Project management has become one of the integral managerial skills required for effective and efficient management.
The slideshare looked at how businesspersons, Organization and Project managers can develop and use the skill for optimum performance.
Project management has become one of the integral managerial skills required for effective and efficient management.
The slideshare looked at how businesspersons, Organization and Project managers can develop and use the skill for optimum performance.
We took a look at the content of the top 10 car brands on Facebook including Mercedes-Benz, Volkswagen, Porsche, etc to understand their content strategies.
New edition now online! Feel free to share.
DOWNLOAD IT FOR FREE on our website http://report.relaxintheair.com.
This report is about social media networks that change our everyday life.
Since September 2009, "Defining Social Networks in Switzerland" has been tracking social medias usage and consumption in Switzerland.
This report has now two issues a year: Spring & Fall. We choose to make this report as transportable as it can to suit all your reader’s needs.
Social media workshop: part two - Matthew Wallis, Senior Vice President Sales...Demand Generation Summit
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Matthew shares Quark’s experience of building a new community using social media.
www.demandgenerationsummit.com
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Social media report - Automobile Brands January 1st - December 31st 2016Unmetric
Explore the social media performance of automobile brands on Facebook, Twitter and Instagram. Access key takeaways and top line metrics on engagement, campaigns and top posts.
A quick analysis of MINI's digital brand, specific to the company's recent "Miniac" campaign. Includes brand information (and industry rating), asset/content audits and recommendations.
Full report available at: http://pixvid.tv/1erXLtF - With our powerful video marketing software and team of YouTube experts, Pixability recently completed the marketing and media industry's most comprehensive study of the world's top 100 global brands and their use of YouTube as a marketing and advertising platform. Analyzing 1,378 channels, more than 250,000 videos, and over 9.5 billion views, we were able to distill critical lessons that are applicable to other global brands, eCommerce companies, and their agencies. The study also reveals major, striking shifts in the use of online video. Digital marketing and advertising professionals will not only find these movements important to their strategy, but they will also find the lessons immediately applicable to their execution.
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Similar to Lexie Learning Socialiteracy Auto Brands
We took a look at the content of the top 10 car brands on Facebook including Mercedes-Benz, Volkswagen, Porsche, etc to understand their content strategies.
New edition now online! Feel free to share.
DOWNLOAD IT FOR FREE on our website http://report.relaxintheair.com.
This report is about social media networks that change our everyday life.
Since September 2009, "Defining Social Networks in Switzerland" has been tracking social medias usage and consumption in Switzerland.
This report has now two issues a year: Spring & Fall. We choose to make this report as transportable as it can to suit all your reader’s needs.
Social media workshop: part two - Matthew Wallis, Senior Vice President Sales...Demand Generation Summit
With or without our help, communities of interest are forming around categories and products – and even our brands. This session, led by Wendy Tarr of IBM and Matthew Wallis of Quark, looks at how to get the most out social media and how much influence you can (and should) have:
Matthew shares Quark’s experience of building a new community using social media.
www.demandgenerationsummit.com
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
Social media report - Automobile Brands January 1st - December 31st 2016Unmetric
Explore the social media performance of automobile brands on Facebook, Twitter and Instagram. Access key takeaways and top line metrics on engagement, campaigns and top posts.
A quick analysis of MINI's digital brand, specific to the company's recent "Miniac" campaign. Includes brand information (and industry rating), asset/content audits and recommendations.
Full report available at: http://pixvid.tv/1erXLtF - With our powerful video marketing software and team of YouTube experts, Pixability recently completed the marketing and media industry's most comprehensive study of the world's top 100 global brands and their use of YouTube as a marketing and advertising platform. Analyzing 1,378 channels, more than 250,000 videos, and over 9.5 billion views, we were able to distill critical lessons that are applicable to other global brands, eCommerce companies, and their agencies. The study also reveals major, striking shifts in the use of online video. Digital marketing and advertising professionals will not only find these movements important to their strategy, but they will also find the lessons immediately applicable to their execution.
Similar to Lexie Learning Socialiteracy Auto Brands (20)
3. Socialiteracy
Social
Media The ability to
integrate
multiple social
media tools to
complete
missions &
Literacy achieve goals.
4. For automobile brands:
• Horrifyingly competitive
market
Digital • Highly complex products
Competence
• Various services during sale
process
• Long-term relationships
Socialiteracy
with consumers
7. Phase 1 – Observation & Research
• Brainstorming Questions:
– Can social media make us buy more cars?
– What social media tools can be used by auto brands?
– How many auto brands are using social media?
– Do they get a desirable return?
– How to measure the ROI in social media marketing for
auto brands?
– …
8. Phase 1 – Observation & Research
• Searching Ideas
Online Community
Reports
Renren.com
Auto Website Statistics Tools
Google Blog
Facebook Flickr YouTube
Sina Weibo
Face-to-face
Delicious
Online News Twitter
Books
9. Phase 1 – Observation & Research
• Social Media + Automobile Brands = ???
– How are auto brands using social media now?
– Are they doing enough work?
– Can social media help a brand sell more cars?
• Seven Auto Brands:
11. Phase 2 – Content Analysis
Official
Website
Online
Facebook
Community
Youtube Twitter
12. Phase 2 – Content Analysis
• 33 questions in 5 categories
• Data collection:
– Links between various social
networks
– # of accounts and # of
fans/followers/subscribers
– Contents (Posts, videos,
photos, tweets, etc.)
– Dialogue
– Special activities
13. Results – Official Websites
Are social media links/icons identified on homepage of official sites?
links/icons
Have, 1
Don't have, 6
14. Results – acebook (1)
# of Facebook Page
Ford 7
Volkswagen 18
Nissan 4
Toyota 4
Mini 3
Chevy 7
Jeep 1
0 5 10 15 20
15. Results – acebook (2)
# of Facebook Fans
Most popular Main
Ford7 454084
113719
Volkswagen18 361153
361153
Nissan4 52524
41769
Toyota4 93473
93473
Mini3 124085
124085
Chevy7 271324
83868
Jeep1 437195
437195
0 100000 200000 300000 400000 500000
16. Results – acebook (3)
Discussion
Fan Photos Fan Videos
Topics
Jeep 15058 236 1208
Chevrolet 1252 2 10
BMW-Mini 1674 4 N/A
Toyota 1314 15 N/A
Nissan 617 2 7
Volkswagen 3128 16 7
Ford 3067 28 172
17. Results – acebook (4)
• Special Columns
– Downloadable desktops
– YouTube videos
– Promotion/Events Pages (Linkable to official website)
– Webcast
• Links to other social media platforms
– 6 have, 1 doesn’t
– 3 put links in “Info” section, 3 put links/icons on the
sidebar of homepages
18. Results – witter (1)
# of Followers
Ford 29415
Volkswagen 5401
Nissan 1445
Toyota 20205
Mini 532
Chevy 3467
Jeep 4313
0 5000 10000 15000 20000 25000 30000
19. Results – witter (2)
• Twitter Statistics
www.tweetstats.com
– Average tweets per day/ average tweets per month
– Tweet Timeline
– Tweet Density
– Aggregate Daily Tweets
– Aggregate Hourly Tweets
– “Replies to”
– Who you ReTweet
– Interface Used
20. Results – witter (3)
• Numbers ≠ Quality ≠ Better ROI
– Building Dialogue Loop
– Multiple Accounts
– Official Twitter vs. “The People Behind Them”
“People especially love to talk about their cars: good or bad.”
- Adam Denison, “PR guy” for Chevrolet
“Keeping up with the many people who are passionate about
Ford vehicles and educating people who might not be aware of
all of the great products and progress we’re making.”
- Scott Monty, Ford Motor Company
21. Results – (1)
• “Special” for auto industry
• Some statistics
– # of subscribers
– Channel Views
– Total Upload Views
– Joined Date
– # of Channel Comments
– Rank in sponsor channel (Auto/Vehicle category)
22. Results – (2)
# of Channel Subscribers
Ford (15) 1513
Volkswagen (12) 1752
Nissan (N/A) 123
Toyota (8) 2634
Mini (7) 2863
Chevy (18) 968
Jeep (9) 2342
0 1000 2000 3000 4000
MOST subscribed auto sponsors:
23. Results – (3)
• While YouTube may be seen as a tool or link for
other social media platforms, it is worth attention
from auto brands.
– E.g. BMW Channel
http://www.youtube.com/bmw
http://www.bmw.tv/com/
• Uniqueness, Creativity & Fun
• Find your own features!
24. Observation – Online Communities
• “Come Together” Jeep Community
– www.jeep.com/experience
– Featured photos, videos, real-time talk & news
• Mini Space
– www.minispace.com
– Creative projects, highly interactive
• The Ford Story
– www.thefordstory.com
– Benchmarking in auto industry
27. Case Study – The JEEP® Community
KEY WORD: User Generated Content
“We found over 160,000 photos on Flickr and 31,000 videos on
YouTube tagged Jeep and a disproportionately higher number of Jeep
fans on MySpace, Facebook, Yahoo, Meetup and About.com versus
other brands. So we created space on Jeep.com to showcase this Jeep
2.0 phenomenon. The Jeep Experience is a social media portal that
highlights the best of this user generated content.”
Organic Inc., Jeep’s social media agency