The Birth of a Mascot

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The Birth of a Mascot

  1. 1. THE BIRTH OF A MASCOT OR… EXECUTING A LARGE-SCALE CAMPAIGNON A SMALL-SCALE BUDGET WITH AN EVEN SMALLER STAFF! SARAH OSLUND DIRECTOR OF COMMUNICATIONS AND PUBLIC RELATIONS
  2. 2. UNIVERSITY OF MINNESOTA ROCHESTER
  3. 3. DIRECTOR OFCOMMUNICATIONS AND PUBLIC RELATIONS
  4. 4. “OTHER DUTIES AS ASSIGNED”
  5. 5. ? ? ? ? ? ?“A MASCOT?!?!FOR WHAT?!?!” ? ?? ? ? ? ? ?
  6. 6. MAY - SEPTEMBER
  7. 7. VOTE NOW VIA TEXT!
  8. 8. - TYPE OF EVENTWHAT - AGENDA - CONTENT, SPEAKERS, ACTIVITIES - PURPOSE OF EVENTWHY - GOALS TO ACHIEVE - TARGET AUDIENCE OF ATTENDEES (PRIMARY, SECONDARY,WHO TERTIARY) - TIME OF YEARWHEN - DAY/MONTH/WEEK - TIME OF DAY - SITE TYPE (ON-CAMPUS OR OFF-CAMPUS)WHERE - SITE LOCATION – (ITV ROOM, HOTEL CONFERENCE ROOM)
  9. 9. - MASCOT REVEAL EVENT - LOCAL COMEDIAN EMCEEWHAT - ACOUSTIC MUSICIANS PERFORMING IN-THE-ROUND - GIVEAWAYS - COMMUNITY CONNECTION - OWNERSHIP FOR STUDENTS, STAFF, FACULTY, COMMUNITYWHY - MEDIA ENGAGEMENT - A “HUMAN FACE” FOR THE UNIVERSITY - COMMUNITY (PRIMARY) - STUDENTS (PRIMARY)WHO - PROSPECTIVES (SECONDARY) - STAFF & FACULTY (SECONDARY) - PARENTS (TERTIARY) - SEPT. 8 – 4:30-8:30 PM - BACK TO SCHOOL WEEKWHEN - DOWNTOWN MUSIC/MARKET FESTIVAL ENDED - TYPICALLY FAVORABLE WEATHER IN MINNESOTA - PEACE PLAZA STAGE, DOWNTOWNWHERE - STUDENTS ON CAMPUS - CAPTIVE AUDIENCE AT END OF WORK DAY
  10. 10. HOW?HOW CAN WE DO ALL OF THIS… ON TIME AND ON A BUDGET???
  11. 11. MY FOUR RULES OFEVENT AND CAMPAIGN PLANNING “HELL, THERE ARE NO RULES HERE. WE’RE TRYING TO ACCOMPLISH SOMETHING.” THOMAS EDISON
  12. 12. EVENT PLANNING RULE #1:CAPITALIZE ON YOUR RELATIONSHIPS! “HEY TV SALES GUY, HAVE WE SIGNED THE CONTRACT FOR NEXT YEAR’S :30 SECOND COMMERCIAL SPOTS YET?”
  13. 13. DON’T FORGET ABOUTYOUR VENDORS AND YOUR SPONSORS!
  14. 14. DON’T FORGET ABOUTYOUR NETWORK AND YOUR FRIENDS!
  15. 15. $25000
  16. 16. EVENT PLANNING RULE #2:YOU CAN’T DO IT ALL YOURSELF. “YES I CAN.” “NO. YOU CAN’T.”
  17. 17. DELEGATE.
  18. 18. USE RESOURCES YOU HAVE IN-HOUSE. OUTSOURCE WHAT YOU DON’T.
  19. 19. ENTER...THE MASCOT CAMPAIGN DREAM TEAM "THE PARTYS JUST GETTING STARTED. THIS IS WHERE THE FUN STARTS.“ - KOBE BRYANT
  20. 20. ? ? ? ? ? ? ? ?? ? ? ? ? ?
  21. 21. EVENT PLANNING RULE #3:THERE ARE NO PERFECT EVENTS.
  22. 22. CONSULTANTS
  23. 23. GIVEAWAYS
  24. 24. THE NIGHT OF THE REVEAL…
  25. 25. MASCOT REVEAL EVENT AGENDA4:30PM – FOOD/BEVERAGE SERVICE BEGINS4:30PM – TOKEN GIVEAWAY BEGINS4:30PM – SOCIALIZING/NETWORKING ON THE PLAZA AS PEOPLE GATHER5:35PM – WELCOME/COMEDY/MASCOT REVEAL BEGINS AS DANIELLE TAKES THE STAGE5:40PM – EMCEE/COMEDIAN DANIELLE TEAL WELCOMES CROWD AND STUDENTS5:42PM – STAND-UP COMEDY ABOUT COLLEGE5:55PM – DANIELLE THANKS/NAMES VENDORS5:58PM – DANIELLE INTRODUCES GREGORY6:00PM – GREGORY STAVRAU, ROCHESTER CIVIC THEATER, INTRODUCES PERFORMERS6:03PM – GREGORY GIVES HISTORY OF SHOWCASE6:05PM – MUSIC (SET ONE)6:50PM – DANIELLE ENGAGES BAND IN UMR FIGHT SONG IDEAS7:00PM – DANIELLE INTRODUCES CHANCELLOR7:05PM – CHANCELLOR UNVEILS MASCOT7:20PM – MUSIC (SET TWO)7:20PM – TOKENS REDEEMED FOR GIVEAWAY ITEMS AT BOOTHS8:05PM – MUSIC ENDS8:30PM – FOOD/BEVERAGE SERVICE ENDS
  26. 26. YOUR RESULTS!
  27. 27. EVENT PLANNING RULE #4: DON’T PANIC… ADJUST.“WE EXPERIENCE MOMENTS ABSOLUTELY FREE FROM WORRY. THESE BRIEF RESPITES ARE CALLED ‘PANIC.’” - CULLEN HIGHTOWER
  28. 28. THE (SORTA) HARD NUMBERS
  29. 29. 250+
  30. 30. 3000+
  31. 31. 400+
  32. 32. $25000
  33. 33. $17000
  34. 34. $8000
  35. 35. (DARE I SAY IT?)PRICELESS…

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