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Вирусные кампании: западные примеры и перспективы в России
This document appears to be the table of contents and introduction for a book about the transition from traditional media structures to a new model where audiences have more control through the internet and participation. The book was written by Jimmy Maymann and Thomas Weikop and edited by Thomas Rolsted with research contributions from a team of additional people. It discusses topics like the changing audience and content in the new media landscape.
