Presentation of Hashtags that work at #iSummit 2013 by Jennifer Wakefield, APR (@JenWakefield), Vice President of Marketing and Communications, Metro Orlando Economic Development Commission (@MetroOrlandoEDC). Cites #WhyOrlando campaign.
4 Ways to Involve People in Your Content StrategyTraackr
When you put people at the heart of your content strategy, you no longer find yourself feeding a nondescript beast, but instead you find your content becomes a vector for creating and sustaining relationships with the people you seek to influence.
In this presentation, you can learn how clients use signals to help their brand image. In addition, we present how-tos of different signals in order to spot the trends or emergencies that are happening industry-wide.
We’ve all heard it before: events are changing, event marketing is changing, events must “go social” to survive. But what does that really mean? This presentation will examine the Event Marketing Ecosystem, a comprehensive approach to the event marketing process with the belief that an event is a journey rather than a destination. Success stories from previous events will be showcased to demonstrate measured achievements in different situations and various industries.
See how GetResponse used Insightpool and other influencer marketing resources to drive traffic to their Marketing Automation Hub and boost thought leadership.
4 Ways to Involve People in Your Content StrategyTraackr
When you put people at the heart of your content strategy, you no longer find yourself feeding a nondescript beast, but instead you find your content becomes a vector for creating and sustaining relationships with the people you seek to influence.
In this presentation, you can learn how clients use signals to help their brand image. In addition, we present how-tos of different signals in order to spot the trends or emergencies that are happening industry-wide.
We’ve all heard it before: events are changing, event marketing is changing, events must “go social” to survive. But what does that really mean? This presentation will examine the Event Marketing Ecosystem, a comprehensive approach to the event marketing process with the belief that an event is a journey rather than a destination. Success stories from previous events will be showcased to demonstrate measured achievements in different situations and various industries.
See how GetResponse used Insightpool and other influencer marketing resources to drive traffic to their Marketing Automation Hub and boost thought leadership.
[Webinar] Master the Art of Social Selling - APACHubSpot
Context, Content and Alignment are the key to any successful sales and marketing partnership. This presentation is designed for marketers and sales professionals to outline the power of social media and content for driving the sales funnel.
Influencer marketing platforms Insightpool and TapInfluence sit down to discuss the differences between paid and earned influence and how marketers can use both to boost their brands.
Engagement: The Ultimate Metric to Demonstrate Event ROIDoubleDutch
We’re in the midst of the engagement marketing era.
While digital marketing remains a key component to the lead lifecycle, one truth remains: the most crucial component to engagement marketing is the face-to-face event.
In order to succeed in this new marketing culture, you need to track your live event engagement and prove event ROI.
Check out the full webinar here: https://www.youtube.com/watch?v=I-fary1OclY
WEBINAR: The New Rules of Event Marketing - Sept 2014HubSpot
In 2013, Eventbrite processed one billion dollars from one million events across 187 countries. They know all about the good, the bad, and the ugly when it comes to event marketing.
In this webinar we covered how to:
- Drive registrations with content
- Optimise the registration process
- Use social to increase engagement
- Generate awareness post-event
Olga's talk at The Inbounder conference
Triggers that drive conversions on social media.
- Basic principles and latests trends marketers should keep in mind
- Image A/B testing: colours, fonts and text
- Human-to-human interaction and ways to build a community with social media
- Templates, conversation funnel examples and tools to help marketers customise their messages
Welcome to Your Ultimate Guide #Hashtag Strategy Guide Part 1. That’s right, there was way too much information for me to share to make it happen one post, so now you will have 3.
For years you’ve seen hashtags on Instagram & you’ve probably even used them yourself..but do you really know what they’re for?
For starters, Instagram posts with hashtags average 12.6% more engagement than posts without a hashtag. Hashtags are also clickable. Anyone who clicks on an hashtag can search static posts, REELS, Stories ,& IGTV content that use that specific hashtag. You can also follow hashtags, I probably follow almost 50 - for work, for fun, to stay updated in going ons in my community, for education….for smokey eye tutorials :)
So if you are tying to grow your personal brand or business, you might want to ditch the #SorryNotSorry and #LongHairDontCare… just for now. And focus on creating and executing a hashtag strategy to drive awareness, followers, research competitors and your target audience, find communities of like-minded Instagrammers like you to engage with as well as, build your own community and grow your brand.
So yes, it really is worth creating a hashtag strategy for your brand if you want to grow your account!
In Part 1 of Your Ultimate #Hashtag Strategy Guide I give you the basics:
- What Hashtags Do
- 3 Types of Hashtags Branded, Campaign, and Community
- 9 Types of Community Hashtags That Will Grow Your Business
- Answer 2 Questions I got 5 weeks ago because….#BetterLateThanNever
Hoe spreek jij als recruitment organisatie kandidaten en opdrachtgevers aan? Inderdaad, content is king in het huidige social media tijdperk.
Binnen het recruitment landschap is content marketing momenteel hot topic. Het delen van goede content versterkt relaties met kandidaten en opdrachtgevers en verandert hun beeld van jouw recruitment brand. Een sterke content strategie is essentieel om passief talent te binden aan je recruitment brand.
Building a Brand Newsroom: How the Rules of Content Marketing Are Changing fo...The Starr Conspiracy
This presentation, delivered and created by Steve Smith of The Starr Conspiracy for InfluenceHR, will show you the importance of brand in B2B marketing, how brand and demand are joined at the hip, and how to focus your time, effort, and budget to create content that builds brand and generates demand.
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[Webinar] Master the Art of Social Selling - APACHubSpot
Context, Content and Alignment are the key to any successful sales and marketing partnership. This presentation is designed for marketers and sales professionals to outline the power of social media and content for driving the sales funnel.
Influencer marketing platforms Insightpool and TapInfluence sit down to discuss the differences between paid and earned influence and how marketers can use both to boost their brands.
Engagement: The Ultimate Metric to Demonstrate Event ROIDoubleDutch
We’re in the midst of the engagement marketing era.
While digital marketing remains a key component to the lead lifecycle, one truth remains: the most crucial component to engagement marketing is the face-to-face event.
In order to succeed in this new marketing culture, you need to track your live event engagement and prove event ROI.
Check out the full webinar here: https://www.youtube.com/watch?v=I-fary1OclY
WEBINAR: The New Rules of Event Marketing - Sept 2014HubSpot
In 2013, Eventbrite processed one billion dollars from one million events across 187 countries. They know all about the good, the bad, and the ugly when it comes to event marketing.
In this webinar we covered how to:
- Drive registrations with content
- Optimise the registration process
- Use social to increase engagement
- Generate awareness post-event
Olga's talk at The Inbounder conference
Triggers that drive conversions on social media.
- Basic principles and latests trends marketers should keep in mind
- Image A/B testing: colours, fonts and text
- Human-to-human interaction and ways to build a community with social media
- Templates, conversation funnel examples and tools to help marketers customise their messages
Welcome to Your Ultimate Guide #Hashtag Strategy Guide Part 1. That’s right, there was way too much information for me to share to make it happen one post, so now you will have 3.
For years you’ve seen hashtags on Instagram & you’ve probably even used them yourself..but do you really know what they’re for?
For starters, Instagram posts with hashtags average 12.6% more engagement than posts without a hashtag. Hashtags are also clickable. Anyone who clicks on an hashtag can search static posts, REELS, Stories ,& IGTV content that use that specific hashtag. You can also follow hashtags, I probably follow almost 50 - for work, for fun, to stay updated in going ons in my community, for education….for smokey eye tutorials :)
So if you are tying to grow your personal brand or business, you might want to ditch the #SorryNotSorry and #LongHairDontCare… just for now. And focus on creating and executing a hashtag strategy to drive awareness, followers, research competitors and your target audience, find communities of like-minded Instagrammers like you to engage with as well as, build your own community and grow your brand.
So yes, it really is worth creating a hashtag strategy for your brand if you want to grow your account!
In Part 1 of Your Ultimate #Hashtag Strategy Guide I give you the basics:
- What Hashtags Do
- 3 Types of Hashtags Branded, Campaign, and Community
- 9 Types of Community Hashtags That Will Grow Your Business
- Answer 2 Questions I got 5 weeks ago because….#BetterLateThanNever
Hoe spreek jij als recruitment organisatie kandidaten en opdrachtgevers aan? Inderdaad, content is king in het huidige social media tijdperk.
Binnen het recruitment landschap is content marketing momenteel hot topic. Het delen van goede content versterkt relaties met kandidaten en opdrachtgevers en verandert hun beeld van jouw recruitment brand. Een sterke content strategie is essentieel om passief talent te binden aan je recruitment brand.
Building a Brand Newsroom: How the Rules of Content Marketing Are Changing fo...The Starr Conspiracy
This presentation, delivered and created by Steve Smith of The Starr Conspiracy for InfluenceHR, will show you the importance of brand in B2B marketing, how brand and demand are joined at the hip, and how to focus your time, effort, and budget to create content that builds brand and generates demand.
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
6. #ProperHashing
Don’t #hashtag just to #hashtag; have a purpose
If marketing with #hashtags, use them regularly
Make the #hashtag easy to understand
Post relevant content
Review analytics of what works and tweak
Find your influencers
9. #WhyOrlando
Brand Ambassador program
Identified influencers and marketing pros
Common goal = spread news of Why Orlando is great for business
Share each other’s news
Regular communication and events
Use through all channels
10. #BestHashing
Get to know your influencers – on and offline
Explain the use and reason
Provide examples
Keep in contact with influencers…not just via
social media
#Hashswag
Editor's Notes
In a world of too many #hashtags, I’m here to talk about their proper use and why some hashtags actually work.
Official history of the hashtag.I first began using hashtags when Twitter began to show trending topics along the sidebar back around 09. And then on Tweetchats around the same time.
Raise your hand if you saw the recent skit of JT and Jimmy Fallon on hashtags and their overuse.It was funny…and very true.
Many people have become obsessed with hashtags and you’re starting to see them everywhere…including all over Robin Thicke’s “Blurred Lines” video.
And it’s not just in music or the Internet. It’s all over television as well. For the last few years, people have been hashing with the favorite TV shows. One especially that gets lots of hashes – Victoria’s Secret Fashion Show.In this year’s SuperBowl, the overwhelming majority of advertisers used hashtags in their ads.The most popular hashtags used were the ones that only used their brand name…not something different such as Go Daddy’s #thekiss.
1.36 million tweets sentHashtag for events, conferences