Harrah's GEN Letter 5-11-10
•
0 likes•61 views
The director of sales at Harrah's & Harvey's Lake Tahoe wrote to Phil Goodman of Genergraphics to discuss how incorporating an understanding of generational differences into their sales and marketing efforts has helped increase sales. They have developed group programming and advertising that appeals to multiple generations without alienating any. Additionally, they have incorporated generational considerations into every aspect of their sales, operations, food and beverage programming, and activities to better understand and meet the needs of all generations of meeting attendees. The director is looking forward to learning more about Genergraphics' new social media and generational training programs.
Report
Share
Report
Share
Download to read offline
Recommended
Balzano b resume rev1
Barbara Balzano has over 15 years of experience in marketing, branding, social media management, and business leadership. She has a proven track record of helping businesses meet and exceed goals through strategic marketing. Her experience spans various industries including luxury brands, hospitality, fashion, and startups. She is currently a Keyholder and Supervisor at Brooks Brothers Fleece where she oversees store operations and merchandising.
folder_aya_en
AYA is an advertising, marketing and branding agency that focuses on building brands and helping clients grow their businesses. They believe in research-driven strategies and collaborative teamwork to generate effective ideas. AYA builds strong relationships with clients and partners to connect people and brands with the right messages. They aim to provide value through understanding client needs, identifying opportunities, and catering to major national and international brands.
Mari Uribarri_2016
This document is an executive profile and resume for Mari C. Uribarri. It summarizes her extensive experience in marketing and communications roles in the banking industry, spanning over 30 years. She has managed advertising, marketing strategies, brand development, product launches, and community events. She is bilingual in Spanish and has a track record of growing revenue and client relationships through strategic marketing initiatives.
Credenciales 2015 final
Marie Tere Benes Lima is a senior account executive and key account manager with over 15 years of experience in advertising sales, marketing, and account management. She has a proven track record of developing strategic plans to increase revenues, market share, and brand awareness for companies in Puerto Rico. Her experience includes negotiating multi-million dollar contracts and developing successful marketing programs. She is bilingual in English and Spanish with proficiency in social media platforms and the Microsoft Office suite.
csmres
Carla Michaels is applying for a sales position and has extensive experience in sales, account management, business development, and new client acquisition across various industries including real estate, multi-housing, healthcare, and small to mid-sized businesses. She has a proven track record of consistently exceeding sales goals and being a top sales performer. Her resume highlights skills in communication, negotiation, problem-solving, and building and maintaining client relationships.
PROS Brand Presentation
We are a career marketing firm with over 12 years of experience in Latin America, Spain, and the US. Our mission is to provide strategic assessments and direction to help small and medium businesses grow through identifying marketplace opportunities. We value developing relationships built on trust and open communication. Our services include business reviews, planning, branding, product development, sales training, and international expansion support. We have experience helping brands in the skin care, food, and franchise industries broaden distribution and attract investors.
Michelle blair terrell 2016 resume
Michelle Blair Terrell is a sales, franchising, and retail executive with over 25 years of experience managing all aspects of business from startups to restructuring. She has extensive experience in multi-unit retail operations, franchise sales and compliance, marketing, and P&L management. Throughout her career, she has consistently achieved revenue, profit, and market growth objectives for the companies she has worked with.
My portfolio
Case studies of work I have done and companies I have worked continuously producing results and growing business for them.
Recommended
Balzano b resume rev1
Barbara Balzano has over 15 years of experience in marketing, branding, social media management, and business leadership. She has a proven track record of helping businesses meet and exceed goals through strategic marketing. Her experience spans various industries including luxury brands, hospitality, fashion, and startups. She is currently a Keyholder and Supervisor at Brooks Brothers Fleece where she oversees store operations and merchandising.
folder_aya_en
AYA is an advertising, marketing and branding agency that focuses on building brands and helping clients grow their businesses. They believe in research-driven strategies and collaborative teamwork to generate effective ideas. AYA builds strong relationships with clients and partners to connect people and brands with the right messages. They aim to provide value through understanding client needs, identifying opportunities, and catering to major national and international brands.
Mari Uribarri_2016
This document is an executive profile and resume for Mari C. Uribarri. It summarizes her extensive experience in marketing and communications roles in the banking industry, spanning over 30 years. She has managed advertising, marketing strategies, brand development, product launches, and community events. She is bilingual in Spanish and has a track record of growing revenue and client relationships through strategic marketing initiatives.
Credenciales 2015 final
Marie Tere Benes Lima is a senior account executive and key account manager with over 15 years of experience in advertising sales, marketing, and account management. She has a proven track record of developing strategic plans to increase revenues, market share, and brand awareness for companies in Puerto Rico. Her experience includes negotiating multi-million dollar contracts and developing successful marketing programs. She is bilingual in English and Spanish with proficiency in social media platforms and the Microsoft Office suite.
csmres
Carla Michaels is applying for a sales position and has extensive experience in sales, account management, business development, and new client acquisition across various industries including real estate, multi-housing, healthcare, and small to mid-sized businesses. She has a proven track record of consistently exceeding sales goals and being a top sales performer. Her resume highlights skills in communication, negotiation, problem-solving, and building and maintaining client relationships.
PROS Brand Presentation
We are a career marketing firm with over 12 years of experience in Latin America, Spain, and the US. Our mission is to provide strategic assessments and direction to help small and medium businesses grow through identifying marketplace opportunities. We value developing relationships built on trust and open communication. Our services include business reviews, planning, branding, product development, sales training, and international expansion support. We have experience helping brands in the skin care, food, and franchise industries broaden distribution and attract investors.
Michelle blair terrell 2016 resume
Michelle Blair Terrell is a sales, franchising, and retail executive with over 25 years of experience managing all aspects of business from startups to restructuring. She has extensive experience in multi-unit retail operations, franchise sales and compliance, marketing, and P&L management. Throughout her career, she has consistently achieved revenue, profit, and market growth objectives for the companies she has worked with.
My portfolio
Case studies of work I have done and companies I have worked continuously producing results and growing business for them.
MYRTLE COLE letter Shawn McClendon November 2015
This letter provides a strong recommendation for Shawn from Councilmember Myrtle Cole. The letter states that Shawn is well organized, dependable, timely, trustworthy, and has a positive attitude. As Director of Communications, Shawn excelled at communicating messages effectively and bringing innovations to marketing initiatives. Shawn fulfilled responsibilities with little supervision, worked well under pressure to meet deadlines, and could always be depended on to deliver. Councilmember Cole highly recommends Shawn for employment.
Candlelight compro
Candlelight Communications is a Jakarta-based strategic communications and branding company. They offer integrated communications solutions to help clients align their brand identity and image. Their services include brand design, communications development, marketing communications, social media strategy, and training. They aim to be a reliable partner for small and medium businesses to harness communications and positively impact their bottom line.
PR Firm
Find a reliable and effective PR Firm in San Francisco! Trainer Communications specializes in high tech PR & integrated marketing services to ensure you’re on every radar that you value. Visit the website to know more.
Inspired marketing brochure 2016
Inspired Marketing and Photography's marketing brochure detailing some of the services that the consultancy offers to its customers. Located in Southern California, Inspired Marketing offers remote location work at a reasonable price.
Scaramanga marketing brochure
Information on how we can help you market your business to build market share and profitability, enter new markets and bring new products and services to market.
LiquifiedCreative_IdeaBook-revised-121415
The document discusses the services provided by Liquified Creative, a marketing and branding firm. It outlines their experience in various industries and services such as branding, graphic design, web design, digital marketing, and creative services. It then profiles the partners and staff at Liquified Creative and provides examples of projects they have worked on, showing their approach for each client.
TTaylor resume 05-01-16
Theresa Taylor has over 30 years of experience in account management and sales for luxury consumer brands such as cosmetics, skincare, and fragrances. She has a proven track record of increasing sales, market share, and brand recognition through relationship building, training, and executing marketing events. Her resume highlights roles with increasing responsibility, from territory manager to regional sales manager.
Carlos Campuzano
Carlos Campuzano is a project manager with experience in strategic planning, marketing communications, and revenue growth. He has over 15 years of experience developing and implementing marketing campaigns and events to engage the Hispanic community. As an owner and producer, he has experience coordinating the development of websites and producing marketing materials like presentations, proposals, and videos. He is skilled in project management, training, and public relations for special events.
Pakin.m
The document is a cover letter and resume submitted by Marc D. Pakin for a position in client relations management. It summarizes his qualifications including over 15 years of diverse experience in customer relations management, property management, start-ups, revenue growth, sales, marketing, public relations, and operations management. It also lists his skills in budgeting, problem solving, personnel management, and negotiations. Pakin is seeking a position that utilizes his client services expertise, interpersonal skills, and presentation experience.
David Richard LinkedIn
David T. Richard has over 28 years of experience in sales and marketing leadership roles with Starwood Hotels & Resorts. He currently oversees 14 properties as Regional Director of Sales & Marketing in Hawaii and French Polynesia, and has increased gross room revenue by 5.8% year-over-year. Richard has a track record of mentoring future leaders, turning around underperforming properties, and developing new concepts to drive revenue growth. He also has a strong background in financial management, strategic planning, and customer relationship building.
B carr resume
Biviana is a business development professional based in Los Angeles with over 10 years of experience in sales, marketing, and project management. She aims to navigate projects ethically with the interests of the business, brand, and customers in mind. Her goal is to create positive business partnerships around the world through constant self-improvement, travel, and networking. She has experience managing the full manufacturing process from formula to packaging and can take responsibility for a company's supply chain.
CLIA presentation
MSLGROUP is a global communications agency with over 3,400 employees across 22 countries. The agency was founded in 1938 and has since grown through mergers and acquisitions. It is currently owned by Publicis Groupe, the third largest communications group worldwide. The New York office has 175 employees serving over 25 accounts with an annual fee income that is confidential. Key executives leading the North American operations have extensive experience in public relations, digital marketing, media relations, and business development.
Laura Granzella LinkedIn Profile
Laura Granzella has over 25 years of experience in business ownership, sales leadership, and customer relations. She owned two wholesale brokerage companies that represented various wine, spirits, and food brands. Granzella has a track record of driving top line growth through sales training, relationship building, and promotional events. Her career highlights include increasing Jägermeister sales over 160% and being named Top Salesperson at Sidney Frank Importing.
Rocky Mountain Marketing
Rocky Mountain Marketing has a New Business Development team that generates new ideas to enhance the company's business strategy using a three-pronged approach. Successful ideas are funneled to the New Product Development team to turn into profitable realities. The company also helps clients build powerful corporate identities and provides sports marketing and fundraising services through events and campaigns.
Candlelight communication company profile 2011
Candlelight Communications is a strategic communications and branding company based in Jakarta that specializes in word-of-mouth and social media marketing. They help companies close the gap between their brand identity and public brand image. Their services include identifying brand advocates, planning experiential marketing activations, developing social media strategies, and creating online experiences to engage customers. Their goal is to increase positive word-of-mouth recommendations for clients' brands through measurable social media campaigns.
Imagine Executive Summary
We love the challenge of making great work – the strategy and execution that drives the bottom line growth of our clients. Founded in 2004 with $14 and a dream, and with over twenty- five years of marketing and branding experience, we’ve often seen the issues our clients are going through and come to the table with more than talent – we offer relevance, results, and time-tested ideas.
Our focus is on the end result – your bottom line. By quickly uncovering the tactics that work, and eliminating the ones that don’t, we are able to establish a strategy that delivers both short-term impact and long-term growth.
resume january 2016
Leslee Rogers is seeking a new position where she can utilize her marketing, public relations, writing and interpersonal skills. She has over 15 years of experience in marketing, public relations, event planning, fundraising and management. Her background includes positions at The Salvation Army, Lutheran Social Services of Nevada, MBF Laboratories and Weekenders, USA.
BrandTango_Capabilities_JR
This document provides information about Brand Tango, a branding, design and interactive agency. It introduces the agency and its services, which include brand strategy, marketing, digital expertise and design. It also profiles some of the agency's key leaders and contributors and provides examples of portfolio work for clients in various industries.
2009 Thoughts & 2010 Advice
The document contains responses from various entrepreneurs about their business challenges in 2009 and advice for 2010.
1) Entrepreneurs faced challenges such as organizing growing companies, generating business in a tough economy, ensuring infrastructure supported rapid growth, and managing a multi-directional business approach.
2) Marketing tools used included networking, websites, brochures, social media, and branding. Location and community involvement also helped some businesses.
3) Tips for 2010 included finding a niche, having passion despite economic challenges, balancing work and life, underpromising and overdelivering, and making plans with accountability.
resume:Beyond
Monica Barach has over 20 years of experience in advertising sales and marketing in the Philadelphia area. She is seeking a progressive position that utilizes her extensive experience in sales, client relationships, and media advertising. She has held roles such as Regional Account Executive, Director of Advertising Sales, and Director of Sales and Development for various publications and media companies.
Jason Fizet Resume August 2016
Jason Fizet has over 15 years of experience in retail, wholesale, and franchise operations. He currently works as a District Operations Manager for Jiffy Lube International, where he provides business consulting services and leadership to franchisees. Previously, he held various marketing and operations roles at companies like Shell Oil and Galardi Group.
Dennis Caicedo - Cover & Resume
Dennis Caicedo has over 20 years of experience in sales management and business development in the media industry. He has a proven track record of driving revenue growth and developing high-performing teams. He is seeking a new position where he can utilize his expertise in strategic planning, marketing, sales training, and developing new business opportunities.
More Related Content
What's hot
MYRTLE COLE letter Shawn McClendon November 2015
This letter provides a strong recommendation for Shawn from Councilmember Myrtle Cole. The letter states that Shawn is well organized, dependable, timely, trustworthy, and has a positive attitude. As Director of Communications, Shawn excelled at communicating messages effectively and bringing innovations to marketing initiatives. Shawn fulfilled responsibilities with little supervision, worked well under pressure to meet deadlines, and could always be depended on to deliver. Councilmember Cole highly recommends Shawn for employment.
Candlelight compro
Candlelight Communications is a Jakarta-based strategic communications and branding company. They offer integrated communications solutions to help clients align their brand identity and image. Their services include brand design, communications development, marketing communications, social media strategy, and training. They aim to be a reliable partner for small and medium businesses to harness communications and positively impact their bottom line.
PR Firm
Find a reliable and effective PR Firm in San Francisco! Trainer Communications specializes in high tech PR & integrated marketing services to ensure you’re on every radar that you value. Visit the website to know more.
Inspired marketing brochure 2016
Inspired Marketing and Photography's marketing brochure detailing some of the services that the consultancy offers to its customers. Located in Southern California, Inspired Marketing offers remote location work at a reasonable price.
Scaramanga marketing brochure
Information on how we can help you market your business to build market share and profitability, enter new markets and bring new products and services to market.
LiquifiedCreative_IdeaBook-revised-121415
The document discusses the services provided by Liquified Creative, a marketing and branding firm. It outlines their experience in various industries and services such as branding, graphic design, web design, digital marketing, and creative services. It then profiles the partners and staff at Liquified Creative and provides examples of projects they have worked on, showing their approach for each client.
TTaylor resume 05-01-16
Theresa Taylor has over 30 years of experience in account management and sales for luxury consumer brands such as cosmetics, skincare, and fragrances. She has a proven track record of increasing sales, market share, and brand recognition through relationship building, training, and executing marketing events. Her resume highlights roles with increasing responsibility, from territory manager to regional sales manager.
Carlos Campuzano
Carlos Campuzano is a project manager with experience in strategic planning, marketing communications, and revenue growth. He has over 15 years of experience developing and implementing marketing campaigns and events to engage the Hispanic community. As an owner and producer, he has experience coordinating the development of websites and producing marketing materials like presentations, proposals, and videos. He is skilled in project management, training, and public relations for special events.
Pakin.m
The document is a cover letter and resume submitted by Marc D. Pakin for a position in client relations management. It summarizes his qualifications including over 15 years of diverse experience in customer relations management, property management, start-ups, revenue growth, sales, marketing, public relations, and operations management. It also lists his skills in budgeting, problem solving, personnel management, and negotiations. Pakin is seeking a position that utilizes his client services expertise, interpersonal skills, and presentation experience.
David Richard LinkedIn
David T. Richard has over 28 years of experience in sales and marketing leadership roles with Starwood Hotels & Resorts. He currently oversees 14 properties as Regional Director of Sales & Marketing in Hawaii and French Polynesia, and has increased gross room revenue by 5.8% year-over-year. Richard has a track record of mentoring future leaders, turning around underperforming properties, and developing new concepts to drive revenue growth. He also has a strong background in financial management, strategic planning, and customer relationship building.
B carr resume
Biviana is a business development professional based in Los Angeles with over 10 years of experience in sales, marketing, and project management. She aims to navigate projects ethically with the interests of the business, brand, and customers in mind. Her goal is to create positive business partnerships around the world through constant self-improvement, travel, and networking. She has experience managing the full manufacturing process from formula to packaging and can take responsibility for a company's supply chain.
CLIA presentation
MSLGROUP is a global communications agency with over 3,400 employees across 22 countries. The agency was founded in 1938 and has since grown through mergers and acquisitions. It is currently owned by Publicis Groupe, the third largest communications group worldwide. The New York office has 175 employees serving over 25 accounts with an annual fee income that is confidential. Key executives leading the North American operations have extensive experience in public relations, digital marketing, media relations, and business development.
Laura Granzella LinkedIn Profile
Laura Granzella has over 25 years of experience in business ownership, sales leadership, and customer relations. She owned two wholesale brokerage companies that represented various wine, spirits, and food brands. Granzella has a track record of driving top line growth through sales training, relationship building, and promotional events. Her career highlights include increasing Jägermeister sales over 160% and being named Top Salesperson at Sidney Frank Importing.
Rocky Mountain Marketing
Rocky Mountain Marketing has a New Business Development team that generates new ideas to enhance the company's business strategy using a three-pronged approach. Successful ideas are funneled to the New Product Development team to turn into profitable realities. The company also helps clients build powerful corporate identities and provides sports marketing and fundraising services through events and campaigns.
Candlelight communication company profile 2011
Candlelight Communications is a strategic communications and branding company based in Jakarta that specializes in word-of-mouth and social media marketing. They help companies close the gap between their brand identity and public brand image. Their services include identifying brand advocates, planning experiential marketing activations, developing social media strategies, and creating online experiences to engage customers. Their goal is to increase positive word-of-mouth recommendations for clients' brands through measurable social media campaigns.
Imagine Executive Summary
We love the challenge of making great work – the strategy and execution that drives the bottom line growth of our clients. Founded in 2004 with $14 and a dream, and with over twenty- five years of marketing and branding experience, we’ve often seen the issues our clients are going through and come to the table with more than talent – we offer relevance, results, and time-tested ideas.
Our focus is on the end result – your bottom line. By quickly uncovering the tactics that work, and eliminating the ones that don’t, we are able to establish a strategy that delivers both short-term impact and long-term growth.
What's hot (16)
Similar to Harrah's GEN Letter 5-11-10
resume january 2016
Leslee Rogers is seeking a new position where she can utilize her marketing, public relations, writing and interpersonal skills. She has over 15 years of experience in marketing, public relations, event planning, fundraising and management. Her background includes positions at The Salvation Army, Lutheran Social Services of Nevada, MBF Laboratories and Weekenders, USA.
BrandTango_Capabilities_JR
This document provides information about Brand Tango, a branding, design and interactive agency. It introduces the agency and its services, which include brand strategy, marketing, digital expertise and design. It also profiles some of the agency's key leaders and contributors and provides examples of portfolio work for clients in various industries.
2009 Thoughts & 2010 Advice
The document contains responses from various entrepreneurs about their business challenges in 2009 and advice for 2010.
1) Entrepreneurs faced challenges such as organizing growing companies, generating business in a tough economy, ensuring infrastructure supported rapid growth, and managing a multi-directional business approach.
2) Marketing tools used included networking, websites, brochures, social media, and branding. Location and community involvement also helped some businesses.
3) Tips for 2010 included finding a niche, having passion despite economic challenges, balancing work and life, underpromising and overdelivering, and making plans with accountability.
resume:Beyond
Monica Barach has over 20 years of experience in advertising sales and marketing in the Philadelphia area. She is seeking a progressive position that utilizes her extensive experience in sales, client relationships, and media advertising. She has held roles such as Regional Account Executive, Director of Advertising Sales, and Director of Sales and Development for various publications and media companies.
Jason Fizet Resume August 2016
Jason Fizet has over 15 years of experience in retail, wholesale, and franchise operations. He currently works as a District Operations Manager for Jiffy Lube International, where he provides business consulting services and leadership to franchisees. Previously, he held various marketing and operations roles at companies like Shell Oil and Galardi Group.
Dennis Caicedo - Cover & Resume
Dennis Caicedo has over 20 years of experience in sales management and business development in the media industry. He has a proven track record of driving revenue growth and developing high-performing teams. He is seeking a new position where he can utilize his expertise in strategic planning, marketing, sales training, and developing new business opportunities.
The Media Pro Profile June 2015 (Reduced Size)
The Media Pro is a woman-owned full-service media, marketing and communications agency located in Raleigh, NC. It has over 25 years of experience working with businesses, non-profits, government agencies and individuals. Services include video/film production, creative content development, promotions, advertising, project leadership and social media strategy. The agency has produced work for education, health, and social issues. Owner Jill Hammergren also has 25 years of experience providing media expertise to Special Olympics.
Hmd51909
The document provides information about the 2009 San Diego Ad Club Hispanic Marketing Day event, including the program speakers and committee members. It introduces the panel moderator, Robert Santiago from La Agencia de Orci & Asociados, and three panelists - Jeff Overton from the San Diego Padres, Joe Benites from The Benites Group, Inc., and Laura Hernandez from Sharp Healthcare - who will provide insights into successful Hispanic marketing efforts in various industries. It also notes that the event will present a Lifetime Achievement Award to Dr. Mary Beth McCabe from Sun Marketing for her contributions to Hispanic marketing conferences.
MY RESUME
I am a European senior sales and marketing strategist conceptualizing and implementing marketing strategy and achieving sales targets with vast international experience all over the globe. A multi-faceted senior manager with proven track record of turning around under performing organizations, improving customer relationships and stellar financial metrics. Responsible for advancing the company’s vision and strategic plan. Develop and maintain senior level relationships with customers. Negotiate comprehensive deals and is responsible for the financial health of the organization. Develop strategic sales plans based on company goals that promote sales growth and customer satisfaction for the organization.
Responsibilities:
• Create strategic annual sales plan based on overall organization strategy and objectives.
• Manage business operations and sales management process. Lead, coach, and mentor management team to achieve goals.
• Manage finances and monitor P&L.
• Direct implementation and execution of sales procedures, policies and practices.
• Ensure communications are coordinated and support sales plan objectives and meet organizational expenditure requirements in conjunction with Marketing and Engineering management as well as the company’s President.
• Conduct business and technology reviews with management and sales team to identify opportunities and trends
• Recommend and implement sales strategies for improvement based on market research and competitor analyses.
• Attract, retain and develop employees to have a robust talent pipeline.
• Build, develop and manage sales team capable of carrying out needed sales and service initiatives.
• Manage multiple channel selling strategies.
Key attributes include strong communication, team building skill and an extensive background in operations. I am looking for another opportunity to turn around an organization by building a team with focus on the customer. International mobility and availability on a short notice. I am willing to relocate if hired, on a global mobility basis. I have vast experience of global sales and marketing.
Danjimenezcv2015 new
Daniel Jimenez is applying for a Marketing and Business Development Manager position. He has over 20 years of experience in marketing, business development, and creative roles. His most recent positions include Business Development Manager from 2014-2015 and Marketing and Store Development Manager from 2014. He believes his qualifications from his resume make him a strong candidate for the position. He has included his resume and contact information and requests a meeting for a job interview.
Hmd51909
The document provides information about the 2009 San Diego Ad Club Hispanic Marketing Day event, including speakers, honorees, and resources. It introduces the theme of the event - "The San Diego Hispanic Market: An Economy Within An Economy" - and profiles three panelists who will discuss successful Hispanic marketing efforts: Jeff Overton of the San Diego Padres, Joe Benites of The Benites Group, Inc., and Laura Hernandez of Sharp Healthcare. It also honors Dr. Mary Beth McCabe with a lifetime achievement award for her contributions to Hispanic marketing conferences.
IMC 636 Capstone
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
Integrated Marketing Plan
This Integrated Marketing Plan was developed for St. Jude Children's Research Hospital as part of West Virginia University's Integrated Marketing Communications Master's Program capstone class.
hooRAE Client Report
The document provides a strategic recommendations report for the event planning company hooRAE. It includes a market insights analysis of hooRAE's target customers, a competitive analysis of similar companies, and recommendations for hooRAE's social media strategy, PR and partnerships, and website. The report aims to help hooRAE increase its brand awareness and capitalize on opportunities for growth in the wedding and events industry.
How to master the 8 challenges of international marketing
For even the most accomplished U.S. marketers, the international arena can be a blind spot. Not surprising when you realize just how few US companies actually venture abroad.
Although international marketing operates off the same core marketing principles as domestic marketing, it is fundamentally different in practice. The eight areas outlined here reflect 24 years of dealing exclusively with international marketing. They summarize the most common pitfalls that snare marketers as they venture outside of their home markets or to foreign markets.
Read more: http://bit.ly/IntlMarketingChallenges
How To Use Social Media To Sell
Marty Martinez and Harrison Blum are the founders and leaders of Social Revolt, a marketing agency. The document discusses how social media can be used for social selling by understanding the customer journey, using paid, owned, and earned media, empowering thought leaders to teach customers, and sending the right messages through receptive channels. It emphasizes that social media is part of a larger trend moving from price selling to value selling.
Victor P Errante
The document provides a summary of the professional work experience and education of an individual. It details various roles held over several decades working in marketing, advertising, and business development for large corporations. Positions included creative director, account manager, and developing promotional programs. It also outlines the founding of an independent consulting firm providing outsourced marketing services to other companies.
Larry Harrison Resume 2B1
Larry L. Harrison is a marketing executive with over 20 years of experience in marketing communications, strategic planning, and management. He currently works as a senior consultant helping restaurants with marketing plans, brand identity, and customer engagement. Previously, he was the Vice President of Marketing for a chain of Mexican restaurants where he led large marketing projects, rebranded a concept, and developed annual budgets. He has a bachelor's degree in marketing and business administration and has received several advertising awards for his work.
Robert salerno resume 2016
Robert Salerno is seeking a job in public relations or marketing. He has a bachelor's degree in journalism with a concentration in public relations and a minor in marketing. His experience includes marketing roles at a taqueria and comedy club where he managed social media. He also has project experience creating PR plans for a law firm and developing a marketing plan for an escape room business.
Robert Salerno: Marketing/Public Relations
Robert Salerno is seeking a job in public relations or marketing. He has a bachelor's degree in journalism with a concentration in public relations and a minor in marketing. His experience includes marketing roles at a taqueria and comedy club where he managed social media. He also has project experience creating PR plans for a law firm and developing a marketing plan for an escape room business.
Similar to Harrah's GEN Letter 5-11-10 (20)
How to master the 8 challenges of international marketing
How to master the 8 challenges of international marketing
Harrah's GEN Letter 5-11-10
- 1. Harrari!LAKE TAHOE May 11, 2010 Mr. Phil Goodman Genergraphics, Inc. 1905 Diamond Street, Suite B San Marcos, CA 92078 Dear Phil, Since we have been using Genergraphics at Harrah's & Harvey's Lake Tahoe, it has helped increase sales to meeting planners. I have gained invaluable insights on the need to better understand and communicate with the mix of generations. This has prompted us to develop group programming and advertising to the various generations without alienating one from the other. That being said I felt compelled to relate to you several initiatives that we continue to incorporate and develop into true application. These programs demonstrate the value of taking the process and applying it to the many disciplines within the travel industry in order to better communicate effectively. First of all we incorporate a generational message within the many components of our promotional and advertising messages. Not to negate the Boomer as a primary generation of group planners but it is critical at this juncture that we address the Gen-X and Gen-Y generations as they are the up and coming planners within our industry. By taking the same message within our ads or promotions we deliberately slant the communication to all of the generational groups. We have had many positive responses from our clients recognizing our efforts. Additionally we have incorporated Genergraphics into the sales and hotel operational process. Consideration has been given to every aspect of a clients programming based on generational mindsets and lifestyles of the companies' delegates. Sales Managers work with planners on all aspects of a groups mix and discern how to develop a comprehensive meeting, food and beverage and activities program that will engage all generations. We are now bridging Genergraphics into every aspect of our Group Sales and advertising process realizing that by understanding the mindset, attitudes and lifestyles of the various generations we will be able to attract, communicate effectively and execute viable programs that truly understands the needs of all generations. I am looking forward to learning about your new social media and generational training programs next month in the Reno and Lake Tahoe seminars. Most/Sincerely, Ijt Stephen P. Lowe Director of Sales Harrah's & Harveys Lake Tahoe Post Office Box 128, Lake Tahoe, Nevada 89449 • 775/588-2411 • 1-800-235-6358 • www.harrahs.com