uploads (by agents) LocationSM, our YouTube channel, surpasses two to Coldwell Banker On Location (2) million views on the site 44,861 December 2010 – Coldwell Banker becomes Total 2010 mobile searches on the first to add an exclusive affordability radar Coldwell Banker online platform. and lifestyle search to coldwellbanker.com
  8. 8. Who says we’re the best? THE FACTS. Coldwell Banker boasts the highest sale volume of any national real estate franchise. 176% higher than the nearest competitor!1 We’ve won the Inman Award for technological innovation twice.2 We’re the brand most strongly considered for real estate transactions according to a recent Wall Street Journal subscriber study.31 According to the 2010 REAL Trends Top 500 report among brokers with greater than 500 closed sales. Prudential transaction numbers do not I include the Home Services of America2 In 1998 and 2007, Coldwell banker Real Estate LLC won the Inman Innovator of the Year award.3 2009 Wall Street Journal Residential Real Estate Survey; The Wall Street Journal Marketing Department/Beta Research Corp.
  9. 9. First American Bank Home Mortgage is First American Bank has sixteen Iowacommitted to helping you find the right locations, including seven in the Des Moinesmortgage product for your needs. We metro area. The bank also operates five locations in southwest Florida. First Americanunderstand that every borrower is different Bank Home Mortgage will be headquartered inand we offer a variety of products to meet the bank’s Clive office at 123rd and Universityyour individual requirements. We make the Avenue. Loan officers will be situated in mostprocess of securing a mortgage simple and First American Bank locations and will bestraightforward by offering you the latest in available at any of the bank’s offices for thefinancial tools to enable you to make sound convenience of customers.financial choices. In addition to the newly expanded mortgageContact First American Bank Home operation, First American Bank specializes inMortgage to learn more: commercial and small business banking,Tracy Peterson-Frette 238-5779 offering sophisticated treasury management andTracy.Peterson-Frette@BankFirstAmerican.com lending services, wealth management services, and complete personal banking. The bankKatina Gass 490-9879 controls assets of $1.6 billion and is among theKatina.Gass@BankFirstAmerican.com largest privately-owned banks in Iowa.Becky Meyer 710-7399Becky.Meyer@BankFirst American.comChuck Simmons 778-8519Chuck.Simmons@BankFirstAmerican.com
  10. 10. Des Moines Area Association of Realtors® Area Real Estate Market Statistics – Residential Updated through March 2012 Median Contracts Contracts Average Avg. Days Sale Active Listings Written Closed Sale Price on Market Price March 2012 1,035 713 $163,194 $140,000 123 4,529 Feb. 2012 814 490 $140,711 $120,226 113 4,334 March 2011 815 568 $145,348 $131,004 127 5,422 *Primary area served by DMAAR includes Dallas, Polk and Warren counties.March Home Sales Up 46% in Des Moines AreaDes Moines, Iowa – March 10, 2012 – Home sales remain very active as we move into the spring home-buying season in the metro. In March 713 homes were sold, which is up 46 percent from February,according to statistics published today by the Des Moines Area Association of REALTORS®. Themedian sale price of a home was $140,000, up almost $20,000 from last month.“Home sales in Des Moines continue to outpace last year at this time,” says Ken Clark, president of theDes Moines Area Association of REALTORS®. “With interest rates remaining low, we don’t foreseeanything but an active real estate market going forward.”The Association’s report shows that 1,035 contracts were written in March, homes were on the market foran average of 123 days and there were 4,529 active listings.“All of the key housing numbers continue to trend upward and that tells us the real estate market in DesMoines remains solid,” Clark says. “Now is a great time to buy or sell a home in the metro area.”In March, 50 percent of metro homebuyers financed a home using conventional financing, while 23percent used an FHA loan. Cash purchases made up 22 percent of the transactions, and the remaining 5percent used alternative financing methods.Based on information from the DES MOINES AREA ASSOCIATION OF REALTORS® or its Multiple Listing Service for theperiod 03//08/12 through 04/08/12
  11. 11. Iowa Taking A Lead On The Road To Recovery The housing market is hurting nationally, but it appears to be marching toward recovery in a handful of mostly rural states, economic forecasters say. By Charlie Neibergall, AP Realtor Kathi Dellaca and Kim Hiscox, of West Des Moines, right, walk out of a home for sale recently in Urbandale, Iowa.The states — including North Dakota, South Dakota, Iowa and Alaska — have economies moredependent on the energy, industrial or agricultural sectors, stronger parts of the U.S. economy. Theirhome prices, in general, didnt rise as much as in other states in the boom years, so theyve fared better inthe wake of the crash. Their unemployment rates tend to best the national average."Housing is a mess all over the place, but its less of a mess in some places," says Jim Diffley, regionalhousing economist for IHS Global Insight.Several of the smaller Midwestern states appear "on the road to recovery," says Jonathan Smoke,executive director for research for Housing IntelligencePro, which tracks real estate in 800 marketsnationwide.The company compared sales of homes not hit or threatened by foreclosures for the 12 months endingMarch with sales in 2006, the peak of the national housing bubble. Excluding distressed sales givesresearchers a better view of what normal housing markets look like.North Dakota, Iowa and Wyoming have seen the strongest rebound in numbers of non-distressed homesales, the data show. North Dakota was the only state where sales in the recent period rose from 2006,Housing Intelligence found. Iowa and Wyoming reached about 70% of their 2006 levels. In 34 of 47states for which data were available, volumes were at less than half their 2006 levels.Oklahoma and Nebraska saw the biggest jumps in prices per square foot for non-distressed homes: 17%and 12%, respectively. Prices on a per-square-foot basis offer some adjustment for different types ofhomes that may be selling at any given time.States with fewer troubled loans are likely to have fewer foreclosures, which can be a drag on prices. Asof May, the states with the lowest percentage of loans that were delinquent or in foreclosure wereMontana, Wyoming, Arkansas, South Dakota and North Dakota, says Lender Processing Services.No U.S. region is likely to see stable prices until late this year. Some may decline longer, MoodysAnalytics says. The slowing pace of the U.S. economic recovery also poses risks for Midwesterneconomies, which have benefited from strengthening in manufacturing, Moodys says.
  12. 12. What’s Important to You?Five most important seller priorities:  The best price  The shortest time on the market  Convenience  Good communication  Diligent effort by usLet’s rank your priorities together…
  13. 13. Meeting Your Needs
  14. 14. The Coldwell Banker®Seller Services Guarantee Marketing We will customize a marketing plan using proven techniques to help sell your home quickly, for the best price possible. Customer Service We are committed to meeting your needs in a professional and timely manner. Counseling Service We will represent you and your interests with professional and reliable guidance throughout the entire transaction. Consistent, predictable, reliable performance — Guaranteed!
  15. 15. Marketing Activites
  16. 16. Immediate ActionsWe carry out our promises with a planuniquely designed for each property:  Install lock box  Install Coldwell Banker® FOR SALE sign  Place information on the worldwide web  Promote through Des Moines Area Association of Realtors® and place on Multiple Listing Service  Promote at Coldwell Banker office meeting  Hold Coldwell Banker office preview  Prepare property information flyers  JUST LISTED marketing to target areas
  17. 17. 10 Secrets of Home Staging In a tough market, sellers need all the competitive edge they can get. Home staging is a great way to make your home appear to its best advantage.  Staging can make your home can make you stand out from your competition. It may mean the difference between selling and not in this tough market.  Staging is about appealing to a broad range of buyers. Its about creating an image of a lifestyle that buyers cant resist. They need to be able to imagine themselves living in your house.  Staging doesnt require a big budget either. Although, if you have the budget to make your home a showpiece, go for it! In general, though, successful staging means paying attention to the details.1. Declutter. Clutter can be one of the most distracting aspects of showing a house. Instead of a buyerfocusing on the unique architectural details of your room, they focus in on your trinkets and trash. Youdont have to toss your decor, just put it away for now.2. Furniture: Large, oversized furniture can makes rooms look smaller than they are. The converse iftrue as well. Small furniture in large rooms looks disproportionate.3. Room true to purpose: You may have your dining room set up as an office or a secondbedroom set up as a craft room, but buyers need to see homes true to their purpose. They want to see theformal dining room that was advertised on the MLS. They want to see 2 bedrooms, not one and a craftroom.4. Proper lighting: Good lighting makes everything look better. CFL lights in "daylight" colormakes rooms look light and bright even during the evening hours. Be sure all rooms are well lit,including laundry rooms, garages, and closets.
  18. 18. 10 Secrets of Home Staging5. Repairs: Most buyers arent interested in fixer-uppers. They want homes that have been well-maintained. You may have to spend a little time and money to fix broken doors, drawers, and windows.Buyers will notice every loose board and trim piece. Fix it before you start showings!6. Keep it neutral: It is much easier to imagine putting your mark on a neutral room than it is toimagine yourself living in someone elses Moroccan paradise. Paint is relatively inexpensive. Play it safeand pick out neutral tones.7. Fresh flowers: Its all about things smelling fresh and clean. Flowers add life and fragrance to aroom!8. Thorough Cleaning: Clean from top to bottom. The basics mean having dishes and laundrydone. Deep cleaning means cleaning carpets, removing stains, and scrubbing that bathroom until itsparkles.9. Staged Dining Area: You can really make a room pop by setting a formal place setting.Outdoor dining spaces also look great set with placemats, chargers, and proper plates and glasses.10. Hotel Inspired Bedrooms:. Boutique hotels do a great job of making bedrooms feelluxurious. You can do the same by updating your bedding and having a liberal use of pillows.
  19. 19. Home Gain 2011 Home Improvements for Sellers National Survey Results % D-I-Y Home Improvement Cost Benefit ROI Recommended Clean & De-clutter $209 $1,190 586% 99% Lighten & Brighten $375 $1,550 313% 97% Staging $550 $2,194 299% 80% Landscaping $540 $1,932 258% 93% Repair Electrical & Plumbing $535 $1,505 181% 92% Replace or Shampoo Carpet $647 $1,739 169% 98% Kitchen & Bathroom $1,265 $3,435 172% 75% Repair Floors $931 $1,924 107% 93% Paint Interior $1,012 $2,112 109% 96% Paint Exterior $1,467 $2,222 51% 81%Cleaning and de-cluttering continues to rank as the top suggested home improvement (since the surveywas originally conducted in 2003). This low cost home improvement is recommended by 99% ofRealtors and costs less than $300 but has a returning value of nearly $2,000 to the home’s sale price, or a586% return (ROI).In 2007 survey results, Lightening and Brightening had the second highest ROI followed by HomeStaging. In the 2009 survey, Home Staging overtook Lightening and Brightening. The leapfroggingcontinues with the 2011 survey as Lightening and Brightening reclaims the number two position.“Sellers need to prepare their homes for sale before putting them on the market,” said LouisCammarosano, General Manager at HomeGain. “Homes that have initial appeal have a better shot atselling faster and closer to the asking price than homes rushed to the market with no improvements.”Rounding out the top 10 DIY home improvements are: 6 Update kitchen and bathrooms ($1,265 cost / $3,435 price increase / 172% ROI / 75% recommended) 7 Replacing or shampooing carpets ($647 cost / $1,739 price increase / 169% ROI / 98% recommended) 8 Painting interior walls ($1,012 cost / $2,112 price increase / 109% ROI / 96% recommended) 9 Repair damaged floors ($931 cost /$1,924 price increase / 107% ROI / 93% recommended) 10 Paint outside of home ($1,467 cost / $2,222 price increase / 51% ROI / 81% 11 recommended)
  20. 20. Usefulness of Information Sources Used By Home Buyers Very Useful Somewhat Useful Not Useful Television Billboard Newspaper Home guides Relocation company Open house Yard sign Home builder Internet Real estate agent 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Source: The 2011 National Association of Realtors® Profile of Home Buyers and Sellers.
  21. 21. Where Buyers Found The Home They Purchased 40% 35% 11% 5% 2% 2% Internet Real Estate Agent Yard Sign Home Builder or Friend, neighbor Newspaper agent or relativeSource: The 2011 National Association of Realtors® Profile of Home Buyers and Sellers. Television and real estate magazines are not referenced because less than 1% of the buyers found their home through these sources.
  22. 22. Home Buyers Have A Tradition of Looking For Houses in The Des Moines Sunday Register and now Des Moines Register OnlineThe Des Moines Sunday Register reaches408,804 readers in Central Iowa on Sunday and73% of area residents who are planning to The Des Moines Sunday Registerpurchase a home in the next 12 months. Subscription and Retail Outlets We feature our Open Houses in a  We feature our Open Houses in a comprehensive and convenient list of all the comprehensive and convenient list of all metro area Open Houses. the metro area Open Houses.  We maximize the exposure of our newHomeFinder Weekly reaches an average of construction projects by featuring them303,776 Des Moines Register readers each in full color every Sunday!Friday. It is the Metro’s most comprehensivereal estate guide filled with the weekend HomeFinder Weeklypreview and our Saturday Open Houses. Subscription & Rack DistributionDes Moines Register Online boasts over 17.9 A complete listing of our weekend Openmillion page views per month with over 1.4 Housesmillion unique visitors. The average personspends over 13 Des Moines Register Onlineminutes and  All listings fully enhanced with multipleviews 6 pages photosper visit.  Complete listing data and agent contact information  LeadRouter lead management for instant response  Online video banner promoting special Coldwell Banker events and/or promotions  Online leader board promoting special Coldwell Banker events and/or promotions
  23. 23. It is no longer who has the best website…. “It is not about the website, they are all basically the same, it is how your listing is presented and enhanced on those sites that are going to make it stand out to buyers”. Internet marketing for real estate listings has greatly changed in the past two years. Due to the agreement of competing real estate companies to ColdwellBankerMAG.com cooperate with IDX (Internet Data Exchange), ColdwellBanker.com consumers now have the ability to search for all Realtor.com listings in thousands of places. The list on the DesMoinesRegister.com left is just a sampling of where we promote our DMAAR.com listings. Consumers shop multiple websites in IowaRealty.com their home search. BurnetRealty.net The key is having your home fully marketed on Prudential each of these sites with enhancements that FirstRealtyHomes.com buyers want to see including multiple photos, ReMax.com videos and detailed information on the benefits SeeIowaHomes.com and features of the home. The buyer should have OpenHouse.com the feeling of being in the home. Due to our Trulia.com commitment to this goal we offer full Google Base enhancement and videos on every listing! Yahoo.com – Real Estate We have the unique and exclusive HGTV’s FrontDoor.com ability to fully enhance all our listings! AOL Real Estate Cyberhomes.com Unlimited photos Enoromo Rich content Homes.com Oodle Videos on every listing Smarter Agent Community Information Zillow Open House Flags
  24. 24. ColdwellBanker.com – ColdwellBankerMAG.com We Never Stop Moving – The First and The BestAccording to Nielsen and comScore Media Always anticipating the needs of today’s on-the-Metrix, the two global leaders in digital go consumer, the Brand launched not one butmeasurement, Coldwell Banker branded two mobile sites in 2008, one built specificallywebsites had the highest number of unique for the iPhone interface, and another forvisitors among all national real estate franchise browsing on a Blackberry. In 2009, Coldwellbrands for full-year 2011. This marks the Banker® Real Estate LLC added downloadablesecond consecutive year that the Coldwell Android and iPhone applications to its mobileBanker brand ranked No. 1 in Web traffic arsenal. In July of 2010, Coldwell Bankeramong all real estate franchisors. continued in its tradition of innovation by launching IDX integration within the iPhone“The Coldwell Banker brand is clearly top of Application; becoming the first full servicemind when consumers go online and search for a national Real Estate brand to do so. This suite ofhome,” said Michael Fischer, chief marketing mobile products now allows consumers to:officer, Coldwell Banker Real EstateLLC. “Consumers know our great brand and  Search for properties, offices and agentshave shown a desire to utilize the suite of online  Browse listing information and imagestools seen throughout the Coldwell Bankernetwork at the national and local levels.”  Map listings and recent sales ‘near me’According to Nielson, Coldwell Banker websites The suite of products on Coldwell Banker’shad 17.5 million unique visitors in 2011, which platform garnered 28 million visitors in 2010was more than 28 percent higher than the next and drove over 160K leads.nearest franchise brand competitor (13.7 In March 2011, Coldwell Banker continued inmillion). Similarly, Coldwell Banker branded its tradition of innovation by launching awebsites (26.1 million unique visitors) had the dedicated Application for the Apple iPad. Thehighest Web traffic ranking among real estate app enables users to seamlessly search forfranchisors in the comScore Media Metrix full- property listings, agents and Coldwell Bankeryear ranking for 2011, easily outpacing its next offices. In addition, users can view Yelp datanearest competitor by 21 percent (21.6 million and over 40,000 property, agent and communityunique visitors). videos from Coldwell Banker On Location.Coldwell Banker Real Estate LLC accessed the aforementioned information through its subscription to both Nielson and comScore MediaMetrix. The rankings encompass all consumer Web traffic (unique visitors) to national and local websites operated by the franchise brands aswell as by their franchiseesNew Homes and Communities WebsiteWe have launched an exciting new construction Web site featuring the area’s finest newly constructedhomes, townhomes, twinhomes, condos, lofts and lots. It also features a wealth of information about thearea’s leading home builders and new communities, with multiple photos, driving directions andinteractive mapping.
  25. 25. We think there is no suchthing as over exposure…. Unique User Visits for2011 coldwellbanker.com 12,260,415 iowarealty.com 559,6051,600,0001,400,0001,200,0001,000,000 800,000 600,000 400,000 200,000 0 JAN FEB MAR APR JUN JUL AUG SEP OCT NOV DEC coldwellbanker.com iowarealty.comData compiled by Compete.com 01/120/12 http://siteanalytics.compete.com/coldwellbanker.com+iowarealty.com
  26. 26. We provide the information today’s buyers demand…..More than 80 % of buyers found photos and detailed information about theproperty very useful when searching for homes. We fully enhance all of ourlistings. Look online and see the difference. We fully enhance all of our listings on: Realtor.com Des Moines Register.com ColdwellBanker.com and ColdwellBankerMAG.com Photos 85% Detailed property info. 81% Virtual tours 58% Interactive maps 44% Agent contact information 42% Neighborhood information 38% Pending sales/contract status 34% Recently sold properties data 30% Upcoming open houses 21%Source: The 2011 National Association of Realtors® Profile of Home Buyers and Sellers.
  27. 27. Online Videos and Just Listed Online Video Show A Coldwell Banker Mid-America Group, Realtors® Exclusive Why online videos? That’s where Buyers are!  84% of home buyers start their search online  The average person watches 182 online videos per month  12.2 billion videos per month are viewed on YouTube in the United States  70% of home sellers would be more likely to list their home with an agent who offered to put up a video….less than 1% (0.8%) posted videos who could have.(Realtor.com)  Number of videos hosted on YouTube went from 6 million in 2006 to 80 million in 2009 (source: Wall Street Journal)  178 million online viewers watched over 33 billion in videos in December 2009 (source: comScore)  Take a look!Our new listings are exclusively showcased in a weekly web show on YouTube’s Coldwell Banker OnLocation and ColdwellBankerMAG.com. The show refreshes every Friday and is available 24/7. Eachnew listing receives a high end, professional online video. The videos are automatically uploaded toYouTube’s Coldwell Banker On Location, ColdwellBanker.com, ColdwellBankerMAG.com,Realtor.com, DesMoinesRegister.com and sales associates’ personal websites as well as shared throughsocial media sites such as Facebook and Twitter. At Coldwell Banker Mid America Group, Realtors®we are committed to bringing our customers the most innovative tools to guarantee results, and withonline video, the possibilities are endless!
  28. 28. Coldwell Banker® On LocationVisit On Location, the only channel devoted to real estate on YouTube. Get the latest on all things real estate - from local, regional & national news and insights, to video listings and more. Coldwell Banker® has changed the face of the real estate buying and selling process with the launch of Coldwell Banker On Location. By partnering with YouTube, Coldwell Banker will ultimately allow consumers to access 1000s of videos covering a wide range of topics including home listings, neighborhood features, local market conditions and trends, tips for homebuyers and sellers and much, much more.  Over 1.1million videos viewed from Jan-Sept 2010  Over 100k videos have been viewed form ColdwellBanker.com  Most visited real estate brand channel on YouTube  Over 2 million visits in under 2 years  Over 16k videos uploaded by agents across the globeConsumers are looking for more in their real estate search: Coldwell Banker has been ahead of the videocurve in real estate for years. The brand was the first to feature streaming video onwww.coldwellbanker.com and is still the leader today. Since 2005 when the Coldwell Banker videoengine was launched, consumers have become more and more accepting of video. In fact, today, videois a staple on the Web. YouTube is now the second largest search engine in the world behind its parentGoogle. Yahoo is third. Consumers are using YouTube for much more than entertainment. They arelooking for content to assist with their home buying/selling needs and you have the expertise to assistthem.
  29. 29. The First to Be Mobile “Real Estate on The Go” iPad, iPhone, Android…..internationalThe process of searching for a home hasconstantly changed. It went from thosegargantuan MLS books, to websites that welooked at on bulky computers with massivescreens and then over to laptops. The website isstill a destination but the real estate searchprocess has for a few years already, moved intoanother space...that space is Mobile.Todays consumer no longer just merelysearches for their next home in front of acomputer. The world has gone "mobile" and sohas Coldwell Banker; with our mobile websitesand iPhone, iPad and Android Apps. • Only national real estate brand with iPhone and Android apps • Mobile site accessible from any phone • Only international real estate apps on iPhone & AndroidThe new Coldwell Banker® iPad app – Coldwell Banker Real Estate Search – is the only real estateapplication that pulls in property and agent videos into a real estate search for cities and countries acrossthe globe.Also featured is a neighborhood ratings system powered by Yelp! – the premier city guide for areahotspots with input from users like you.
  30. 30. LeadRouter® is the latest technology to handleall leads coming into Coldwell Banker Mid-America Group, Realtors® in real time. Whenan email lead comes into our company, thesystem contacts the listing agent; if they do notaccept the lead within 30 minutes, the systemwill continue down the list of qualified andavailable agents until an agent accepts the leadand contacts the potential buyer or seller. Notonly does the immediate response raise thechance of turning the lead into a sale, but thesystem allows for tracking of each lead duringevery aspect of the transaction.Most importantly LeadRouter® gets Buyer’sand Seller’s connected – fast. This is anexclusive tool only available to ColdwellBanker Mid-America Group, Realtors® in our 93% of homebuyersmarketplace surveyed felt a sales associate’s speed of response was very important – second only to their knowledge of the purchase process
  31. 31. The Area’s Principal Broker For Cartus The Nation’s Largest Provider of Relocation ServicesColdwell Banker Mid-America Group,Realtors® averages over 70 incomingreferrals from all sources monthly.Buyer and Seller leads generated by our globalreferral and relocation systems are valuablesources of additional listings and sales. Theresult is more business and the ability to servecustomers on an international basis.Coldwell Banker Mid-America Group,Realtors® is the area principal broker for CartusCorporation. Cartus Corporations is the largestprovider of corporate relocation services in thenation with nearly 2,100 global clients. Theyassist over 110,000 transferring employeesannually, represented by cross-border activityin over 140 countries.  Cartus  Sirva Relocation  Cornerstone Relocation Group  Altair Global Relocation  DuPont Relocation  Hewitt Relocation  Brookfield Global Relocation  Nationwide Relocation  Lexicon Relocation  The Relocation Center  Weichert Relocation Company  WHR Group  AIRES Relocation  NEI Global Relocation  Graebel Relocation
  32. 32. Previews International handles one-third of all million-dollar-plus properties sold in the United States.Our history...The success of the Previews International program is rooted ina seventy-year legacy of innovative marketing for homes ofdistinction. Established in 1933, and evolving into theColdwell Banker Real Estate heritage in 1980, PreviewsInternational has grown from an aspiring national multiple-listing collection to a world-class marketing program for luxuryreal estate properties.The Previews Program is Exclusively for Luxury ResidentialProperties.Properties must be priced at $500,000 and above.In addition to price, the property should be of exceptional quality and style, and reflect the prestigiousimage of the Previews Program. Vacant land for which the highest and best use is the development ofluxury homes may also be marketed under the Previews program provided it meets the pricerequirements.Because we view exceptional properties as being unique, each receives a custom marketing plan whichdraws upon the comprehensive resources available through the Previews Program. Depending on theneed, the marketing plan may include color feature sheets, upscale signage, targeted advertising, thePreviews Property International Registry, direct mail and other effective means of maximizing exposureto qualified prospects. Award winning coldwellbankerpreviews.com Highlighted as feature homes on the homepage of ColdwellBankerMag.com Property presentation and promotional programs including Previews® signage Direct mail marketing support The Previews® Property International Registry Previews® Property Specialist certification training
  33. 33. Home EnhancementWe will develop a custom tailored home enhancement plan that can make a difference in howquickly your home sells and the price you can obtain.  Exterior  Keep grass mowed, shrubs trimmed  Pick up lawn tools, toys, sweep front walkway  Clean up after pets  Interior  Pick up toys and shoes; make beds, put clothes away  Prepare tables with flowers and place settings; set out a game or “coffee table” book  Turn off the television; play soft background music  Tidy up bathrooms; set out show towels  Open drapes and shades, turn on lights, make house look bright and cheerful Focus on how buyers see your property Leverage ideas from our exclusive Home  Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs; Enhancement Guide and Video empty wastebaskets Identify enhancements that can pay for themselves in stronger offers from buyers.  Keep pets out of the way; make sure all pet areas are clean and free of odor  Special tips for showings  Secure jewelry, cash, medications and other valuables  Leave while your house is being shown  If people who are not accompanied by an agent ask to see your property, please refer them to us; we will pre-screen them.
  34. 34. Seller DisclosureFull written disclosure of the property’s condition can be essential to asuccessful sales transaction. Appealing to buyers Complete disclosure attracts buyers by building confidence and peace of mind. A stronger selling price A Seller’s Disclosure Statement makes it clear that the price of your property reflects its disclosed condition. Reduce misunderstandings Helps reduce misunderstandings that can lead to delayed closing, renegotiation, and even litigation.
  35. 35. Offering a home warranty will enhance the marketability of your property.A popular feature for buyers A home warranty builds buyer confidence by providing repair-or-replace coverage.Protects your budget Helps protect you from unexpected repair bills. Optional coverage for your property while it is on the market can give you additional peace of mind.Additional marketing impact Special marketing materials will promote your property to potential buyers and help it stand out amongst the competition.
  36. 36. Best Price Obtainable
  37. 37. What Is The Best Price Obtainable For Your Property?We will assist you in determining Buyers compare propertiesthe most effective list price for your Home Buyers engage in comparisonproperty shopping. They will not pay more for a property than they could pay for another, similar one. Recently sold market data Reveals what buyers have actually paid for similar properties. Currently for sale Shows properties competing for buyers’ attention right now. Did not sell Demonstrates what buyers have not been willing to pay under current market conditions.
  38. 38. What Affects The Market Value of Your PropertyIn understanding the market value Some factors have no effect on theof your property, we must deal with current value of your property:some factors that we have no controlover.The Competition Original price  The number of similar properties for  What you originally paid for your sale house  Their prices, financing terms,  The cash proceeds you want or need location and physical condition from the salePhysical qualities of your property Opinions  Location  What people say your property is  Age worth  Size of house and lot  Floor plan and architectural styleMarket Conditions  Interest rates and availability of financing  Buyer demand  Prices of recently sold properties  State of the economy  Seasonal demand
  39. 39. Pricing Your PropertyThe higher a property is priced above realistic market value, themore time it will take to sell and the less interest it will attract If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through. Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively. If your property is priced right, more buyers will be interested when it first hits the market.
  40. 40. The Sales Process
  41. 41. Important Negotiation Strategy In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate agents.  Reason/Urgency for selling  Willingness to consider an offer less than listing price  Financing terms you would accept  Personal property you might be willing to include  Timing and benefits from your company  Any other confidential information
  42. 42. Closing The SaleWe will negotiate on your behalf to help you obtain the most favorable price andterms, and we will work on your behalf to successfully close the sale. Understanding choices, meeting your needs We will present all offers in an objective fashion, review and explain their terms and help you evaluate how it fits your goals. Handling the details and keeping you informed We will monitor the progress of the transaction and keep you informed throughout the entire transaction.
  43. 43. Customers For Life
  44. 44. Why Coldwell Banker?When you’re Buying or Sellinga house, there are a million andone details to handle. AtColdwell Banker, Cindy isthere with all her tools to makethe transition an experienceyou will want to remember. Noimpersonal website to log on to— one warm, caring personlending a hand. Just the type ofassistance you should expectfrom a full service real estatecompany. You can reach Cindyat (515)224-8889 orConcierge@ColdwellBankerMAG.com. utility transfers and hook ups new roofs leaky plumbing pet sitter hair stylist 999,995 more detailsIt’s —FREENot just during the sale —FOR LIFE Cindy Fleischacker, Concierge Cindy knows the drill, she will make your connections.
  45. 45. Why Coldwell Banker?Less than 3% of Coldwell Banker’s Top Tenhomebuyers use 1. International award winning state ofnewspaper, magazine or the art website ColdwellBanker.com intelevision as a source topurchase their home. addition to over 70 other websites around the world fully enhanced with rich contents, multiple photos and video 2. The best e-marketing tools available in real estate today 3. Agent’s personal websites where sellers homes can be featured on the front page. 4. Videos on every listing & every agent 5. The only real estate company to have our own YouTube Channel, Coldwell Banker on Location 6. Mobile apps and iPad App. 7. Leadrouter 8. Area’s Principal Broker for Cartus 9. Concierge 10. The most recognized real estate brand in the world with the benefit of local ownership and local decision making

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