A startup procedure related to a newly developed website. It's motive is to sell products and generate profits by building customer loyalty.

1. Business Plan

2. Group-I
Name Roll Number
Maryam Fayyaz MC15236
Tehmina Kousar MC15205
Mamoona Maqsood MC15218
Saiqa Ramzan MC15017
Ruqia Tubassum MC15051
Zunaira Maqsood MC15221
©Smart Accessories

3. Smart Accessories
URL= smart-accessories.cloudaccess.host
©Smart Accessories

4. We Will Discuss:
 Market Situation
 Project Overview
 Implementation (Website Functionalities)
©Smart Accessories

5. Market Situation
 Why? This business
 Value Preposition
 Competitive Advantage
©Smart Accessories

6. Value Preposition
 Customer Relationship Management
 Website Design
 Marketing Strategy
©Smart Accessories

7. Competitive
Advantages:
 No Such Services In Gujranwala
 Home Delivery(with In Gujranwala)
 Prices (Discount)
©Smart Accessories

8. Business Overview
©Smart Accessories

9. Products Catogaries
Our Categories are:
 Mobile Covers
 Handsfrees
 Power banks
 Selfie Sticks
©Smart Accessories

10. Marketing Plan
Market Research
The market potential is huge for our products, evidenced by what
appears to be the unstoppable growth of the telecom industry.
Worth of the cell phone accessory market is $63 billion.
©Smart Accessories

11. SWOT Analysis
Strengths
 Easy to use and simple web
interface
 Pleasant looking website
 Remarkable customer services
 Huge variety of products
 Appropriate prices
Weaknesses
 Security
 Delay In Delivery
 Uncertainity
 No Face To Face Interaction
Opportunities
 Ecommerce
 Mobile Commerce
Threats
 Other Ecommerce Businesses
 Hesitation of Public
©Smart Accessories

12. Marketing Plan
Target Market Segment Strategy
We will provide the quality products at economic rates along with
personalization.
Competitors
 Amir Center
 Q mobile retail store
 Mobile inn
 Ali mobile accessories
Marketing Strategy
we are applying two types of marketing strategies:
 Short term strategies
 Long term strategies
©Smart Accessories

13. Team & Management Structure
Autorities Names
Website Administrator/Manager Tehmin Kousar
Inventory Manager Memoona Maqsood
Marketing Manager Saiqa Ramzan
Customer services Zunaira Maqsood
Head of IT Maryam Fayyaz
Head of Finance Ruqia Tabbasum
©Smart Accessories

14. Financial Plan
 Moderate sales growth is expected
 Estimated budget is Rs.50,000
 Hired personnel = 1
 Equipment used = 1 vehicle
 No budget is allocated to marketing
 Generate revenue through sales
©Smart Accessories

15. Implementation/Website
 Content Management System= Wordpress
 Hosting Site = Cloudaccess
 Domain = Smart-accessories.Cloudaccess.Host
 Theme = Maxstore
 Main Menu
 Right Side Bar (Widgets)
 Footer (Widgets)
©Smart Accessories

16. Plugins:
Recommended Plugins Extra Plugins
Auto Login Blog Designer - Post and Widget
CMB2 Contact Form 7
Kirki Toolkit Jetpack
WooCommerce myStickymenu
WooCommerce Shortcodes Soliloquy Lite
YITH WooCommerce Wishlist WP Live Chat
WooCommerce PayPal Express
Checkout Gateway
WPtouch Mobile Plugin
©Smart Accessories

17. Conclusion
Our business will provide a single platform for mobile accessories to our customers. As any new
business it will take time for our business to grow and for that we must take keen interest in our
marketing and should make policies that are in accordance with our SWOT analysis. Being an
ecommerce business our website design is as important as our business plan.
©Smart Accessories

18. Z Thank you z
©Smart Accessories