AgilityHarmony is a digital messaging platform that allows marketers to create personalized, omnichannel campaigns across email, mobile, and other digital channels. It provides powerful data and segmentation tools to target messages, as well as real-time reporting and analytics to optimize campaigns. The platform is developed by Epsilon, a large digital marketing agency, to be easy to use and maximize productivity for global marketing teams.

1. AgilityHarmony
Digital Messaging Platform
Orchestrate more meaningful relationships
between you and your customers

2. By marketers for
marketers
Epsilon Agility Harmony brings together
world-class technology and services
and industry–leading data solutions to
create a truly next–generation digital
messaging platform. This cloud–based
solution for email and cross–channel
marketing makes it easy to deliver highly
personalized, data–driven campaigns. It
also provides you with unprecedented
insight into campaign performance,
along with the ability to preemptively
improve campaign results before and
after you click send.
Developed by marketers, for marketers,
Harmony is the first digital messaging
platform built from the ground up to be
omnichannel. That’s important, since
Epsilon works with enterprise clients
every day to orchestrate cutting–edge
multichannel campaigns that drive
better results. We share your passion for
digital marketing, as well as your desire
to deliver a better customer experience.
The Forrester Wave: Email Marketing Vendors, Q3 2014
“Epsilon’s dynamic content scalability, multilingual platform
interface, large international support staff, and the best
operations, technology, and strategy and analytics services we
reviewed make it a strong fit for large global enterprises that
seek a full or collaborative service partner.”

3. performance
and peace of mind
As a digital marketer, your requirements are
clear. You need a platform built to harness
your cross–enterprise data, engineered to
integrate with your existing marketing and
database systems, and equipped to deliver
thousands of campaigns per second,
billions of customized messages per year,
all around the world.
Agility Harmony is a software–as–a–service
solution offering maximum availability. It
features a flexible architecture that is highly
extensible and easily integrated with other
systems. Most importantly, Harmony sports
an infrastructure with a limitless capacity
for data. That infrastructure is tested every
day by hundreds of the world’s largest
brands, demanding real–time access to
enterprise and cross–channel data.
Why Agility Harmony?
> Omnichannel from the ground up
> Powerful, easy–to–use targeting features
> Mobile–first approach for today’s consumer
> Fast, precise, data–driven campaigns
> Real–time reporting and analytics
> World–class strategic services portfolio

4. More efficiency,
maximum results
With Agility Harmony, Epsilon places a great deal
of emphasis on features that are easy to use
and capabilities that will turbo-boost your team’s
productivity from top to bottom. Harmony succeeds
in simplifying the steps it takes for you to produce
highly personalized, data-driven campaigns.
Harmony enables global marketing teams to
operate in a single environment, where everyone
can contribute based on their roles and collaborate
efficiently. Your marketers will spend more time
being strategic and productive, and less time
wrestling with outdated technology and partially
integrated solutions.
Here’s how Agility Harmony improves
your digital workday:
Roles & Productivity
> Support for multi-tiered
organizations and multiple
brands
> Customizable role-based
permissions for a wide
variety of users
> Real-time notifications and
alerts that keep you informed
and productive
> Flexible campaign storage
model keeps creative and
data assets together
> Object-level audit trails and
pre-deployment checklists
and approvals
> Intuitive, multilingual user
interface ideal for global
marketing teams
Carlson Hotels
“As a result of our email
strategy, we have experienced
year-over-year email revenue
lift of more than 500 percent
since 2009. We thank Epsilon
for helping us exceed our email
marketing goals.”

5. Campaign Creation
Precise targeting
across all devices
Agility Harmony’s enterprise-class
campaign management capabilities include:
> Leverage infinite subscriber
attributes with simple–to–
use segmentation
> Deliver highly relevant
messages using extensive
content permutations
> Build, test, and monitor
mobile– and PC–optimized
campaigns with ease
> Compose data–driven
programs and triggers with
drag–and–drop simplicity
> Control campaigns post–
deployment with throttling
and real–time updates
> Automate A/B/C testing with
auto–roll based on user–
defined criteria
Agility Harmony provides a compelling, user–
friendly feature set that enables you to produce
highly personalized campaigns, regardless of
the end device. For example, Harmony lets you
create campaigns optimized for the mobile user
experience: from device–driven dynamic content
to device–specific segmentation and reporting. You
can also make it easy for individuals to share your
message across social networks: Facebook, Twitter,
LinkedIn, and more.
Harmony also provides Composer, a powerful
visual editor that lets you create complex, multi–
faceted campaigns with drag–and–drop simplicity.
Use Harmony Composer to design, automate, and
test multichannel programs, including email, SMS,
social media and more, and trigger the campaigns
according to subscriber activities, events, and real–
time behavior data. No SQL experience needed.
The Relevancy Group
The Agility Harmony platform
benefits from being designed in the
big-data, mobile era of messaging.
It is well suited for marketers
that require integration to several
external systems, and makes
segmentation fast and intuitive.

6. Data Enablement
The tools you need to
tame big data
> Leverage data from anywhere
in your enterprise and across
channels
> Import structured, unstructured
data with extraordinary ease
and flexibility
> Model audiences on the fly with
drag–and–drop segmentation
planning
> View subscribers based on
communication touch points
and response history
> Master profile and list
management at both subscriber
and campaign levels
> Rely on embedded data hygiene
processes for maximum email
deliverability
Agility Harmony offers powerful data segmentation
tools designed with marketers in mind. That means
your campaign can be purely goal driven and
not limited by your inability to access meaningful
subscriber information and attributes. You can
integrate and leverage structured and unstructured
data from anywhere in your enterprise, as well as
from cross–channel campaigns, and use it all to
drive customer engagement. Harmony gives you
infinite flexibility to be data driven.
What does infinite flexibility mean? You can create
targeted segments based on any subscriber
attribute and apply it in real time in a Harmony
campaign. You can conduct lightning–fast
segmentation planning, with subscriber counts
calculated in seconds, not hours. And you can
leverage any of your data sources in segmentation
planning: no additional integration needed.
More ways Agility Harmony intensifies
and simplifies data enablement:
Dell
Epsilon is a great marketing
partner for us. They understand
our strategic vision and are
constantly challenging us to take
our campaigns to the next level.

7. Intelligence and Reporting
Real-time analytics,
split-second optimization
If you are like most digital marketers, it’s hard
to go beyond the standard email metrics like
click–throughs and open rates. Agility Harmony
endeavors to change that by offering a new
breed of metrics that drill deeper into campaign
performance statistics to provide alternative and
more meaningful measures of success.
With Harmony, reporting and analytics have
been developed around the concept of “active
intelligence.” We’re giving you the ability to optimize
campaign results before and immediately after
you click send, thanks to unprecedented insight
into campaign performance and tools to take
preemptive action to improve.
Here’s how Agility Harmony will
change the way you think about
reporting and analytics:
> View snapshot analysis on
active and recently deployed
campaigns
> Optimize active campaigns
before and immediately after
you click send
> Analyze detailed device
reporting filtered by PC and
mobile device
> Assess performance based
on response activity and
content engagement
> Get up-to-the-minute
analysis with live monitors
and real-time reporting
P&G
We are so pleased with the level
of commitment the Epsilon team
consistently provides us. They are an
extension of our marketing team.
A true partner.

8. more than
just a platform
With Agility Harmony, we’re confident that digital marketers
will be armed with everything they need to build engaging,
highly profitable digital communications. But sometimes
software is not enough. Sometimes you need a partner to
help make the most of what’s available: to build strategies,
extend your resources, and more.
Agility Harmony is backed by nothing less than the world’s
largest and most experienced digital marketing services
organization. Today Epsilon provides full–service digital
marketing to some of the world’s most recognized brands.
We also help companies with limited time or limited
resources maximize the value of Agility Harmony and
achieve a greater return on their marketing spend.
More than the services we offer, what distinguishes Epsilon
from the rest is the skill and dedication of our people. We
employ thousands of experienced marketers proficient in
campaign strategy, analytics, deliverability, creative, and
more. And they all share the same mission: helping you
achieve the best possible results.
It’s time you found Harmony.
Contact Epsilon at (866) 276–4581
or harmony@epsilon.com
Visit www.agilityharmony.com
to learn more.
facebook.com/agilityharmony @agilityharmony

9. Copyright © Epsilon 2014 Epsilon Data Management, LLC. All rights reserved.