The document discusses strategies for promoting the Krasnodar Krai region of Russia as a global tourism destination in preparation for major sporting events to be held there. It notes that simply hosting the Olympics and Formula One will not automatically boost the region's profile and recommends concrete branding and marketing campaigns, such as developing a travel app called "Ruviera" and rebranding an economic forum as a sports summit, to maximize exposure and communicate what the region has to offer visitors beyond Sochi. An "eco-city" development model is proposed to enhance quality of life and global recognition of the region.

1. Krasnodar Krai “ Russia’s next great global brand” Timur A. Khalilov Tourism Agriculture Technology Sport

2. Fallacy: That simply because the 2014 Winter Olympics and Formula One will be held in a city located in the region of Krasnodar Krai.... the region will automatically derive great benefit and exposure for many years into the future.

4. Strengths SWOT Analysis Warm Climate Geographic Cross-Roads Ethically Mixed Sochi 2014 Formula One World Cup Vineyards Mountain Resorts Seaside Resorts Wealthy Russia’s Garden City Warm-water seaport Quality of Life Breadbasket Beautiful girls Sunshine & Snow Trade Center

5. Weaknesses SWOT Analysis Expensive Sochi Forum Customer Service Brand Awareness Brand Strategy Language Barrier Online Information Infrastructure Global Media Relations Reputation Visa & Registration Information Center Tourist Centers

6. Opportunities SWOT Analysis Adventure Tourism Wine Tourism KubanTech Forum Sochi becomes gaming zone Runet Labs Sochi Sport Forum Kuban State University KRR International Airport “ Green Governor” Next Boulder Russia Sports Capital Lambina Hills

7. Threats SWOT Analysis Turkey Georgia Crimea Sochi Abkhazia Apathy Lack of leadership St. Petersburg Forum Cynicism Inertia Moscow control

8. Branding Campaigns: Sochi Sport Summit (Rebrand the Sochi Forum) Rebrand the current “Sochi Economic Forum” (currently Russia’s 3rd/4th respected forum) into the Sochi Sport Summit (Sport | Media | Technology) with the goal of building it into the premier global sporting conference in the world. S3 will have the inherent ability to pull superstars and thought leaders from the communities of the Olympics, Formula One, World Cup, et al. Media companies will be naturally drawn to the conference since it’s their job to cover sports. Finally, the technology innovators in the world of sport (equipment manufacturers, digital media manufacturers, and entrepreneurs) will mix in well. Huge opportunity to for annual exposure.

11. Benefits 1. Brand Awareness with all global audiences 2. Quality of Life for residents of the region 3. Brand Reputation for region and a powerful legacy for regional political regime

12. Contact Information Timur A. Khalilov (HUNGARY/RUSSIA) +7-905-476-26-50 ( RUS ) [email_address]