Harley Davidson - Global Company Case
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Harley-Davidson was founded in 1903 in Milwaukee and now has five US manufacturing facilities and an assembly plant in Brazil. The company groups similar production processes into work cells to efficiently produce parts on-demand for assembly lines. Key technologies like light curtains and automated robots help ensure quality and optimize repetitive production of Harley's motorcycles, with the largest York facility capable of producing 600 motorcycles per day.
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Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
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Harley Davidson - Global Company Case
- 1. TESLA
- 2. INTRODUCTION • Founded in the year 1903 in Milwaukee. • Competed with many Competitors but after over 110years Harley is One of the two major American motorcycle manufacturers to survive the Great Depression • Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Milwaukee, Wisconsin; Kansas City, Missouri; Manaus, Brazil; and Bawal, India, and markets its products worldwide. • The company now has five U.S facilities and an Assembly plant in brazil
- 3. • Harley groups production of parts that require similar process together • The result in WORK CELLS • Using technology work cells perform in one location all the operations necessary for production for a specific model RAW MATERIALS WORK CELLS MODULE PRODUCTION ASSEMBLY LINES
- 5. DOUBLE CHECK OF QUALITY • Harley installed “LIGHT CURTAIN” technology which uses an infrared sensor to verify the bin from which the operator is taking part. • Materials go to assembly line on a just-in-time basis. • Harley calls it using (MAN-MATERIALS AS NEEDED(MAN SYSTEM).
- 7. YORK FACILITY • It is 12.5 Million Square Foot Manufacturing cells perform : Tube bending Frame building Machining Painting Polishing
- 9. ROBOTS • Highly Automated production helps in: Reduce machining time Producing a Quality product • It produces up to 600 heavy duty motorcycles each day with Huge Number of Variations • This production system works because: High quality modules are brought together Tightly scheduled Repetitive production line.
- 10. CONCLUSION • Harley-Davidson process strategy involves: High quality New technologies Optimal production Automatic processes for maximum efficiency Also, the company’s production facilities address Demand and Cost considerations in the global market.
- 11. THANK YOU