This document discusses how business intelligence and data analytics can provide competitive advantages for organizations. It highlights how ingesting new types of data from mobile and IoT devices can provide opportunities for businesses. Advanced analytics tools can deliver powerful decision-making capabilities through anytime, anywhere access to information and multi-dimensional analysis of disparate data sources. Automating analysis can help detect deep patterns and insights from complex data. A data strategy is needed to manage the volume, velocity, and variety of incoming information. Personalization systems can now interact with customers based on geospatial and temporal context.