Harpo
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Harpo Productions was started by Oprah Winfrey in Chicago in the late 1980s. It is integrated across film, television, and print media and is best known for producing The Oprah Show. Some goals for Harpo include focusing more on film production, broadening its TV network OWN, and expanding its radio station. Improving social media use and communication is suggested, such as updating Twitter with news about Oprah and Harpo, improving Facebook fan page interactivity, creating a blog about working for Oprah, and monitoring social media to increase search engine rankings and fan engagement.
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Harpo
- 1. Harpo Productions The Harpo family includes powerfully positive vehicles in almost every media. Emily Doyle Adv 492-NMDL 12-4-10
- 2. •Harpo Productions was started by Oprah Winfrey located in Chicago, Il in the late 1980s. •Harpo is integrated into film, television, and print medias. •Most known for producing The Oprah Show Harpo’s Background
- 3. Goals and Challenges • Focus more on film production rather than TV • Broaden OWN (Oprah’s TV station) • Expand radio station to reach broader audience •Become as big as other production companies such as Paramount •Improve social media communication
- 4. Overall Theme • Optimize search engines • Stay up to date with everything Harpo is doing •Inexpensive but effective to use social media •Invent new ways to use social media to reach others
- 5. Ways to Improve Social Media Use • Update Twitter with happenings of Oprah and the other members of Harpo • Link to Oprah’s twitter that is up to date • Oprah’s favorite things tweets with coupons QuickTime™ and a decompressor are needed to see this picture.
- 6. Improve Facebook Fan Page • Have more ways for the fans of Oprah and the other parts of the company to participate and learn what they are doing • Advertise specials towards those in Chicago and all of the other places that Oprah mentions •Currently only a Wikipedia page •Make it more interactive
- 7. Blog • A blog ran by the employees • What its like to work for Oprah • Specials and deals • Where’s Oprah blog
- 8. Monitor Social Media • Use sites such as monitter and google ad words • Try and get high ranking in search engines • Monitor fans and followers for Facebook and Twitter
- 9. Budget • Very inexpensive to improve social media • During certain times of the year such as Christmas increase social media use to advertise sponsors • Social media specialist may be needed to manage all social media outlets
- 10. Results • More viewers of Harpo Produced media outlets • Increase of fan base on Facebook and Twitter • Reaching a wider audience