A telecom company was able to see a significant reduction in the handle time after incorporating MK's recommendation based on extensive data analytics leading to huge cost reduction for their centers
4. 4
Agenda
• Overview
• Snapshot of Current AHT
• Key behaviors driving AHT upwards
• Is Hold impacting AHT?
• Summary & Recommendations
5. 5
Strategy &
Execution:
Project
Background:
Project Intent:
Overview
Average handle time for some of the LOBs in a company was observed to be
trending upwards from past couple of months
LOB1
LOB2
LOB3
Review the data and relevant metrics to provide insights based on findings from
data analysis.
Sample Date Range :
Jan’15 – Mar’15
Workgroup & Sample :
LOB1 – 2270 calls
LOB2 – 421 calls
LOB3 – 4844 Calls
7. 7
BM has More Relevance to the ACD
• ‘Behavioral Metrics’
section is a significant
driver of call duration
• Higher AHT whenever
opportunities were found
on ‘Behavioral Metrics’
• Tested at 95% confidence
level and 5% MOE
– Total sample 7535
– All 3 workgroups
9. 9
Key Behaviors Driving AHT Upwards
Combined for 3 Workgroups
Significant difference observed when agents do not display these key AHT driving behaviors. Better
compliance on these behaviors will result in lower handle time
633
591 613
563 567
596
423
534
506
Kept the Customer engaged -- Confirmed Understanding of Customer's Needs -- Reviewed Pertinent Account History --
Opportunity Satisfactory Well Done
* AHT in seconds
* Sample
10. 10
Is Hold Impacting AHT?
90% 10%
Enterprise LOB1 LOB2 LOB3
88% 12%
734
486 740
68% 32%
89% 11%
416 499
518 789
796 653
57% 43%
0%
10%
20%
30%
40%
50%
60%
0
200
400
600
800
1000
Hold > 2
Minutes
Hold < 2
Minutes
844 614
55% 45%
0%
10%
20%
30%
40%
50%
60%
0
200
400
600
800
1000
Hold > 2
Minutes
Hold < 2
Minutes
588 425
0
200
400
600
800
Hold > 2
Minutes
Hold < 2
Minutes
AHT
Total Calls 7535 Total Calls 2270 Total Calls 421 Total Calls 4844
No Hold Hold
Hold AHT
815 749
700
750
800
850
Hold > 2
Minutes
Hold < 2
Minutes
AHT
LOB 2 has most number of calls with hold instances
Higher ratio of calls placed on hold for more than 2 minutes >> Increases AHT
6116
* AHT in seconds
11. 11
Reasons for Long Hold
LOB1
486 740
90% 10%
Total Calls 2270
No Hold Hold
• Connectivity Issues : High hold time while checking
signals
• Booking service call : Time taken to book service
call
• Escalating ticket : Time taken to update the ticket
• General Inquiry Searching Information Example
(Channel or package information)
844 614
55%
45%
0%
10%
20%
30%
40%
50%
60%
0
200
400
600
800
1000
Hold > 2
Minutes
Hold < 2
Minutes
AHT Hold
Reasons for long hold > 2mins
12. 12
Reasons for Long Hold
LOB2
588 425
0
200
400
600
800
Hold > 2
Minutes
Hold < 2
Minutes
AHT
Hold > 2 Minutes
416 499
Total Calls 421
No Hold Hold
68% 32%
• Offline: High hold time while checking network on the
tool
• Booking service call : Time taken to book service call
• Escalating ticket : Time taken to update the ticket
• Feature Related issue Voice mail : Time taken to reset the
password on resetting password tool
Reasons for long hold > 2mins
13. 13
Reasons for Long Hold
LOB3
89% 11%
815 749
700
750
800
850
Hold > 2
Minutes
Hold < 2
Minutes
AHT
Hold > 2 Minutes
518 789
Total Calls 4844
No Hold Hold
* AHT in seconds
• Connectivity/Modem offline : High hold time while
checking modem on Home networking tool
• Booking service call : Time taken to book service call
• E-Mail related issue: Time taken to reset password on
resetting password tool
• General Inquiry Searching Information Example
(Package information, location change process)
Reason for long hold > 2mins
14. 14
Summary
• Alignment and indicators
– Behavioural Metrics is a significant indicator/ driver of handle time
– Calls with BM opportunities had higher AHT as compared to the calls where agents
received ‘Well Done’ or ‘Satisfactory’
– BM attribute “Kept the customer engaged throughout the call” is a common driver of
AHT across all 3 LOB – Most aligned and relevant attribute
• Connectivity issue and ticket related issues are the top call drivers with HIGH
AHT
• High ratio of calls placed on hold for more than 2 minutes
Recommendations
• Include ‘Reason of hold’ in the tracking to identify areas of improvement and
training need analysis
• Additional tracking with targeted listening will be beneficial to provide insights on
call segments and process or agent related opportunities
Recommendations