This document introduces MotorCulture, a specialist automotive content production agency. It summarizes MotorCulture's services and capabilities, which include producing video, written, and photographic content as well as managing social media and digital display advertising campaigns. The document outlines MotorCulture's experience and team of communications professionals with over 70 combined years in the automotive industry. It provides examples of clients and campaigns MotorCulture has worked on.
Volkswagen's Marketing Strategy in IndiaAsrar Mohd
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
Volkswagen's Marketing Strategy in IndiaAsrar Mohd
INTRODUCTION
Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe
Volkswagen in German language means people’s car
Founded - 28 May 1937 (75 years)
Founder(s) - Ferdinand Porsche
Headquarters - Wolfsburg, Germany
Slogan - Das Auto ("The Car")
Area served - 153 countries
Subsidiaries - Audi, Bugatti, Bentley, Lamborghini, Porsche, SEAT, Skoda, Volkswagen and Scania CV
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y en general productos relacionados con la salud humana o animal, así como con la
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Las ocupaciones y puestos de trabajo más relevantes son los siguientes:
Técnico en Farmacia.
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Nuestro objetivo es proporcionar una sólida formación a aquellas personas que,
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promocionarse laboralmente.
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An insightful look into Cox Automotive, a family owned and leading provider of Automotive products and services globally, handling and selling over 8 million vehicles a year.
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Today, marketing channels are undergoing a paradigm shift. This is due to the emerging digital media, pervasive social networks and myriad mobile devices. Mindtree provides a comprehensive, integrated set of service offerings and solutions. These enable customers harness the potential of digital and allied technologies, to achieve their goal.
2. Challenges of the
Modern Media Landscape
Today’s fractured media landscape presents
a host of challenges for automotive brands
operating in Australia. With the uptake of digital
devices and consumers’ thirst for high-quality
content constantly on the rise, meaningful
and effective communication is a complex
proposition. Compounding the issue, traditional
advertising agencies often lack the category
knowledge and technical understanding to
produce rich, engaging automotive content, and
can be prohibitively expensive. This is where
MotorCulture steps in, developing cross-platform
content strategies for automotive brands, then
creating and distributing high-quality, cost-
effective content across our vast digital network,
as well as your brand’s own channels.
Media
3. Introducing MotorCulture
MotorCulture is a specialist automotive content
production house and digital communications
agency, operating in Western Sydney. Staffed
by experienced communications professionals
with a passion for the automotive industry,
MotorCulture has a proven track record of
producing cost-effective, premium-quality
content for leading automotive brands. What’s
more, MotorCulture ‘gets’ cars unlike any digital
agency you’ve ever worked with. The proof lies
in the engaging, technically-savvy content which
we deliver for our clients every day.
4. Our Wealth of Experience
For more than seven years, MotorCulture
has been helping companies like yours with
strategic content marketing, social thinking,
brand building, advertising and marketing
communications. We create value for your
brand by connecting your products with
automotive intenders.
MotorCulture is made up of communications
specialists with combined total of 70 years
automotive experience.
70years
combined
automotive
experience
over
6. Video production
for marketing, public
relations and training
purposes
Written content
production for the
digital space
Photography, both
on location and in
our studio
Digital content
strategies and
social media
management
Mobile and desktop
display advertising
across Australia’s
largest independent
automotive network
Content seeding
across Australia’s
largest independent
automotive network
Facebook content
distribution across
MotorCulture’s
network of automotive
enthusiast pages
MotorCulture’s Core Capabilities
Capabilities
7. Video
2016
Subaru Forrester
X-Mode
Video Production
We provide cost-effective, high-grade video content solutions for digital marketing,
training and PR video packs, and entertainment/lifestyle videos.
Camping with
Mitsubishi
Triton
Mitsubishi
Pajero Sport
Launch
Bridgestone
World Solar
Challenge
click to view CHAD NEYLON
8. Written Content
Whether it’s for education or entertainment, MotorCulture’s ability to produce engaging written
content is second-to-none, thanks to our team of highly-experienced automotive writers. MotorCulture
manages a huge digital space comprised of forum, blog and Facebook real estate, where we share
client content on a daily basis to a target audience of car researchers and automotive enthusiasts.
It’s like high-octane fuel for your brand’s search engine optimisation strategy.
Content
Tekno
Autosports Blog
Mitsubishi
Community Forum
Autoglym
Blog
Subaru
Community Forum
click to view
9. Photography
MotorCulture’s professional photography service further adds to the suite of resources available.
Our photographers are available to shoot on location, nationwide or globally. MotorCulture also
operates its very own in-house studio, presenting your product in the best possible light.
Photography
Click here
for more examples of
our photographic work
click to view
10. Social
Social Media Management
MotorCulture is able to strategically manage a full suite of social media
channels for our clients, populating all platforms with quality, bespoke content.
BLOG
XForce
Facebook example
Bendix-TV
YouTube example
Autoglym
YouTube example
Tekno
Twitter example
Tekno
Instagram example
click to view
11. Digital Display Advertising
MotorCulture offers targeted and trackable mobile
and desktop display advertising across Australia’s largest
independent automotive network. We currently serve over
15-million display ads per month for our clients.
Display
13. Sean Ryan
Managing Director
Robert Green
Operations Manager
Andrew
Broadley
Business Development
Manager
Josh Bennis
Content Director
Albert Nghiem
Senior Campaign
Manager &
Photographer
Blake Emirali
Campaign Manager
Andrew Mell
Videographer
The MotorCulture Team
The Team
14. Contact Us
Andrew Broadley
Business Development Manager
Desk (02) 9418 9008 Mobile 0438 953 797
1/1 Melissa Place, Kings Park, NSW 2147
Contact